This presentation was given to the American Marketing Association Iowa Chapter on 3/26/2009. The purpose was to provide a tactical overview of specific social media tools that marketers and individuals can harness.
How major publishers are using social media to drive trafficMartin Belam
Martin Belam's presentation featuring examples of major news publishers using social bookmarking, Twitter and blogs to drive traffic and enhance their brand. Presented at the International Social Media Summit, London, May 14th 2009
Twitter 101 Presentation given to AMA Toronto Event on June 18th, 2009.
Also includes slide / link to Polarice.ca - Innovative integration of twitter into brand site example
How major publishers are using social media to drive trafficMartin Belam
Martin Belam's presentation featuring examples of major news publishers using social bookmarking, Twitter and blogs to drive traffic and enhance their brand. Presented at the International Social Media Summit, London, May 14th 2009
Twitter 101 Presentation given to AMA Toronto Event on June 18th, 2009.
Also includes slide / link to Polarice.ca - Innovative integration of twitter into brand site example
The last in a 3 part series. Part 1 explained what social media is. Part 2 explained why it is important. Part 3 now shows you how to do it. Part 4is about putting it into practise with a workshop, which no slideshare can do justice to. Unfortunately the viral marketing examples of HRH Kate Middleton naked, Brad Pitt naked, Angelina Jolie XXX have all had to be removed (spider search joke here).
How to Do Social Media Marketing: Bloggers, Social Networks, Metrics, and MoreGerris
Hear Sally Falkow of Expansion Plus and Chris Abraham of Abraham Harrison talk about the best practices in social media marketing.
Not only is social media marketing the hottest thing in marketing, it may well also be the most effective marketing tool available to anyone doing any form of outreach.The meteoric rise of twitter and the slower but just as large groundswell of blogging have combined to shake communications of all kinds to the core.
But social media marketing isn't monolithic and it covers a lot of ground. There is no one-size-fits-all solution. But there are best practices, there are tools and tricks and techniques to achieve greater success.
Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? Did you build it and no one came? You must get out there, identify influencers, and engage with them.
Chris talks about earned media marketing: how to get off your duff and get out there online.
Chris Abraham goes through a real case study for Mizuno Running. He shows how his team helped introduce their Mezamashii “brilliant” run project not only to the top runners, athletes, and celebrities, but to all runners. He also tells how to find the right online influencers, bloggers, and the social media savvy.
This is a beginners guide to Social Media for marketers If you work in marketing, communications, PR, research, strategy, insights, corporate comms, HR, investor relations, then you need to know about social media. This explains it in an easy and entertaining way.
Social media what's all the chat about by jez jowett 2009Jez Jowett
a document that i found when i was digging through my old files.
this was a presentation i did to set the scene for social media, almost 4 years ago when people were just starting to ask what it was. Suprisingly little has actually changed. except of course of the explosion of specific tools and networks - such as facebook and twitter. otherwise, the principles have stayed identical.
Learn the fundamentals of how to craft an effective message and what ways you can market online without breaking the bank. Provided by www.clickedstudios.com
Welcome to World IA Day | World Information Architecture Day 2016World IA Day Dallas
What is World IA Day?
World IA Day is a one-day, annual celebration focused on the practice and education of Information Architecture.
Our celebration brings together a diverse community including information architects, user experience designers, content strategists, product managers, developers, scholars, and students. We come together to talk about and shape the future of Information Architecture. Because of the ubiquitous nature of information, we hear stories of information architecture not just practiced by specialists, but by people holding all sorts of titles, coming from all walks of life. We celebrate these type of stories. This year, we celebrate on February 20th, 2016. Our theme is "Information Everywhere, Architects Everywhere".
The last in a 3 part series. Part 1 explained what social media is. Part 2 explained why it is important. Part 3 now shows you how to do it. Part 4is about putting it into practise with a workshop, which no slideshare can do justice to. Unfortunately the viral marketing examples of HRH Kate Middleton naked, Brad Pitt naked, Angelina Jolie XXX have all had to be removed (spider search joke here).
How to Do Social Media Marketing: Bloggers, Social Networks, Metrics, and MoreGerris
Hear Sally Falkow of Expansion Plus and Chris Abraham of Abraham Harrison talk about the best practices in social media marketing.
Not only is social media marketing the hottest thing in marketing, it may well also be the most effective marketing tool available to anyone doing any form of outreach.The meteoric rise of twitter and the slower but just as large groundswell of blogging have combined to shake communications of all kinds to the core.
But social media marketing isn't monolithic and it covers a lot of ground. There is no one-size-fits-all solution. But there are best practices, there are tools and tricks and techniques to achieve greater success.
Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? Did you build it and no one came? You must get out there, identify influencers, and engage with them.
Chris talks about earned media marketing: how to get off your duff and get out there online.
Chris Abraham goes through a real case study for Mizuno Running. He shows how his team helped introduce their Mezamashii “brilliant” run project not only to the top runners, athletes, and celebrities, but to all runners. He also tells how to find the right online influencers, bloggers, and the social media savvy.
This is a beginners guide to Social Media for marketers If you work in marketing, communications, PR, research, strategy, insights, corporate comms, HR, investor relations, then you need to know about social media. This explains it in an easy and entertaining way.
Social media what's all the chat about by jez jowett 2009Jez Jowett
a document that i found when i was digging through my old files.
this was a presentation i did to set the scene for social media, almost 4 years ago when people were just starting to ask what it was. Suprisingly little has actually changed. except of course of the explosion of specific tools and networks - such as facebook and twitter. otherwise, the principles have stayed identical.
