With unprecedented social network ad targeting capabilities available to auto marketers, it's easier than ever to put content in front of in-market consumers. But how do you get the most out of that content and drive fans along the consumer journey?
In this presentation, discover the role of Native ads verses Social Rich Media, how to implement Social Rich Media with your existing marketing plan, and real results from other top automotive brands who have discovered the keys to succeeding in the social/mobile landscape.
Chapter Four- 4 Digital Display Advertisement (DDA)Edem Adzroe
Detailed analysis of DDA (Digital Display Advertisement) comprising of types of banners ads and sizes be it leaderboards, skyscrapers, island, MPU (Mid-Placement Units), HTPO and etc...
Social media overview for Japan-America Society of State of WANick White
Brief review and discussion of social media best practices for SMB & enterprise businesses presented at University of Washington's Business Roundtable on 24 Oct 2012. Event was co-sponsored by Ivy Worldwide (ivyworldwide.com) and chaired by Japan-America Society of the State of Washington (jassw.org).
The document discusses improving the efficiency of display advertising by:
1) Leveraging ad exchanges to provide massive scale and liquidity for inventory and audience data.
2) Using real-time bidding and reserve allocation to efficiently reach audiences across open exchanges.
3) Developing dynamic and personalized creatives that optimize messaging and offers for maximum performance and brand recall.
The report analyzed Squared Online's marketing performance between December 2014-March 2015. It found that while mobile attracts less traffic, it generated many enrollments. Several paid traffic sources resulted in no conversions. UK cities like London performed well but others could improve enrollments. Recommendations included optimizing mobile search and paid campaigns, testing new landing pages, and targeting high engagement regions to increase enrollments.
This document discusses using social media marketing for car reviews. It recommends using Facebook to market Jaguar cars due to Facebook's large user base and ability to develop lasting relationships. The plan is to post engaging content like photos and videos of Jaguar cars to generate leads and sales. Reviews will provide insights into different car models and help customers make informed purchase decisions. Prizes and success stories will also be used to increase customer engagement on the Facebook page. The goal is to promote Jaguar as a brand and showcase its products.
Responsive Design in the Retirement and Insurance IndustriesCorporate Insight
The emergence of versatile and intuitive tablets and mobile phones has sparked a shift in web development, from mobile websites and apps to multi-platform responsive websites. The responsive design shift is a targeted approach for the construction and visual structure of sites, with the goal of providing an optimal user experience across all devices. In this slide deck, we examine how firms in the retirement and insurance industries have responded to growing consumer demand by introducing new and redesigned websites.
The slide deck focuses on:
-Responsive websites developed in 2014, including public, private and advisor sites
-Predictions for website redesign in 2015 and beyond
This digital marketing strategy document outlines recommendations for FMCG brands to expand their online presence. It recommends that brands leverage social media for promotions as customers are increasingly active online rather than offline. The objective is to allow real-time interaction with customers to diplomatically manage any crises that arise on social media. The roadmap includes focusing on branding, websites, public relations, social media channels, mailing lists, and ads/campaigns. It concludes by encouraging FMCG brands to connect with customers by going social across various online platforms.
Neil Hudspeth discusses HP's marketing strategies in an evolving digital landscape. He outlines HP's approach of building digital ecosystems through mobile and social media. This includes creating a unified HP brand across platforms, enhancing customer experiences through mobile, and establishing a pervasive social media presence. Hudspeth also addresses measuring success through metrics like sales, engagement, and brand value to define ROI within HP's digital ecosystem.
Chapter Four- 4 Digital Display Advertisement (DDA)Edem Adzroe
Detailed analysis of DDA (Digital Display Advertisement) comprising of types of banners ads and sizes be it leaderboards, skyscrapers, island, MPU (Mid-Placement Units), HTPO and etc...
Social media overview for Japan-America Society of State of WANick White
Brief review and discussion of social media best practices for SMB & enterprise businesses presented at University of Washington's Business Roundtable on 24 Oct 2012. Event was co-sponsored by Ivy Worldwide (ivyworldwide.com) and chaired by Japan-America Society of the State of Washington (jassw.org).
