1. This document provides information on uploading and optimizing videos for YouTube marketing, including approved file formats, metadata, thumbnails, annotations, comments, responses, ratings, embedding, channels, and tracking video performance metrics. 2. It discusses managing comments and responses, editing channel modules and banners, and tracking basic and advanced video metrics like views, demographics, discovery, engagement, and hot spots. 3. Optimization tips include adding annotations, managing comments, using channel art, and analyzing performance data to improve video discoverability and engagement.

1. YOUTUBE MARKETING PRESENTED BY : MR. FAZLU CRESCENTECH IT SOLUTIONS & SERVICES

3. < 2 GB

4. No copyrighted & offensive content (etc. : music, video)Reference : http://www.google.com/support/youtube/bin/answer.py?answer=55744

5. 1 Click the Upload link to begin the upload process 2 Click the Upload Video button to select a file to upload.

6. 3 Important !! Entering information about your video.

7. Thumbnail Display thumbnail images for each video on YouTube

8. Thumbnail Process User upload video. YouTube select 5 images from video to use as thumbnail. Click the image you want to use as the thumbnail image. Remarks : Potential thumbnail images might not be displayed until the video is almost finished uploading.

10. Understanding Annotations Is an overlay put on top of a normal video Etc. : Speech bubble, note, spotlight & pause

12. Viewer comments beneath a YouTube video. Enabling or disabling comments and video responses.

13. Should you allow comments on your videos? I think so even negative comments provide valuable feedback from consumers.

14. Video Responses viewers can make and upload their own videos in response to your video. Yes, Allow Video Responses to Be Added Automatically Yes, Allow Video Responses After I Approve Them No, Don’t Allow Video Responses Ratings - Rated by viewers.

15. Embedding YouTube allow users to embed videos to their blogs and websites. Users have option to display the embeddable HTML code or not.

16. Approving Comments and Video Responses Pending comments and responses in your YouTube inbox. YouTube sends an email notification when you receive a comment or response to your video.

17. Click the message link to display the comment Responding to a viewer comment.

18. YouTube Channel A typical YouTube channel page.

19. Editing the title and tags for a channel. Changing your channel’s color scheme.

20. Fine-tuning colors for individual page elements. A well-branded background image on Pepsi’s channel page.

21. Editing Channel Modules Selecting the content modules for your channel page. Choosing Videos and Playlists Selecting which video content you display in your channel.

22. A banner used to brand Ford’s channel page.

23. Channel banner (960 × 150 pixels) at the top of the channel page; this banner can be clickable Side column image (300 × 250 pixels) that appears on the left side of the channel page, below the channel information module A clickable side column image on Coca Cola’s channel page.

24. Video page banner (300 × 45 pixels) displayed above the video player on all your video pages, like the Sony A brand logo banner displayed on a Sony video page.

25. Tracking Performance Viewing views, ratings, and comments.

26. Tracking basic metrics for a YouTube video.

27. Tracking More Advanced Metrics The tabs on YouTube’s Insight page.

28. Selecting which time period and region(s) to analyze. Displaying views over time and by region.

29. Discovery Using the Discovery tab to determine how viewers are finding your videos.

30. Demographics Using the Demographics tab to look at age and gender data.

31. Community Using the Community tab to evaluate viewer engagement with your video.

32. Hot Spots Using the Hot Spots tab to analyze the most and least popular moments in a video.

33. Call-to-Action Analyzing the performance of a video’s Call-to-Action Overlay.