Unit13 - LO1

2. Purpose and Meaning
 Q Magazine
 The deeper meaning behind the Q magazines name demonstrates how the magazine
has a bold and easy to remember logo for the reader. Also the fact that the designers
decided to use the colour red as their logo colour depicts the content on the inside of
the magazine and what it is about. Furthermore the font implies how the magazine
wants to keep its logo simple and memorable for the reader as well as it creates a
formal expression on the reader. The size of the font however connotes that the
content on the inside is going to be big news either to do with famous musicians or
Their music.
 KERRANG!: The KERRANG! magazine how ever uses more darker colours such as
black and greys which links to the fact that the magazine is focused around rock music.
Furthermore the logo that is used and that is shown below implies strobe lighting which
connects to a concert and also the fact that the website and magazine are to do with
rock music and musicians. The logo “KERRANG!” connotes how bold and how
memorable the logo is to the reader. Similarly the title and logo depicts what content is
inside the magazine and it does this by using a bold font and dark colours.

3. Form and style
 Q magazine is 30.6cm by 22.2cm in size and has a specific color scheme of
red, black and white. The reason for this is because the red is meant to
stand out a lot more than the other colors as it is meant to be the first color
than you see. Also the main image on the page is the biggest thing on the
page as it is also one of the first things that should be seen in on the front
cover of a magazine. Around the main image on the front cover there are
strap lines and other information hinting to what is on the inside of the
magazine.
 KERRANG! magazine is 28.5cm by 21.3cm in size and also follows a
specific color scheme. The only difference is that KERRANGS! Colors are a
lot darker than the Q magazines as the magazine focuses on rock and role.
Similarly, there is also a main image on the front cover of all of the
KERRANG! Magazines front covers due to the fact that by showing big
bands for example on the cover can draw the attention of the consumers
making them want to buy the magazine. Another difference however is that
the KERRANG! Magazine looks a lot more packed on the cover and tends to
put more bands on the cover rather than just one person or singer.

4. Q magazine
 (Content, Genre)
Q magazine is the ultimate guide to modern music. It includes and covers the general
business going on in the music world, this include Hip Hop, Rock and many more.
Furthermore the magazine includes something called Q Bits and this is about what’s
latest in the music industry such as new tracks and new artists. On the website
however it covers a lot more content including The Q awards which talks about new
events like “the worlds greatest music awards” which is supposed to be evident in
October. The Q awards also allows people to vote for there favorite musicians and wait
in anticipation for the winners. As I have already mentioned the Q Magazine website
features a range of different music genres and because of this viewers are able to
catch up with the latest news with there favorite musicians through the latest interviews
and videos. But as well as researching there musicians they are able to listen to there
favorite songs in the playlist section.
http://www.bauermedia.co.uk/brands/q

5. Kerrang
 (Contents, genre)
 The Kerrang magazine is the best magazine if you are into
rock or heavy metal music. It includes unique content such
as the feature page where you are able to catch up on the
latest tours to do with well known rock musicians such as
the goth punks or the foo fighters. Furthermore the website
and the feature “the news” allows you to catch up on the
latest news and the latest music. But however due to the
website and magazine being focused on heavy metal and
rock the genre is focused towards people aged 16-25 as
the content is to do with loud body controlling music.

6. Target audience,
(Socio-economic
A Upper middle class Higher managerial, administrative
or professional job employment
B Middle class Intermediate managerial,
administrative or professional job
employment
C1 Lower middle class Supervisory or clerical and junior
managerial, administrative or
professional job employment
C2 Skilled working class Skilled manual workers
D Working class Unskilled manual workers
E Casual/lowest grade
workers
Pensioners and others who depened
on the welfare state for their income

7. Q magazine
 (Target Audience, Frequency)
 This magazine is typically aimed at everyone as it includes a lot of genres of music
suitable for everyone at any age. Furthermore this magazine includes a eclectic range
which allows the target audience to search and discover key information about there
favorite musicians as well as listen to there favorite songs. Furthermore according to
Hartley’s 7 Subjectivities the magazine is a wide spread of genre. Also the non-verbal
code of the body language attracts the eye of younger readers due to its bright colours.
On the other hand in accordance with Katz the magazine would act as a diversion in
which the readers would be able to immerse themselves and escape stress as the
magazine will inform and educate them.
 For there frequency however the circulation of the magazine is 44,050 monthly which is
quite a lot for a magazine. Also the Q magazine has a unrivalled access to the biggest
names which brings music’s most exciting characters to life. They put the reader in the
room with there favorite artists, helping them understand what the stars are like to be
with and how their own journeys have shaped their music.
 Source: http://www.qthemusic.com

