This document summarizes a presentation given on June 9, 2010 by Tim Ludy of Reliable Business Partners about using Facebook effectively for business. The presentation covered topics such as the difference between a Facebook account and fan page, how to set up a fan page, ways to increase a Facebook fanbase including embedding widgets on a website and running contests, and tips for using Facebook ads and custom landing pages. The document provides examples of successful brand pages and recommendations for how businesses can best utilize Facebook.
- The document discusses best practices for using Facebook as a social media platform for businesses and organizations. It provides statistics on Facebook usage and tips for creating an effective Facebook page and engaging audiences.
- Key recommendations include setting up a Facebook page tailored for businesses, regularly posting useful and engaging content, being responsive to users, and leveraging features like photos, videos, and apps to build connections and drive traffic.
- Potential downsides discussed are reliance on Facebook's platform and changes, as well as lack of ownership of user data. Ongoing monitoring and adaptation is advised.
This document summarizes a presentation about marketing on social media platforms. It discusses setting up and optimizing profiles on Facebook, Pinterest, LinkedIn and Twitter. For Facebook, it covers creating a business page and fan page, best practices for posting, and using features like scheduling posts and adding tabs. For Pinterest, it discusses using boards and pinning content. For LinkedIn it discusses using profiles and company pages to build business visibility and networks. For Twitter it discusses the basics of using hashtags, retweets and direct messages to engage on the platform.
Define, Design, Measure: Ramping Up Your Facebook PageDebra Askanase
How Facebook looks at engagement through Edgerank, the latest research on how to design Facebook posts and actions for highest engagement, best practices for higher return on engagement, measuring ROE, and two case studies.
Presentation to business owners on using Facebook and Linkedin for businesses. Covers Facebook Pages, Groups, Places, Deals, and Linkedin Answers, Company Profiles, optimizing profiles, and Groups.
Facebook provides a platform for businesses like CIMB and MAS to engage customers through their Facebook pages, by addressing customer complaints, advertising jobs, sharing news and promotions, and converting existing groups or profiles into official company pages to build an online community and fan base. The document outlines best practices for businesses to utilize Facebook effectively, including tips for creating pages, engaging users, cross-promoting across channels, and case studies of how companies have successfully used Facebook.
Facebook has become ubiquitous with over 900 million active users. It provides a platform for businesses like CIMB bank to connect with customers through their Facebook page. CIMB uses its page to engage customers through one-to-one support, promotions, news updates and marketing campaigns. Creating an effective Facebook presence requires regular posting of useful content, responding to customer queries, cross-promoting with partners and running targeted promotions exclusively on Facebook. Businesses must also be aware of Facebook's rules around cover images and posts.
This document summarizes a presentation given on June 9, 2010 by Tim Ludy of Reliable Business Partners about using Facebook effectively for business. The presentation covered topics such as the difference between a Facebook account and fan page, how to set up a fan page, ways to increase a Facebook fanbase including embedding widgets on a website and running contests, and tips for using Facebook ads and custom landing pages. The document provides examples of successful brand pages and recommendations for how businesses can best utilize Facebook.
- The document discusses best practices for using Facebook as a social media platform for businesses and organizations. It provides statistics on Facebook usage and tips for creating an effective Facebook page and engaging audiences.
- Key recommendations include setting up a Facebook page tailored for businesses, regularly posting useful and engaging content, being responsive to users, and leveraging features like photos, videos, and apps to build connections and drive traffic.
- Potential downsides discussed are reliance on Facebook's platform and changes, as well as lack of ownership of user data. Ongoing monitoring and adaptation is advised.
This document summarizes a presentation about marketing on social media platforms. It discusses setting up and optimizing profiles on Facebook, Pinterest, LinkedIn and Twitter. For Facebook, it covers creating a business page and fan page, best practices for posting, and using features like scheduling posts and adding tabs. For Pinterest, it discusses using boards and pinning content. For LinkedIn it discusses using profiles and company pages to build business visibility and networks. For Twitter it discusses the basics of using hashtags, retweets and direct messages to engage on the platform.
Define, Design, Measure: Ramping Up Your Facebook PageDebra Askanase
How Facebook looks at engagement through Edgerank, the latest research on how to design Facebook posts and actions for highest engagement, best practices for higher return on engagement, measuring ROE, and two case studies.
