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                     For
                   Business
Stay Informed
                  Join our E-Club http://bit.ly/SNMe-club to receive our
                  monthly newsletter, with practical tips to increase
                  brand awareness and strategies for more engaging
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It Starts With Passion
           There’s no shortage of creative thinkers out there.
           What’s a little harder to find are creative thinkers who
           understand business. That’s where Supernova Media
           Shines.

           We are a full service web company. We provide our
           customers with a uniform custom branded web
           presence.

           At Supernova Media we specialize in the speedy setup
           of WordPress websites & blogs. All our websites are
           mobile friendly, have onsite search engine optimization
           and social media integration.
YouTube

 YouTube is the world's largest video sharing website.

 Although most of the videos are user-generated, more
 and more professional videos are beginning to appear
 on the website. You can use it to:

 •   show off your expertise
 •   share knowledge
 •   market your products and
 •   connect with customers, colleagues and prospects.

 It's easy to publish a video on YouTube, just sign up
 and you're ready to go.
Stats

        People are consuming video and lots of it. Here are a few stats to
        give you an idea on just how effective your video marketing may
        be:

        •Over 800 million unique users visit YouTube each month
        •Over 3 billion hours of video are watched each month on
        YouTube
        •72 hours of video are uploaded to YouTube every minute
        •70% of YouTube traffic comes from outside the US
        •YouTube is localized in 43 countries and across 60 languages
        •In 2011, YouTube had more than 1 trillion views or around 140
        views for every person on Earth

        The likelihood that your target audience is on watching is very
        high. The reasons for getting your content on YouTube seem
        quite obvious.
Business Goals

The types of video content are only bound by the
creative nature of your marketing team- everything
from instructional videos, product presentations,
commercials, skits, real estate walk-throughs and
much more.

But, your business goals boil down to two things:

•   Build brand awareness through the use of video

•   Use YouTube's embedding script to easily add
    videos to your own website
Embedding YouTube Videos

Now, embedding a video onto a web page becomes as easy as cutting and pasting. How much does
it cost you to add a video from YouTube to your site? Nada--nothing. They provide the service, and
they also provide the bandwidth, so the video is hosted on their servers and uses their bandwidth.
Hard to beat a deal like that!

When you click the Share button, the HTML code used to embed a link that video is displayed
directly below it, however that's not what we are after--we want to directly embed the video into the
page. We do that by clicking the Embed button which is displayed directly below the Link URL.


Once you click the Embed button,
you will see the HTML code for
embedding the video, as shown.
Then you want to copy this code and
paste it into the source code of you
web page and save. Voila- easy
peasy!
How to use YouTube

 Commenting on Videos can be an interesting strategy.
 This is most valuable when commenting on videos in your
 industry that have tens of thousands of views, or more.
 With this volume of views, commenting will add to the
 conversation and can be just as valuable as engaging in a
 blogs comments.

 You don't have to produce your own videos for you to
 create a list of your favorite videos to share with others on
 YouTube. Creating a favorite is an easy way to bookmark
 specific videos for later and also shows engagement in the
 YouTube community. Plus, if it's already been created, why
 recreate the wheel and do it yourself?
How to use YouTube
        YouTube has an interesting feature where you can share a video on multiple
        social sites directly from the video page. Share your videos on your
        website, blog, tweets and Facebook page. Videos are effective on Facebook
        landing pages welcoming people to your brand. Tweet the link of your
        newest video to your Twitter audience. Video blogs are becoming more and
        more popular. The possibilities are endless.

        Also underneath videos is an option to create a playlist. If you produce
        multiple videos in a series, creating a playlist is a great way to tie them
        together.

        Similar to buying television time, you can "Promote" your video from the "My
        Videos" section under each video. This works like pay-per-click (PPC)
        advertising and allows you to buy traffic to your videos based on keywords
        that you choose to target. With the right kind of material this can be much
        cheaper than television advertising.
YouTube Facelift

 If you’re a YouTube user you’ve probably
 noticed the new layout & design of YouTube
 lately. You might be surprised to see how things
 have really changed with the look and style of
 the new layout. Whether you love it or hate
 it, the new YouTube channel design is pretty
 easy to navigate and much more organized
 with lots more interactivity with other
 YouTubers.

