Lava Row is a social media consulting firm based in Des Moines, Iowa. They discuss how social media is evolving how people communicate and connect online. Key points they cover include how different age demographics use various social media platforms like Twitter and Facebook, the importance of listening to conversations, engaging with customers, responding quickly and creating and sharing content.
4. “ We can’t master anything that evolves faster than our ability to garner intelligence from each experience.” - BRIAN SOLIS said this.
5. FOUNDER @ LAVA ROW ad agency hack for seven yrs FIRED SELF IN 2007 6’2” / male MGMT monocles TWEETUPS sandwiches WHISKEY rc cola CRYPTOZOOLOGY new media NATHAN T. WRIGHT
6. STRATEGIST @ LAVA ROW escaped Los Angeles in 2008 PASSION PIT beagles GUMMI BEARS vintage clothing LIVE MUSIC hulu.com DANCE PARTIES barbeques HILLARY BROWN
12. (photo via victoriapeckham / flickr.com) Twitter’s largest age population: 35-49 year olds (42%) Facebook’s fastest-growing demo: Women over 55 years old
13. Consumers are the NEW MEDIA and they know it. - ELIZABETH ROSS, TRIBAL DDB / ADAGE APRIL 8 TH , 2008
18. The people who truly deface our neighborhoods are the companies that scrawl giant slogans across buildings and buses … They expect to be able to shout their message in your face from every available surface but you’re never allowed to answer back. - Banksy, UK graffiti artist
19. now, let’s get PRACTICAL and TACTICAL (Hey, that rhymes!)
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21. four simple things to remember: 1.) Listen. 2.) Engage. 3.) Respond. 4.) Create & share.
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26. Add value. Be transparent, candid, honest and human. Develop rules of engagement. No screaming. No astroturfing. ready to join the CONVERSATION?
27. Comcast has a customer support team LISTENING on Twitter Result: Shows care for customers in public medium. Positive branding.
37. SmartPhones are everywhere. Apple’s exclusivity contract with AT&T ends in 2010. Participation among social networks is no longer restricted to the laptop or desktop. Next arrived yesterday.