Presentation to business owners on using Facebook and Linkedin for businesses. Covers Facebook Pages, Groups, Places, Deals, and Linkedin Answers, Company Profiles, optimizing profiles, and Groups.
Facebook provides a platform for businesses like CIMB and MAS to engage customers through their Facebook pages, by addressing customer complaints, advertising jobs, sharing news and promotions, and converting existing groups or profiles into official company pages to build an online community and fan base. The document outlines best practices for businesses to utilize Facebook effectively, including tips for creating pages, engaging users, cross-promoting across channels, and case studies of how companies have successfully used Facebook.
Facebook has become ubiquitous with over 900 million active users. It provides a platform for businesses like CIMB bank to connect with customers through their Facebook page. CIMB uses its page to engage customers through one-to-one support, promotions, news updates and marketing campaigns. Creating an effective Facebook presence requires regular posting of useful content, responding to customer queries, cross-promoting with partners and running targeted promotions exclusively on Facebook. Businesses must also be aware of Facebook's rules around cover images and posts.
Integrating Social Media Into Business FunctionsDebra Askanase
Social media is not just for marketing and sales! Social media tools and platforms also offer businesses opportunities to increase ROI in the areas of human resources, training, customer service,and internal communications. This slide show offers specific examples of how companies are integrating social media into business functions. Please add your comments as well!
This document provides an overview of Facebook, including what it is, its history, features, and how to use it for marketing purposes. It begins by explaining that Facebook is a social networking portal where users can interact with friends, share photos and videos, and organize communities. It then discusses Facebook's founding in 2004 and growth since. The remainder of the document outlines various Facebook features and provides steps for businesses to develop a marketing strategy on Facebook, including creating a page, engaging users with different types of content, using ads and plugins, and promoting the page.
Facebook had over 900 million monthly and 483 million daily active users in 2012. The new Timeline layout introduced larger custom page widths and cover images for all Facebook Pages starting in March 2012. The document also provides an overview of the basics of Facebook Pages and Groups as well as tips for using features like cover images, profile pictures, apps, contests and custom tabs.
This document provides a visual guide to using Facebook for B2B marketing. It outlines 5 tips for building an effective B2B Facebook page, including building an active wall, using photos and video, highlighting offline marketing, and using clear calls to action. It then profiles 15 successful B2B Facebook pages, providing details on their industry, website, employee size, number of Facebook fans, and key features they employ. The document concludes by listing additional Facebook resources for businesses.
The document provides information on using social media, specifically Facebook, for business purposes. It discusses best practices for engaging audiences, creating a Facebook page for a business, using features like posts, videos and events, and tips for monitoring and responding to customer feedback. The document also includes examples of how some companies have successfully used Facebook for customer service, recruitment and marketing.
This document provides guidance on personal branding online. It discusses establishing goals for your personal brand, researching keywords to represent your expertise, optimizing your profile on platforms like LinkedIn and blogs, and creating consistent branding elements like logos and taglines. The key aspects covered include representing your values and area of expertise, optimizing search engine visibility, engaging with others in your industry, and measuring the effectiveness of your branding efforts.
CoStar Webinar Social Media for Brokers - FacebookCoy Davidson
This document provides an overview of using social media, specifically Facebook, for commercial real estate brokers. It discusses how brokers can create profiles and brand pages on Facebook to connect with clients, colleagues, and friends. The document outlines best practices for creating an effective Facebook presence, including using cover photos, profile photos, and about sections to build brand awareness. It also recommends regularly posting relevant industry news, market updates, photos, videos, and status updates to engage followers. The goal is to strengthen relationships and generate leads through a personal yet professional Facebook presence.
Simple Steps to Social Media Effectiveness—A @Midwest presentationBrian Huonker
Why is social media so important? More people are using social media through their mobile phones, computers, and tablets than talking, calling, emailing and texting. Do you find this surprising? I know I don’t. Some businesses have gone to the extent of allowing 30 minutes a day for their employees to use social media.
There’s a lot more to engaging in social media marketing than creating a few profiles and posting a few links. Without taking a measured approach to the situation, you’re not going to be able to make the most of what is a very powerful and influential strategy. There are thousands of other companies competing for social media users’ attention, so laying the right groundwork is crucial.
Learn more about the @Midwest Social Media Conference by visiting atMidwest.com.