 If you’re lost with how things go with the new
 layout, then let me guide and walk you through
 how to use and edit the new 2012 YouTube
 channel design.
My Channel

1. Log-in to your YouTube account

2. Go to the My Channel tab and you will be taken to the new 2012
channel design interface of YouTube.

3. You will see two tabs “Feed” and “Videos”

The Feed – this is where you will be notified of the latest buzz around
you as well as buzz from your subscribed channels. You call it your
Video News Feeds where you will get updated with everything. In the
Post To Feed box, this is where you will post any latest videos you
have uploaded to YouTube. But YouTube also automatically notifies
your Feed section for every new content posted.


The Videos – this is where you see all your uploaded videos with
thumbnails.
Uploaded Videos

                  4. At the Videos Section, you can see all
                  your upload videos and you can also
                  view your playlists (if you have created
                  one). If you have none yet, then you
                  may create a playlist or upload video or
                  record a video from your webcam, remix
                  creative commons videos or create an
                  animation or slideshow. You can sort it
                  either from Most Popular or Date Added
                  (newest to oldest OR oldest to newest).
                  Feel free to explore these great options
                  from YouTube.
Edit Your Channel


Click on the “Channel Settings” button found at the left
corner of your Channel (as seen in the image). You will
be brought to the “Channel” page where you see three
Tabs – Appearance, Info and Settings, and Tabs.

Appearance Tab – You can customize your Avatar to
personalize more your channel. Choose Background
image to enhance your layout and then lastly, choose
color that you like most for your channel as well.
Edit Your Channel


                    Info and Settings Tab – this is where you
                    can edit your Channel Name, add
                    description to your channel, place some
                    tags so people can find your videos easily
                    and you can view your channel URL.
Edit Your Channel

Featured Tab – Here
you can select your
“Default Tab” – this is
where people see first
when they visit your
Channel. You can have
your subscribers land on
the Feed tab if you want
them to see your latest
content more than
anything else. You can
also select what type of
activity you want to
share with your
subscribers.
Edit Your Channel

Featured Tab – Here
you can select your
“Default Tab” – this is
where people see first
when they visit your
Channel. You can have
your subscribers land on
the Feed tab if you want
them to see your latest
content more than
anything else. You can
also select what type of
activity you want to
share with your
subscribers.               Make sure you click “Done Editing” to save your new changes and
                           that’s it! Welcome to your new Channel
Edit Your Channel

Featured Tab – Here
you can select your
“Default Tab” – this is
where people see first
when they visit your
Channel. You can have
your subscribers land on
the Feed tab if you want
them to see your latest
content more than
anything else. You can
also select what type of
activity you want to
share with your
subscribers.               Make sure you click “Done Editing” to save your new changes and
                           that’s it! Welcome to your new Channel
Interacting With Your Channel

                 There are so many neglected YouTube
                 channels, even from social media companies that
                 you’d think would realize the value in an up-to-date
                 video resource for their company. While we’re by
                 no means advocating needlessly creating video
                 content, if you’re looking to go down the YouTube
                 route then don’t let your resolve or enthusiasm for
                 the service dwindle a couple of months in. Even if
                 you have no new content to post, still keep logging
                 in to stay on top of comments, friend requests, add
                 favorites, etc, so as not to relegate your channel to
                 the ranks of the unloved.
Our Services
Being Passionate comes easy when you
genuinely enjoy what you do. We offer an
array of services at Supernova Media but
here’s what we do best:

•   Web Design & Hosting
•   Consulting
•   Branding
•   Virtual Tours

We know that your success is our success.
Contact Us
About Nancy Bain
      Nancy is a business owner, educator, and business strategist
      with more than 20 years experience. When she is not advising
      and teaching people about social media, Nancy spends a lot of
      her own time using social media.

