The document discusses the significance of social media for businesses, highlighting that 79% of Fortune 500 companies utilize platforms like Twitter, Facebook, and YouTube to engage with customers. It emphasizes millennials' pervasive use of social media, the evolving communication landscape, and the importance of understanding audience demographics. The text stresses the need for businesses to leverage social media for marketing and relationship-building, underscoring the potential risks of not adapting to this digital environment.

1. Networking for Your Future“It pays to plan ahead…it wasn’t raining when Noah built the Arc”-anonymous Theresa HawesJakeDylikLa Salle UniversityPublic Relations Student Society of America

2. What’s on the Agenda?FACEBOOK

3. TWITTER

4. LINKEDIN

5. SOCIAL BOOKMARKING

6. WEB 2.0

7. CLOSING

8. introductions

9. “the social revolution”

10. millenials: generation of social media

11. can’t hide!A study was conducted by PR firm Burson-Marstelleracross 100 largest companies in the Fortune 500 list. 79% of them use Twitter, Facebook, YouTube or corporate blogs to communicate with customers and other stakeholders.

12. Twitter is the most popular platform that the companies use; two-thirds of the Fortune 100 have at least one Twitter account. They have an average of 4.2 Twitter accounts.

13. 54% have at least one Facebook fan page

14. 50% have at least one YouTube channel

15. 33% have at least one corporate blog.

16. 20% of the companies use all four social media platforms [Twitter, Facebook, Youtube, Blog].

17. Social networks like Twitter and Facebook are mostly West-oriented; Asia-Pacific companies don’t use them as much, instead preferring corporate blogs. When they do use Twitter or Facebook, it’s usually to engage consumers in Europe and North America. The Millennials: A generation of social mediaYou Can’t Hide!!Born after 1980

18. confident, self- expressive, liberal, upbeat and open to change

19. embrace multiple modes of self- expression. ¾ have a profile on a social media site

20. Most educated in American History