The document discusses improving the efficiency of display advertising by:
1) Leveraging ad exchanges to provide massive scale and liquidity for inventory and audience data.
2) Using real-time bidding and reserve allocation to efficiently reach audiences across open exchanges.
3) Developing dynamic and personalized creatives that optimize messaging and offers for maximum performance and brand recall.
The report analyzed Squared Online's marketing performance between December 2014-March 2015. It found that while mobile attracts less traffic, it generated many enrollments. Several paid traffic sources resulted in no conversions. UK cities like London performed well but others could improve enrollments. Recommendations included optimizing mobile search and paid campaigns, testing new landing pages, and targeting high engagement regions to increase enrollments.
This document discusses using social media marketing for car reviews. It recommends using Facebook to market Jaguar cars due to Facebook's large user base and ability to develop lasting relationships. The plan is to post engaging content like photos and videos of Jaguar cars to generate leads and sales. Reviews will provide insights into different car models and help customers make informed purchase decisions. Prizes and success stories will also be used to increase customer engagement on the Facebook page. The goal is to promote Jaguar as a brand and showcase its products.
Responsive Design in the Retirement and Insurance IndustriesCorporate Insight
The emergence of versatile and intuitive tablets and mobile phones has sparked a shift in web development, from mobile websites and apps to multi-platform responsive websites. The responsive design shift is a targeted approach for the construction and visual structure of sites, with the goal of providing an optimal user experience across all devices. In this slide deck, we examine how firms in the retirement and insurance industries have responded to growing consumer demand by introducing new and redesigned websites.
The slide deck focuses on:
-Responsive websites developed in 2014, including public, private and advisor sites
-Predictions for website redesign in 2015 and beyond
This digital marketing strategy document outlines recommendations for FMCG brands to expand their online presence. It recommends that brands leverage social media for promotions as customers are increasingly active online rather than offline. The objective is to allow real-time interaction with customers to diplomatically manage any crises that arise on social media. The roadmap includes focusing on branding, websites, public relations, social media channels, mailing lists, and ads/campaigns. It concludes by encouraging FMCG brands to connect with customers by going social across various online platforms.
Neil Hudspeth discusses HP's marketing strategies in an evolving digital landscape. He outlines HP's approach of building digital ecosystems through mobile and social media. This includes creating a unified HP brand across platforms, enhancing customer experiences through mobile, and establishing a pervasive social media presence. Hudspeth also addresses measuring success through metrics like sales, engagement, and brand value to define ROI within HP's digital ecosystem.
Combining the topic of virality with the theme of ‘Wellness’, we take a look at how virality cannot be achieved simply with the press of a button or high ad spend, but with a dedicated social media strategy to encourage reach and engagement.
Tribal Fusion is a digital advertising company that reaches 167 million users across 2000+ premium websites. It offers customized advertising solutions through dedicated industry teams and proprietary technology that provides insights and analytics. Tribal Fusion's contextual targeting engine and optimization engine allow for advanced targeting of users.
The Virginblue.com.au website experience is dated and fails to deliver an inspiring brand experience. Navigation is complex with too many sub-menus and tabs. Sub-brands like Blue Holidays and Velocity are inconsistently integrated. Opportunities exist to introduce more interactivity through features like a travel recommendation generator and user-generated destination gallery. The site could also give consumers a stronger voice to shape the brand through ideas sharing.
The document discusses branding strategies for UnME Jeans, a denim company targeting women aged 12-24. It notes declining effectiveness of traditional advertising due to consumer media habits shifting online. An advertising agency proposes integrating traditional and social media campaigns. Specifically, they recommend a Facebook page to develop the brand profile and community. This allows two-way communication and targeting of the key demographic. It balances cost effectiveness with some control over content compared to riskier user-generated sites like YouTube, Zwinktopia and Second Life. The agency expects this hybrid approach will increase brand awareness and possibility of the brand going viral among young women.
