The last in a 3 part series. Part 1 explained what social media is. Part 2 explained why it is important. Part 3 now shows you how to do it. Part 4is about putting it into practise with a workshop, which no slideshare can do justice to. Unfortunately the viral marketing examples of HRH Kate Middleton naked, Brad Pitt naked, Angelina Jolie XXX have all had to be removed (spider search joke here).
Social media what's all the chat about by jez jowett 2009Jez Jowett
a document that i found when i was digging through my old files.
this was a presentation i did to set the scene for social media, almost 4 years ago when people were just starting to ask what it was. Suprisingly little has actually changed. except of course of the explosion of specific tools and networks - such as facebook and twitter. otherwise, the principles have stayed identical.
This is a beginners guide to Social Media for marketers If you work in marketing, communications, PR, research, strategy, insights, corporate comms, HR, investor relations, then you need to know about social media. This explains it in an easy and entertaining way.
Why should you care about Social Media ? Is it all a fad ? This presentation should put the above into context. Top 10 reasons why social media is important and relevant, not just to funky brands, but all brands
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
EFM Morning Brew: Social Media Update - New Tools for Branding with Social MediaE Factor Media (EFM)
Social media is an evolving landscape, and sometimes it's overwhelming to keep up. Through a recent Morning Brew we had at EFM (www.efmexperience.com), we helped local marketing professionals understand the newest landscape in social media, explaining latest changes in the channels and best practices by companies big and small.
Social media what's all the chat about by jez jowett 2009Jez Jowett
a document that i found when i was digging through my old files.
this was a presentation i did to set the scene for social media, almost 4 years ago when people were just starting to ask what it was. Suprisingly little has actually changed. except of course of the explosion of specific tools and networks - such as facebook and twitter. otherwise, the principles have stayed identical.
This is a beginners guide to Social Media for marketers If you work in marketing, communications, PR, research, strategy, insights, corporate comms, HR, investor relations, then you need to know about social media. This explains it in an easy and entertaining way.
Why should you care about Social Media ? Is it all a fad ? This presentation should put the above into context. Top 10 reasons why social media is important and relevant, not just to funky brands, but all brands
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
EFM Morning Brew: Social Media Update - New Tools for Branding with Social MediaE Factor Media (EFM)
Social media is an evolving landscape, and sometimes it's overwhelming to keep up. Through a recent Morning Brew we had at EFM (www.efmexperience.com), we helped local marketing professionals understand the newest landscape in social media, explaining latest changes in the channels and best practices by companies big and small.
Guide to Unthink - the new social network on the block. Still in beta, Unthink preaches empowerment and encourages people to take control of their own destinies. Taking down Facebook is the core of Unthink’s marketing campaign.
Jez jowett social media, digital, sports and marketing predictions for 2012Jez Jowett
Description
Predictions and trends for 2012 and 2012+ in sports marketing, social media, digital, entertainment.
What are the trends for 2012 and beyond ?
Many may well be in development. Many may have been tried and failed. Many will never make it past this collection of slides. But all of them, in my opinion, are better to have been considered and discounted, than to have never been thought or talked out loud.
Topics covered include:-
Social media beyond fans and likes (to engagement metrics)
Social media strategy, not tactics
The Social Olympics 2012 (London)
Facebook for things and collectors
Google + for brands
Predictive Filtering & Smart Suggestions
Google Goggles, layers, and augmented reality
2 screens
Digital Concierge
Social Media Concierge
Silly abbreviations
agile content
the year of mobile
Voice activation and voice recognition
algorithms
digital amnesty day
social commerce with CSR
location based software (LBS)
my web, applications
snap and shop, picture recognition
storage clouds
linkedin
social media b2b2
social media measurement, social media ROI 2011, social media RO1 2012, ROSS, return on social spend
Compiled by Jez Jowett, Social Media Director at Havas Sports & Entertainment (all the opinions and thoughts contained in this presentation however remain my own, and in no way reflect HSE)
To follow me i'm on Twitter here : https://twitter.com/#!/Jezmond
To connect with me on Linkedin i'm here : http://uk.linkedin.com/in/jezjowett
To mail me jezjowett@hotmail.com
I welcome all suggestions, comments, opinions, discussions, challenges to the attached.
many thanks
jEZ
Coming soon:
Social media predictions 2012
social media review 2011
social media case studies 2011
This is a talk I gave in March to some marketing students at the University of Montana. The topic was an overview of internet marketing/social media marketing.
