The document discusses WeChat's evolution and features since its launch in 2010, highlighting its strict user authentication process and various functionalities such as file transfer, social feeds, and unique interaction features like 'throw a bottle' and 'shake'. It also covers marketing campaigns by brands like China Merchants Bank and Starbucks utilizing WeChat for customer engagement and brand awareness. Additionally, examples of successful businesses leveraging WeChat for sales and promotion are provided.

1. Digital
Profit
Club
2014
#5
Mobile
Marke8ng
Made
Different
(WeChat)

2. Let’s
Recapped

3. Facebook Apps

4. Customize Facebook Apps

5. History of WeChat
Oct
2010
–
with
the
original
name
of
“WeiXin
微信”
By
Ma
HuaTeng
–
CEO
of
Tencent

6. 600
millions
users
globally
China
-­‐
450
million
Rest
of
the
world
–
150
million

7. Nov
2012,
ranked
the
most
popular
iOS
social
networking
Apps
in
6
countries
(Taiwan,
HongKong,
Vietem,
ArgenRna
&
Malaysia)
–
measured
by
download

8. The
Authen8city
of
Users:
WeChat
requires
a
telephone
number
in
order
to
sign
up
for
a
personal
account.
This
makes
WeChat
the
strictest
social
media
plaXorm
in
China,
ensuring
there
are
less
‘fake’
accounts.

10. WeChat: ID!

11. WeChat: QR Code!

12. WeChat: Profile!
Professional
look
image
Name
that
represent
who
you
are
Tagline
that
tell
people
what
you
do

13. WeChat: Basic Chat Features!
Features
keyboard
of
WeChat

14. WeChat: Web WeChat!
www.web.wechat.com

15. WeChat: Transfer File via web WeChat!
transfer
files
of
less
than
10
MB
File
types
like
PDF,
MP3,
MOV,
DOCX,
PPT
and
image
files
can
be
opened
and
viewed
on
WeChat.

16. WeChat: Moment!
The
Moments
feed
works
similarly
to
a
Facebook
feed
where
you
can
like
and
comment
on
photos
shared
by
your
contacts.
Since
you
have
to
approve
of
contacts,
only
the
people
you
approve
will
be
able
to
see,
like
and
comment
on
your
photos
or
statuses.

17. WeChat: Shake Shake!
Shake
is
another
feature
where
you
can
meet
random
people
not
too
far
from
you.
It
gives
you
a
random
person
(who
is
also
using
Shake)
to
chat
with.
You
can
choose
to
chat
with
the
person
or
shake
again
to
get
another
random
person.

18. WeChat: Look Around!
Look
Around
lets
you
connect
with
random
people
who
are
physically
around
you.
To
use
Look
Around,
you
must
enable
LocaRons
so
the
‘matchmaking’
can
commence.

19. WeChat: Look Around!

20. WeChat: Throw A Bottle!
You
can
now
toss
digital
messages
into
a
‘sea’
and
let
random
people
pick
up
your
message,
keep
it
or
add
a
reply
before
tossing
it
back
to
the
‘sea’.
Messages
can
be
in
the
form
of
text
or
short
audio
clips.

21. Enter
the
Features
Sedngs
to
Enable
/
Disable
some
of
the
WeChat
features.
Me
>
Sedngs
>
General
>
Features

22. Brand Awareness – CSR Project
China
Merchants
Bank
launched
a
campaign
using
the
‘Throw
a
Bohle’
funcRon
of
WeChat.
China
Merchants
Bank
would
cast
bohles
into
the
sea
with
a
very
disRnct
message.
The
message
states
that
for
every
500
replies
they
receive
they
will
donate
professional
training
courses
to
auRsRc
children
around
China.
WeChat
users
using
the
drii
bohle
and/or
shake
funcRons
could
then
see
this
message
and
act
accordingly.
China
Merchants
Bank
would
then
act
through
a
3rd
party
charity
“lihle
notes,
small
charity”.

23. WeChat: Business Account!

24. Principe:
Build
an
interacRve
official
page
of
the
brand
Example:
Press
1
–
Magazine
Press
2
–
Chadng
Press
3
–
Test
Press
4
–
FM
Radio

25. Starbucks
China
launched
their
WeChat
“how
are
you
?”
campaign
that
users
can
get
a
voice
message
of
a
song
from
Starbucks’
own
album
aier
sending
them
an
expression.
Another
success
from
them
is
the
“good
morning
alarm
clock”,
parRcipants
can
get
their
breakfast
at
half
the
price
if
they
arrived
before
the
Rme
they
set,
and
the
Rme
is
set
on
an
app
from
Starbucks.

26. 优鲜果妮
目前主要经营石家庄经济学院全校区及周边
地区的水果，在线销售并免费送货上门。商
品种类涵盖优质平价水果、精品高档水果、
实惠水果拼盘和精品拼盘等，满足不同人群
对水果消费的需求；此外，缔造客户水果体
验，创办水果健康美容论坛、户外水果采摘、
情人水果节等。并不断根据消费者反馈及市
场信息，及时对商品的品类以及价格进行动
态调整。
Fruits
Delivery
Service
• Operate
in
University
Business
School
• Target
audiences:
Students
&
Teachers
• Monthly
contact
• Daily
room
to
room
delivery
• Special
fruits
packages
for
different
customer’s
needs
• Apart
from
company
informaRon,
WeChat
also
provide
weather
forecast
/
Lost
&
Found
info

27. WeChat: 富军栗米
From
zero
to
RMB
2.6million
of
sales
in
3
months
Rme
using
WeChat.
At
the
beginning
富军
just
give
away
FREE
rice
to
his
WeChat’s
friends
to
try,
the
words
of
mouth
start
to
spread
and
referral
began
to
flow
in.
But
it
is
sRll
not
enough….
So
he……..

28. So
富军 dressed
up
like
an
Angry
Bird
and
run
the
Shanghai
InternaRonal
Marathon
carrying
a
big
beg
of
his
organic
rice.
With
such
he
made
a
huge
impact,
and
was
reported
by
the
local
and
internaRonal
presses.
PromoRng
his
WeChat
account
with
a
QR
Code,
public
can
now
add
and
follow
his
富军栗米

29. To
be
con0nue….

30. Social Media Coach
Leow
LeikHong
TwiPer
@leikhong
www.facebook.com/digitalprofitclub
Email:
leow@leikhong.com