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Social Media	  What’s all the chat about?	  This presentation was created in 6 March 2009! It s old and out of date then!!...
Social Me	dia
CONTENT	       	   it s Elvis
COMMUNITIES	        	    love you or hate you
COMMUNICATIONS	          	       easy, instant
CONNECTIONS	   super smart, super connectors
WHAT IS SOCIAL MEDIA?
the use of electronic and Internet tools for the purpose ofsharing and discussing information and experiences with other  ...
being social online such ascommenting, sharing things and talking to friends and making           new ones
SOCIAL                        NETWORKS!                        WIDGETS!                         SOCIAL                    ...
To do social things such as......	                                       59% TO KEEP IN TOUCH WITH                        ...
57% LIKE LOOKING ATOTHER PEOPLE S SPACES
49% WANT TO MEET PEOPLEWITH SIMILAR INTERESTS
47% TO EXPRESS OPINIONSAND VIEWS ON A TOPIC
20% DATING / ADULT
17% A SPECIFIC REASON 	(IE JOB NETWORKING)
Enabled through digital steroids	SUPER BROADBAND,WIFI, CONFIDENCE, FREEWARE, OPEN SOURCE
WHY SHOULD 	 YOU CARE?
1.	                  POPULARITY   amongst natives	100M PER DAY. 70,000 NEW     200M BLOGS. READ BY 73%.   ONES. 83% VIEWER...
2.	               TRUST   from others	73% TRUST PERSONAL                         ONLY 14% TRUSTRECOMMENDATIONS	           ...
3.	   CREATIVITY   from everyone
3.	   CREATIVITY   ATL to UGC
4.	        LONGEVITY   in search results
5.	   CONVERSATIONS   in pubs
WHO S DOING IT?
NOT just for kids.
Twitter av. age 37yrs	MySpace av. 35yrs	YouTube 60% > 35 yrs	YouTube 62% > $60k p/a	50% of 55+ online	MyTelegraph av.age 68
2m 46 (average video length)	 100 friends (Facebook)	 26mins per day (Facebook)	1.8m RSS subscribers (TechCrunch)
WHO S CRACKED IT?
Customisable, simple, 	content rich, commentary
Community, sharing, 	  useful, creative
Creativity, community,   change, results
Participation, reviews, innovation, honesty
Challenge, collaboration, 	        content
Competitive, creative,   community
LEARNINGS
Social Exchange - interactions taking placebetween consumers (and brands) online. They take place using...	      Social Me...
Give them something       to talk about!
• HOW DO BRANDS CRACK IT
•  BEFORE BRANDS START  TELLING STORIES, 	•  5 FUNDAMENTALS
PEOPLE ARE TALKING ABOUT1.	   THEM. SOME ARE        FRIENDS.
So......startmonitoring
2.	   FRIENDS, FAMILY AND FANS ARE VITAL.        FIND THEM.
So......startaggregating
3.	   LEARN TO   LISTEN.	        WHERE AND HOW.
what are peoplesaying ? How ?
4.	   WHEN YOU      SPEAK   , BE        GENUINE. SOCIAL.
So....be nice, sincere,humble, genuine
BRING SOMETHING TO5.	   THE PARTY.
So.... make somethingbrilliant.That     s useful.
Social media   what's all the chat about   by jez jowett 2009
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Social media what's all the chat about by jez jowett 2009

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a document that i found when i was digging through my old files.

this was a presentation i did to set the scene for social media, almost 4 years ago when people were just starting to ask what it was. Suprisingly little has actually changed. except of course of the explosion of specific tools and networks - such as facebook and twitter. otherwise, the principles have stayed identical.

Published in: Technology, News & Politics
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Social media what's all the chat about by jez jowett 2009