Social Media 101 - Notes from Our WorkshopSam Popp
Notes from our "Social Media 101" workshop presented by Sam Popp @sampoppnyc of Teach and Learn Networking and Tracy Robin @tracyrobinwr of Holistic Women Entrepreneurs from February 28th.
a work on social media marketing
The Intro of Social Media Marketing (Some theories)
-Why Social Media Marketing
-Definition
-Components/ Characteristics
-The motivation of online participation
-how to influence people
Social Media Marketing
-The convergence of e-commerce & social media
-Opportunities and Strategies
-The best practices of Social Interface Design
-The measurement of Social Media Marketing
Supplements:The cases of industrial practices
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesRuthBaker
Jenni Lloyd; Experience Designer and Consultant at NixonMcInnes' presentation on Social Media for Small Businesses at Fresh Business Thinking event.
More information on Jenni can be found here - http://www.nixonmcinnes.co.uk/people/jenni/
More information on NixonMcInnes can be found here - http://www.nixonmcinnes.co.uk/
Guide to Unthink - the new social network on the block. Still in beta, Unthink preaches empowerment and encourages people to take control of their own destinies. Taking down Facebook is the core of Unthink’s marketing campaign.
Jez jowett social media, digital, sports and marketing predictions for 2012Jez Jowett
Description
Predictions and trends for 2012 and 2012+ in sports marketing, social media, digital, entertainment.
What are the trends for 2012 and beyond ?
Many may well be in development. Many may have been tried and failed. Many will never make it past this collection of slides. But all of them, in my opinion, are better to have been considered and discounted, than to have never been thought or talked out loud.
Topics covered include:-
Social media beyond fans and likes (to engagement metrics)
Social media strategy, not tactics
The Social Olympics 2012 (London)
Facebook for things and collectors
Google + for brands
Predictive Filtering & Smart Suggestions
Google Goggles, layers, and augmented reality
2 screens
Digital Concierge
Social Media Concierge
Silly abbreviations
agile content
the year of mobile
Voice activation and voice recognition
algorithms
digital amnesty day
social commerce with CSR
location based software (LBS)
my web, applications
snap and shop, picture recognition
storage clouds
linkedin
social media b2b2
social media measurement, social media ROI 2011, social media RO1 2012, ROSS, return on social spend
Compiled by Jez Jowett, Social Media Director at Havas Sports & Entertainment (all the opinions and thoughts contained in this presentation however remain my own, and in no way reflect HSE)
To follow me i'm on Twitter here : https://twitter.com/#!/Jezmond
To connect with me on Linkedin i'm here : http://uk.linkedin.com/in/jezjowett
To mail me jezjowett@hotmail.com
I welcome all suggestions, comments, opinions, discussions, challenges to the attached.
many thanks
jEZ
Coming soon:
Social media predictions 2012
social media review 2011
social media case studies 2011
This is a talk I gave in March to some marketing students at the University of Montana. The topic was an overview of internet marketing/social media marketing.
Social Media 101 - Notes from Our WorkshopSam Popp
Notes from our "Social Media 101" workshop presented by Sam Popp @sampoppnyc of Teach and Learn Networking and Tracy Robin @tracyrobinwr of Holistic Women Entrepreneurs from February 28th.
a work on social media marketing
The Intro of Social Media Marketing (Some theories)
-Why Social Media Marketing
-Definition
-Components/ Characteristics
-The motivation of online participation
-how to influence people
Social Media Marketing
-The convergence of e-commerce & social media
-Opportunities and Strategies
-The best practices of Social Interface Design
-The measurement of Social Media Marketing
Supplements:The cases of industrial practices
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesRuthBaker
Jenni Lloyd; Experience Designer and Consultant at NixonMcInnes' presentation on Social Media for Small Businesses at Fresh Business Thinking event.
More information on Jenni can be found here - http://www.nixonmcinnes.co.uk/people/jenni/
More information on NixonMcInnes can be found here - http://www.nixonmcinnes.co.uk/
Galápagos, el primer paso para innovar los censos en el EcuadorCarlos Mena
Ecuador abre una página histórica en la realización de los censos mediante el uso de registros administrativos. Por este motivo se eligió a la provincia de Galápagos como un laboratorio único para llevar adelante esta propuesta, debido a que sus características geográficas y control administrativo permiten una mejor comprobación de los datos
Define, Design, Measure: Ramping Up Your Facebook PageDebra Askanase
How Facebook looks at engagement through Edgerank, the latest research on how to design Facebook posts and actions for highest engagement, best practices for higher return on engagement, measuring ROE, and two case studies.
