The document provides guidance on using social media to promote events and engage audiences. It recommends capturing event-based content like photos, videos, and interviews to publish on platforms like YouTube, Flickr, and Facebook. The content can then be promoted through social networks, emails, and websites to generate buzz and grow fan bases. It outlines how to plan content creation and distribution, from scoping the event to post-event promotion. The goal is to give customers engaging stories to share and extend the brand's reach beyond any single event.
Social Media for Event Planners - Making the Web work for your eventsKatie Laird
This presentation takes a peek at some of the hottest tools for event planners to utilize online. We take a quick look at the crucial networks, various free online event promotion tools and the 5 steps of an online event cycle.
This was presented to the Houston chapter of Meeting Planners International (MPI-HAC) on January 28th, 2009.
A short presentation for BH&HPA Scotland AGM that looks at how Holiday Parks can take advantage of Social Media. How Twitter, Facebook, Review sites can be used to build a community around a Holiday Park.
Social Media for Event Planners - Making the Web work for your eventsKatie Laird
This presentation takes a peek at some of the hottest tools for event planners to utilize online. We take a quick look at the crucial networks, various free online event promotion tools and the 5 steps of an online event cycle.
This was presented to the Houston chapter of Meeting Planners International (MPI-HAC) on January 28th, 2009.
A short presentation for BH&HPA Scotland AGM that looks at how Holiday Parks can take advantage of Social Media. How Twitter, Facebook, Review sites can be used to build a community around a Holiday Park.
The Power of Like and Social Sharing ToolsDebra Askanase
Facebook plugins (including the Like button) and social sharing tools amplify your content on the web and on Facebook. This presentation comprehensively covers all of the different Facebook plugins, understanding the Open Graph, Facebook NFO (EdgeRank), the ROI of a Like case study, the ROI of social sharing case study, and the primary social sharing widgets.
With all the new technology, organizations have more ways then ever to communicate and reach donors online. This presentation will help participants sort through the different channels, share examples from leading nonprofits, and assist participants in determining which ways will be most effective for them — depending on their existing online communications, staff capacity, time, and budgets. The most popular social media tools will be highlighted and some of the latest statistics and demographics on social media use will be presented.
Overview of personal professional use of social media, professional learning network development, and using social media tools with emphasis on Twitter, Facebook, and LinkedIn.
Social Media And Engagement Strategies For Online CampaignsDebra Askanase
This presentation was created for the Fundraiser's Forum, a group of nonprofit development professionals. In the presentation, we walk through statistics of how people are using social media for engagement and causes, basics of creating a social media strategy, and examples of how nonprofits are using YouTube, Twitter, Facebook and blogging to support online fundraising campaigns.
Bootstrapping Your Social Media Engagement4Good.org
Online engagement leads to action, and that’s what every organization wants from social media usage. Take your Facebook and Twitter engagement to the next level as we discuss proven tactics for increasing engagement. We’ll talk about the latest research that reveals when and how often to tweet and post Facebook status updates, what type of tweets and updates are most shared and commented on, who tweets, and why people share online. We’ll also discuss many real-life, specific engagement tactics from nonprofit organizations, including why these tactics were successful and how you can replicate them.
Nedra Kline Weinreich
Weinreich Communications
Hands-On Social Media Strategy
Pre-Conference Workshop
National Conference on Health Communication, Marketing and Media
Atlanta, GA
August 19, 2014
Virginia Association of Museums (VAM) 2010 Conference: Museums Building Commu...Jonah Holland
What is required to be successful in social media is the willingness to be transparent,
sincere, and engaging and the ability to constantly learn new things.
The landscape of social media is ever- changing and the one thing that you can
be sure if is you’ll never know it all.
You will learn the basics of social media, and why museums and attractions can’t afford NOT to embrace it in today’s
world.
The speakers will discuss: how to listen to what people are saying about your organization, how to add value to the visitor experience through social media,
how to build a following on your blog, Facebook and Twitter & how they
all work together to create synergy. Learn what sorts of goals to set for your
social media program and how to measure success (ROI).