Social Media! This term is in the news, on the web, and just about everywhere you turn nowadays. But what exactly is social media, and what’s the big deal about it? Blogs, Facebook, and Twitter are just a few of the social media tools that have revolutionized the way the world communicates. In this seminar we will explore what social media is and how your business, no matter its size or industry, can use these low cost, virtually free, tools to increase your Internet presence and improve interactions with customers – and most importantly, look at how implementing a social media campaign can increase your sales both on and offline.
This presentation looks at social media with a focus on how it can help offline and online retail stores in the gift and resort industries.
This document provides tips on how to use social media to promote events and engage audiences. It discusses setting up profiles on key platforms like Facebook, Twitter, LinkedIn and using multimedia. The strategies outlined include optimizing the event page for sharing, finding attendees on Facebook, using hashtags and livestreaming on Twitter, creating events and polls on LinkedIn, and posting photos and videos to drive more interaction. The goal is to build an online community around the event, broaden participation, and leverage social media to attract speakers and attendees.
How to use social media to drive attendance to your eventMarcel Media
This document provides tips on how to use social media to promote events and engage audiences. It discusses setting up profiles on key platforms like Facebook, Twitter, LinkedIn and using multimedia. The strategies outlined include optimizing the event page for sharing, finding attendees on Facebook, using hashtags and livestreaming on Twitter, creating events and polls on LinkedIn, and posting photos and videos to drive more interaction. The goal is to build an online community around the event, broaden participation, and leverage social media to attract speakers and attendees.
The document provides 25 tips for managing a brand's Facebook page effectively as a small social media team. Some key tips include scheduling posts in advance using Facebook's post scheduling tool, understanding Facebook's rules around competitions and promotions, adding multiple admins to the page for shared management, and using tools like pinned posts and milestones to engage followers. The tips also cover optimizing posts for interactions, integrating a WordPress blog, using Facebook ads, and creating custom tabs.
1. Promote your page on your website. Add a prominent "Like" button and encourage visitors to your site to like your Facebook page.
2. Post engaging content regularly. Post updates, photos, videos, and other content that will attract fans and encourage them to like and engage with your page.
3. Run targeted Facebook ads. Create ads that promote your page and target your ideal customers. Facebook ads allow you to reach new potential fans.
Tools To Create Awesome Facebook Fan Pages - Webinar
This webinar covers the tools available to create custom tabs on your Facebook fan pages using various apps.
Facebook is more than just likes and follows - it's a powerful inbound marketing tool and an indispensable weapon in the fight for new leads and customers. Unfortunately, many businesses don't yet recognize its power, causing them to leave countless sales opportunities untapped.
We contend that, much like Google 10 years ago, we are still in the infancy stage of Facebook marketing, and that early movers will still reap outsize rewards. Whether your objective is driving or increasing in-store sales, launching a new product, building awareness, or promoting a new app, incorporating Facebook into your campaign plan could make a significant difference in your results.
This document provides information on using Facebook business pages to market a business. It notes that Facebook has over 750 million active users and is the second most visited website. It recommends that businesses create a Facebook page rather than a personal profile, as pages are public and allow anyone to like the page without approval. The document provides a checklist for businesses to get started with social media marketing, including creating Facebook and other social media accounts, posting regularly, using photos and video, hosting events, and cross-promoting across platforms. It emphasizes authenticity, exclusive content, engagement, and combining social media with other marketing assets like a website.
This presentation discusses how to effectively utilize Facebook for marketing purposes. It begins with an overview of why Facebook is important, noting its large user base and time spent on the platform. It then covers developing a Facebook strategy, including goals and target market. Tips are provided for setting up a Facebook page and engaging users by posting regularly and interacting. Integration with other marketing channels is also recommended. The presentation also explores Facebook advertising options and analytics available through Insights. It concludes by discussing future marketing opportunities on Facebook like deals and check-ins.
HOW TO USE FACEBOOK & TWITTER FOR BUSINESS (MARKETING)ANKIT VERMA
The document provides an overview of how to use Facebook and Twitter for business marketing. It discusses the differences between inbound and outbound marketing and introduces social media platforms like Facebook and Twitter. The document then offers tips on setting up business pages on Facebook, promoting a business through Facebook, measuring results, and provides examples of successful Facebook marketing campaigns from brands like Nike, Heinz, Intel and Clairol.
