The document discusses social media marketing and the importance of ideas in branding. It notes that while authenticity and transparency are important, brands still need magic and aspirations. It emphasizes that ideas are everything in marketing and that the opportunity for ideas has changed with social media, requiring integrated, multi-disciplinary campaigns across different platforms and touchpoints. The key is to start with big ideas and put people in the product by entertaining, storytelling, and empowering them to be heroes.
In Defence of Ideas and Draper: What Facebook Can Learn from Mad MenBeyond
Presentation for London Facebook Developer Garage, 21.03.12.
SHOCK OF THE OLD!
A reflection on the value of ideas, the will of the people and the need for better creative(s).
Clustering of unhealthy behaviours over time: implications for policy and pra...The King's Fund
David Buck introduces the findings of our new report which looks at how four key risky behaviours - smoking, excessive drinking, poor diet and lack of exercise - cluster in the English population and how that is changing over time.
World Cup Social Media PR Case Study - Continental Tyres and C&MBeyond
So, Fabio Capello and his well groomed troops may have been off the boil at this summer’s World Cup, BUT C&M AND CONTINENTAL TYRES WEREN’T. Check out our brand awareness Social Media PR case study...
In Defence of Ideas and Draper: What Facebook Can Learn from Mad MenBeyond
Presentation for London Facebook Developer Garage, 21.03.12.
SHOCK OF THE OLD!
A reflection on the value of ideas, the will of the people and the need for better creative(s).
Clustering of unhealthy behaviours over time: implications for policy and pra...The King's Fund
David Buck introduces the findings of our new report which looks at how four key risky behaviours - smoking, excessive drinking, poor diet and lack of exercise - cluster in the English population and how that is changing over time.
World Cup Social Media PR Case Study - Continental Tyres and C&MBeyond
So, Fabio Capello and his well groomed troops may have been off the boil at this summer’s World Cup, BUT C&M AND CONTINENTAL TYRES WEREN’T. Check out our brand awareness Social Media PR case study...
NaviGo is a wireless haptic device for people with visual disabilities, worn as an armband and accompanied by an earpiece with a . We produced a 3D prototype of the same and presented a package that would include a CD containing audio and video instructions.
Where to start when creating a digital marketing plan - 2016Zeeland Family
Presentation to Aalto University students in Masters in Global Marketing Management program. Aim to give them the basis to for the digital marketing plan they need to create as part of the program.
Ideen brauchen Raum und Luft und genau das bietet CreativeWalks Entscheidern und
Unternehmern an: Platz zum Denken, zum Planen und zum Konzipieren, ohne dass Sie alle fünf Minuten gestört werden.
Digital Jobs London. We recruit for jobs all over the Digital Sphere for Media Owners, Publishers, Ad technology, Ecommerce, Media & Marketing Agencies. www.spherelondon.co.uk
How does Publicis manage fonts across the nation using Universal Type Server. Includes info about server virtualization and wide area font distribution and activation.
NaviGo is a wireless haptic device for people with visual disabilities, worn as an armband and accompanied by an earpiece with a . We produced a 3D prototype of the same and presented a package that would include a CD containing audio and video instructions.
Where to start when creating a digital marketing plan - 2016Zeeland Family
Presentation to Aalto University students in Masters in Global Marketing Management program. Aim to give them the basis to for the digital marketing plan they need to create as part of the program.
Ideen brauchen Raum und Luft und genau das bietet CreativeWalks Entscheidern und
Unternehmern an: Platz zum Denken, zum Planen und zum Konzipieren, ohne dass Sie alle fünf Minuten gestört werden.
Digital Jobs London. We recruit for jobs all over the Digital Sphere for Media Owners, Publishers, Ad technology, Ecommerce, Media & Marketing Agencies. www.spherelondon.co.uk
How does Publicis manage fonts across the nation using Universal Type Server. Includes info about server virtualization and wide area font distribution and activation.
The conference was attended by approximate 200 experts representing a wide range of views on pharmaceutical policy issues: the pharmaceutical industry, public and private drug plans, government, nonprofit organizations, health professions, and academia. Over 90% of the participants at the conference said that the pharmacare system in Canada needed to be reformed.
Data presented here are from audience polling at the Pharmacare 2020 conference held on 26/27 Feb 2013 in Vancouver.
Polling was conducted electronically and was strictly voluntary and anonymous.
173 of approximately 200 delegates participated in polling (>80% participation rate). 168 delegates (>80%) answered questions about the sector in which they work. Sector-specific results are not reported for groups with 5 or fewer polling participants (e.g., private insurers and representatives of “other” sectors).
The text of some questions and answers has been edited slightly to fit presentation slides. Some percentages do not add up to 100 because of rounding.