This is the combined presentation of Suzanne Hall (first) and Jonah Holland
An overview of social media for nonprofit organizations including social media statics use statitics, the basic tools available and how nonprofits can leverage social media for social good.
Online engagement campaigns are a test for both the organization and its fans, a learning moment, and a check/balance of how you are crafting meaningful ties with your stakeholders. In this session at #SM4NP Boston, Debra Askanase profiled successful online engagement campaigns, breaking down the essential ingredients of preparation, design, execution and measurement.
Visual Content Marketing - Show and Tell with Pinterest and Instagram provides tips, techniques and resources for the effective use of these visual tools. Presented at the Madison Non Profit Day on October 2, 2014 in Madison, WI
Originally presented with Melanie Mathos at The Blackbaud Conference for Nonprofits, 50 Social Media Tactics is a set of ideas that can help nonprofits meet their social media objectives. Learn more & buy the book: http://www.101.smt.com.
Fortune magazine calls it Conference 2.0. How do you move your meetings beyond boring into engaging and valuable? This presentation reviews the use of web 2.0 tools by associations, meeting planners and conference centers.
Getting the Most out of Linkedin for Nonprofits Debra Askanase
You need to know how to get the most out of Linkedin, and this presentation is full of best practices and examples. Learn how to optimize your personal and company Linkedin profiles, utilize the Groups and Answers features, and about the 10 things you can do to get the most out of Linkedin for you and your organization.
The Good Brief - a no-frills guide to writing creative briefsKam Fatt Chen
A simple, no-nonsense guide to writing creative briefs that work. Complete with tips, pointers and cheat sheets to help you focus and distill the things that really to write an effective creative brief.
The Power of Like and Social Sharing ToolsDebra Askanase
Facebook plugins (including the Like button) and social sharing tools amplify your content on the web and on Facebook. This presentation comprehensively covers all of the different Facebook plugins, understanding the Open Graph, Facebook NFO (EdgeRank), the ROI of a Like case study, the ROI of social sharing case study, and the primary social sharing widgets.
With all the new technology, organizations have more ways then ever to communicate and reach donors online. This presentation will help participants sort through the different channels, share examples from leading nonprofits, and assist participants in determining which ways will be most effective for them — depending on their existing online communications, staff capacity, time, and budgets. The most popular social media tools will be highlighted and some of the latest statistics and demographics on social media use will be presented.
Overview of personal professional use of social media, professional learning network development, and using social media tools with emphasis on Twitter, Facebook, and LinkedIn.
Social Media And Engagement Strategies For Online CampaignsDebra Askanase
This presentation was created for the Fundraiser's Forum, a group of nonprofit development professionals. In the presentation, we walk through statistics of how people are using social media for engagement and causes, basics of creating a social media strategy, and examples of how nonprofits are using YouTube, Twitter, Facebook and blogging to support online fundraising campaigns.
Bootstrapping Your Social Media Engagement4Good.org
Online engagement leads to action, and that’s what every organization wants from social media usage. Take your Facebook and Twitter engagement to the next level as we discuss proven tactics for increasing engagement. We’ll talk about the latest research that reveals when and how often to tweet and post Facebook status updates, what type of tweets and updates are most shared and commented on, who tweets, and why people share online. We’ll also discuss many real-life, specific engagement tactics from nonprofit organizations, including why these tactics were successful and how you can replicate them.
Nedra Kline Weinreich
Weinreich Communications
Hands-On Social Media Strategy
Pre-Conference Workshop
National Conference on Health Communication, Marketing and Media
Atlanta, GA
August 19, 2014
Virginia Association of Museums (VAM) 2010 Conference: Museums Building Commu...Jonah Holland
What is required to be successful in social media is the willingness to be transparent,
sincere, and engaging and the ability to constantly learn new things.
The landscape of social media is ever- changing and the one thing that you can
be sure if is you’ll never know it all.
You will learn the basics of social media, and why museums and attractions can’t afford NOT to embrace it in today’s
world.
The speakers will discuss: how to listen to what people are saying about your organization, how to add value to the visitor experience through social media,
how to build a following on your blog, Facebook and Twitter & how they
all work together to create synergy. Learn what sorts of goals to set for your
social media program and how to measure success (ROI).