This document discusses the rise of social media and provides guidance on developing an effective social media strategy. It notes that major platforms like Facebook, YouTube, and Twitter now have hundreds of millions of users. It then provides tips on how to use various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Google+ to grow a business. It emphasizes the importance of creating fresh, engaging content and using analytics to track results. The document also stresses developing a content schedule and integrating social media with other marketing efforts.
Integrating Social Media Into Business FunctionsDebra Askanase
Social media is not just for marketing and sales! Social media tools and platforms also offer businesses opportunities to increase ROI in the areas of human resources, training, customer service,and internal communications. This slide show offers specific examples of how companies are integrating social media into business functions. Please add your comments as well!
This document provides an overview of Facebook, including what it is, its history, features, and how to use it for marketing purposes. It begins by explaining that Facebook is a social networking portal where users can interact with friends, share photos and videos, and organize communities. It then discusses Facebook's founding in 2004 and growth since. The remainder of the document outlines various Facebook features and provides steps for businesses to develop a marketing strategy on Facebook, including creating a page, engaging users with different types of content, using ads and plugins, and promoting the page.
Facebook had over 900 million monthly and 483 million daily active users in 2012. The new Timeline layout introduced larger custom page widths and cover images for all Facebook Pages starting in March 2012. The document also provides an overview of the basics of Facebook Pages and Groups as well as tips for using features like cover images, profile pictures, apps, contests and custom tabs.
This document provides a visual guide to using Facebook for B2B marketing. It outlines 5 tips for building an effective B2B Facebook page, including building an active wall, using photos and video, highlighting offline marketing, and using clear calls to action. It then profiles 15 successful B2B Facebook pages, providing details on their industry, website, employee size, number of Facebook fans, and key features they employ. The document concludes by listing additional Facebook resources for businesses.
The document provides information on using social media, specifically Facebook, for business purposes. It discusses best practices for engaging audiences, creating a Facebook page for a business, using features like posts, videos and events, and tips for monitoring and responding to customer feedback. The document also includes examples of how some companies have successfully used Facebook for customer service, recruitment and marketing.
This document provides guidance on personal branding online. It discusses establishing goals for your personal brand, researching keywords to represent your expertise, optimizing your profile on platforms like LinkedIn and blogs, and creating consistent branding elements like logos and taglines. The key aspects covered include representing your values and area of expertise, optimizing search engine visibility, engaging with others in your industry, and measuring the effectiveness of your branding efforts.
CoStar Webinar Social Media for Brokers - FacebookCoy Davidson
This document provides an overview of using social media, specifically Facebook, for commercial real estate brokers. It discusses how brokers can create profiles and brand pages on Facebook to connect with clients, colleagues, and friends. The document outlines best practices for creating an effective Facebook presence, including using cover photos, profile photos, and about sections to build brand awareness. It also recommends regularly posting relevant industry news, market updates, photos, videos, and status updates to engage followers. The goal is to strengthen relationships and generate leads through a personal yet professional Facebook presence.
Simple Steps to Social Media Effectiveness—A @Midwest presentationBrian Huonker
Why is social media so important? More people are using social media through their mobile phones, computers, and tablets than talking, calling, emailing and texting. Do you find this surprising? I know I don’t. Some businesses have gone to the extent of allowing 30 minutes a day for their employees to use social media.
There’s a lot more to engaging in social media marketing than creating a few profiles and posting a few links. Without taking a measured approach to the situation, you’re not going to be able to make the most of what is a very powerful and influential strategy. There are thousands of other companies competing for social media users’ attention, so laying the right groundwork is crucial.
Learn more about the @Midwest Social Media Conference by visiting atMidwest.com.
Social Media! This term is in the news, on the web, and just about everywhere you turn nowadays. But what exactly is social media, and what’s the big deal about it? Blogs, Facebook, and Twitter are just a few of the social media tools that have revolutionized the way the world communicates. In this seminar we will explore what social media is and how your business, no matter its size or industry, can use these low cost, virtually free, tools to increase your Internet presence and improve interactions with customers – and most importantly, look at how implementing a social media campaign can increase your sales both on and offline.
This presentation looks at social media with a focus on how it can help offline and online retail stores in the gift and resort industries.