  1. 1. Social Media What’s all the chat about? This presentation was created in 6 March 2009! It s old and out of date then!!!!! Image Credits : Thanks to Flickr.com creative commons, Google, the blogosphere, any all my blog roll links for the images.
  2. 2. Social Me dia
  3. 3. CONTENT it s Elvis
  4. 4. COMMUNITIES love you or hate you
  5. 5. COMMUNICATIONS easy, instant
  6. 6. CONNECTIONS super smart, super connectors
  7. 7. WHAT IS SOCIAL MEDIA?
  8. 8. the use of electronic and Internet tools for the purpose ofsharing and discussing information and experiences with other human beings in more efficient ways
  9. 9. being social online such ascommenting, sharing things and talking to friends and making new ones
  10. 10. SOCIAL NETWORKS! WIDGETS! SOCIAL BOOKMARKING! WIKI s! BLOGS! Using those tools FORUMS! CONTENT COMMUNITIES! PODCASTS! VIRALS! RSS! CHATS!
  11. 11. To do social things such as...... 59% TO KEEP IN TOUCH WITH FRIENDS AND FAMILY
  12. 12. 57% LIKE LOOKING ATOTHER PEOPLE S SPACES
  13. 13. 49% WANT TO MEET PEOPLEWITH SIMILAR INTERESTS
  14. 14. 47% TO EXPRESS OPINIONSAND VIEWS ON A TOPIC
  15. 15. 20% DATING / ADULT
  16. 16. 17% A SPECIFIC REASON (IE JOB NETWORKING)
  17. 17. Enabled through digital steroids SUPER BROADBAND,WIFI, CONFIDENCE, FREEWARE, OPEN SOURCE
  18. 18. WHY SHOULD YOU CARE?
  19. 19. 1. POPULARITY amongst natives 100M PER DAY. 70,000 NEW 200M BLOGS. READ BY 73%. ONES. 83% VIEWERS CREATED 45% 57% JOINED SOCIAL 23% INSTALLED WIDGETS. NETWORKS. 55% UPLOADED 18% EMBEDED. PICS. 22% VIDEOS.
  20. 20. 2. TRUST from others 73% TRUST PERSONAL ONLY 14% TRUSTRECOMMENDATIONS ADVERTISING ONLY 18% OF TV ADS 90% SKIP ADVERTS GENERATE POSITIVE ROI
  21. 21. 3. CREATIVITY from everyone
  22. 22. 3. CREATIVITY ATL to UGC
  23. 23. 4. LONGEVITY in search results
  24. 24. 5. CONVERSATIONS in pubs
  25. 25. WHO S DOING IT?
  26. 26. NOT just for kids.
  27. 27. Twitter av. age 37yrs MySpace av. 35yrs YouTube 60% > 35 yrs YouTube 62% > $60k p/a 50% of 55+ online MyTelegraph av.age 68
  28. 28. 2m 46 (average video length) 100 friends (Facebook) 26mins per day (Facebook) 1.8m RSS subscribers (TechCrunch)
  29. 29. WHO S CRACKED IT?
  30. 30. Customisable, simple, content rich, commentary
  31. 31. Community, sharing, useful, creative
  32. 32. Creativity, community, change, results
  33. 33. Participation, reviews, innovation, honesty
  34. 34. Challenge, collaboration, content
  35. 35. Competitive, creative, community
  36. 36. LEARNINGS
  37. 37. Social Exchange - interactions taking placebetween consumers (and brands) online. They take place using... Social Media - the virtual communities and tools that people use to connect socially online. This is driven by..... Social Connectors – 3 key audiences of Super Connectors (1- 8%); Connectors (10 - 20%) and the Connected (72 - 89%). They share, converse and connect around… Social Currency- the digital bytes of information and inspiration that convey messages (widgets, games, clips, tools, sites). This drives Buzz ,word of mouth, traffic, awareness, links, advocacy, ambassadors, endorsers, fans, sales.
  38. 38. Give them something to talk about!
  39. 39. • HOW DO BRANDS CRACK IT
  40. 40. •  BEFORE BRANDS START TELLING STORIES, •  5 FUNDAMENTALS
  41. 41. PEOPLE ARE TALKING ABOUT1. THEM. SOME ARE FRIENDS.
  42. 42. So......startmonitoring
  43. 43. 2. FRIENDS, FAMILY AND FANS ARE VITAL. FIND THEM.
  44. 44. So......startaggregating
  45. 45. 3. LEARN TO LISTEN. WHERE AND HOW.
  46. 46. what are peoplesaying ? How ?
  47. 47. 4. WHEN YOU SPEAK , BE GENUINE. SOCIAL.
  48. 48. So....be nice, sincere,humble, genuine
  49. 49. BRING SOMETHING TO5. THE PARTY.
  50. 50. So.... make somethingbrilliant.That s useful.

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