This is the combined presentation of Suzanne Hall (first) and Jonah Holland
An overview of social media for nonprofit organizations including social media statics use statitics, the basic tools available and how nonprofits can leverage social media for social good.
Online engagement campaigns are a test for both the organization and its fans, a learning moment, and a check/balance of how you are crafting meaningful ties with your stakeholders. In this session at #SM4NP Boston, Debra Askanase profiled successful online engagement campaigns, breaking down the essential ingredients of preparation, design, execution and measurement.
Visual Content Marketing - Show and Tell with Pinterest and Instagram provides tips, techniques and resources for the effective use of these visual tools. Presented at the Madison Non Profit Day on October 2, 2014 in Madison, WI
Originally presented with Melanie Mathos at The Blackbaud Conference for Nonprofits, 50 Social Media Tactics is a set of ideas that can help nonprofits meet their social media objectives. Learn more & buy the book: http://www.101.smt.com.
Fortune magazine calls it Conference 2.0. How do you move your meetings beyond boring into engaging and valuable? This presentation reviews the use of web 2.0 tools by associations, meeting planners and conference centers.
Getting the Most out of Linkedin for Nonprofits Debra Askanase
You need to know how to get the most out of Linkedin, and this presentation is full of best practices and examples. Learn how to optimize your personal and company Linkedin profiles, utilize the Groups and Answers features, and about the 10 things you can do to get the most out of Linkedin for you and your organization.
The Good Brief - a no-frills guide to writing creative briefsKam Fatt Chen
A simple, no-nonsense guide to writing creative briefs that work. Complete with tips, pointers and cheat sheets to help you focus and distill the things that really to write an effective creative brief.
Thousands of companies, organizations and destinations are utilizing Facebook as a major part of their social media marketing strategy, but are all of these likes and wall posts leading to conversions or falling on deaf ears? 'Measuring the Impact of Facebook' takes you through the known Facebook universe, reviews what you can and what you should track, plus explains how to report on your Facebook strategy.
If you are using Facebook for marketing, you can't miss this presentation.
A presentation on running events in the 21st Century.
Franco DeBonis - Head of Digital Marketing with Snap presented this at the June
OMiG meeting (Online Marketing in Galway) - Snap Galway sponsored this event
Making and telling a good story with StorifySue Beckingham
The workshop will look at Storify and how is has been used to support learning. It will consider the range of media that can be incorporated and how this can be used to construct rich narratives.
Digital Narratives Event: Digital Narratives: (re)storying learning experiences for a digital ageDate: Friday 8th January 2016Time: 0900-1600Location: Nottingham Trent University
Slides from my presentation about social media in sports for European universities at the 17th Conference of Enas, European Network for Academic Sport Services.
About a diverse social media landscape, efficiency in social media marketing and tips & trics for the most frequent mistakes in social media marketing for sports.
So your academic project is running successfully. Fantastic! Now it’s time to spread the word to your community and beyond. Social media is one of the most effective vehicles for doing just that. Looking to provoke discussions around your project? Secure more funding? Garner more publicity? Or just help people understand what you’re doing and why it’s important? There’s a (free!) social media tool for everything. We’re hosting two HP Catalyst online workshops to help you leverage social media to boost your project’s visibility and achieve your goals.
This first workshop will teach you all of the social media essentials, including:
• Defining your goals
• Building a solid social media identity
• Knowing and leveraging your various audiences
• Discovering what pages to follow
• Setting up your own Facebook and Twitter pages for your project
• Posting different types of content
• Creating and finding effective content to share
• Understanding what content to share in different platforms
• Connecting with your immediate community and global community
• Centralizing your social media platforms
How to Use Social Media to Brand Yourself a Leader
Presented by: Tomeeka Farrington
Principal/Founder, Spotlight Communications
Presented at: Center for Collaborative Leadership, UMass Boston
Slides from the Building a Social Media Plan workshop in Calgary & Edmonton, Alberta (November 2009).
Social media can be an incredible tool for your organization, providing you with direct communication channels, access to audience insight, and the ability to reach people all over the world.