It's Not Just Social. It's Marketing. Going beyond LIKES to create real meas...CWI Ventures
CWI Presentation developed for Young Entrepreneurs in the @startupchile accelerator program in Santiago. March 14, 2014. Includes CWI client case studies, workshop excerpts and resource links. (Video elements removed)
1 hour introductory webinar by the Arkansas Small Business and Technology Development Center presented Tuesday, Aug 24th to an audience of Akansas mliitary veterans or family members who are small business owners
Intro to what social media is and how to get started.
In this presentation, we explore the different social media opportunities available to business. Specifically, we look at:
- Blogging
- Facebook Pages
- Facebook Ads
- Facebook Connect
- Linkedin
- and Twitter
Simple Steps to Social Media Effectiveness—A @Midwest presentationBrian Huonker
Why is social media so important? More people are using social media through their mobile phones, computers, and tablets than talking, calling, emailing and texting. Do you find this surprising? I know I don’t. Some businesses have gone to the extent of allowing 30 minutes a day for their employees to use social media.
There’s a lot more to engaging in social media marketing than creating a few profiles and posting a few links. Without taking a measured approach to the situation, you’re not going to be able to make the most of what is a very powerful and influential strategy. There are thousands of other companies competing for social media users’ attention, so laying the right groundwork is crucial.
Learn more about the @Midwest Social Media Conference by visiting atMidwest.com.
Presentation/discussion for Chicago Booth Career Services team on how to use social media to accomplish their departmental goals, connect with students, assist in job searches, and promote events.
Marketing and Communications review of 2015 and predictions for 2016 from our smartest thinkers, friends and fans. Passionate about their field of expertise.
A look at the latest trends in sponsorship, focusing on what has emerged through 2013, and what the implications are for 2014. Digital marketing, social media, online, at event, in stadia, naming rights, shirt sponsorships) with practical recommendations for those involved in buying, assessing ore presenting sponsorship packages to potential brands and clients. Fredda Hurwitz an Jez Jowett (@Jezmond) share an entertaining look at the past, present and future.
How festivals and events have changed with social mediaJez Jowett
We used to go to music festivals with a packet of Rizla and wellies. Now we take smartphones, and some even take i-pads. And if you aren't at a festival, you still can be with social media. Has it all gone mad ? (marketing, digital, experiential, innovation, PR, online marketing, stunts)
A keynote presentation looking at where the current sports and entertainment industry is in terms of social media, and a look to the future for 2012 and beyond. well worth a flick, and pls use as you would. i hope you 'like' it.
Social media what's all the chat about ? by jez jowett 2009Jez Jowett
a document that i found when i was digging through my old files.
this was a presentation i did to set the scene for social media, almost 4 years ago when people were just starting to ask what it was. Suprisingly little has actually changed. except of course of the explosion of specific tools and networks - such as facebook and twitter. otherwise, the principles have stayed identical.
Havas sports & entertainment global review 2011 and 2012 predictionsJez Jowett
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by me Jez Jowett, Global Head of Social Media and Digital, also known as @Jezmond with great input from Valeria Herzer (our Global Strategic Planner)
I hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Jez Jowett
Global Digital Director
jez.jowett@havas-se.com
http://www.havas-se.com
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all very Happy Holidays and a wonderful 2012 and look forward to featuring your campaigns next year.
1. P SOCIAL MEDIA - HOW TO DO IT May 2011 Jez Jowett, Global Social & Digital Director, Havas Sports & Entertainment #Jezmond.