This document provides tips on how to use social media to promote events and engage audiences. It discusses setting up profiles on key platforms like Facebook, Twitter, LinkedIn and using multimedia. The strategies outlined include optimizing the event page for sharing, finding attendees on Facebook, using hashtags and livestreaming on Twitter, creating events and polls on LinkedIn, and posting photos and videos to drive more interaction. The goal is to build an online community around the event, broaden participation, and leverage social media to attract speakers and attendees.
How to use social media to drive attendance to your eventMarcel Media
This document provides tips on how to use social media to promote events and engage audiences. It discusses setting up profiles on key platforms like Facebook, Twitter, LinkedIn and using multimedia. The strategies outlined include optimizing the event page for sharing, finding attendees on Facebook, using hashtags and livestreaming on Twitter, creating events and polls on LinkedIn, and posting photos and videos to drive more interaction. The goal is to build an online community around the event, broaden participation, and leverage social media to attract speakers and attendees.
The document provides 25 tips for managing a brand's Facebook page effectively as a small social media team. Some key tips include scheduling posts in advance using Facebook's post scheduling tool, understanding Facebook's rules around competitions and promotions, adding multiple admins to the page for shared management, and using tools like pinned posts and milestones to engage followers. The tips also cover optimizing posts for interactions, integrating a WordPress blog, using Facebook ads, and creating custom tabs.
1. Promote your page on your website. Add a prominent "Like" button and encourage visitors to your site to like your Facebook page.
2. Post engaging content regularly. Post updates, photos, videos, and other content that will attract fans and encourage them to like and engage with your page.
3. Run targeted Facebook ads. Create ads that promote your page and target your ideal customers. Facebook ads allow you to reach new potential fans.
Tools To Create Awesome Facebook Fan Pages - Webinar
This webinar covers the tools available to create custom tabs on your Facebook fan pages using various apps.
Facebook is more than just likes and follows - it's a powerful inbound marketing tool and an indispensable weapon in the fight for new leads and customers. Unfortunately, many businesses don't yet recognize its power, causing them to leave countless sales opportunities untapped.
We contend that, much like Google 10 years ago, we are still in the infancy stage of Facebook marketing, and that early movers will still reap outsize rewards. Whether your objective is driving or increasing in-store sales, launching a new product, building awareness, or promoting a new app, incorporating Facebook into your campaign plan could make a significant difference in your results.
This document provides information on using Facebook business pages to market a business. It notes that Facebook has over 750 million active users and is the second most visited website. It recommends that businesses create a Facebook page rather than a personal profile, as pages are public and allow anyone to like the page without approval. The document provides a checklist for businesses to get started with social media marketing, including creating Facebook and other social media accounts, posting regularly, using photos and video, hosting events, and cross-promoting across platforms. It emphasizes authenticity, exclusive content, engagement, and combining social media with other marketing assets like a website.
This presentation discusses how to effectively utilize Facebook for marketing purposes. It begins with an overview of why Facebook is important, noting its large user base and time spent on the platform. It then covers developing a Facebook strategy, including goals and target market. Tips are provided for setting up a Facebook page and engaging users by posting regularly and interacting. Integration with other marketing channels is also recommended. The presentation also explores Facebook advertising options and analytics available through Insights. It concludes by discussing future marketing opportunities on Facebook like deals and check-ins.
HOW TO USE FACEBOOK & TWITTER FOR BUSINESS (MARKETING)ANKIT VERMA
The document provides an overview of how to use Facebook and Twitter for business marketing. It discusses the differences between inbound and outbound marketing and introduces social media platforms like Facebook and Twitter. The document then offers tips on setting up business pages on Facebook, promoting a business through Facebook, measuring results, and provides examples of successful Facebook marketing campaigns from brands like Nike, Heinz, Intel and Clairol.
This document discusses the rise of social media and provides guidance on developing an effective social media strategy. It notes that major platforms like Facebook, YouTube, and Twitter now have hundreds of millions of users. It then provides tips on how to use various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Google+ to grow a business. It emphasizes the importance of creating fresh, engaging content and using analytics to track results. The document also stresses developing a content schedule and integrating social media with other marketing efforts.
1. Post engaging, relevant content regularly to spark interactions. Share your brand story, products, local events, customer stories, and questions to get people commenting.
2. Go live to connect with fans in real-time. Live videos are a great way to share behind-the-scenes content and answer questions.
