Learn the fundamentals of how to craft an effective message and what ways you can market online without breaking the bank. Provided by www.clickedstudios.com
The Convergence of Marketing & PR in a Digital Age – PR Newswire Boston Decem...Michael Pranikoff
The Convergence of Marketing & PR in a Digital Age: Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at Bentley College on December 9, 2010 in Waltham, MA.
Social vs Facebook. Is the Facebook page enough as a digital channel for a br...Tribal Fusion
Tom Roychoudhary from chief innovations officer, MCN Middle East Communications, presentation from Tribal Fusion Big Digital Landscape Event in Dubai, May 2012.
The Convergence of Marketing & PR in a Digital Age – PR Newswire Boston Decem...Michael Pranikoff
The Convergence of Marketing & PR in a Digital Age: Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at Bentley College on December 9, 2010 in Waltham, MA.
Social vs Facebook. Is the Facebook page enough as a digital channel for a br...Tribal Fusion
Tom Roychoudhary from chief innovations officer, MCN Middle East Communications, presentation from Tribal Fusion Big Digital Landscape Event in Dubai, May 2012.
2010 08 india search summit - opportunities in the future of search marketingGillian Muessig
Opportunities abound in the specialization of search marketing. Whether you're building a consultancy, agency, or looking for a field of study that is most likely to provide you with a satisfying career, consider one of the branches of search marketing.
Social Media Marketing and Internet Reputation Management for Car DealersSocial Media Marketing
Social Media Marketing and Internet Reputation Management for Car Dealers...
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
An Automotive Strategist's Look at TwitterChris Baccus
An analysis of what is going on in the automotive industry on Twitter and how brands are finding Twitter as a way to engage consumers, advocates, and others in their marketing efforts.
Visual Brand Guidelines to Manage Social Media AccountsOrigzo
Learn about social media design, content guideline, brand streamline in this visual based PPT. Creating coherent social media guidelines that make top quality content is important. It also lays emphasis on creating uniformity in all of your social media posts so that your brand impression is maintained throughout the web.
Furthermore, various social media branding guidelines are discussed that give valuable information for maintaining consistency in the social media posts.
Impact Of Social Media On Meetings & EventsPhil Barrett
Presentation that was given at the 2008 Incentive Works conference at the Metro centre in Toronto. This is the largest meeting & event show.
Presentation was part of an education /learning series with focus on the impact of social media to the meetings & events space... with special emphasis on how this applies to the event planner
Frye Properties - 2016: Social Media & Digital Trends in MultifamilyErica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the FRYE Properties Managers' Meeting event on 9/22/16.
Twitter 101 Presentation given to AMA Toronto Event on June 18th, 2009.
Also includes slide / link to Polarice.ca - Innovative integration of twitter into brand site example
2010 08 india search summit - opportunities in the future of search marketingGillian Muessig
Opportunities abound in the specialization of search marketing. Whether you're building a consultancy, agency, or looking for a field of study that is most likely to provide you with a satisfying career, consider one of the branches of search marketing.
Social Media Marketing and Internet Reputation Management for Car DealersSocial Media Marketing
Social Media Marketing and Internet Reputation Management for Car Dealers...
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
An Automotive Strategist's Look at TwitterChris Baccus
An analysis of what is going on in the automotive industry on Twitter and how brands are finding Twitter as a way to engage consumers, advocates, and others in their marketing efforts.
Visual Brand Guidelines to Manage Social Media AccountsOrigzo
Learn about social media design, content guideline, brand streamline in this visual based PPT. Creating coherent social media guidelines that make top quality content is important. It also lays emphasis on creating uniformity in all of your social media posts so that your brand impression is maintained throughout the web.
Furthermore, various social media branding guidelines are discussed that give valuable information for maintaining consistency in the social media posts.
Impact Of Social Media On Meetings & EventsPhil Barrett
Presentation that was given at the 2008 Incentive Works conference at the Metro centre in Toronto. This is the largest meeting & event show.
Presentation was part of an education /learning series with focus on the impact of social media to the meetings & events space... with special emphasis on how this applies to the event planner
Frye Properties - 2016: Social Media & Digital Trends in MultifamilyErica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the FRYE Properties Managers' Meeting event on 9/22/16.
Twitter 101 Presentation given to AMA Toronto Event on June 18th, 2009.
Also includes slide / link to Polarice.ca - Innovative integration of twitter into brand site example
SMITH Advertising was honored to present to the Professional Marketing Club Association on Digital & Social Media integrated marketing. Attached is the presentation that Vice President Marni Blythe covered. Please contact Marni at mblythe@smtihadv.com for all questions and comments.
