Multiple Channel Networks - MCN's
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A multi-channel network (MCN) is a network of multiple YouTube channels that provides support services to creators. MCNs combine various channels with common themes like gaming, music, etc. They offer funding and support for expensive video projects. In exchange, MCNs receive a portion of creators' revenue. MCNs have direct relationships with YouTube, allowing access to tools like the content management system and copyright checker. Top MCNs provide services like video production, distribution, and crowdsourced content. Creators join MCNs for benefits like cross-promotion, monetary support, and training to diversify their careers. However, creators may lose attention if they fall behind schedules and oversharing personal lives could backfire
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To maximize your earnings, it's essential to optimize your video titles, descriptions, and tags to improve discoverability through search engines. Engaging with your audience through comments and social media can also foster loyalty and boost your income.
Consider partnering with video-sharing platforms like YouTube, Vimeo, or Makestube, which offer revenue-sharing programs based on ad views and engagement metrics. Building a substantial and engaged subscriber base is key to consistent income. Lastly, staying updated with the latest trends, creating valuable content, and promoting your videos across different platforms can further enhance your earning potential.
TMK.edu Site Direct, Video, & Social Presentation: July 2015
Presented by Ashley Sobel: July 29, 2015
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ott advertising.pdf
OTT advertising involves delivering ads directly to viewers over the internet through streaming devices like connected TVs, mobile phones, laptops and computers. It allows for highly targeted advertising by precise targeting that eliminates waste and increases engagement. Advertisers can also quantify their reach through accurate tracking and manage ad frequency by focusing on lost customers.
A Class Assignment
CBS Entertainment brings in over half of CBS Corporation's annual revenue. The document recommends CBS focus on strengthening their core television content capability over the next five years by 1) expanding online content, 2) maximizing advertising revenue through TV Everywhere authentication, and 3) forming a strategic partnership with UltraViolet to maintain control of their content in the digital space.
Social Media For Corporates
This presentation can be used as template to make presentations in your company for adopting social media in your company.
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TMK.edu Site Direct, Video, & Social Presentation: July 2015
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