This document provides an overview of digital advertising terms and concepts. It begins with an introduction to the presenter and what will be covered in the session. The document then discusses the key concepts of paid, owned, and earned media and provides examples. It explores digital touchpoints like desktop, mobile, and tablets. Different types of websites and their statistics like unique users and page views are explained. The document outlines various digital advertising metrics around impressions, clicks, and conversion. It covers the different types of online advertisements such as display ads, video ads, and social media ads. Targeting options for ads like contextual, demographic, and behavioral targeting are explained. The document concludes with recommendations for making paid, owned, and earned media work together
This document discusses online advertising and digital marketing strategies. It outlines the benefits of online advertising such as lower costs, precise targeting, and easier tracking compared to traditional media. It then describes various digital marketing tactics including search engine marketing, display advertising, social media advertising, and mobile advertising. Finally, it provides examples of campaign designs and discusses how to effectively measure success online.
This document provides an overview of social commerce and how brands can leverage influencer marketing and social media features to drive online sales. It includes expert advice from digital marketing professionals on how social commerce has helped various D2C brands engage customers and increase sales. Key topics covered include what social commerce is, how brands are using it to improve the shopping experience, the benefits of influencer marketing, and the future potential of social commerce.
UnME Jeans was a successful junior denim brand that promoted individuality and anti-conformity. Its brand manager, Margaret Foley, saw changes in media consumption that threatened the effectiveness of UnME's advertising plan. An agency proposed using social media like Facebook and YouTube. Foley worried about justifying budgets, measuring results, and content control for her teen-focused brand. She was expected to choose the agency's Facebook proposal as most promising.
This document summarizes a presentation about how Shutterfly leverages social data. It discusses capturing social activities across devices, analyzing which activities drive brand performance, and optimizing creatives. It provides an example campaign for Shutterfly's photo story app. Key findings were that consuming and sharing content were the top performing social activities, and the campaign drove over 300 app installs and multiple orders. The document advocates using contextual and activity targeting to reach qualified audiences.
This document discusses an in-video discovery platform that allows viewers to explore video content by touching points of interest on screen. It uses computer vision technology to detect objects, people, and places in videos and links them to additional information. This creates engagement opportunities for brands. The platform provides brands opportunities to tell stories and be present when viewer interest is highest, driving brand lift, top-of-mind awareness, and high ROI through opt-in advertising and purchase opportunities.
Get more Traffic, Leads and Sales. Exponentially! (through Viral Giveaways & ...Stoyan Vlahovski
Viral Giveaways and Contests can be a fantastic way to grow your email list and social media following. If done right, one participant will get you five others. Those five will get you 20 more and so on.
This presentation is your step-by-step guide to creating a viral campaign using tools such as UpViral, Vyper, Gleam, etc. The shortcut to getting more traffic, leads and sales.
Digital advertising terminology and options. The summary discusses types of websites and their statistics like unique users and page views. It also summarizes different types of internet ads like display, video and social media ads. Targeting options are discussed including contextual, demographic and behavioral targeting. Paid, owned and earned media frameworks are introduced.
The document provides information on AdAsia Digital Platform, an integrated marketing platform. It allows users to view multiple campaigns within a single dashboard. The platform includes demand-side platform (DSP) services for banner, video, and display ads. It also includes an influencer marketing platform called CastingAsia to help brands find and manage influencers. Additionally, the document discusses AdAsia's video production services and Ad network for delivering video and display ads to premium publishers.
UnME Jeans was a successful junior denim brand that was investigating using social media options like Facebook and YouTube to complement its existing media plan. The document discusses analyzing UnME's target market of young girls aged 12-24 and their high levels of social media use. It recommends allocating the media budget according to where the target market is most active and reallocating funds from television to online platforms like Facebook, YouTube, and Google search ads. The revamped plan suggests a combination of traditional and social media using cost per click rather than cost per thousand impressions on Facebook.
Blueseed provides digital advertising services including video advertising, content marketing, and data management. They work with top publishers and technology partners to deliver innovative ad formats across multiple online platforms and devices. Their services help clients like Attack, Aquafina, Coca-Cola, and Celano build brand awareness, loyalty, and drive sales through targeted online campaigns.
This document provides an overview of a UX strategy redesign for a mobile app called Unite4Good. It includes goals for users, design, and research. Key aspects are delivering positive content to engage users in contests and content creation. Research included end user interviews and a comparative analysis of competitors. The MVP includes rich content delivery, completing contests, redeeming points, and social sharing.