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3. 1 RULE #1 BE ATTENTIVE LISTEN TO WHAT CONSUMERS ARE SAYING ABOUT, AND TO YOU. RESPONSE ACCORDINGLY, ACCURATELY AND TIMELY. SHOUTS & WHISPERS RULE #2 BE INTERESTING IF YOU ’RE NOT INTERESTED, WHY SHOULD THEY? IDENTIFY THE DNA THAT MAKES YOUR STORY COMPELLING & NEWSWORTHY. RULE #3 BE SOCIABLE APPLY THE SAME SOCIAL TECHNIQUES THAT YOU WOULD F2F. BE SOCIABLE. BE POLITE. ACT LIKE A PERSON ON A FIRST DATE. RULE #4 BE HONEST DON ’T TRY AND CONTROL CONSUMERS. DON’T PUT UP WALLS. BE HONEST, TRANSPARENT, AND TAKE CRITICISM CONSTRUCTIVELY. RULE #5 BE USEFUL CREATE A UTLITY THAT BENEFITS CONSUMERS LIVES AND ENRICHES THEIR RELATIONSHIP WITH YOU. FAILING THAT, MAKE THEM LAUGH AND SMILE. HSE SOCIAL MEDIA MANIFESTO
4. LISTEN What are people interested in ? CREATE How do we say and show it ? COMMUNICATE Where do we say and show it? EVALUATE How do we prove it worked? LEARN How can we be relevant? 2 See appendix for further breakdown on deliverables at each stage THE CONVERSION WHEEL Data base to fan base STRATEGY & CAMPAIGN
6. 3 TIME & RESOURCE SPEND & INTEGRATION SOCIAL MEDIA ROADMAP
7. 3 TIME & RESOURCE SPEND & INTEGRATION PR LIVE DIGITAL PAID EARNED OWNED SOCIAL MEDIA INTEGRATION
8. 3.1 Important to get it right from the beginning - Facebook, Twitter, YouTube won ’t like changing it Build a strong foundation, and the house won ’t fall over - A temporary house / site is always least attractive and secure Build private group first to test resources, issues and dry run - Twitter yes, Flickr yes, YouTube yes, Facebook no (practise on own page) Use crawl stage to make team familiar, comfortable, and involved - See how they react to the language of SoMe We ’re now going to focus on Facebook, Twitter and ‘own’ site CRAWL
9. 3.1 1 1 Clearly state purpose of the page and brand it well. 2 Give clear biography with a link. 2 3 3 Follow those that follow you, and welcome / thank new followers, DM ’s and RT’s. 4 Tweet at relevant times of day. Use hashtags and links (60%) 4 SETTING UP TWITTER
13. 3.1 You can start creating your page by going to: http://www.facebook.com/pages/create.php All you need to do is name your page now you have your very own page. (25 likes) NB One you ’ve set it up, very difficult to change. More here : http://www.socialmediaexaminer.com/top-10-facebook-pages/ SETTING UP FACEBOOK
14. 3.1 Welcome message clearly sets out purpose of the page. Large, HD creative image 1 1 2 2 FACEBOOK - WELCOME
15. 3.1 Frosted glass approach to content if you like the page. Clear call to action 1 1 2 2 ‘ LIKE’ ON ARRIVAL
16. 3.1 1 1 Active, engaging and compelling landing page with clear integration of other SN sites / tools HOME PAGE
17. 3.1 2 1 Landing page gives all the latest information and promotions. Refreshed weekly. Tabs are all customisable. Only wall and info are permanent. 1 2 LATEST
18. 3.1 Info page detailed and clear. Scores well on search. 1 1 FACEBOOK INFO TAB
19. 3.1 1 1 The most active part of the page. Default landing page. Post with content (image, link, video) gets best interaction (likes, comments) WALL PAGE
20. 3.1 1 2 1 Compelling games. Link to microsite. Sometimes FB apps. Apps link to iTunes. Sometimes to microsite 1 2 GAMES AND APP ’S
21. 3.1 Strong way to get feedback and generate discussion, PR opportunity, and product features 1 1 POLLS
22. 3.1 2 1 Big trend in FB- streamed content, live or highlights. Driving to microsite for HD. Integration of share and discuss on page. Tv schedule should be featured on this page (especially if supporting broadcaster) 1 2 WEB TV ON FACEBOOK
23. 3.1 1 Video ’s integrated from You Tube player. Many brands will create own player for comps and discuss features. 1 FACEBOOK VIDEO ’S
24. 3.1 1 Event section often under used. Mange attendees through FB. Every attendee confirmation appears on friends wall. 1 FACEBOOK EVENTS
25. 3.1 1 Twitter integration. Full search and filters. 1 TWITTER IN FACEBOOK
26. 3.1 1 1 International tab allows navigation to local pages. INTERNATIONAL PAGES
27. 3.1 1 1 Good integration of loyalty card (driving back to loyalty site) LOYALTY INTEGRATION
28. 3.1 FB social plugins are features to embed on a microsite, to make it more social Social plugins let you see what your friends have liked, commented on or shared on sites across the web. Visit Levis Store . Com to see it in action (or Best Buy USA) Integration of Tweets and hashtag tweets equally easy. As per YouTube and Flickr. SOCIAL PLUG INS
29. 3.2 Foundations are built, now to insert the fixtures and fittings - Start populating the pages with all the content that is / will be available Involve the client in the content audit session, let them be creative - Draw up a wish list, content wall with rationale, of content to be created, digitized and made social Better to have a busy page, than a minamilist page - People will spend 3 seconds deciding on whether to click or not, so first impressions count Conduct a content audit of everything the client potentially has - Look at what content their competitors have, which gets the most views and clicks Images, video, games, applications, competitions, e-flyers WALK