But as the proliferation of social media platforms grow, participating can often be overwhelming and confusing. Join us as we take you through how to kick-start your organization's social media action plan.
Natalie Harrower - Getting the Most out of Twitterdri_ireland
Workshop on social media to the Rare Books group of the Library Association of Ireland, discussing how to extend reach and impact through Twitter. 11th May 2015, Royal Irish Academy. By Natalie Harrower, Digital Repository of Ireland, @dri_ireland
A Social Media engagement planning tool for brands. It's all about creating missions.
For further reading, see:
http://www.contentandmotion.co.uk/blog/the-facebooks-what-people-want-and-why-some-brands-fail/
In Defence of Ideas and Draper: What Facebook Can Learn from Mad MenBeyond
Presentation for London Facebook Developer Garage, 21.03.12.
SHOCK OF THE OLD!
A reflection on the value of ideas, the will of the people and the need for better creative(s).
Integration of Social Media and Mobile (DMA UK Event, 08.11.11)Beyond
"The key to great marketing is never to stop thinking like your audience... Understanding the role your brand plays in people’s lives and knowing how to make it more relevant is crucial... "
John Hegarty, BBH. This presentation shows how we can learn a thing or two from this man when it comes to mobile/social marketing.
C&M: TomTom Voice of UK Social Media PR Case StudyBeyond
C&M’s challenge was to orchestrate a Social Media and Online PR campaign to support TomTom's Voice of the UK campaign in October 2010 - in order to raise awareness of the brand amongst the UK’s online audience and generate user created content through the brand’s social media channels.
C&M Social Media and Digital Marketing Future Now: 2011 PredictionsBeyond
Predictions for 2011. I had a couple of drams last night and put pen to paper. (As a consultant it's my duty to do these things.) Here you go. From the bottom of my heart, I feel that...
Social Media Marketing Insights, Trends and Infographics 2010: Content and M...Beyond
Hello. Here's a compendium of our current favourite Social Media (marketing) stats and usage data. All supplied with a little commentary, and mostly in the form of good old Infographics. Enjoy.
Branded Content and Online PR 101 - Google and Android LessonsBeyond
Whilst doing a spot of research with our research honcho @hollibedwell today, we looked at the work that Google and Android does to promote and communicate its wares.
It's an interesting challenge - promoting geek tech to a sceptical audience... But Google/Android do it with elan.
It's not rocket surgery. Check the deck...
World Cup Social Media PR Case Study - Continental Tyres and C&MBeyond
So, Fabio Capello and his well groomed troops may have been off the boil at this summer’s World Cup, BUT C&M AND CONTINENTAL TYRES WEREN’T. Check out our brand awareness Social Media PR case study...
Blog Planning: Using Content Trending And Social Analytics To Overcome Corpo...Beyond
Finding sufficient inspiration to fuel a daily, weekly or even monthly blog post can prove a struggle – and choosing a subject that will also attract traffic is an even tougher call. Here are some simple tips for planning a content schedule that will take the headache out of blogging.
Executive Offices Group: A Social Media Optimisation & Social SEO Case StudyBeyond
Six months ago we began working with Executive Offices Group - a Morgan Stanley Real Estate company.
Our brief was to help spruce up their organic traffic acquisition efforts: to generate more worthy traffic and to get more clients to sign on the line... via Social SEO and Social Media Optimisation tactics.
Here's how we got on. (Hint: we're winning : )
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
1. Your Social Media
Event Kit Bag
Using Event ‘Stories’ to
Promote, Engage, and Interact
via Twitter, etc
July 2010
1
2. Overview...
• As part and parcel of our marketing calendar you create a regular flow of
events
• Press events, trade shows, sales/branding events, etc
• Social Media gives you a great opportunity to tell the story ‘behind the
headlines’ and ‘behind the brand’
• When executed well, this provides your customers/fans with a set of
accessible, interesting, useful and ‘shareable’ stories - allowing them to get
closer to the brand, the people and the processes that design, build and
deliver the products they know and love - and to pass these ‘stories’ around
• In the process, this ‘storytelling’ activity can help you to grow your fan
bases (Facebook), followings (Twitter), and (in time) the general scope of
your web site content - which will help to improve your Search Engine
rankings and your wider customer acquisition activity
• As an exercise, the capture and publishing of event-based content can be
extremely cheap and easy to do - given the right brief....!