      Find Nancy online:

      Google+ : Nancy Bain       Like Supernova Media on
      Follow Nancy on Twitter    Facebook
      Visit her Website          Find her on LinkedIn
      Follow her Blog            And visit her YouTube Channel

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Marketing with YouTube

  • 2. Stay Informed Join our E-Club http://bit.ly/SNMe-club to receive our monthly newsletter, with practical tips to increase brand awareness and strategies for more engaging relationships with your clients. Visit and Like our Facebook page http://on.fb.me/KFujSu Go ahead - post your Social Media & WordPress questions and get answers in real time.
  • 3. It Starts With Passion There’s no shortage of creative thinkers out there. What’s a little harder to find are creative thinkers who understand business. That’s where Supernova Media Shines. We are a full service web company. We provide our customers with a uniform custom branded web presence. At Supernova Media we specialize in the speedy setup of WordPress websites & blogs. All our websites are mobile friendly, have onsite search engine optimization and social media integration.
  • 4. YouTube YouTube is the world's largest video sharing website. Although most of the videos are user-generated, more and more professional videos are beginning to appear on the website. You can use it to: • show off your expertise • share knowledge • market your products and • connect with customers, colleagues and prospects. It's easy to publish a video on YouTube, just sign up and you're ready to go.
  • 5. Stats People are consuming video and lots of it. Here are a few stats to give you an idea on just how effective your video marketing may be: •Over 800 million unique users visit YouTube each month •Over 3 billion hours of video are watched each month on YouTube •72 hours of video are uploaded to YouTube every minute •70% of YouTube traffic comes from outside the US •YouTube is localized in 43 countries and across 60 languages •In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth The likelihood that your target audience is on watching is very high. The reasons for getting your content on YouTube seem quite obvious.
  • 6. Business Goals The types of video content are only bound by the creative nature of your marketing team- everything from instructional videos, product presentations, commercials, skits, real estate walk-throughs and much more. But, your business goals boil down to two things: • Build brand awareness through the use of video • Use YouTube's embedding script to easily add videos to your own website
  • 7. Embedding YouTube Videos Now, embedding a video onto a web page becomes as easy as cutting and pasting. How much does it cost you to add a video from YouTube to your site? Nada--nothing. They provide the service, and they also provide the bandwidth, so the video is hosted on their servers and uses their bandwidth. Hard to beat a deal like that! When you click the Share button, the HTML code used to embed a link that video is displayed directly below it, however that's not what we are after--we want to directly embed the video into the page. We do that by clicking the Embed button which is displayed directly below the Link URL. Once you click the Embed button, you will see the HTML code for embedding the video, as shown. Then you want to copy this code and paste it into the source code of you web page and save. Voila- easy peasy!
  • 8. How to use YouTube Commenting on Videos can be an interesting strategy. This is most valuable when commenting on videos in your industry that have tens of thousands of views, or more. With this volume of views, commenting will add to the conversation and can be just as valuable as engaging in a blogs comments. You don't have to produce your own videos for you to create a list of your favorite videos to share with others on YouTube. Creating a favorite is an easy way to bookmark specific videos for later and also shows engagement in the YouTube community. Plus, if it's already been created, why recreate the wheel and do it yourself?
  • 9. How to use YouTube YouTube has an interesting feature where you can share a video on multiple social sites directly from the video page. Share your videos on your website, blog, tweets and Facebook page. Videos are effective on Facebook landing pages welcoming people to your brand. Tweet the link of your newest video to your Twitter audience. Video blogs are becoming more and more popular. The possibilities are endless. Also underneath videos is an option to create a playlist. If you produce multiple videos in a series, creating a playlist is a great way to tie them together. Similar to buying television time, you can "Promote" your video from the "My Videos" section under each video. This works like pay-per-click (PPC) advertising and allows you to buy traffic to your videos based on keywords that you choose to target. With the right kind of material this can be much cheaper than television advertising.