3. Respond to all comments and messages promptly to build trust and rapport with your audience. Thank fans for engaging and address any questions or concerns. Timely responses show you care.
Ask questions and get
help from the Facebook assistant.
News Feed: See a constantly
updating list of stories from friends
and Pages you subscribe to.
Friend Requests: View and
respond to friend requests.
Search: Find people, Pages,
places, and interests on Facebook.
Shortcuts: Quick access to your
profile, friends, inbox, and more.
Pages: Discover Pages to like and
get updates from businesses,
brands, and organizations.
Friend List: View your friends,
their profiles, and update statuses.
Step 1: Sign up for an account.
To sign up for a Facebook account, go to www.facebook.com and
This document provides tips for using Facebook for business purposes. It recommends that businesses create an engaging Facebook page to build an online community and share posts like videos, events and pictures. It also suggests leveraging the Newsfeed to share page updates, utilizing an existing network to promote the page, optimizing the page for search, advertising to specific targets, and measuring page analytics and traffic. The overall goal is for businesses to use Facebook as a way to connect with customers and build relationships in their industry.
Social Media for Creatives - 2 Key PlatformsBND|mand
The internet is littered with hundreds of social media platforms. For people who don't work in the business/tech space (aka creatives, researchers) it can be very confusing, overwhelming and just plain scary to jump in with both feet. Each platform has it's own technical requirements, community rules of engagement, social and cultural guidelines and ways in which users can benefit from engagement with others.
But how do you start?
I help creative entrepreneurs start and grow profitable online enterprises through social media. Free Profitable Social Media Roadmap >> http://bit.ly/2toQm0u
Facebook can help businesses connect with customers and promote their brand. Setting up a business page allows businesses to share content and engage with fans. Promoting the page by inviting contacts and using Facebook ads can help attract more fans. Advertising, contests and integrating social media can help engage fans. Measuring engagement through Facebook Insights helps analyze a page's performance.
This document provides 23 tips for building a successful Facebook fan page for a business. Some key tips include dedicating time to regularly posting engaging content at least once per day to maintain users' interest; using the tab feature to link to other social networks and create a landing page; promoting the page through your website, emails and other networks; and addressing users' comments and questions to engage them. The goal is to post a variety of media like videos, photos and articles to keep users interested in your page and brand.
On-line marketing strategies consists of content like websites and blogs, search engine optimization (SEO), and social media. Businesses should use Facebook because it has over 800 million users who spend 55 minutes daily on average. Facebook benefits businesses through customer retention, lead generation, engagement, word-of-mouth marketing, increased website traffic, and SEO. Ensuring the correct Facebook page setup and optimal use through regular posting, engagement, and insights analysis helps businesses maximize their presence on the platform.
1. Promote your page on your website. Add a prominent "Like" button and link on your homepage and other high traffic pages to encourage visitors to your site to also like your Facebook page.
2. Run targeted Facebook ads. Create ads that promote your page and target specific audiences you want to reach. Facebook ads allow you to get your message in front of interested potential fans.
3. Engage your existing fans. Post frequent, interesting updates and content to your page to keep current fans engaged and encourage them to share your page and content with their own networks, helping you to organically grow your fan base over
This document provides information and tips for creating and promoting a Facebook fan page for a business. It begins with the steps to set up a Facebook fan page, including creating a profile image, adding photos and posts, and understanding the different sections of a fan page like the wall, tabs, and fans. It then discusses ways to engage fans by posting consistently, commenting on others' posts, and updating at peak times. Finally, it lists 20 specific ways to promote the fan page, such as on a website, business cards, advertisements, and by conversing with others on Facebook. The overall message is that businesses should actively maintain and promote their fan page in order to build their brand and engage with customers.
The document provides an overview of using Facebook for business purposes. It discusses setting up a Facebook page and profile, building a community of followers, engaging in conversations, and measuring performance. Key aspects covered include the 4Cs framework of content, customers, conversations and conversions. Tools for managing Facebook like Hootsuite and ways to measure performance such as Facebook Insights are also summarized.
This document outlines a 7 step social media marketing strategy. The steps include establishing a website and blog, setting up profiles on Facebook, Twitter, and LinkedIn, automating blog feeds to these networks, customizing the Facebook and Twitter profiles, fully completing a LinkedIn profile, and actively engaging followers on all platforms. The goal is to connect with the target market, establish credibility as an industry leader, and maximize exposure across various social networks.