2
3. Your Objectives...
• To generate event-based Social Media content for real time
and post-event publication via Social Media publishing
platforms and Social Networking properities
• In other words, capture event-based content and publish it to
YouTube, Flickr, Facebook, and others... and cross-promote
these stories via standard communications channels: web
site, email, Twitter, Facebook, etc
• Give your customer base rich content stories that are easy to
pass around and share via their own Social Media activity
• Generate buzz and awareness outside the confines of any
given event (press conference, sponsorship activity, etc), i.e.
extend your brand story to the Social Web
• Grow your fan base and followings
3
4. Scoping the Event...
• Is your event worthy/relevant!?
• Here’s some guidance...
• Do you have any star attendees that can add value to / provide insight
for the brand story?
• Is it co-hosted with another star brand that has it’s own set of (high
profile) followings?
• Is it newsworthy!?
• Is it specialist interest?
• Is it strategic to the brand?
• ...etc
• If the answer is ‘yes’ to any of the above, then there’s scope for telling a
story about it via Social Media
• NB: a little research can be very valuable at the scoping stage!
4
5. Types of Content...
• Primarily, you’re interested in the following types
of content:
• Video
• Photos
• Blog posts
• Twitter/Tweets
• Taken individually, they can build a picture of any
given activity
• When combined, they can tell some great stories
5
6. Channels...
• (e.g.) You can publish to the following channels:
Base Content ‘Story’ Destinations
• Video • Facebook
• Images • Blog
• Tweets • ...etc
Base content can quickly and This content can then be
easily be published to the above aggregated and ‘wrapped’ on
brand channels these destinations in the form of
blogs posts or ‘Notes’ to tell a
deeper story about the activity
6
8. Pre-Event Promotions...
• Blog posts
• Facebook (e.g. a ‘Note’ or an ‘Event’)
• Twitter
• Where appropriate, create an event #Hashtag and use this in all Twitter
promotions
• Social Media bulletins
• Online press releases
• Blogger interaction
• Forums and discussion boards
• Facebook adverts
• Email blasts
• ...etc
• NB: ensure messages are on-topic, relevant, useful, interesting, fun and engaging
8
9. ‘Live’ Event Actions...
• Capture images
• Capture video: event footage and 60 second Vox Pops
• Tweets (using #Hashtags where appropriate)
• Short updates to blog/Facebook
• Post best images and video to Flickr / YouTube
• Think...
• Event reportage
• Attendee interviews
• Behind the scenes insights with event organisers
• Capture brand assets - signage, products, etc
• Storyboard as much of this as possible in the planning stage
• Can you encourage event attendees to contribute to the content effort?
• e.g. ‘post to Flickr using the following ‘tag’ and we’ll include your images in our event coverage’
• e.g. ‘use #TAG’ as a hashtag and join in with the conversation on Twitter’
• Tactically, can this be signposted as part of the event invite process and/or via signage for larger-scale
public events?
• Be consistent and engaging in your ‘real time’ communication - e.g. if Twitter is central, then use the
event #hashtag to encourage others to do the same, and respond directly to other people via @mentions
9
10. Post-Event Actions...
• ‘Wrap Up’ blog posts / Facebook Notes
• Aggregate ‘best of’ event content to tell the story
• Wherever video is used, create a ‘best of’, branded, edited version. Have a pro editor / producer
on standby to deliver this
• Video can be collated in ‘playlists’ on YouTube where appropriate
• Photography on Flickr can be grouped into ‘sets’ (or categories) around the event or sections of
the event
• The above content can then be promoted via:
• Twitter (using #Hashtags where relevant, and via public messages to those attendees who
you are following)
• Via email to attendees
• Via Facebook Wall posts
• Blog comments (e.g. responding to blogs that cover the event)
• etc
• In all cases, the goal should be to encourage people to interact with the content - post
comments on blogs/Facebook Notes, Facebook ‘like’ ratings, comments on YouTube videos and
Flickr images, etc
10
11. Tactical Considerations...
• Photos and video
• Who captures/edits? Can I get a pro to do it?