Canadian auto show_social_media_reportKundan Joshi
Joshi Inc was the Social Media and Mobile App Provider for the Canadian International AutoShow, this year. Our engagement at the AutoShow included Social Media Strategy, Training & Execution, as well as development of mobile apps at the event, including the most successful data collection app at the show, Social Media Camera App and the official Mobile Site for the show.
Joshi Inc was the Social Media and Mobile App Provider for the Canadian International AutoShow, this year. Our engagement at the AutoShow included Social Media Strategy, Training & Execution, as well as development of mobile apps at the event, including the most successful data collection app at the show, Social Media Camera App and the official Mobile Site for the show.
Combining the topic of virality with the theme of ‘Wellness’, we take a look at how virality cannot be achieved simply with the press of a button or high ad spend, but with a dedicated social media strategy to encourage reach and engagement.
Tribal Fusion is a digital advertising company that reaches 167 million users across 2000+ premium websites. It offers customized advertising solutions through dedicated industry teams and proprietary technology that provides insights and analytics. Tribal Fusion's contextual targeting engine and optimization engine allow for advanced targeting of users.
The Virginblue.com.au website experience is dated and fails to deliver an inspiring brand experience. Navigation is complex with too many sub-menus and tabs. Sub-brands like Blue Holidays and Velocity are inconsistently integrated. Opportunities exist to introduce more interactivity through features like a travel recommendation generator and user-generated destination gallery. The site could also give consumers a stronger voice to shape the brand through ideas sharing.
The document discusses branding strategies for UnME Jeans, a denim company targeting women aged 12-24. It notes declining effectiveness of traditional advertising due to consumer media habits shifting online. An advertising agency proposes integrating traditional and social media campaigns. Specifically, they recommend a Facebook page to develop the brand profile and community. This allows two-way communication and targeting of the key demographic. It balances cost effectiveness with some control over content compared to riskier user-generated sites like YouTube, Zwinktopia and Second Life. The agency expects this hybrid approach will increase brand awareness and possibility of the brand going viral among young women.
This document provides an overview of digital advertising terms and concepts. It begins with an introduction to the presenter and what will be covered in the session. The document then discusses the key concepts of paid, owned, and earned media and provides examples. It explores digital touchpoints like desktop, mobile, and tablets. Different types of websites and their statistics like unique users and page views are explained. The document outlines various digital advertising metrics around impressions, clicks, and conversion. It covers the different types of online advertisements such as display ads, video ads, and social media ads. Targeting options for ads like contextual, demographic, and behavioral targeting are explained. The document concludes with recommendations for making paid, owned, and earned media work together
This document discusses online advertising and digital marketing strategies. It outlines the benefits of online advertising such as lower costs, precise targeting, and easier tracking compared to traditional media. It then describes various digital marketing tactics including search engine marketing, display advertising, social media advertising, and mobile advertising. Finally, it provides examples of campaign designs and discusses how to effectively measure success online.
This document provides an overview of social commerce and how brands can leverage influencer marketing and social media features to drive online sales. It includes expert advice from digital marketing professionals on how social commerce has helped various D2C brands engage customers and increase sales. Key topics covered include what social commerce is, how brands are using it to improve the shopping experience, the benefits of influencer marketing, and the future potential of social commerce.
UnME Jeans was a successful junior denim brand that promoted individuality and anti-conformity. Its brand manager, Margaret Foley, saw changes in media consumption that threatened the effectiveness of UnME's advertising plan. An agency proposed using social media like Facebook and YouTube. Foley worried about justifying budgets, measuring results, and content control for her teen-focused brand. She was expected to choose the agency's Facebook proposal as most promising.
This document summarizes a presentation about how Shutterfly leverages social data. It discusses capturing social activities across devices, analyzing which activities drive brand performance, and optimizing creatives. It provides an example campaign for Shutterfly's photo story app. Key findings were that consuming and sharing content were the top performing social activities, and the campaign drove over 300 app installs and multiple orders. The document advocates using contextual and activity targeting to reach qualified audiences.