Completo documento que ofrece toda la información necesaria para optimizar las redes y medios sociales (Facebook, Twitter, Linkedin, Google+, Slideshare) con el objetivo de generar leads.
Cách làm Social media cho tầng lớp cấp cao/lãnh đạo của Marketo
Xem thêm các tài liệu, thông tin về digital marketing tại: www.urekamedia.com/news
www.mediaeyes.vn/news
Future of Digital Marketing.
Marketers and management should focus on a long-term, integrated/holistic online marketing approach instead of a short-term, direct response driven ROI calculation.
In this presentation we round up important market data about internet usage, online shopping and use of social media in The Netherlands and provide tips for successful online marketing strategies in 2009.
SMITH had the pleasure of hosting a Social Media & Digital Marketing seminar in Raleigh. We covered the top 10 digital trends business owners need to be aware of.
SMITH Advertising had the pleasure of presenting these slides to the Charlotte Harbor Visitor's Convention Bureau and Chamber of Commerce. The presentation includes the top 10 digital & social media resources that are critical to be aware of when creating strategic marketing for business.
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docxjasoninnes20
Benefits of
SOCIAL MEDIA MARKETING
You may want to use this slide presentation over two days, with the social media slides (up to slide number 15) presented the first day, and the second half of the slide deck presented the second day.
Where does Social Media fit in the Marketing Mix?
https://www.youtube.com/watch?v=21cKRwC_h38&t=5s
https://www.youtube.com/watch?time_continue=2&v=wa0OXpdihmQ
Results from the February 2018 CMO Survey indicate that companies currently spend 12% of their marketing budgets on social media. This is up from 3.5% in 2009 when this question was first asked. This increase is expected to accelerate with social media spending predicted to reach 20.5% of marketing budgets in the next five years!
https://www.youtube.com/watch?v=sOfHtANrmbI
Create a holistic strategy focused on all three media types.
Owned Media: the channels a company owns (Company website, blog, YouTube channel, social media accounts)
Earned Media: the content and conversations around a brand that have been created and published by someone else (Press coverage, social media mentions, product/company reviews, blog posts)
The most valuable type of media, as it increases brand awareness with additional effort on the part of the marketer
Paid Media: marketing activity that is paid for (TV advertising, radio spots, print advertising, Google Adwords, Pay Per Click [PPC] campaigns,
search and display advertising, social media advertising)
Earned Media
Blogger decides to review your product or service.
Social Media followers share an influencer or brand’s post.
Press mentions
Organic searches results in higher rankings on Google, Bing and Yahoo!
Continuous Engagement =
Consistent Message dissemination
11
11
BENEFITS OF SOCIAL MEDIA MARKETING
• Brand awareness
Increased Exposure / Brand Awareness
Social media allows message sharing to a wide audience, making brands more accessible
for new customers and more recognizable for existing customers
The cell phone case industry is extremely competitive. Pretty much anyone can buy cases in bulk from Alibaba and resell them for a markup. So when a company is able to stand out and establish a brand, you can’t help but take notice.
Peel sells thin phone cases, with the major selling point being they’re both functional and stylish. So naturally, social media is a great avenue to showcase their products.
They use Facebook video ads to help tell the story of what separates their products from everyone else.
BENEFITS OF SOCIAL MEDIA MARKETING
• Increased traffic
Improved Conversions!
Increased Traffic
Every like, comment, share or reaction may lead to a click and eventually a conversion
78% of businesses said social media has increased website traffic
Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. E ...
52 Social Media Strategies To Explode Your 2014Clement Wong
Explode Your 2014 Social Media Marketing With 52 Social Media Strategies - 1 Strategy For Each Week!
Learn why some B2C companies almost always generate sales, brand loyalty, and FREE brand awareness using measurable social media marketing.
Uncover the secrets of the measurable social media firm that kickstart 3M, Qatar Airways, Solidworks, Phyto to measurable social media success.
You will discover:
--> The new advertising product that Facebook has that they only give to select advertisers (and you can use it NOW)
--> The method to create contagious content that would stop your audience from unliking your page (it's easier than you think)
--> Learn how to identify, respond, and solve a social media crisis
--> Learn how to convert sales and generate leads on social media
--> Discover how to set up tracking on social media instantly with just 5 clicks.
--> and some more social media bonus.
