Cardea is a dynamic personal health record that scores your health and recommends action to improve!

1. Cardea

2. Cardea is an application that
provides users with personalized
recommendations for improving
their health.

3. It aggregates data from popular devices and
applications (like Fitbit and RunKeeper)
along with user-supplied entries.

4. It generates recommendations
by comparing health data with
evidence-based guidelines in
important areas, including BMI,
exercise, diet, and screenings.

5. It presents health recommendations
along with trend and point data in a
user-friendly dashboard.

6. It encourages users to set goals and
offers options for social networking
and gamefication to encourage goal
completion.

7. • Insurance companies seeking to recruit
health-conscious customers
• Businesses seeking to improve the health
of their workforce
• Health care providers seeking patient
health data
Customer Segments:
We initially focused on individuals seeking to
improve their health. Further research led us
to the following additional segments:

8. We initially focused on revenue from:
• Advertising on the Cardea app
• Paid-features for premium users
But when we added new customer
segments, we identified new revenue
sources:
• Licensing fees from insurers,
employers and health care
providers

9. We initially identified several traditional
marketing channels:
• Word of mouth
• Social media campaigns
• Technology and health journalists
• Paid advertising online and in select
publications
We have since added the following channels:
• Employers to employees
• Insurers to members
• Health care providers to patients

10. We have received feedback from several
different sources as we refined our idea:
• We interviewed potential users, including
those who identify with the quantified self
movement
• We vetted the idea through participants in
Venture Labs Mobile Health without Borders
class
• We submitted the idea to Dr. Hubert
Zajicek, a principle in the Health Wildcatters
accelerator, who responded positively

11. For updates, please visit our landing page at
cardea.kickoffpages.com