• Are there any rights issues? Use release forms
• Event signage: make people aware that content may be used online in
the public domain
• Are there any location restrictions? Is photography allowed?
• Lighting? Research your environment as part of the plan
• Sound? If doing video, make sure equipment and environment are
suitable
• Storyboarding? Scope the desired outcome as part of the plan.
Storyboard the Q&A’s for Vox Pops and the event ‘overview’ video
• Branding collateral? Can the brand feature in pictures/videos? Can the
editing process be informed by on-brand logos, messages, stills, etc?
11
12. Tactical Considerations...
• Technology
• Is there a WiFi connection at the venue? ...For on-site working and
publishing
• Is there a mobile signal? ...For ‘real time’ Tweeting, publishing, etc
• Do you have the tools for the job: camera, video, laptop (or computer),
smartphone
• Do you have the right applications: simple editing software for photos
• Do you have your profiles / access set up for publishing: Flickr, YouTube,
Facebook, etc
• Event-based promotions
• Can you promote participation (eg, on Twitter, Facebook, etc) via signage
at the event?
• Can you mention your Social Media activity as part of the event agenda?
Speakers? Presentations? etc
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13. Competitions / Invites...
• Always make it as easy as possible for people to enter, working within the
technical restraints of the channel
• e.g. Facebook: RSVP’ing requires more effort than a Note comment
• Always try to look for competition rules that require distribution of brand profile
and/or building of followings
• e.g. Facebook: write us a comment and ‘Like’ us to enter
• e.g. Twitter: re-Tweet this message, use the #hashtag to enter
• Beware of asking entrants to create content as a pre-requisite for entering the
activity
• e.g. ‘Post us a creative video response’ in order to enter
• Think ‘opportunity cost’: is it worth my while creating a video to enter this
competition? (Unless it’s a big ticket item and extremely attractive, or creation
of content is intrinsic to the event/promotion, we’d recommend you avoid this!)
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15. How to Capture Content...
• Your (pre-configured) devices
• Smart Phone
• Flip camera / hand held digital camcorder
• Laptop
• Use of on-site computer
• Ensure applications are pre-configured to Social profile accounts to make
content publishing easier
• e.g. Flickr and Twitter applications on phone
• ...and have your profile logins at the ready!
• ...or it could be just be an email or text to someone at HQ who can
upload for you
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16. Your Content Assets and Channels...
Device Content Live Content Post-Event Content
Tag: #TAG
* Phone * YouTube * Facebook Tab
* Flip / Laptop Video
Tag: #TAG
* Flickr * Flickr Set
Pix * Facebook * Facebook Tab
* Phone
* TwitPic/Twitter
Tag: #TAG
* Twitter
* Phone Tweets * Facebook
* Facebook Note
* Computer * Blog post
‘Blog’
* etc
17. Audience/Attendee Content and
Channels...
* Flickr * Twitter / TwitPic * Facebook * Blogs, etc
Monitor and cross-
promote live on
Tag: #TAG
Mention: @yourbrand
the day and also in
our post-event
content
Tweets Video
NB: where you
can, loosely
structure / guide
‘Blog’ Pix their content. Only
rule is to TAG!
18. Example Tagging Principles...
• You can use ‘tags’ to stream your publishing efforts. This can
make your content more ‘findable’ and encourage engagement
• e.g. Twitter: use #TAG
• Enables attendees to participate in event-specific
conversations that are filtered aside from their broader,
public Twitter stream (as well as encouraging non-event
attendees to tune in, when used sensibly)
• e.g. Flickr: use the tag ‘TAG’ for images when uploading
• Enables other people to use the same tag in order to
associate their content with yours and with the event at
large. Also helps you to discover their content and interact
with it / publish it in your blog posts / Facebook Notes / etc
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19. Twitter Editorial Notes...
• Ensure the following:
• Use the event #hashtag wherever you can
• Always try to re-Tweet other participants who are Tweeting in and around the event -
the goal is to spark exchanges with as many people as possible in attendance, and
also those who may be tuning in from outside the event. Don’t focus solely on you
and (where relevant) the participants you’re hosting!
