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Social media marketing trends
About	
  
Social	
   media	
   marke-ng	
   trends	
   for	
  
2014	
   are	
   all	
   about	
   mobile,	
  
content	
  and	
  niche.	
  	
  

2014 is going to be a killer year for Small Business. Social
Media allows small businesses to leverage technology to even
the playing field with bigger brands and companies.
Mobile is abot to go Mainstream
Every	
  website	
  needs	
  to	
  be	
  op0mized	
  for	
  mobile.	
  This	
  means	
  having	
  responsive	
  design	
  
and	
  thinking	
  about	
  how	
  people	
  interact	
  with	
  your	
  business	
  via	
  mobile	
  devices	
  should	
  
be	
  one	
  of	
  your	
  top	
  priori0es.	
  -­‐	
  Including	
  Mobile	
  Apps,	
  SMS	
  &	
  emails	
  
Niche	
  Sites	
  Will	
  Make	
  An	
  Impact	
  

Marketers Use

Few Social Sites
Blogging #1

lead generation
Crea0ng	
  great	
  content	
  on	
  a	
  regular	
  basis	
  and	
  
driving	
  traffic	
  back	
  to	
  your	
  site	
  is	
  going	
  to	
  
remain	
  the	
  number	
  #1	
  way	
  to	
  generate	
  new	
  
leads.	
  
Content Marketing
is the new social media marketing
“Content marketing is a marketing technique of creating and
distributing relevant and valuable content to attract, acquire,
and engage a clearly defined and understood target audience
– with the objective of driving profitable customer action.”
Triggered Email will
Increase Sales
Consumers are looking to connect
with brands and by providing custom
content for them based on their
behavior is going to help you
increase your sales.
Create valuable contents
that resinated with your
customers. Article, photo,
& video are good content
sharing media.

Spammny Content
will be eliminated eveywhere
Research shown that the Z
Generation may not favor over
Facebook

Facebook may reached it peak
While Google+ is
coming strong
Ambassadors & Influences

Words of
Mouth
Influencer marketing and word-of-mouth
marketing is going to be one of the most
powerful ways to get in front of customers in a
new way.
Image-Centric Sites will
continue to rise

While text is not dead, you need to think of ways to incorporate images into your
strategy that compliment your written context.
Grows Bigger
Video

comsuption will increase

Whether it’s an educational video or an adv, consumers
will look to video content to learn about businesses.
THANK
YOU !!
Social Media Coach

Leow	
  	
  LeikHong	
  
	
  

	
  
TwiAer	
  @leikhong	
  
www.facebook.com/digitalprofitclub	
  
	
  
Email:	
  leow@leikhong.com	
  
	
  
	
  

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2014 social media trends

  • 2. About   Social   media   marke-ng   trends   for   2014   are   all   about   mobile,   content  and  niche.     2014 is going to be a killer year for Small Business. Social Media allows small businesses to leverage technology to even the playing field with bigger brands and companies.
  • 3. Mobile is abot to go Mainstream Every  website  needs  to  be  op0mized  for  mobile.  This  means  having  responsive  design   and  thinking  about  how  people  interact  with  your  business  via  mobile  devices  should   be  one  of  your  top  priori0es.  -­‐  Including  Mobile  Apps,  SMS  &  emails  
  • 4.
  • 5. Niche  Sites  Will  Make  An  Impact   Marketers Use Few Social Sites
  • 6. Blogging #1 lead generation Crea0ng  great  content  on  a  regular  basis  and   driving  traffic  back  to  your  site  is  going  to   remain  the  number  #1  way  to  generate  new   leads.  
  • 7. Content Marketing is the new social media marketing “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
  • 8. Triggered Email will Increase Sales Consumers are looking to connect with brands and by providing custom content for them based on their behavior is going to help you increase your sales.
  • 9. Create valuable contents that resinated with your customers. Article, photo, & video are good content sharing media. Spammny Content will be eliminated eveywhere
  • 10. Research shown that the Z Generation may not favor over Facebook Facebook may reached it peak
  • 12. Ambassadors & Influences Words of Mouth Influencer marketing and word-of-mouth marketing is going to be one of the most powerful ways to get in front of customers in a new way.
  • 13. Image-Centric Sites will continue to rise While text is not dead, you need to think of ways to incorporate images into your strategy that compliment your written context.
  • 15. Video comsuption will increase Whether it’s an educational video or an adv, consumers will look to video content to learn about businesses.
  • 17. Social Media Coach Leow    LeikHong       TwiAer  @leikhong   www.facebook.com/digitalprofitclub     Email:  leow@leikhong.com