  • 10. YouTube Facelift If you’re a YouTube user you’ve probably noticed the new layout & design of YouTube lately. You might be surprised to see how things have really changed with the look and style of the new layout. Whether you love it or hate it, the new YouTube channel design is pretty easy to navigate and much more organized with lots more interactivity with other YouTubers. If you’re lost with how things go with the new layout, then let me guide and walk you through how to use and edit the new 2012 YouTube channel design.
  • 11. My Channel 1. Log-in to your YouTube account 2. Go to the My Channel tab and you will be taken to the new 2012 channel design interface of YouTube. 3. You will see two tabs “Feed” and “Videos” The Feed – this is where you will be notified of the latest buzz around you as well as buzz from your subscribed channels. You call it your Video News Feeds where you will get updated with everything. In the Post To Feed box, this is where you will post any latest videos you have uploaded to YouTube. But YouTube also automatically notifies your Feed section for every new content posted. The Videos – this is where you see all your uploaded videos with thumbnails.
  • 12. Uploaded Videos 4. At the Videos Section, you can see all your upload videos and you can also view your playlists (if you have created one). If you have none yet, then you may create a playlist or upload video or record a video from your webcam, remix creative commons videos or create an animation or slideshow. You can sort it either from Most Popular or Date Added (newest to oldest OR oldest to newest). Feel free to explore these great options from YouTube.
  • 13. Edit Your Channel Click on the “Channel Settings” button found at the left corner of your Channel (as seen in the image). You will be brought to the “Channel” page where you see three Tabs – Appearance, Info and Settings, and Tabs. Appearance Tab – You can customize your Avatar to personalize more your channel. Choose Background image to enhance your layout and then lastly, choose color that you like most for your channel as well.
  • 14. Edit Your Channel Info and Settings Tab – this is where you can edit your Channel Name, add description to your channel, place some tags so people can find your videos easily and you can view your channel URL.
  • 15. Edit Your Channel Featured Tab – Here you can select your “Default Tab” – this is where people see first when they visit your Channel. You can have your subscribers land on the Feed tab if you want them to see your latest content more than anything else. You can also select what type of activity you want to share with your subscribers.
  • 16. Edit Your Channel Featured Tab – Here you can select your “Default Tab” – this is where people see first when they visit your Channel. You can have your subscribers land on the Feed tab if you want them to see your latest content more than anything else. You can also select what type of activity you want to share with your subscribers. Make sure you click “Done Editing” to save your new changes and that’s it! Welcome to your new Channel
  • 17. Edit Your Channel Featured Tab – Here you can select your “Default Tab” – this is where people see first when they visit your Channel. You can have your subscribers land on the Feed tab if you want them to see your latest content more than anything else. You can also select what type of activity you want to share with your subscribers. Make sure you click “Done Editing” to save your new changes and that’s it! Welcome to your new Channel
  • 18. Interacting With Your Channel There are so many neglected YouTube channels, even from social media companies that you’d think would realize the value in an up-to-date video resource for their company. While we’re by no means advocating needlessly creating video content, if you’re looking to go down the YouTube route then don’t let your resolve or enthusiasm for the service dwindle a couple of months in. Even if you have no new content to post, still keep logging in to stay on top of comments, friend requests, add favorites, etc, so as not to relegate your channel to the ranks of the unloved.
  • 19. Our Services Being Passionate comes easy when you genuinely enjoy what you do. We offer an array of services at Supernova Media but here’s what we do best: • Web Design & Hosting • Consulting • Branding • Virtual Tours We know that your success is our success. Contact Us
  • 20. About Nancy Bain Nancy is a business owner, educator, and business strategist with more than 20 years experience. When she is not advising and teaching people about social media, Nancy spends a lot of her own time using social media. Find Nancy online: Google+ : Nancy Bain Like Supernova Media on Follow Nancy on Twitter Facebook Visit her Website Find her on LinkedIn Follow her Blog And visit her YouTube Channel