Learn the fundamentals of how to craft an effective message and what ways you can market online without breaking the bank. Provided by www.clickedstudios.com
Welcome to World IA Day | World Information Architecture Day 2016World IA Day Dallas
What is World IA Day?
World IA Day is a one-day, annual celebration focused on the practice and education of Information Architecture.
Our celebration brings together a diverse community including information architects, user experience designers, content strategists, product managers, developers, scholars, and students. We come together to talk about and shape the future of Information Architecture. Because of the ubiquitous nature of information, we hear stories of information architecture not just practiced by specialists, but by people holding all sorts of titles, coming from all walks of life. We celebrate these type of stories. This year, we celebrate on February 20th, 2016. Our theme is "Information Everywhere, Architects Everywhere".
Real Life Entrepreneur is a program by Adam Carroll that teaches students that literally anyone can be successful with his or her own company. With examples of small startups to massively successful dotcoms, this program is sure to light a fire under those who want to build their own empire while still young.
Sharing a love of Street Foods tells a story about street foods, how it's an inseparable part of a travel experience, of cultural heritage as well, then it shares about the delicious street foods in Indonesia, complete with their food shots. Version 1.1 is the update from the original deck shared at Ubud Writers and Readers Festival (UWRF) 2014, Ubud, Bali.
Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...Heidi Otway, APR, CPRC
Now more than ever entrepreneurs and large corporations are harnessing the power of online social networks to reach consumers and grow their business. With an array of platforms – from Facebook, Twitter, foursquare and YouTube – there are limitless channels for businesses and entrepreneurs to reach their target audience online. But with so many options, which social media network should you choose?
Twitter, Facebook Pages and This Social Media Thingkellyduffort
Step-by-step look at how to get started with Twitter (before today\'s release of new user interface) and Facebook Pages. Content focuses on simple steps small businesses or 1-person marketing teams can do to get started.
oin PRSSA and learn how to use social networks such as facebook, twitter, and LinkedIn professionally and build your resumes.
Seats are limited so please sign up NOW ! on Dr. MIke Smith's door! Attending this event on facebook does NOT guaranette you a spot!
Be sure to bring a flashdrive, picture of yourself, and a rough copy of your resume.
Using Twitter for business - a presentation given to Chamber members in Folkestone on Thursday 14th May 2009 - shared with my Twitter friends - thanks for all your help
How to use Twitter to optimize your business and learn how to #HugYourHaters in the process.
Learn how to leverage this powerful social media tool for customer service.
Youth and Social Media: Today and BeyondNathan Wright
This presentation was given to a group of health professionals responsible for developing youth smoking cessation programs at an Iowa Department of Public Health conference in September 2013.
Youth Communication and Privacy in the Social Media AgeNathan Wright
"Youth Communication and Privacy in the Social Media Age" presentation given at the American Library Association's youth privacy conference in Chicago on March 24, 2011.
Fostering Community With Social Media - Midwest Newspaper Summit 2010Nathan Wright
This is a presentation I gave at the 2010 Midwest Newspaper Summit. The topic was "Fostering Community with Social Media," explaining how newspapers can operationalize social media tools to build community platforms, as well as engage their audience where they live.
Lava Row Camp: What's next: Emerging trends in social and new mediaNathan Wright
This presentation was given at Lava Row Camp on November 4, 2009. We discussed emerging social and new media trends such as location-based social networks (Gowalla & Foursquare), Google's social networking initiatives, Google Sidewiki, Google Social Search, the future of Twitter and Facebook, and augmented reality.
MIMA Summit Social Marketing 101 presentationNathan Wright
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
Summer 2009 Road Trip social media presentationNathan Wright
This summer we took our social media seminars across the State of Iowa with the help of the Iowa Department of Economic Development (IDED). During these sessions we explore the social media landscape, define how it applies to business with real-world case studies, and explain what might be coming around the corner.
An intro to Facebook and Twitter for nonprofitsNathan Wright
A quick intro for nonprofit organizations looking to explore Facebook and Twitter further for fund raising, volunteer recruiting, marketing, branding and event coordination. I gave this presentation to the INFPA (Iowa Not-for-Profit Alliance) Conference in February 2009.
Library 2.0: Jump start your library with blogging and TwitterNathan Wright
We prepared this presentation for the staff at Drake University's Cowles Library. They recently launched a blog but wanted to see more engagement happening, as well as learn about Twitter as an outreach, sharing and communications tool.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
7. The people who truly deface our neighborhoods are the companies that scrawl giant slogans across buildings and buses … They expect to be able to shout their message in your face from every available surface but you’re never allowed to answer back. Well, they started the fight and the wall is the weapon of choice to hit them back. - Banksy
10. TAKE ADVANTAGE OF… QUESTIONS & ANSWERS / GROUPS RECOMMENDATIONS / INTRODUCTIONS
11. 140 million+ active users Social networking website. Half of users are out of college; 25+ is fastest growing demographic. Top photo sharing site with 4.1 billion uploaded photos. TAKE ADVANTAGE OF… YOUR INDIVIDUAL PROFILE BRANDED PROFILE PAGES MICROTARGETED ADVERTISEMENTS CAUSES
12. What the heck is Twitter? A microblogging social network with 5 million+ users. Updates (“tweets”) are 140 characters or less. Tweets can be sent and received via text (SMS).