This document discusses an in-video discovery platform that allows viewers to explore video content by touching points of interest on screen. It uses computer vision technology to detect objects, people, and places in videos and links them to additional information. This creates engagement opportunities for brands. The platform provides brands opportunities to tell stories and be present when viewer interest is highest, driving brand lift, top-of-mind awareness, and high ROI through opt-in advertising and purchase opportunities.
Get more Traffic, Leads and Sales. Exponentially! (through Viral Giveaways & ...Stoyan Vlahovski
Viral Giveaways and Contests can be a fantastic way to grow your email list and social media following. If done right, one participant will get you five others. Those five will get you 20 more and so on.
This presentation is your step-by-step guide to creating a viral campaign using tools such as UpViral, Vyper, Gleam, etc. The shortcut to getting more traffic, leads and sales.
Digital advertising terminology and options. The summary discusses types of websites and their statistics like unique users and page views. It also summarizes different types of internet ads like display, video and social media ads. Targeting options are discussed including contextual, demographic and behavioral targeting. Paid, owned and earned media frameworks are introduced.
The document provides information on AdAsia Digital Platform, an integrated marketing platform. It allows users to view multiple campaigns within a single dashboard. The platform includes demand-side platform (DSP) services for banner, video, and display ads. It also includes an influencer marketing platform called CastingAsia to help brands find and manage influencers. Additionally, the document discusses AdAsia's video production services and Ad network for delivering video and display ads to premium publishers.
UnME Jeans was a successful junior denim brand that was investigating using social media options like Facebook and YouTube to complement its existing media plan. The document discusses analyzing UnME's target market of young girls aged 12-24 and their high levels of social media use. It recommends allocating the media budget according to where the target market is most active and reallocating funds from television to online platforms like Facebook, YouTube, and Google search ads. The revamped plan suggests a combination of traditional and social media using cost per click rather than cost per thousand impressions on Facebook.
Blueseed provides digital advertising services including video advertising, content marketing, and data management. They work with top publishers and technology partners to deliver innovative ad formats across multiple online platforms and devices. Their services help clients like Attack, Aquafina, Coca-Cola, and Celano build brand awareness, loyalty, and drive sales through targeted online campaigns.
This document provides an overview of a UX strategy redesign for a mobile app called Unite4Good. It includes goals for users, design, and research. Key aspects are delivering positive content to engage users in contests and content creation. Research included end user interviews and a comparative analysis of competitors. The MVP includes rich content delivery, completing contests, redeeming points, and social sharing.
Canadian auto show_social_media_reportKundan Joshi
Joshi Inc was the Social Media and Mobile App Provider for the Canadian International AutoShow, this year. Our engagement at the AutoShow included Social Media Strategy, Training & Execution, as well as development of mobile apps at the event, including the most successful data collection app at the show, Social Media Camera App and the official Mobile Site for the show.
Joshi Inc was the Social Media and Mobile App Provider for the Canadian International AutoShow, this year. Our engagement at the AutoShow included Social Media Strategy, Training & Execution, as well as development of mobile apps at the event, including the most successful data collection app at the show, Social Media Camera App and the official Mobile Site for the show.
Social Media Workshop: Social Advertising OverviewPlaid Swan
A general overview of traditional & social advertising including how social should fit as part of your marketing mix. Focus is on Facebook & Instagram ads, goals, and best practices. Also covers the difference between Facebook promoted and boosted posts. May 2018
Evolve Your Social Commerce Strategy: Thinking Beyond FacebookCatalyst
Are you looking to step up your social commerce strategy? A best in class social commerce strategy leaves no stone unturned. Catalyst’s webinar slides are available so you can learn how to expand your social commerce strategy beyond traditional tactics on Facebook and Instagram. You’ll discover innovative ways to leverage additional platforms, like Pinterest and Snapchat, to unlock niche audiences and drive more sales for your business.
Key Takeaways:
• Purchase Drivers vs. Purchase Influencers: Discover what social platforms drive purchase vs. influence purchase and how each can have a key role in your commerce strategy.
• Budget Fluidity: Learn about the importance of budget fluidity when it comes to a multi-platform social commerce strategy and how budget fluidity can impact campaign efficiency and consumer touch points.