8. Kerrang
 (Target audience, frequency)
 This magazine and website is typically aimed at people aged 16-25 as
the music includes strong basses and loud instruments like the guitar or
drums. As well as the fact that this magazine includes a eclectic range
which allows the target audience to search and discover key information
about there favorite musicians as well as listen to there favorite songs. Also
according to Hartley’s 7 Subjectivities the magazine is focused on just heavy
metal and rock music. The non-verbal code of the body language
demonstrates darkness and attracts the attention of teenagers and young
adults. But in in accordance with Katz the magazine would act as a way of
escaping the modern and harsh world therefor relieving stress.
 For there frequency however the circulation of the magazine is 24,207 which
isn’t as much as the Q magazine but still quite a lot. Also the magazine and
website has an unrivalled access which as the fans to see what the
musicians are like in real life.

9. Target Audience
 According to the socio-economic needs table the
majority of people will be in the D or C2 category
because the magazine contains a lot of content
associated with 15-20 year olds of which they might
be interested in.
 But for the Kerrang magazine according to the socio-
economic needs table most people will be in the D
category and above as the magazine is focused on
rock musicians and includes a lot of information a
associated with teenagers.

10. Publisher of Q
Bauer: The business became part of the Bauer Media Group,
Europe’s largest privately-owned media group, in 2008.
Founded in Hamburg in 1875 and now in its fifth generation of
family ownership, the Bauer Media Group operates in 19
countries including the UK, Germany, Poland, Australia, New
Zealand and the USA and has 11,000 employees worldwide.
In the UK they reach over 25 million consumers. their portfolio
includes heat, KISS, Grazia, Empire, Motor Cycle
News, Parkers, TV Choice, Take a
Break, Bella, Magic and Absolute Radio. their scale, coupled
with the breadth of their portfolio, gives us an advantage over
pure play magazine or radio competitors.

11. Publisher of Kerrang
 Wasted talent: Founded thirty-four years ago, an event that
was as seismic as events go within the publishing industry,
let alone music, their also a radio station, a TV channel,
their on tablet, their mobile, a social behemoth, we’re an
awards ceremony and their a tour. Where young people go
to be thrilled with loud sounds, it’s most likely Kerrang! is
there too.
 a truly astounding 8 million page views per month as well
as engaging with its readers via its 745,000 Facebook fans,
583,000 Twitter followers and 78,000 Instagram followers.

12. Kerrang
 Like Q magazine, Kerrang also includes advertisement which
allows people to catch up on the latest news on music and
musicians. But however on the other hand unlike the Q magazine
Kerrang only focuses on rock music and specialises in rock
musicians. Also the fact that the choice of colors are dark such as
black and greys helps link to the fact that the website is focused
on rock music. Just like the Q magazine the website includes a
lot more information then on the magazine and because of this
you are able to watch videos of the latest content and really
interact with the musicians and their music. In addition the font
that is used for the title of the Kerrang is simple and easy to read
but also it is slightly slanted which could imply that the magazine
is not formal but instead more casual and easy going.
http://www.kerrang.com/

13. Purpose (Q magazine)
 The Q magazine includes content to do with famous
musicians and their music which is important as the it must
refer to the reader of a specific age group such as 16-25
year old. The magazine and website include information for
the reader on the latest stuff in music, but in order for the
reader to view the content The magazine and website must
include so type of social media in order to grab the
attention on other people. The magazine and website do
this by advertising on certain social media apps such as
instagram, twitter and many more apps. By doing this is
allows the viewers to be able to keep in contact with what
the Q magazine is publishing.

14. Purpose (Kerrang)
 As well as the Q magazine, Kerrang also has a
purpose for its existence and Kerrangs is to express
the rock culture to the world. Similarly Kerrang also
uses social media apps such as twitter, face book and
more in order to get more viewers. By doing this it
allows the magazine to become a international
magazine. Contrastingly unlike the Q magazine the
Kerrang magazine has a more wider age range
varying from about 16-35 and possibly older. This
could be due to the style of music or what the content
is in the magazine or on the website.

