This document provides an overview of Facebook, including its history, features, and uses in higher education. It discusses how colleges and universities have created official Facebook pages and how Facebook can be used by students and faculty. The document also speculates on potential future applications of Facebook in higher education, such as unofficial apps for courses, study groups, and tracking student moods over time. It considers challenges of developing enterprise-level apps on Facebook for all colleges and the difficulty of achieving critical mass on each individual campus.

1. Can it return to its higher education roots? FACEBOOK

13. Navigating Facebook

16. How is UA Using Facebook?