Now more than ever entrepreneurs and large corporations are harnessing the power of online social networks to reach consumers and grow their business. With an array of platforms – from Facebook, Twitter, foursquare and YouTube – there are limitless channels for businesses and entrepreneurs to reach their target audience online. But with so many options, which social media network should you choose?

1. Using Social Media for Business
Heidi Otway, APR
Director of PR and Social Media

2. About Salter>Mitchell
Clients
SalterMitchell won the
2010 Dick Pope
All Florida Grand Image
Award from the
Florida Public Relations
Association

3. The Social Media Landscape

5. 750 million active users
50% of users login everyday…
People spend over 700 billion minutes per
month on Facebook
One of the fastest growing demographic is those 35+
Average user has 130 friends
100 million people access Facebook from
mobile devices
Facebook is one of the most
responsive networking tools on
Internet…

6. Businesses can use Facebook to…
Share useful
information
Build Brand
that can
Ambassadors!
lead to
positive
feedback.
Provide Ask questions to
customers with a Promote Events allowing generate
place to connect customers to RSVP and responses and
with your brand share the event on their feedback.
and get timely FB wall.
information.

7. Reflect your
brand on your
page

8. Connect with
customers/fans

9. Welcome fans
and non/fans

10. Add a
custom
application

11. Start a
conversation
by asking
questions or
seeking
feedback

12. Targeted
advertising

13. Promote Your Facebook Fan Page
 Website
 E-blasts
 E-mail signature
 Newsletters
 Printed Materials
 Signage
 Other Social Media Pages

14. Evaluate Your Page
www.Facebook.com/Insights

16. LinkedIn has over 100 million
members in over 200 countries
A new member joins LinkedIn approximately every second
About half of LinkedIn members are
outside the U.S.
Executives from all Fortune 500
companies are LinkedIn
members

20. Twitter has more than 200 million
registered users
Nearly 100 million tweets are written per day
It gets 300,000 new users a day
There are more women on Twitter than men
Nearly 40% of active users Tweet from a
mobile phone
Twitters search engine gets 600 million queries a day
More than 30% of users follow a brand

21. value, visibility,
relevance,
relationships,
social capital,
community,
ideas, trust, research,
networking,
customer service,
traffic, news, sales

23. Navigating Twitter…
 Reply (@)
– If you are using Twitter on the Web and you want to reply to someone,
simply type @ and then their name, then type the reply. The Tweet will be
public and displayed on the Twitter feed.
 DM (D)
– Want to send a private Tweet? Direct messages are not viewed on the
Twitter feed.
 Retweet (RT)
– This is like forwarding an email and giving the original person credit for it.
If someone tweets something that interests you and you feel it would
interest your readers, you retweet it for your readers.
 Hashtag (#)
– Enable easy categorization of tweets for effective future searching.
 Campaign Hashtag (#)
– Use #keywords when commenting about your company or brand or
industry

24. Twitter Outreach…
 Monitor and analyze conversations
 What are people saying about your business or industry?
Is it good or bad? Do they want to know more?
 Post information about your brand, business, industry?
 Share links, data, events and resources with your followers.
 Don’t forget to follow local citizens, local elected officials,
related businesses and industry leaders – they will follow
you back
 Twitter is an innovative way to share news and deliver your
message about your brand, product or service with interested
audiences

25. Big Brand Twitter Tip – Be Human

26. Big Brand Twitter Tip – Offer Deals

27. Big Brand Tip – Be responsive

28. Big Brand Tip – Have fun

29. Big Brand Tip – Host a chat

30. Mobile Apps for Twitter…
What they do: Businesses can
establish their physical location on
social sharing sites; encourage
Check-ins to secure deals.
Why they matter: Check-ins can be
posted to a user’s Twitter feed; Deals
can be used to encourage trial,
reward loyalty and offer viral
exposure.
Top Apps: foursquare, Yelp!, Gowalla

31. Find an Audience on Twitter
Twellow.com

32. Measure Your Tweets…
TweetReach.com
Calculates how many people have seen something you’ve shared on Twitter.

34. People are watching 2 billion videos a day
on YouTube
Hundreds of thousands of videos are
uploaded daily Every minute, 24 hours
of video is uploaded on YouTube
Fifty-one percent of our users go to YouTube
weekly or more often
More than 50% of 18-34 year-olds share
videos often with friends and colleagues

37. Get Social…

38. Ask yourself some questions first…
 What do you want to achieve?
 Who is your audience
 Where are they online?
 What are they saying?
 What is your offer and is it unique/relevant?
 How can you contribute?
 What resources/time are you willing to invest?
 How will you interrupt, interact and engage?

39. Social Media Resources
Mashable.com
OpenForum.com
Online.WJS.com
FastCompany.com
Alltop.com

40. Contact
Twitter:
www.twitter.com/heidiotway
LinkedIn:
www.linkedin.com/in/heidotway
Facebook:
www.facebook.com/heidiotway
Email:
Heidi.Otway@SalterMitchell.com