An in-depth analysis on key drivers of Facebook content that dispels the myths and informs best practices in the creation of effective engagement strategies.
A Social Media engagement planning tool for brands. It's all about creating missions.
For further reading, see:
http://www.contentandmotion.co.uk/blog/the-facebooks-what-people-want-and-why-some-brands-fail/
Integration of Social Media and Mobile (DMA UK Event, 08.11.11)Beyond
"The key to great marketing is never to stop thinking like your audience... Understanding the role your brand plays in people’s lives and knowing how to make it more relevant is crucial... "
John Hegarty, BBH. This presentation shows how we can learn a thing or two from this man when it comes to mobile/social marketing.
C&M: TomTom Voice of UK Social Media PR Case StudyBeyond
C&M’s challenge was to orchestrate a Social Media and Online PR campaign to support TomTom's Voice of the UK campaign in October 2010 - in order to raise awareness of the brand amongst the UK’s online audience and generate user created content through the brand’s social media channels.
C&M Social Media and Digital Marketing Future Now: 2011 PredictionsBeyond
Predictions for 2011. I had a couple of drams last night and put pen to paper. (As a consultant it's my duty to do these things.) Here you go. From the bottom of my heart, I feel that...
Social Media Marketing Insights, Trends and Infographics 2010: Content and M...Beyond
Hello. Here's a compendium of our current favourite Social Media (marketing) stats and usage data. All supplied with a little commentary, and mostly in the form of good old Infographics. Enjoy.
Branded Content and Online PR 101 - Google and Android LessonsBeyond
Whilst doing a spot of research with our research honcho @hollibedwell today, we looked at the work that Google and Android does to promote and communicate its wares.
It's an interesting challenge - promoting geek tech to a sceptical audience... But Google/Android do it with elan.
It's not rocket surgery. Check the deck...
Blog Planning: Using Content Trending And Social Analytics To Overcome Corpo...Beyond
Finding sufficient inspiration to fuel a daily, weekly or even monthly blog post can prove a struggle – and choosing a subject that will also attract traffic is an even tougher call. Here are some simple tips for planning a content schedule that will take the headache out of blogging.
Executive Offices Group: A Social Media Optimisation & Social SEO Case StudyBeyond
Six months ago we began working with Executive Offices Group - a Morgan Stanley Real Estate company.
Our brief was to help spruce up their organic traffic acquisition efforts: to generate more worthy traffic and to get more clients to sign on the line... via Social SEO and Social Media Optimisation tactics.
Here's how we got on. (Hint: we're winning : )
Social Media How To / Case Study: Escape Studios #CGWhiz CampaignBeyond
A Social Media and Online PR case study from C&M's recent work with CG and VFX Academy, Escape Studios.
The campaign used YouTube, Twitter and Facebook to promote the brand and enable participants to win a free course at Escape, as well as a work placement at industry leading Visual Effects studio, The Mill.
Fact: the Interweb is huge. A quick Google search for “Twitter Tools” gives 83 MILLION results.
We’re constantly looking at new tools, so that you don’t have to...So here's a few essential Twitter gizmos for you, along with a spot of explanatory text for each.
Do tell us if they're useful!
You’re Gonna Need A Bigger Boat. A Short Homily For Trad PR In 20 Slides (May...Beyond
Traditional media relations is a broken science.
If your goal is to influence people through the media then you’re going to need a bigger boat.
You need to be active where they’re most active - in their Social spaces - as well as in traditional media.
(In fact, the media itself also needs to borrow this boat because the point of this little slide show is that they’re share of attention is f****d.)
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Brands on Social Media and the Importance of Ideas
1. Don Draper, John Hegarty, Vanessa Paradis, Flat Eric,
John Cleese, Freddie Mercury, Mike, Leo Burnett, Mark
Zuckerberg, Nathan Barley, Sigmund Freud, A Lego Guy
Brands on Social Media and the Importance of Ideas
5th April 2012
@RogerWarner - chair of DMA Social Media Council
@ContentMotion
getintouch@contentandmotion.com
www.contentandmotion.co.uk
2. We Are...
In the Box: founding partner of Europe’s first (and only) independent Social PR agency network.
Specialist: 100% built to conceive and run creative Social PR engagement programs day in, day out.
Focused: boutique, organised around one discipline: Social PR Engagement.
Up for it: very.
Good at it: see below...
Average Monthly TomTom Brand Mentions
Volume of TomTom Facebook Fans
90,000
90,000
80,000
80,000
70,000
60,000
70,000
60,000
900%+ growth
50,000
50,000
40,000
40,000
30,000
30,000
200%+ mentions
20,000
10,000
20,000
10,000
-
Q1
Q2
Q3
Q4
-
5m+ views, month #1
1
1
1
1
1
1
1
11
11
11
11
11
1
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ar
ay
ct
ov
Ju
Ap
De
Ja
Ju
Au
Fe
Se
M
O
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N
Mentions
Fans
2
@RogerWarner / @ContentMotion
3. Cue Draper / ‘Technology is a Glittering Lure’
• Mad Men
• 1960+
• Madison Avenue (get it?)