15. Website Annotations (Q
magazine)
 The Q magazine includes a lot of information to do with music
and famous musicians. But however their website includes a lot
more information then the magazine. A n example of this is the Q
awards or playlists. Furthermore on the Q magazine website you
are able to subscribe and by doing this is allows you to keep up
to date with what the Q magazine is doing. By being able to
subscribe it means that The Q magazine is a world wide
magazine. By the Q magazine doing this it means that they are
able to gain more subscribers on a international level. Gaining
more subscribers is crucial as it allows the magazine to eliminate
any small magazine competitors. Furthermore the Q magazine
uses quite vibrant colors such as red to draw the attention of
more people. Also the choice of font is very simple to read
therefore making it easy to read by anyone.

16. Website annotations
(KERRANG!)
 The Q magazine includes a lot of information to do with
music and famous musicians. But however their website
includes a lot more information then the magazine. A n
example of this is the news where the readers are able to
catch up what is going on in the rock and roll life.
Furthermore another section is the features section and
here readers are able to see what bands are going on what
tours and when and where they will be in the future. Also
By being able to subscribe it means that The KERRANG! is
a world wide magazine. By the KERRANG! magazine
doing this it means that they are able to gain more
subscribers on a international level. Gaining more
subscribers is crucial as it allows the magazine to eliminate
any small magazine competitors.

17. Front cover analysis
The Masthead is in the left hand
third, it has a large white letter Q on a
red background. Because of its size
and where it is placed it is the first
thing you see and read as it is clearly
visible. Also underneath the letter Q
there is a slogan which describes the
purpose of the magazine.
Beneath the Mast head is the
strap line and they are in
capital letters with the
explanation of the cover line.
This use of red, gold, white and
black text implies the house
style.
The pull quote is quite
informal and the use of the
word “tit” makes the reader
want to read the magazine.
As you can see it is fairly
large and black in order to
match the color scheme.
The flash is placed to the
top right of the magazine cover
and is slightly behind the main
image. The artists name is in
black and once again in black
and fairly large which
continues with the house style.
The main image is a
close up of the artist Liam
Gallagher with his band
mates in the reflection. The
fact that the band mates
are a reflection depicts that
Liam is the main focus
The bar code is in the
bottom left hand corner as
it is the last thing you see,
therefor the least important
as it contains the price as
they have aimed to
convince you to buy the
magazine

18. Contents page analysis
Page number
features: The page number
and titles are all down the left
hand side of the page. Each
title has a brief description of
what is on that page.
Image at the bottom:
The smaller image at the
bottom of the page is of Nick
cage who is a very famous
Australian musician. The
readers can relate to this man
as they will be interested in
the different sectors of media
he is in.
“Every month”: This
section of the contents page
connotes what is always
featured in the magazine. It
demonstrates how the reader
is able to subscribe which
means they are able to gat the
latest edition delivered to their
door
Date/issue number:
The date and issue number is
normally featured on this page
and this implies what
month/week the magazine was
made to be launched.
Title/logo: The title on
this page is quite small and
not as eye catching as the
other features on this page.
However it is in capitals, bold
and clear to the reader. It is
placed in the top of the page
to make it look formal and
professional. The logo is also
featured on this page this is to
depict consistency through out
the magazine.
Main image: The main
image of this page connotes
four band members named
The Courteeners and the
image is very large and
dominating as the editor
wants the reader to see the
image first.

19. DPS analysisHeading and style of
DPS
The heading is written in
a large white font which
is contained by a red
box. This follows the
house style of the rest of
the magazine, which is
also red and white. The
banner at the top of the
page is also red which is
also keeping with the
house the house style of
the magazine, as well as
the both the front cover
and the contents page
Copy
The copy however of the
article is black text with a white
background. There is a drop
cap which draws the attention
of the reader, written in red,
and goes down 5 lines. The
article is spread over 7
columns, with the last 3 being
wider, and a bigger font than
the first.
Image
This article has two main images, one on each page. The the
first image is of Brandon flowers which is clearly stated by the
title, and he is holding a electric guitar, while sitting in a dimly lit
room. This helps to reflect the “at home” style which he likes to
create in his style of his music
The background
The background is a
solid, single colour and
this helps connote how
professional the
magazine is as well as
how simple it is.

