Networking for Your Future
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oin PRSSA and learn how to use social networks such as facebook, twitter, and LinkedIn professionally and build your resumes. Seats are limited so please sign up NOW ! on Dr. MIke Smith's door! Attending this event on facebook does NOT guaranette you a spot! Be sure to bring a flashdrive, picture of yourself, and a rough copy of your resume.
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Networking for Your Future
- 1. Networking for Your Future“It pays to plan ahead…it wasn’t raining when Noah built the Arc”-anonymous Theresa Hawes JakeDylik La Salle University Public Relations Student Society of America
- 3. TWITTER
- 4. LINKEDIN
- 6. WEB 2.0
- 7. CLOSING
- 10. millenials: generation of social media
- 12. Twitter is the most popular platform that the companies use; two-thirds of the Fortune 100 have at least one Twitter account. They have an average of 4.2 Twitter accounts.
- 13. 54% have at least one Facebook fan page
- 14. 50% have at least one YouTube channel
- 15. 33% have at least one corporate blog.
- 16. 20% of the companies use all four social media platforms [Twitter, Facebook, Youtube, Blog].
- 18. confident, self- expressive, liberal, upbeat and open to change
- 19. embrace multiple modes of self- expression. ¾ have a profile on a social media site
- 20. Most educated in American History
- 22. Social Media – Now there’s 2-way Comm…more
- 24. BUZZ / VIRAL
- 27. Yep…Research
- 28. -Demographics, target audience, attitudes, knowledge, behaviors
- 29. Every day, multiple times per day
- 30. Growth, trends, audience intelligence
- 31. Commercials call-outNUMBER CRUNCH 500 million users Average time spend per/day= 6hrs 1.6 million active pages 700.000 small businesses – FB page
- 33. Free Music from Commercials
- 34. Create your own “Badge of Ownership”
- 36. Number Crunch!!!
- 37. Little Debbie: CASE STUDY
- 38. 549,068 fans 158,264 fans 697,818 fans 389,926 fans 2,912,327 fans 894,576 fans 176,237 fans
- 40. Twitter is a real-time information network that connects you to the latest information about what you find interesting 140 characters or less Instant Feedback Build Relationships Gather instant data Don’t need an account Businesses use Twitter Direct Questions/ Interactive (C-Suite) Customer Services The New NEWS outlet? (Up-to-the-minute news – CNN, NY Times, WSJ, Huff. Post… Less Ads…for now Utilize features – (Place your org. as leader)
- 43. Follow: subscribing to users’ tweets
- 44. Following: subscribers of your tweets
- 45. Trend(ing): most popular topics on twitter at time
- 47. social bookmarking social bookmarking sites share information found anywhere on the web with people of similar interests Content (news stories, blogs), images, videos, URLS Democracy =news agenda. The viral community, not an editor, provides the content on the website
- 48. foursquare Tumblr Post: text, photos, quotes, links, music, and videos, from your browser, phone, desktop, email, or wherever you happen to be Customizability 3,574,933,697 - Total posts 14,355,495 - Total blogs 17,452,623 - Posts today Location-based mobile platform Bookmark information about venues Tools to obtain, engage, and retain customers and audiences. Collect points, prize "badges," & coupons
- 49. web 2.0: apps apps apps! 2004 combination of the technology= integrative communications Web is a platform Smart phones Install an app!
- 51. Hop on board!!!
- 52. Just try it, become familiar
- 53. Mashable.com