This document presents an overview of the new changes and recommendations to convert your channel to the new YouTube Channel One.

1. YouTube Channel One -
What Brands need to know.
March 12th, 2013

2. Context
> March 8th, Google unveiled its redesign of YouTube
Channels: YouTube Channel One.
> First, the channel changes offer brands stronger What this document covers:
visual impact across all platforms.
>YouTube Channel one - Unsubscribed View
> Second, the option of a Channel trailer video can
>YouTube Channel one - Subscribed View
help convert more subscribers. >Bigger visual impact across all platforms.
>Convert subscribers with a Channel Trailer video.
> Third, brands now get more flexibility and control >Get More Control Over What Users See.
over what users see.
>Next Steps
> This document presents an overview of the new
changes and recommendations to convert to the new
YouTube Channel One
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3. YouTube Channel One - Unsubscribed View

4. YouTube Channel One - Subscribed View

5. Bigger visual impact across all
platforms.
What’s New
> New Channel Art looks good on any device: TV,
tablet, mobile and desktop.
Recommendations
> Use a visually rich photo that represents the
brand and it’s story.
> Use a photo 2120 pixels by 1192 pixels.
> Keep in mind the areas where overlays cover
the image (on desktop only).
> Develop visuals according to YouTube creative
guidelines.
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6. Convert more subscribers with a
Channel Trailer video.
What’s new
> A trailer video is displayed when non-subscribed
viewers land on your channel.
> This video can help convert new channel viewers
into subscribers.
Recommendations
> Create a trailer video that it short and engaging.
> Throw a strong call to action at the end to drive
subscriptions.
> Think of it as an ad, showcase not only the
brand but its channel content. Treat as a chance
to hook viewers and win new subscribers.
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7. Get More Control Over What Users See.
What’s new
> Shelves - organize your content in various sections
e.g. playlists, curated videos, uploads.
> List Related Channels that are similar to the brand.
> List Featured Channels e.g. partners, charities,
friend companies.
Recommendations
> Showcase the brand’s playlists in Shelves in
order of most importance.
> Vary content by adding a Shelf with video
content curated from other users.
> Disable the Related Channels option in case it
might feature competitor channels.
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8. Next Steps
>New channel design must be enabled manually, but
an possible mandatory roll-out may be scheduled.
For Brands
>Work on a deployment plan and timeline.
>Produce a trailer video for unsubscribed views.
>Prepare all required items for a smooth migration.
>Convert your channel to a YouTube Channel One.
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9. Thank you
Jean-François Deschamps
Digital Strategist
@JFrDeschamps References
jean-francois.deschamps@dentsubos.com > http://www.youtube.com/onechannel
> http://support.google.com/youtube/bin/answer.py?
hl=en&topic=16630&answer=2972003
> http://searchenginewatch.com/article/2253671/YouTube-One-Channel-Now-
@DentsuBos Available-for-Everyone
> http://youtubecreator.blogspot.ca/2013/03/youtube-one-channel-now-available-
for.html
> http://mashable.com/2013/03/08/youtube-one-channel/
www.dentsubos.com
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