Inbound Marketing involves promoting a company through blogs, podcasts, e-newsletters, whitepapers, seo, social media, and other forms of content marketing to attract customers.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
6. Mobile Devices Are Growing
Like Crazy
32% of Paid Search Clicks Q4 2013
http://www.delegator.com/2014/02/12-google-adwords-facts-trends-from-2013/
7. Facebook Makes 52% of Its
Revenue from Mobile Ads
7.87 BILLION TOTAL ANNUAL
REVENUE – ALL DEVICES
http://www.businessinsider.com/facebook-q4-2013-earnings-2014-1
8. DESPITE THIS WILD GROWTH,
THERE ARE OTHER WAYS TO
MARKET ONLINE THAT DON’T
NECCESSARLIY REQUIRE AD-
SPEND!
19. USING THE ABCXYZ METHOD WE CAN INCREASE YOUR
SALES BY 63.7%. USING A NEW FORM OF DIGITAL
MARKETING THAT HAS BEEN DEVELOPED USING
STATISTICALLY SIGNIFICANT SPLIT A/B TESTS, ACME
GROUP CREATES SYNERGY AT AN EXCEPTIONAL RATE.
WE ARE CONFIDENT YOUR WILL HAVE SIGNIFICANTLY
LESS BOUNCE RATES AND HIGHER CTR WITH EACH
MEDIUM AND CHANNEL WE TOUCH.
23. All incoming messages start
with the croc brain, which has 3
primary concerns:
Can I eat it? Will it hurt me? Can I
mate with it?
24. It also happens that the croc
brain is highly visual and
sensitive to movement.
How else would it be aware
of a potential danger?
25. We can use these
evolutionary facets to better
craft our messages.
26. This is why Facebook and Twitter
posts with pictures get more views
and clicks.
This is why most people like
watching video instead of reading.
27. 1. PHOTO POSTS GET 39% MORE INTERACTION
Not only do photo posts get more engagement than links,
videos or text-based updates, they actually account for 93% of
the most engaging posts on Facebook.According to Kissmetrics,
photos get 53% more likes, 104% more comments and 84% more
click-throughs on links than text-based posts. And as we’ve
mentioned before, self-explanatory photos seem to perform
best.
Via FastCompany
http://www.fastcompany.com/3022301/work-smart/7-powerful-facebook-statistics-you-should-know-about
31. Wanting is only half the story. You
ultimately want to create “desire”.
Desire
=
Wanting (Dopamine)
+
Tension (Norepinephrine)
32. The neurotransmitter dopamine is released
because the brain is excited and alert to the
possibility of a new, unique discovery and
norepinephrine is released when the brain
realizes there are stakes and consequences
if it can’t get the new object of its desire. In
other words, norepinephrine indicates
importance.
33. THIS FORMULA WORKS ON ANY
MARKETING CHANNEL BECAUSE IT IS
BASED ON HUMAN NATURE.
LETS DIVE INTO THE PLAYING FIELD OF
ONLINE MARKETING IN 2014.
34. GOOGLE ADWORDS
PRO: FAST RESULTS. INSTANT TRAFFIC. EASY TO
TARGET BY KEYWORD.
CONS: DIFFERENT MARKETS CAN BE VERY
EXPENSIVE TO REACH. LEGAL AND INSURANCE
KEYWORDS CAN BE AS HIGH AS $200 PER CLICK.
OTHER MARKETS CAN FETCH KEYWORDS FOR A
COUPLE DOLLARS PER CLICK. CAN BE DAUNTING
FOR SMALL BUDGETS.
35. FACEBOOK ADS
PRO: FAST RESULTS. INSTANT TRAFFIC. EASY TO
TARGET BY DEMOGRAPHICS. AFFORDABLE FOR
SMALL BUSINESSES (ABOUT $4.50 CPM).
IN-LINE NEWSFEED ADS GENERATE UNHEARD OF
CLICK THRU RATES OF 3% TO 6% ON MOBILE AND
0.5% TO 2% ON DESKTOP.
http://digiday.com/platforms/facebook-ads-are-killing-it-but-why/
36. CONS: RIGHT SIDE ADS SUFFER FROM LOWER CLICK
THRU RATES.
AD SATURATION IS LOW. AN AD IS SEEN BY ABOUT
5% OF THE TIME IN A NEWSFEED, SO IT ISN’T GREAT
FOR REPEATED EXPOSURE STRATEGIES.
http://digiday.com/platforms/facebook-ads-are-killing-it-but-why/
37. SEO AND SEM
PRO: QUALITY, STEADY TRAFFIC.
