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                                                                Malaysian Export Academy 
Suite 305, 1st Floor, Block C, Glomac Business Centre, Jalan SS6/1, Kelana Jaya, 47301 Petaling Jaya, Selangor Malaysia Tel :
(+603) 7806 5595 Fax : (+603) 7806 5913 Website : www.exportacademy.net E- mail : info@exportacademy.com
 
Malaysian Export Academy  
presents 
3rd
 National Social Media Marketing Conference 2013 
“Social Media for Business Growth” 
 
2nd
 & 3rd
 July 2013, Matrade Exhibition and Convention Centre, Kuala Lumpur  
SBL‐HRDF Claimable 
Certificate of Attendance will be awarded to all Delegates 
 
You’ll rub shoulders with the biggest names and brands in social media, soak up 
countless tips and new strategies, and enjoy extensive 
networking opportunities. This is a historic opportunity for you to connect face‐
to‐face with the top social media marketing experts from Malaysia. 
 
Introduction 
High  level  speakers  and  consultants  from  various  industries  will  share  their 
views and experiences. This conference will be focusing on the importance of 
Social Media in today’s competitive business world and highlighting important 
social media trends and tools customize for your business instantly.  
Objectives 
• To gather and provide more information on current Social Media Trends 
• Selecting the right social media tool 
• To share knowledge between industries 
• To contribute to improving sustainability of the industry 
• To deliver an annual conference which brings together  professionals from 
various background for Networking 
 
 
                                                                Malaysian Export Academy 
Suite 305, 1st Floor, Block C, Glomac Business Centre, Jalan SS6/1, Kelana Jaya, 47301 Petaling Jaya, Selangor Malaysia Tel :
(+603) 7806 5595 Fax : (+603) 7806 5913 Website : www.exportacademy.net E- mail : info@exportacademy.com
 
Programme 
(Day 1)‐2nd
 July 2013(Tuesday) 
08.00am: Registration 
09.00am: Welcome Address by the CEO, Malaysian Export Academy 
09.15a.m: Keynote Speech by Dato' Zainul Arifin Mohammed Isa ‐ Chief 
Operating Officer, Media Prima Digital 
 
10.00am: Tea Break and Networking 
10.15am: Introduction to social media by Elin Kilicarslan Web  & SEO Wizard, 
74by2 
11.00am: Leveraging the power of Social Media Internally by Leow Leik Hong, 
Digital Profit Consultancy 
11.45am: The Irresistible Social Media Marketing Mix by Louisa Chan, Synergy 
Marketing Pro 
12.30pm: Lunch and Networking 
02.00pm: Facebook for business by Mei Ying Teoh, Myris Consultancy 
02.45pm: Social Media is the CEO’s Problem by Bhupendra Khanal, CEO 
,Simplify360, US/India 
03.30pm: Panel Discussion on Social Media ROI 
04.15pm: Q & A Session 
04.45pm: Tea break and Networking 
 
 
 
                                                                Malaysian Export Academy 
Suite 305, 1st Floor, Block C, Glomac Business Centre, Jalan SS6/1, Kelana Jaya, 47301 Petaling Jaya, Selangor Malaysia Tel :
(+603) 7806 5595 Fax : (+603) 7806 5913 Website : www.exportacademy.net E- mail : info@exportacademy.com
 
 
(Day 2)‐3rd
 July 2013(Wednesday) 
08.00am: Registration 
09.00am: Best‐Practice Creative Content that is Innovative by Michael Kwan,                 
Yahoo Malaysia 
09.45am: Using SOLOMON Technology for your business marketing event, Shum 
FP Events Mastery 
10.30am: Tea Break and Networking 
11.15am:  Discover and Exploit overseas Market via Social Media by Chu Tzu‐
Ming, Persuasion Media 
12.00pm: Beyond Social Media by Willy Lim, Singapore 
12.45am: Professional Networking Using LinkedIn by Kent Ong, World Web 
Creator 
12.45pm: Lunch and Networking 
02.00pm: Social Media in Asia by Rajeev Bala, MD Escelis Havas Digital, 
Singapore 
02.45pm: Seeing Social Media as a cost effective tool by Elton Kuah, Enrich 
Social Media 
03.30pm: Panel Discussion on How to implement Social Media in Organization  
04.15pm: Q & A Session 
04.45pm: Tea Break and Networking 
 
 
 
 
 
 
                                                                Malaysian Export Academy 
Suite 305, 1st Floor, Block C, Glomac Business Centre, Jalan SS6/1, Kelana Jaya, 47301 Petaling Jaya, Selangor Malaysia Tel :
(+603) 7806 5595 Fax : (+603) 7806 5913 Website : www.exportacademy.net E- mail : info@exportacademy.com
 
 
 
                                                                 
Speakers 
 
• Dato’ Zainul Arifin Bin Mohammed Isa‐ Chief Operating Officer of Media 
Prima Digital, Media Prima Berhad 
 
• Bhupendra Khanal, CEO ‐ Simplify360, US/India 
 
• Mohammad Ihsan, CTO ‐ EBSM, Malaysia 
 
• Michael Kwan,Producer at Yahoo Malaysia 
 
• Elin Kilicarslan ,WEB & WEO Wizard at 74by2.com 
 
• Elton Kuah , Founder of Enrich Social Media 
 
• Leik Hong ,Social Media Coach at Digital Profit Consultancy 
 
• Kent Ong ,LinkedIn Expert at World Web Creator 
 
• Mei Ying Teoh, Facebook Expert & Managing Director at Myris Consultancy 
 
• Shum FP ,Founder, Events Mastery Training & Coaching 
 
• Louisa Chan, Social Media Consultant, Synergy Marketing Pro 
 
 
 
Many More…………………………………….. 
 