• Pinterest Opportunities: Explore audience propensity and the commerce opportunity on Pinterest, including Standard Pins, Shop the Look Pins, & Product Pins
• Snapchat Opportunities: Explore audience propensity and commerce opportunity on Snapchat, including Snap Ads, Story Ads, Collection Ads, & AR Len
Facebook & Twitter: Marketing in the Moment DigitalRoyalty
This document provides an overview of digital marketing on Facebook and Twitter. It discusses Facebook ads such as photo ads, video ads, and page link ads. It also discusses how to target Facebook ads using custom audiences and lookalike audiences. For Twitter ads, it outlines promoted products like promoted accounts, promoted tweets, and promoted trends. It provides details on opportunities, pricing, targeting, and analytics for various ad formats on both Facebook and Twitter.
Brickell motors integrated social media marketingRalph Paglia
Brickell Motors uses social media to attract customers and reduce marketing costs. They generate website traffic and leads at lower costs than traditional advertising, convert social media leads into sales, build their customer database, and improve their online reputation. Sean and Mario will present Brickell Motors' social media strategy and how it has improved marketing, sales, service, and customer retention while reducing traditional advertising spending.
The document discusses how SMI Network can help brands create brand value and achieve conversions through targeted engagement on social media. Specifically, it summarizes that SMI Network provides an end-to-end social media marketing solution to help brands build their fan base, identify relevant audiences, engage with users through targeted campaigns, and ultimately drive customer acquisition and retention.
The document discusses how SMI Network can help brands create brand value and achieve conversions through targeted engagement on social media. Specifically, it summarizes that SMI Network provides an end-to-end social media marketing solution to help brands build their fan base, identify relevant audiences, engage with users through targeted campaigns, and ultimately drive customer acquisition and retention.
The document provides recommendations for improving AutoNation Nissan Lewisville's pay-per-click (PPC) and social media marketing strategies. It analyzes their current PPC campaigns and social media presence, identifies areas for improvement, and proposes new campaigns. For PPC, it suggests focusing ads on specific regions and vehicles to increase leads. For social media, it recommends developing content calendars, engaging more on platforms like Instagram and YouTube, and moderating reviews to improve their online reputation. The overall goal is to generate more traffic, awareness and customer leads through optimized digital marketing.
This document contains summaries of various marketing campaigns and strategies conducted by WAA, an integrated marketing agency. Some key details include:
- WAA helped a client drive membership to a gym chain by transforming its brand from just a health club to a lifestyle brand, and launched a "Resolution Amnesty" promotion that drove over 7,000 new members.
- For a home security company, WAA created an iPhone app and corresponding website to allow homeowners to survey their property and get security advice, driving app downloads and traffic.
- WAA analyzed social media conversations around a client's products to provide insights on audiences, topics, sentiment and competitors to inform social media strategies.
Lean some simple approaches to understanding your social media fan base, driving internal recognition of that value, and across multiple social media embassies.
The document outlines an acquisition strategy for Honda dealers in the Detroit area to attract new customers and improve their consideration set. The objectives are to:
1. Develop tactics to drive non-Honda shoppers to the dealers' website.
2. Optimize the website experience and positioning to increase consideration of Honda vehicles.
The strategy involves targeting consumers earlier in the car-buying process through digital channels. It also aims to convey Honda's ownership experience and integrate messaging across dealer websites to improve consistency. Analyses of paid search, display, SEO, and social media performance uncover opportunities to optimize efforts. Recommendations focus on improving the user experience on high-traffic pages to boost conversions.
Phil Penton – Social Media for DealershipsSean Bradley
When looking to buy a new or used car, more and more people are going online first, rather than immediately to the dealership. More importantly, car buyers are logging onto Facebook, Twitter, and Google+ to discuss and ask for advice from friends and family on a potential car purchase. After the entire process is over, they are logging back on to Facebook and Twitter to discuss their experience at your dealership. Phil Penton will be discussing the importance of Automotive Social media and why it is essential for your dealership to establish a strong online social media presence.