EASY TO SEE DEMAND WITH KEYWORD RESEARCH
TOOLS BEFORE PURSUING CAMPAIGNS.
POTENTIAL FOR RAPID GROWTH AT FIXED COSTS.
RELATIVELY QUICK AND EASY TO RANK FOR MOST
LOCAL AND CITY FOCUSED KEYWORD TERMS.
38.
39. SEO AND SEM
CONS: COMPETITIVE KEYWORDS AND/OR BRAND
NEW WEBSITES CAN TAKE 6 – 12 MONTHS TO RANK
WELL.
HAVE TO PLAY BY GOOGLE’S RULES SINCE THEY
OWN 67% OF THE SEARCH ENGINE MARKET.
40. BLOG MARKETING
PROS: ESTABLISH YOUR BRAND AS AN AUTHORITY
AND EXPERT. REINFORCES TRUSTWORTHINESS.
GENERATE TRAFFIC WITHOUT BUYING ADS OR
WAITING TO RANK ON SEARCH ENGINES.
HELPS BUILD RELATIONSHIPS WITH OTHER BLOGS
FOR ADDITIONAL EXPOSURE.
41. REDDIT.COM MARKETING
“THE FRONT PAGE OF THE INTERNET”
PROS: QUICK ACCESS TO A HUNGRY AUDIENCE
SEGEMENTED BY INTERESTS. 6% OF ENTIRE INTERNET
IS HERE.
POTENTIALLY HUGE TRAFFIC TO YOUR WEBSITE WHEN
VOTED TO THE TOP.
EASY TO GAIN FEEDBACK
FREE TO POST.
42. REDDIT.COM MARKETING
“THE FRONT PAGE OF THE INTERNET”
CONS: Heavy demographic slant towards young
men.
Traffic is a spike unless it gets picked up by other
websites and online media.
May need to post non-promotional items first to win
trust of peers in sub-reddits.
44. REDDIT.COM MARKETING
“THE FRONT PAGE OF THE INTERNET”
On a related note, you can achieve the same style
of results and traffics by being active in website
forums that pertain to the niche you are active in.
45. VIDEO MARKETING
PROS: CONTENT IS VERY ENGAGING BY NATURE.
EASY TO TRACK VIEWS AND CLICK THRUS.
AD COSTS ARE AS LOW AS $0.03 PER VIEW.
COMPANIES LIKE GO TO PRO VIDEO CAMERAS SAY
THIS TYPE OF MARKETING IS PRICELESS FOR THEIR
BRAND.
EASY TO SEGMENT WHICH AUDIENCES SEE YOUR
MESSAGE.
46. VIDEO MARKETING
CONS: TIME AND EFFORT TO CREATE VIDEO ADS.
YOUTUBE MARKET IS GEARED HEAVILY TOWARDS
“GENERATION V”, WHICH IS MAINLY 18 – 34 YEAR
OLD MEN. MAY NOT BE A GOOD FIT FOR FEMALE
CENTRIC BRANDS OR TRADITIONAL BRANDS.
47. VIDEO MARKETING
CONS: TIME AND EFFORT TO CREATE VIDEO ADS.
YOUTUBE MARKET IS GEARED HEAVILY TOWARDS
“GENERATION V”, WHICH IS MAINLY 18 – 34 YEAR
OLD MEN. MAY NOT BE A GOOD FIT FOR FEMALE
CENTRIC BRANDS OR TRADITIONAL BRANDS.
48. VIDEO MARKETING
A SUCCESS STORY OF A SMALL KNITTER WHO WENT
FROM LOCAL TEACHER TO FULL TIME ONLINE
INCOME SPENDING ABOUT $100 A MONTH ON
YOUTUBE ADS.
https://www.youtube.com/watch?v=ZltqGT3B3bI
49. SOCIAL MEDIA
MARKETING
FACEBOOK AND TWITTER ARE GREAT FOR B2C.
PREREQUISITE: YOU HAVE TO HAVE FRIENDS AND
FOLLOWERS.
LINKEDIN IS GREAT FOR B2B. ONCE AGAIN, YOU
NEED AN AUDIENCE. JUST POSTING TO YOUR
TIMELINE WILL NOT GET YOU FAR.
50. SOCIAL MEDIA
MARKETING
HOW DO YOU GET FRIENDS?
JOIN AND CREATE FACEBOOK GROUPS
BECOME ACTIVE. SHARE CONTENT THERE. NOT JUST
YOUR TIMELINE.