31. 3.2 TVC / Tv ad Behind The Scenes Making Of Out takes / bloopers Interviews & vox pops Highlights VJ Remix and Audio Remix UGC Virals Mash Ups Thermal Imaging Helmet Cam ………… .. ………… .. VIDEO
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33. 3.2 To setup a Facebook voucher offer you will need to follow these steps. 1. Go to the photos section of the page. 2. Click on ‘Exclusive Facebook Offer! 3. Click upload photos and add your voucher. 4. Detail customers on how they can redeem the voucher in the photo description. VOUCHERS
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35. 3.3 E-mail database - include campaign image in newsletter. Featured members get better open rates Internal comms & OOH - Utilise intranet, newsletter, magazine, and in the canteen - Signage in shop windows, at till, on receipts, packaging “LIKE us on Facebook, FOLLOW on Twitter” Links - Links from other SN profiles, sites and microsites - Brand name in link increases open rate OWNED MEDIA
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38. 3.4 Community Management - listen first, speak second, with a human voice, and with structure Community Rewards - Give them challenges, rewards, opportunities to be the ultimate fan / ambassador / advocate Community Participation / call to actions - Ask them to share, retweet, comment, like Community Involvement - involve them in your campaigns, ask for their suggestions & ideas Managing a social media community requires ongoing evolution to find the types of content that will engage your fans. Something that worked three months ago may seem tired today. Don ’t be afraid to experiment with ideas to see what will work. As your community grows, its interests and way of communicating with the brand will change. FLY
39. 3.4 To make changes to your page simply go to your page and click the “Edit page” button. EDITING A PAGE
41. 3.4 Plan content and messages a week ahead 60% planned, 40% reactive. Track responses, likes, views to see historically what worked CONTENT & CONVERSATION CALENDAR
42. 3.4 Post content, for people to watch and like. Post questions for people to answer and prompt debate. Don ’t just post statements (do that on twitter) STIMULATING CONVERSATIONS
49. LISTEN WHO, WHERE, WHEN Audience, influence & competitor analysis Sentiment, volume, velocity, tonality analysis Multi media and multi channel audit Insights, issues, trends identification
51. THE CONTENT Ideation & Concepts Executions & formats Profiles / pages Templates Playbooks CREATE THE STORY Key messages Keywords Evidence Editorial plan Litmus Test WHAT
52. COMMUNICATE OWN MEDIA Intranet Database / ECRM RSS & alerts Partners EARNED MEDIA Online PR Blogger Outreach Content Syndication Viral Marketing Community Mgm ’t Social Publishing Partner / Promotions PAID MEDIA Display Affiliates Network buys SEO / SEM Promotions X WHERE
53. EVALUATE DATA BASE FAN BASE CUSTOMERS Measurement & evaluation Dialogue into relationship Ideas and co-creation Research & development Digital transactions & m-payments Innovation & leadership Presence to purchase
54. 4 You cannot: Condition entry in the promotion upon a user providing content on Facebook, such as posting on a Wall of a Page, uploading a photo, or posting a status update. You can: Use a third party application to condition entry to the promotion upon a user providing content to the application. For example, you may administer a photo contest whereby a user uploads a photo to a third-party application to enter the contest. You cannot: Administer a promotion that users automatically enter by liking your Page, checking in to your Place or connecting to your Platform integration. You can: Require entrants to like your Page, check in to your Place or connect to your Platform integration before they provide their full entry information, such as name and contact information. You cannot: Notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages. You can: Collect an email or address through the third-party application for the promotion in order to contact the winner by email or standard mail. You cannot: Instruct people (in the rules or elsewhere) to sign up for a Facebook account before they enter the promotion. You can : Instruct users to visit the third-party application to enter the promotion (as described in Section 2.3.2.1). Since users must have a Facebook account in order to access an application on the Facebook Platform, if you give this instruction, they will be prompted to sign up for a Facebook account if they do not already have one. http://www.facebook.com/promotions_guidelines.php FACEBOOK PROMOTION GUIDELINES