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Lava Row Camp: What's next: Emerging trends in social and new media


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This presentation was given at Lava Row Camp on November 4, 2009. We discussed emerging social and new media trends such as location-based social networks (Gowalla & Foursquare), Google's social networking initiatives, Google Sidewiki, Google Social Search, the future of Twitter and Facebook, and augmented reality.

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Lava Row Camp: What's next: Emerging trends in social and new media

  1. 1. WHAT’S NEXT? EMERGING TRENDS IN SOCIAL & NEW MEDIA as performed by Nathan T. Wright & Hillary Brown of Lava Row :)
  2. 2. A social media education, strategy and consulting firm based in Des Moines, THE GREATEST CITY IN THE WORLD. @nathantwright @hillabean
  3. 3. Tonight’s hashtag: #LAVACAMP (photo via Brian Solis /
  4. 4. cheers! (photo via Dan4th /
  6. 6. Where do YOU think all this stuff is going?
  7. 7. The last 210 years of information (+10 years) (A.K.A. 220 years of marketers trying to connect businesses with publics) Source:
  8. 8. 3 out of 4 Americans use social technology. - FORRESTER, THE GROWTH OF SOCIAL TECHNOLOGY ADOPTION, 2008
  9. 9. 93% of social media users believe a company should have a presence in social media. - CONE, BUSINESS IN SOCIAL MEDIA, SEPTEMBER 2008 photo via victoriapeckham
  10. 10. Social networking is the 4 TH most popular form of online activity, ahead of personal email. - NIELSEN, GLOBAL FACES AND NETWORKED PLACES, 2009
  11. 11. On tap for tonight: Twitter’s future. (Is there one?) How Facebook will own you. The social network you use every day, but don’t realize it. Location-based social networks & augmented reality. (A.K.A. kick-ass Minority Report stuff.) Your insights.
  12. 13. <ul><li>Largest age population: 35-49 year olds (42%) - Nielsen Online, March 2009 </li></ul><ul><li>Fastest-growing segment: 12-24 year olds </li></ul><ul><li>comScore, September 2009 </li></ul><ul><li>Most popular among working adults </li></ul><ul><li>- Nielsen Online, March 2009 </li></ul>Who is using it?
  13. 14. Do we really want teens on Twitter? (Updates from an anonymous Chaska Minnesota teenager.)
  14. 16. (photo via altemark /
  15. 17. ZOMG!!! Twitter Lists!!
  16. 18. (photo via BotheredByBees /
  17. 19. Curate your own lists:
  18. 21. Lists are integrated w/ Twitter API:
  19. 23. 300 million+ users and growing. 5 billion minutes spent on Facebook each day. 4 th -largest country if it had land mass. Women over 55 are the fastest-growing demo. Your mom will join this year. ( Facebook stats:
  20. 25. (photo via qole / R.I.P.: Separate usernames & passwords for every website.
  21. 27. [email_address]
  22. 28. Get more fans w/ SMS feature TRY IT! Text “fan lavarow” to 32665 (FBOOK)
  23. 30. Expect Facebook to monetize in these areas: Social CRM. Ticketing & payment engines. Permission-based marketing features. Data & analytics.
  24. 31. Guess the next social network… ?
  25. 32. Guess the next social network…
  26. 33. Google Social Search
  27. 34. “ The impacts are far reaching, now every web page on the Internet is social and can have consumer opinion – both positive and negative.” - Jeremiah Owyang
  28. 35. Your website is now social, whether you like it or not. Your SideWiki entries will be tied to your Google Profile (real name) to prevent anonymous commenting & trolls. Entries can be voted helpful or non-helpful by the community. Barriers to entry may prevent mainstream adoption. Expect Facebook to make a similar play here.
  29. 36. location-based social networks
  30. 37. (photo via moriza /
  31. 38. Contextual offers/coupons based on your current location (GPS) and number of previous visits.
  32. 39. AUGMENTED REALITY DEFINITION: a live direct or indirect view of a physical real-world environment whose elements are merged with (or  augmented by) virtual computer-generated imagery - creating a mixed reality ( THE COOL KIDS CALL IT “AR” )
  33. 43. [email_address] [email_address] twitter: @nathantwright twitter: @hillabean 515.554.0502