• Not much happens
• Characters...
• Drink
• Womanise
• Drink
(Click) • Smoke
• Drink and smoke
• What can we learn?
3
@RogerWarner / @ContentMotion
4. My Advertising Man, 1982
• John Hegarty
buy! • Co-Founder of Bartle,
Bogle, Hegarty
• Author of Hegarty on
Advertising
• Pioneers of modern
advertising (esp TV)
• Founded 1982
• Levis, Audi, Lynx (Axe)
4
@RogerWarner / @ContentMotion
5. There’s an App for That (...for Everything - The Lure)
5
@RogerWarner / @ContentMotion
7. Social Media, 2010, 2011, 2012
• (Sir) Brian Solis, Engage, 2010
• Houston, we have a problem...
@RogerWarner / @ContentMotion 7
8. It’s Not About the Science
[On the introduction of TV advertising]
The boffins had taken over - they could
bamboozle clients with all the technical jargon
of this mind boggling new media. In the land
of the blind, the one-eyed producer proved to
be king. And these one-eyed men - and they
were all men - were the kings of advertising.
Until, that is, someone said ‘we need an idea.‘
And then the one eyed producers were found
to be somewhat wanting...
Hegarty
8
@RogerWarner / @ContentMotion
10. People Thinking
The key to great marketing is
never to stop thinking like
your audience... Understanding
the role your brand plays in
people’s lives and knowing
how to make it more relevant
is crucial...
Hegarty
10
@RogerWarner / @ContentMotion
13. “Authenticity is, um, the Key”
• Goal: be transparent, human, real, true
• But people buy brands: diamonds, Audi, Levis, etc
• Facebook: “Hey guys, what did you do this weekend?”
• Problem: lack of charisma is fatal / we can all play that game
• Problem: what magic is there to aspire to?
• What makes a brand in this environment?
• Brands are different now. 24x7, always on, support as marketing, marketing
as support. How do we turn that into magic?
13
@RogerWarner / @ContentMotion
14. Ideas, Ideas, Ideas
Ideas and stories are everything,
otherwise advertising is just
information.
The trick is to make advertising
interesting and relevant...
Ultimately, it’s just common sense
and a desire to excite people...
Hegarty
14
@RogerWarner / @ContentMotion
19. A Word from John Cleese...
Integrated, international campaign:
x14 markets - C&M planned and executed
6 million + video views
200% increase positive sentiment
100%+ increase online coverage/mentions
19
20. #BreakFree: Start with Ideas, Then User Experiences, Then Executions
TomTom App Integration Map and User Experience Flow
Non-live PND TomTom Live
KEY Owners PND owners
Targets First time TomTom Nav Competitor Nav 2 device Nav 3 Device
buyers 2 owner device owner owner owner
Don’t try this alone!
Engagement Facebook
• Multi-team
Blogs & Banner/ Live (local) Traditional Software
In Store ads & Newsletter Radio Direct mail
platforms News sites online ads
engagement
events press flashes
• Multi-discipline
Points of
entry
Booth
TomTom
Facebook Page
TomTom
Microsite
Mobile phone QR Codes • Developer
• Brand
QR Landing
Careoke
Trade-in Break Free Trade-in HD traffic Break Free
• PR
iphone
tab Tab info info Me App
app
Record
User actions video
Record
Video
player
TRADE
IN RENEW
(no app) • Advertising
embed SUB
video
Dev €50 off
BUY
Social
• Retail
View/ share
elements share video
capture Record capture
Auto-
• Product
user video user info
info populate:
#BreakFree
Log @TomTom
Content hub Auto generated Personal Twitter
user Break Free
(backend) email with links
shares YouTube
Channel
to user's video/
creation and the
• etc
(all UG videos) BF FB page Personal Log #breakfree
Facebook +@tomtom
WIN hashtag use
Incentives WIN (Grand Prize)
(weekly)
Personal Blog
Social
share
video Email WIN (daily)
20
@RogerWarner / @ContentMotion
25. The Creative Plan...
Change the Brief. Create a mission.
Get inside people’s heads (and shoes).
Make people...
Entertainers Storytellers Sages Benefactors HEROES!
Think: Personal kudos, social capital.
Use big IDEAS. Draper meets The Zuck.
Big ideas are not dead - we need GOOD IDEAS, wired for social. Plan accordingly.
25
@RogerWarner / @ContentMotion