Introduction To Twitter


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Using Twitter for business - a presentation given to Chamber members in Folkestone on Thursday 14th May 2009 - shared with my Twitter friends - thanks for all your help

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Introduction To Twitter

  1. 1. All of a Twitter? Caroline Chambers (and “Friends”!) Chamber Breakfast - May 2009
  2. 2. What is Social Media? <ul><li>Social Media is information content… intended to facilitate communications, and influence interaction between peers and with public audiences. </li></ul><ul><li>This is typically done via the internet and mobile communications networks. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. </li></ul><ul><li> </li></ul>
  3. 3. “ Social media is people having conversations online.”
  4. 4. • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis (…to name just a few!) The conversations are powered by… Expert Source TWITTER user: @ shaawasmund
  5. 5. So what does that mean – and why should I care?
  6. 6. Social-networking Sites Are Officially More Popular Than Porn Sites TIME, OCTOBER 13, 2007 1 2 3 Expert Source TWITTER user: shaawasmund
  7. 7. 12,000,000 articles <ul><li>>100,000,000 video views per day </li></ul><ul><li>10 hours of video uploaded per minute </li></ul><ul><li>Over 15 million registered accounts </li></ul><ul><li>Almost 40,000 people logged in at any moment </li></ul><ul><li>200,000,000 blogs </li></ul><ul><li>73% of active online users have read a blog </li></ul><ul><li>45% have started their own blog </li></ul><ul><li>39% subscribe to an RSS feed </li></ul><ul><li>Almost 450,000 RSS feeds </li></ul>67% have joined a social network
  8. 8. It’s not a fad <ul><li>Social media has created a fundamental shift in the way we communicate </li></ul><ul><li>The old communication model was a monologue </li></ul>Expert Source TWITTER user: shaawasmund
  9. 9. Baby Boomer born 1946-1961
  10. 10. Generation X – Born 1961-1981
  11. 11. Generation Y – Born 1982-2000
  12. 12. And say hello to Generation C – The Millennial - Born 2000 onwards Cash not credit Creators Control Connected Channelled Creative Community “ Consumer 2.0” Communicators Charted
  13. 13. Only 18% of TV ad campaigns generate positive ROI 90% of people who can skip TV ads, do Only 14% of people trust advertisements The average person is exposed to 3,000 advertising messages/day...
  14. 14. The new communication model is a dialogue
  15. 15. Which means it IS …. Transparent Inclusive Authentic Vibrant Consumer-driven NOT … Organized Exclusive “ On Message” Controlled Product-driven Expert Source TWITTER user: shaawasmund
  16. 16. Is Everyone Doing It? <ul><li>On-line shoppers in the UK over Christmas 2008 spent £4.6 billion * </li></ul><ul><li>273,0000 DVLA car tax discs sold every week </li></ul><ul><li> – 9 million signatures on petitions </li></ul><ul><li>93% of graduates under 70 are on line </li></ul>* Source – Cap Gemini E-Retail Sales Data Index Expert Source TWITTER user: helenmilner
  17. 17. So what's all the fuss about Twitter <ul><li>10 million people – visited Twitter worldwide in Feb 09 </li></ul><ul><li>Drawing and Tracking Attention </li></ul><ul><li>Increase Brand awareness </li></ul><ul><li>2 way process – not advertising </li></ul>
  18. 18. What Can You Use Twitter For? <ul><li>Personal Branding </li></ul><ul><li>Get Feedback </li></ul><ul><li>Recruit Specialist Staff </li></ul><ul><li>Direct traffic </li></ul><ul><li>Read News </li></ul><ul><li>Make New Friends </li></ul><ul><li>Network for benefits . </li></ul><ul><li>Use it as a ToDo list . </li></ul><ul><li>Business Management </li></ul><ul><li>Notify Your Customers </li></ul><ul><li>Take Notes </li></ul><ul><li>Event Updates </li></ul><ul><li>Find Prospects </li></ul><ul><li>Provide Live coverage </li></ul><ul><li>Time Management and Analysis . </li></ul><ul><li>Set Up Meetings . </li></ul><ul><li>Acquire Votes </li></ul>Expert Source TWITTER user: doshdosh
  19. 19. Just Like Off-Line Networking? <ul><li>Dress Your Best </li></ul><ul><li>Do Your Research On Who You Want To Know </li></ul><ul><li>Decide On How Much Time A Week </li></ul><ul><li>Break The Ice By Being Personable </li></ul><ul><li>Build Rapport But Don’t Over Do It </li></ul><ul><li>Be Transparent </li></ul><ul><li>“ You Can’t Take It Back” </li></ul><ul><li>Be A Giver Not A Taker </li></ul><ul><li>Take A Long Term Perspective </li></ul><ul><li>Advertise You’re On Twitter </li></ul><ul><li>Always Mind Your Manners </li></ul><ul><li>Have Goals For Contacts And Conversion </li></ul>Expert Source TWITTER user: SolSolutions
  20. 20. The Mechanics of using Twitter <ul><li>Go to </li></ul><ul><li>Type “how to use Twitter” into the search box </li></ul><ul><li>Watch the videos </li></ul><ul><li>“ how to use twitter” results 1 - 20 of about 7,980 </li></ul>
  21. 21. Connect With Me carolinechamber The Channel Chamber Group Channel Chamber Training Famousatlast