6. Having trouble finding Vinyl record of your favourite album ?
Love collecting record albums of your favourite band/artist ?
Tired of searching for record stores with authentic collection?
DisKoveris exactly
what you have been looking for.
9. Company Overview
• You can purchase your favourite records at a minimal shipping cost.
• You can purchase LP record players (available in various designs) via
the app.
• The app helps you locate the nearest DisKover music store.
• You can find latest music releases here.
• Stream Music for free.
• Customers can switch to premium version for additional services.
10. • Digital music had almost killed Vinyl records and CDs.
• Flash forward to 2015. Fuelled by that unique sound quality and a nostalgia
wave, sales of vinyl records were up 32% to $416 million, their highest level
since 1988, according to the RIAA.
• Put another way: Revenues from vinyl sales last year were higher than those
of on-demand ad supported streaming services, such as YouTube, Vevo and
Spotify's free service, which only accounted for $385 million, according to the
RIAA.
• Given the increasing number of retail locations for vinyl, it's no surprise that
today's biggest artists are embracing it as well.
11. "It would seem that they are bringing the products back to create or
capitalize on a nostalgia wave," says Barbara Kraus, director of
research at Parks Associates. "It also creates a new experience for
people who were born during the digital age."
13. POINTS OF DIFFERENCE
• Purchase records.
• Purchase LP player.
• Locate nearest stores.
• Premium user advantages.
• Purchase cool merchandises.
POINTS OF PARITY
• Stream music.
• Find new music.
14.
15. • Young teenagers and middle aged people
who have extensive love for music.
• Baby bloomers who have a lot of wealth and
are passionate about the music they listen to.
16.
17. Short Term: Get
maximum downloads and high ratings.
Mid Term: Converting
free users to Premium users.
Post Mid Term:
Promote innovations in Stores and
app to retain market.
25. Pricing
Basic
• Free of cost.
• User can purchase records.
• Stream for free.
• Locate nearby record stores.
Premium
• 9.99$/month.
• Users are accountable to special
seasonal discounts both on the app
and DisKover retail stores.
• Free merchandises after accrediting
enough purchase point.
26.
27. Distribution based on
data received from
customer survey
Celebrity
Endorsements
Advertising on social
media
Advertising in
concerts and global
music events
Sponsoring Events
28. • Develop the application in the initial stages.
• Performance evaluation based on the feedback from customers.
• Customise the app based on the customer response and try to
maximise the downloads.
• Advertising and Marketing.
• Collaboration and sponsorships.