• Always respond directly to individual Tweets (‘@XYZ’ mentions)
• Be conscious of the public (web) Twitter interface. Be aware that others will be
following you who have no interest in the event - therefore, keep the flow of event-
only Tweets sensible... and mix them up with other non-event Tweets
• Make sure Tweets are personal / personable wherever possible. ‘This event is
great!’ is boring. ‘I can see Hugh Grant from here and he’s lovely’ is more interesting
• If other high profile Twitterers are present, ride with them - get exchanges going,
nudge them and encourage them
• Stay in direct (Tweeting) touch with any participants you are hosting
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20. Blog / Facebook Notes...
• Ensure the following:
• Use the post-event (or daily review) blog post/Note as your aggregation point for all other content
• Think ‘reportage’
• Here’s what David tweeted about the event
• Here are some great pictures from David
• David’s video shows this aspect really well...
• Remember, this content is also (and primarily) for people who didn’t attend the event. Therefore, tell
the complete story
• Why you’re there, what the event/competition/etc was about, what happened on the day/s,
interesting insights behind the scenes, etc
• Use these pieces to promote all of your Social Media channels whenever you can
• Follow us on Twitter for more events, promos and competitions
• Become a fan on Facebook if you want to get the inside view on other events
• Read the blog and stay tuned for future activity
• And always use these pieces to promote any upcoming activity / promos / competitions
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21. Essential On-Site Elements...
• Use signage to promote Social Media activity and
interactions wherever possible
• ‘Follow our event conversations on Twitter via
@yourbrand - join in, and use the event hashtag
#XYZ’
• ‘Check out our event photography at XYZ and videos
at XYZ’
• For more formal events, use simple ‘release forms’ for
Vox Pops video content
• For all brand-run events use signage to tell people that
video of the event will be taken and will be used for
promotion on the web
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22. Example Briefs...
• Basic tips for encouraging people to participate in your event content
• Keep it simple/non-prescriptive
• Verbal briefs
• (If appropriate) use simple handouts (tune into/use this!)
• (Respectfully ask if it’s OK to get their insights via some pictures/
video/comment at the event (for this, just give them the essentials
and keep it simple - don’t weigh them down!)
• Encourage them to blog, post content, Tweet (etc) during and after
the event!
• Again, if they’re attending the event as part of a promo/competition,
then you can also encourage them to participate in the pre-event
activity via their own Twitter / Facebook / etc activity
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24. Pre-Planning... Pre-Promotion - do a... Post-Event Promos...
Is my event a good source of content? Facebook Note Tweet with links to your content
Can it be used as a promo or competition? Twitter (with #Hashtag) Tweet with links to other people’s content
Can influential partners get involved? Social Media bulletin Spark Twitter conversations with attendees
Can we tap into existing communities? Online Press Release Email people wherever you can with links
Planning - Can We Capture... Blogger interaction Comment on 3rd party content and link to yours
Video? Forums (where appropriate) Facebook Wall posts - yours and other attendees
Photos? Facebook ad (Use Dashboard to monitor 3rd party content)
Interviews? Email blast Tactical Considerations...
Vox Pops? Create event ‘tags’ (where appropriate) Can you get pro editing help?
Planning - Where Would it Work Best... Event Actions... Are there rights/usage issues
Facebook? Capture Photos Signage: provide some to raise awareness/participation
Web site? Capture video (60 second snippets!) Lighting and sound - suitable?
Twitter? Capture interviews Have I captured the brand where possible?
Flickr? Tweet (sensibly!) Technical - connectivity / network access?
Set targets for the activity Post content to YouTube/Flickr/etc Have I got all the apps/logins/etc I need?
Planning - Storyboard it... Use ‘tags’ wherever possible/appropriate Competitions/Promos...
Is it a ‘behind the scenes’ piece? Post-Event Actions... Invite timescale - x6 weeks?
Is it a straight reportage piece? ‘Wrap Up’ blog post / Facebook Note Is it *really* easy to enter / participate?
Is it a personality piece? Aggregate your content and others Is brand/message distribution built into entry process?
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Edited, branded, narrative video (3 mins)