Back to Basics: Social Media for Professional GrowthMonica Wright
Monica Wright, SEO & Social Media Manager at VONT | HMG Performance Web Marketing presents how basic social media marketing tactics can impact business. The presentation includes info on Twitter, Facebook, LinkedIn and more.
Facebook Marketing for Small BusinessesRachel Melia
Facebook Marketing For Small Businesses presentation. Topics include:
*Why Facebook
*Possible objectives
*Setting up a Facebook page
*Publishing content
*Promoting the page
*Applications
*Custom tabs
Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Conn...chadconnally
Presentation slides for the UltraClean SmokeOut Luncheon 11/16/2010. Overview of digital marketing for the Idaho Steelheads with touchpoints for small business owners.
This workshop will give you an opportunity to create and build your own Facebook page with hands-on help from the instructor. We’ll also talk about best practices for design, apps, promotions, and effective status updates.
Businesses like yours can actually generate customers from Facebook – as long as you're using the right approach.
In this guide, you'll learn:
-How to determine your Facebook marketing objective
-Practical tips for building your Facebook audience
-What content to create and share on Facebook to attract customers
-How to optimize your Facebook posts to get the most interaction
-How to maximize reach and lead generation using Facebook ads
This document provides tips for how to successfully work as a freelancer. It emphasizes that freelancing requires discipline and self-management as the freelancer is their own boss. It stresses setting rules for oneself and finding opportunities to improve one's English and writing skills through practice, as these are important for advancing a freelancing career. The document also provides examples of different types of freelance writing work and tips for using social media platforms like YouTube, Facebook, LinkedIn, and Twitter to promote one's business and connect with clients.
Are you interested in engaging with your online networks to support the long-term growth of your business? Facebook is one of the most recognizable social media platforms. It can be used to build a profile, connect with consumers and promote businesses. These Facebook connections can act as a gateway to further potential consumers and audiences for your own business. LinkedIn gives entrepreneurs an excellent opportunity to demonstrate their expertise and thought leadership. To grow your business further, ensure that you have a completed profile, personalize your connection invitation and keep building your connections.
How marketing, websites, social media, and search engine optimization have changed for small businesses in the last few years and how to become a thought leader in your industry.
Learn how Wordpress CMS is changing the website options for small business owners. Realize the difference between free, paid and custom themes and what you need to do to maintain your own website.
This document discusses internet marketing best practices. It provides an overview of how websites have changed and recommendations for search engine optimization, social media integration, blogging, and tracking website performance. Key advice includes starting with the end user in mind, creating compelling content and offers, tracking analytics, and maintaining a consistent online presence across multiple channels. The document emphasizes understanding your audience and positioning while continuing to learn from industry experts.
The document discusses strategies for improving websites and marketing efforts. It recommends tracking key metrics like traffic, bounce rate, and leads to benchmark performance. It suggests making sites more engaging with videos, slideshows, and social media plugins. Sites with blogs receive more traffic. Calls to action and compelling offers should be included. Tracking popular pages and content is also recommended. Affordable content management systems like WordPress allow creating targeted landing pages integrated with social media, search, and email.
Marcy Mitchell is an internet marketing consultant who owns MTECH Internet Marketing. She discussed how marketing has changed with a focus on social media and publishing engaging content. She provided two case studies of local companies utilizing these new marketing strategies effectively: 1) Growing Spaces, a greenhouse manufacturer, saw a 66% sales increase using blogs, video, social media, and lead generation; 2) Tarryall River Ranch implemented a blog, social media, and video strategy that increased website traffic by 33% and Facebook traffic by 2000%. Overall, she emphasized researching customers, providing valuable content, tracking results, and capturing leads.