 
 
 
 
 

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3rd National Social Media Marketing Conference 2013

  • 1.                                                                   Malaysian Export Academy  Suite 305, 1st Floor, Block C, Glomac Business Centre, Jalan SS6/1, Kelana Jaya, 47301 Petaling Jaya, Selangor Malaysia Tel : (+603) 7806 5595 Fax : (+603) 7806 5913 Website : www.exportacademy.net E- mail : info@exportacademy.com   Malaysian Export Academy   presents  3rd  National Social Media Marketing Conference 2013  “Social Media for Business Growth”    2nd  & 3rd  July 2013, Matrade Exhibition and Convention Centre, Kuala Lumpur   SBL‐HRDF Claimable  Certificate of Attendance will be awarded to all Delegates    You’ll rub shoulders with the biggest names and brands in social media, soak up  countless tips and new strategies, and enjoy extensive  networking opportunities. This is a historic opportunity for you to connect face‐ to‐face with the top social media marketing experts from Malaysia.    Introduction  High  level  speakers  and  consultants  from  various  industries  will  share  their  views and experiences. This conference will be focusing on the importance of  Social Media in today’s competitive business world and highlighting important  social media trends and tools customize for your business instantly.   Objectives  • To gather and provide more information on current Social Media Trends  • Selecting the right social media tool  • To share knowledge between industries  • To contribute to improving sustainability of the industry  • To deliver an annual conference which brings together  professionals from  various background for Networking   
  • 2.                                                                   Malaysian Export Academy  Suite 305, 1st Floor, Block C, Glomac Business Centre, Jalan SS6/1, Kelana Jaya, 47301 Petaling Jaya, Selangor Malaysia Tel : (+603) 7806 5595 Fax : (+603) 7806 5913 Website : www.exportacademy.net E- mail : info@exportacademy.com   Programme  (Day 1)‐2nd  July 2013(Tuesday)  08.00am: Registration  09.00am: Welcome Address by the CEO, Malaysian Export Academy  09.15a.m: Keynote Speech by Dato' Zainul Arifin Mohammed Isa ‐ Chief  Operating Officer, Media Prima Digital    10.00am: Tea Break and Networking  10.15am: Introduction to social media by Elin Kilicarslan Web  & SEO Wizard,  74by2  11.00am: Leveraging the power of Social Media Internally by Leow Leik Hong,  Digital Profit Consultancy  11.45am: The Irresistible Social Media Marketing Mix by Louisa Chan, Synergy  Marketing Pro  12.30pm: Lunch and Networking  02.00pm: Facebook for business by Mei Ying Teoh, Myris Consultancy  02.45pm: Social Media is the CEO’s Problem by Bhupendra Khanal, CEO  ,Simplify360, US/India  03.30pm: Panel Discussion on Social Media ROI  04.15pm: Q & A Session  04.45pm: Tea break and Networking     
  • 3.                                                                   Malaysian Export Academy  Suite 305, 1st Floor, Block C, Glomac Business Centre, Jalan SS6/1, Kelana Jaya, 47301 Petaling Jaya, Selangor Malaysia Tel : (+603) 7806 5595 Fax : (+603) 7806 5913 Website : www.exportacademy.net E- mail : info@exportacademy.com     (Day 2)‐3rd  July 2013(Wednesday)  08.00am: Registration  09.00am: Best‐Practice Creative Content that is Innovative by Michael Kwan,                  Yahoo Malaysia  09.45am: Using SOLOMON Technology for your business marketing event, Shum  FP Events Mastery  10.30am: Tea Break and Networking  11.15am:  Discover and Exploit overseas Market via Social Media by Chu Tzu‐ Ming, Persuasion Media  12.00pm: Beyond Social Media by Willy Lim, Singapore  12.45am: Professional Networking Using LinkedIn by Kent Ong, World Web  Creator  12.45pm: Lunch and Networking  02.00pm: Social Media in Asia by Rajeev Bala, MD Escelis Havas Digital,  Singapore  02.45pm: Seeing Social Media as a cost effective tool by Elton Kuah, Enrich  Social Media  03.30pm: Panel Discussion on How to implement Social Media in Organization   04.15pm: Q & A Session  04.45pm: Tea Break and Networking           
  • 4.                                                                   Malaysian Export Academy  Suite 305, 1st Floor, Block C, Glomac Business Centre, Jalan SS6/1, Kelana Jaya, 47301 Petaling Jaya, Selangor Malaysia Tel : (+603) 7806 5595 Fax : (+603) 7806 5913 Website : www.exportacademy.net E- mail : info@exportacademy.com                                                                         Speakers    • Dato’ Zainul Arifin Bin Mohammed Isa‐ Chief Operating Officer of Media  Prima Digital, Media Prima Berhad    • Bhupendra Khanal, CEO ‐ Simplify360, US/India    • Mohammad Ihsan, CTO ‐ EBSM, Malaysia    • Michael Kwan,Producer at Yahoo Malaysia    • Elin Kilicarslan ,WEB & WEO Wizard at 74by2.com    • Elton Kuah , Founder of Enrich Social Media    • Leik Hong ,Social Media Coach at Digital Profit Consultancy    • Kent Ong ,LinkedIn Expert at World Web Creator    • Mei Ying Teoh, Facebook Expert & Managing Director at Myris Consultancy    • Shum FP ,Founder, Events Mastery Training & Coaching    • Louisa Chan, Social Media Consultant, Synergy Marketing Pro        Many More……………………………………..