The document provides tips for engaging target audiences on Facebook, including defining the target market, getting the tone right, and posting schedule and content. It discusses testing and measuring engagement and the AIDCA model of Attention, Interest, Desire, and Action. It also gives suggestions for content to post, such as inspiring blog posts or articles found on sites like Scoop.it, beautiful photos from Instagram, and documents from SlideShare or Scribd. Finally, it promotes the Facebook page of Social Media Coach Leow LeikHong.

1. Digital
Profit
Club
2014
#4
Create
addi6onal
(external)
features
for
your
Facebook

2. Let’s
Recapped

3. 4
Steps
to
Engaged
Target
Audiences
on
Facebook

4. 1.
Define
Your
Target
Market

5. 2.
Get
the
Tone
Right

6. #1.
ATTENTION
• Post
interes*ng
contents
to
a.ract
your
target
audiences.
#2.
INTEREST
• LIKE
&
follow
your
Facebook
Page.
#3.
DESIRE
• This
is
where
your
target
audiences,
will
Like
/
Comment
/
Share
your
contents
with
their
network
#4.
ACTION
• Buy
/
Engage
your
product
or
service

7. 3.
Tes6ng
&
Measuring

8. 4.
Pos6ng
Schedule
&
Content

9.
What
to
Post
on
Facebook
When
You
Don’t
Know
What
to
Post?
• Where
do
you
find
content?
• What
should
you
share?
• Does
certain
content
perform
be.er
on
certain
plaLorms?
• How
do
you
know?

10. 1.
Inspiring
Blog
Posts
or
Ar6cles

11. Ar*cle
and
Blog
Post
Where
can
I
find
such
material?

12. h.p://www.scoop.it

13. 1. Register
an
account
2. Follow
your
interest
topics
3. Received
daily
email
update
3
Steps

14. daily
email

15. h.p://contentgems.com

16. h.p://digg.com

17. h.p://mashable.com

18. 2.
Beau6ful
Photos

19. Instagram
On iOS or Androids

20. Video

21. Instagram: How-To!
• Filters!
• Hashtags!
• Icons: Add New
Keyboard >
Emoji!

22. Instagram: Tips!
• Improve your
picture quality!
• Don’t upload all
your good pictures
at once!
• Likes & comments!
• Participate in
competitions!

23. Photobucket being #1 !
photo hosting website!

24. • Photo management and
sharing application:
store, sort, search and
share photos online!
• @flickr!
• Free and Pro accounts!
• Platforms!
– Web: www.flickr.com!
– Desktop!
– Mobile: iOS, Windows
Phone 7, Android!

25. • Organize and share things
you find on the web through
“pinboards”!
• @pinterest!
• Free, invite-only!
• Platforms!
– Web: www.pinterest.com!
– Mobile: iOS & Android "!

26. 3.
Documents
–
PPT
/
PDF

27. h.p://www.slideshare.net

28. h.p://www.scribd.com

29. Facebook Apps

30. Customize Facebook Apps

31. To
be
con:nue….

32. Social Media Coach
Leow
LeikHong
Twi]er
@leikhong
www.facebook.com/digitalprofitclub
Email:
leow@leikhong.com