This document provides tips for using internet marketing and social media. It discusses using a website as the hub of marketing activities and tracking returns on investment. It encourages shifting from interruption marketing to attraction marketing by thinking like publishers and socializers rather than advertisers. Specific tips are provided for search engine optimization, paid search, social media platforms like Facebook and Twitter, and measuring effectiveness. The overall message is that digital marketing requires an evolving strategy and focusing on engaging customers through valuable content.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
2. Internet Marketing Consultant
◦ Owner of MTECH Internet Marketing- 16 years
Web site development/ Search engine optimization
Social Media
Internet marketing (PPC, SEO, Marketing plans)
◦ Internet Marketing Director for a number of leading
real estate firms & community websites
(DurangoDowntown.com & Pagosa.com)
◦ Former Vice Chair of Pagosa Tourism (TTC)
◦ Certified Marketing for Smarties Coach
2
3. 1. Setting up a Facebook Page
2. Integrating Facebook into Your
Marketing
3. Do’s & Don’t of Facebook
3
4. 1. Get found by people searching for your
products/services
2. Connect & Engage with Customers
3. Create a Community Around Your Business
4. Promote other content you create – including
blog articles, webinars, presentations, videos or
other resources
5. Promote Events & Specials
4
5. 1. Pages allows multiple administrators
2. Pages are “public” and start ranking in results.
3. Pages split into different categories
4. Profiles have friends (which require mutual
acceptance), Pages have “likes”
5
7. 1. Go to Facebook.com
2. Select “Create a Page” at the bottom right
3. Select “Local Business”
4. Assign an Email or FB Personal login (it is better to
connect it to a personal login so have full functionality)
5. After logging in, click “Create a Page”
6. Upload profile photo 203 x 216
7. Add description with keywords.
8. Like Your Own Page.
9. Invite Friends to Like It.
10. Add a Cover Photo (851 x 315)
11. Change age restrictions to 13+ under (Edit Page then
Manage Permissions).
7
8. 1. Switch Between Personal and Business by using drop
down in right hand side of screen next to “Home”
2. Pin a Popular Post to display prominently on a Page
3. Star a Post to make it wide screen
4. Add Administrators to Your Page if you want a
marketing person or staff member to be able to edit your
page without having access to your personal profile.
(Edit Page then Admin Roles).
5. View more help at:
http://ads.ak.facebook.com/ads/FacebookAds/Pages_Pr
oduct_Guide_022712.pdf
8
9. 1. Create Username at:
http://www.facebook.com/username
(will need mobile/text access to verify)
2. Make Your Content Engaging (use YouTube
videos, photos, infographs, etc…
3. Draw on Your Existing Network (send Email,
suggest to Facebook friends, etc…)
4. Use Facebook Ads (more covered later)
9
10. Add Facebook Like Button into Your Website
Go to:
http://developers.facebook.com/docs/reference/plugins/like
10
11. Add Links from Your Blog & Email to Facebook
11
14. Add Social
Media Buttons to
Email Newsletter
14
15. Add Facebook link to Your Email Signature
Add Facebook link to Your Business Card
Add Facebook link to Your Brochure, Flyer or
any other Promotional Material
Give People a Reason to Like Your Page in Ads
or other promotions (specials, deals, photos,
etc…)
15
16. Manages
social media
profiles
(Twitter,
Facebook,
Linked-In)
Tracks
mentions, re-
tweets, etc…
Schedule
posts
Pro version
gives reports
$5.99/month
16
17. Check
Google
Analytics for
Increased
Activity
from
Facebook
under
Traffic
Sources –
Referrals &
Social
Media 17
22. Top Things to DO on Your Facebook Page
1. Short Posts between 100 and 250 characters. They get about 60% more
likes, comments and shares.
2. Visual Posts. Photo albums, pictures, and videos get 180%, 120%, and
100% more engagement respectively.
3. Pay Attention to Best Time of Day. Page Insights help you learn things
such as what times people engage most with your content.
4. Pin Important Posts Weekly. Highlight the most important posts that you
want to feature weekly so it stays on top for 7 days.
5. Post Often, but not too often. Post once a day, but not more often.
When a brand posts twice a day, those posts only receive 57% of the likes
and 78% of the comments per post. – Source: TRACK SOCIAL
6. Ask Clients Questions to Find Out What Content they want.
7. Attend Marketing for Smarties in October.
22
23. Top Things NOT To Do on Your Facebook Page
1. Post Business/Advertising on Personal Profile.
2. Post once a month or less.
3. Only Post Specials and Product Info. Content Should Educate, Inspire
and Inform – not just promote.
4. Delegate Your “Brand” and Voice to a Young Person Just Because
they understand the technology.
5. Delete Negative Posts and Ignore Complaints.
6. Make Facebook Your Marketing Strategy Instead of Realizing it is just
a Channel.
23