1. The Zero.6
By Tri Ho, Marcus Daniels, Leona Teixeira, Davoud
Salahi

2. Portable 6 Disc CD
Changer Player

3. The Pivot
The Portable 6 Disc CD Changer Player gets enhanced
to better target the lucrative Hipster & Wannabe Hipster
segments.
For Hipsters who are tired of listening to bad music,
"The Zero.6" is a briefcase-style Vinyl-Friendly 6 CD
portable music player that lets you mix your best vinyls
& CDs at your next house party.
Unlike other portable music players, The Zero.6 is
made to play both CDs and vinyl, as well as letting
listeners sync their records to MP3 players for ultimate
shareability.

4. The Zero.6
1. Value Proposition
2. Customer Segments
3. Customer Relationships
4. Channels
5. Key Activities
6. Key Resources
7. Key Partnerships
8. Revenue Stream
9. Cost Structure

5. Value Proposition
1. Delivers portable convenience and a vinyl
hip factor for maximum audio quality and
(Wannabe) Hipster appeal.
2. Users can play both Vinyl and CDs. Ability to
insert up to 6 CDs and cycle between all.
3. Take your authentic vinyl sound with you
wherever you go

6. Customer Segments
1. Hipsters: young men and women from age
18 - 35, scenesters that love independent
music, non-mainstream fashion, and
alternative lifestyles.
2. Wannabe Hipsters: wealthier individuals of
this age range who follow the trends that
hipsters set. This segment is preferred as
they have the cash to buy the Zero.6.

7. Customer Relationships
1. Inbound marketing targeting Wannabe
Hipsters
2. Social Media to target Hipsters

8. Channels
1. Online store
2. Independent music stores

9. Key Activities
1. Focus on Sales, Marketing, Distribution, and
Support
2. Hire and retain designer
3. Source materials

10. Key Resources
1. Financial Capital for working capital
2. Mgmt talent with biz dev, online marketing,
and operations expertise
3. Designer to create meshed spec for
outsource production to execute

11. Key Partnerships
1. Design: License the design from the Zero.1
by Cugusi & Strippoli
2. Development: Outsource to Asian company
3. Distribution: Independent Music Stores in
North America that sell vinyl (non-big box
stores since hipsters don't shop there)

12. Revenue Stream
1. One time purchase at premium price points
($199 and $399 ~ bigger capacity and can
sync with your digital media collection)

13. Cost Structure
1. 15% Revenue Share to Designer (3 year
exclusive)
2. 30% Production & Distribution costs
3. 15% Marketing & Sales commission costs

14. Never Travel without Your Vinyl & CD Mixes
"
Again
Raw Audio Greatness: Everywhere."