20. Front cover analysis
This magazine is advertising a
article about a music festival
(download festival) which
supports the same music genre
as the magazine. This music
festival brings people from the
around the world together as
one community in order to
enjoy the music. The reader
would feel good to be part of
the community and would
proceed to attending the
festival.
“Bring me the Horizon” is
in a bright yellow text
which contrasts with the
background and there for
stands out to the reader
and attracting their
attention.
The magazine also has
header which demonstrates
that you can “win” a place at
the rock music festival playing
as your band. This
encourages people to pick a
guitar and make a band to
experience the same life as
their favorite rock idols.
The dark clothes of the people in the
main image comes across as
intimidating as some of the centre
band members have their arms
crossed which excites the readers
as it demonstrates that they mean
business.
“This time its personal” is a quotes
from the article which is a quote full
on and outrageous which attracts
gossip for the readers. The quote
also gives the reader a taste of what
to expect from the interview.

21. Contents page analysis
The main image used is the
main article in the magazine.
The image is large there for
drawing attention to it which
is what the magazine wants
the reader to do.
There are also more smaller
images around the main
image which are also articles
included in the magazine
and under each image there
is a caption stating what the
article is about.
The name of each band is
written in block capitals and
is in a bold font. This allows
the reader to easily see the
bands name.
Next to the bands name is
the page number highlighted
in yellow which allows the
reader to skip to this page to
read the article.
The yellow of the word ”
contents ” contrasts against
the black background
making the Masthead stand
out.
The context column
mainly includes names
of different bands.
This is to attract the
reader attention to
their favorite bands,
so they will then buy
the magazine.
The Masthead font and
color are not the same
as the front covers
Masthead font, although
the black background
does match the front
covers Masthead color.

22. DPS analysis
The main heading is in a
large bold orange/red font
which stands out to the
readers as they skim
through the pages. There is
also a logo of a bug, which
will catch the attention of
the readers this will make
them wan to read he article
This is the pull quote,
which is presented near
the end of the article and
it informs the reader that
there is a 2nd part of he
review in the next issue.
This then means that the
reader will be excited and
curious and want to know
the next part of the
article.
The main image is of
the band ‘my chemical
romance ’it takes up
over half of the DPS
article, which could
suggest that
KERRANG! Wants the
reader to know hey
are a great band and
to make the reader
listen to their music.
The colors used on
the clothing and also
the sharp color of the
lead singers hair
‘Gerard Way’ is
matching the color of
the main headline.
This is to keep within
the house style of the
magazine.

23. Production process
 Date of publication: The producers of the magazine would decide what date the magazine would be published to the general public so that they can work to a
schedule.
 Managing the schedule: If you want your magazine to be successful you must not take this for granted but instead properly manage your magazine. Also the
schedule should be made in such a way that there are provisions for certain mishaps so that if these mishaps occur you are still able to meet the deadline for the
magazine.
 Editorial and Budgetary decision: The Editorial team must then for the next step start to assemble in deciding what topics will be covered in the next issue of the
magazine. Furthermore, after deciding the various contents of the magazine and what photographer will be in the magazine they then must decide the budgetary
decision. This part is where the team decide how much they are going to spend on the production of the magazine while keeping in their budget.
 Content Acquisition: This part is arguably the most important step as without content their cannot be a front cover in the first place. Therefore are two ways that
this content can be gathered one way is in-house staff writers and the second way is external writers. The images and pictures that are going to be in the
magazine are done by these writers and worked on before going into the magazine.
 Sub editing: This step focuses on quality control more than anything and so this is a job for the editor who is in charge of: Checking the accuracy of all the facts,
Making sure that words are properly spelt etc.
 Page layout: This part includes the layout staff and their job is to ensure that the pages and contents of the magazine comes together to make the magazine
correctly.
 Proofreading: The editorial department simple print out a hardcopy of the magazine and read through it to check for any mistakes as well as any mistakes are
quickly corrected.
 File emailed to printer: Then the DTP file is sent to the printer in which the term ”print press” comes in and here it is the process of checking that all of the images
and text in the magazine is sent to the printer correctly. Additionally, then the printing company takes over but before they print hundreds of thousands of copies a
few copies are printed and sent to the editor for one final check.
 Finally the Distribution stage: and here all of the printing is sent to the warehouses before distributed out to the public to read.
https://hosbeg.com/the-magazine-production-process/

24. Conclusion
 What I’ve learnt:
 By completing this power point I have learnt a range of different skills
and gained important knowledge about magazines that I never new
before. For example I never new that so mush detail went into making
and constructing a magazine like the Masthead which is the main logo of
the magazine as seen on some of my previous slides. Furthermore I
have also learnt that when making a magazine you must focus on not
only what goes into the magazine but also the audience that will be
looking at the magazine and wanting to read it. This is evident as some
of my previous slides state that the Q magazine would have audience of
around16-35 year olds due to its range of different music genres.