The document discusses how to navigate and utilize various social media platforms like YouTube, Facebook, Twitter, blogs, and forums for workplace communication and engagement. It provides an overview of popular social media sites and terms used, and offers guidance on developing a social media plan including identifying communication goals, voice, and metrics for measuring return on engagement rather than traditional return on investment. The key is focusing on building conversations and interactions rather than quantifiable outputs.

1. Navigating Web 2.0 for the Workplace Sarah Evans Director of Communications sevans@elgin.edu Twitter: PRsarahevans Skype: Prsarahelizabeth AIM: Prsarahelizabeth LinkedIn: http://www.linkedin.com/in/prsarahevans

3. Hashtag: #nav20 Go to: http://search.twitter.com Type in: #nav20

7. Social media enhances communication and serves as ANOTHER way to engage.

11. Identity: Colonel Tribune “Humanization of the Tribune and engaging bloggers/readers in their territory on their terms.” Twitter Facebook Tribune.com flickr

13. So, what’s the ROI?

14. “ The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable.” – Jason Falls, director of social media for Doe-Anderson

15. You CAN, however, think about NEW metrics!

17. Free monitoring

18. Public Service Announcement: Secure your brand! Disclaimer: I’m a partner on the site.

19. This presentation is available on slideshare. http://www.slideshare.net