General Motors aims to establish a stronger link between social media and consumers through a digital campaign. The campaign will increase brand awareness and sales on platforms like Twitter, Facebook and blogs. The target audience is tech-savvy global consumers looking to purchase a new car. Tactics include establishing social media accounts, interacting directly with consumers, exclusive promotions, and a mobile app offering deals. Success will be evaluated by engagement on platforms and website traffic compared to reviews and comments. The budget is $2 million over six months.
Digital Media Marketing for Auto DealersPatsy Stewart
This presentation is targeted for Auto Dealers to help them gain awareness of digital media and see how they can integrate social media with their traditional marketing. The automotive industry is ready for this move, dealers need to understand it.
Using Social Intelligence for Business Decision Making - A Masterclass Presen...Sysomos
Social media has become table stakes for any brand these days, but how can you move beyond just monitoring and responding to using social intelligence to make smart business decisions?
This presentation will explore this topic and show you examples of how some companies are already doing this.
Digital marketing relies heavily on the internet and uses new media like websites, SEO, SEM, and social media platforms to market brands. Social media is an important part of digital marketing and involves activities like maintaining a brand's social media accounts, posting engaging content regularly, and monitoring popular and trending keywords. A good social media strategy focuses on creating educational and entertaining content tailored to the audience and posted on relevant platforms. It is important to measure a campaign's effectiveness using metrics like reach, engagements, and shares. Reporting the data helps analyze a campaign's performance and identify areas for improvement.
The document discusses various influencer marketing activities that can be done for clients, including:
- Vox pop interviews to understand public opinion
- Key opinion leader campaigns to build a brand's image and attributes
- Launch events for new products or services to generate sales momentum
- Contests hosted by influencers to increase brand interaction and participation
- Creative content like illustrations, photos stories, blogs and vlogs for storytelling and credibility
Chris McLaren, Director, Strategy | Wunderman Minneapolis, February 2014.
McLaren presented insights into best practices in ROI tracking. To ascertain the relative effectiveness of social media versus other marketing channels, he advised mapping social metrics to marketing KPIs and assigning comparative values using “known” media costs specific to clients.
Similar to How Auto Brands are Using Social to Maximize Marketing Strategies (20)
Black Hat Marketing Tricks Could Poison Your BrandClosed
Marketers are on a constant hunt to get their brand name and message spread to a greater audience, and sometimes those efforts turn unethical. Black hat marketing tactics, whether you know you are employing them or not, may seem like they’ll benefit your brand, but the long term negative effects are crushing.
This presentation goes through what you need to know about black hat marketing in order to protect your brand. Find out:
- Types of black hat marketing
- Policies against black hat marketing you need to be aware of
- Ways to avoid being banned from critical sites such as Google, Facebook and Twitter
Conquering Sales With The New Wave of Mobile Brand AdvocatesClosed
This document discusses how brands can leverage mobile advocates to promote their brand. It notes that 50% of purchasing decisions are influenced by personal recommendations and brand advocates are more likely to spend more and share more about a brand. The document then discusses how mobile usage is growing rapidly and most internet time is spent on apps, making mobile the best way to engage advocates. It provides tips on creating an advocacy program and using mobile rich media like galleries and reviews to involve advocates. Overall it promotes developing a brand advocacy strategy to engage existing and new customers on mobile.
5 Ways To Fix Your Broken Mobile AdvertisingClosed
Mobile usage continues to grow among consumers, and nearly 60% of smartphone owners don't go an hour without checking their phones. Marketers are using mobile advertising to tap into their target audiences, however there are significant challenges acting as roadblocks to mobile ad success.
Don’t let these challenges stand in your way of reaching real business objectives. Find out:
- The questions you should be asking before creating mobile ads
- The five components your mobile ads must include
- How to fix your mobile ads
- And more
Behind the Scenes: How the Entertainment Industry is Tapping into SocialClosed
Social channels have quickly become an extension of a brand’s image, product and voice — and for good reason. Today’s digital audiences expect to engage with brands on a more personal level, and in the Entertainment Industry, that engagement is at all times, on all devices, and on all networks.
This presentation goes over how Entertainment brands are using social media in their marketing campaigns. Learn:
- How social is used to instill excitement in a fan base
- Ways to drive business results for film, TV, and gaming
- Methods for reaching your audience at moments that most influence their decisions
- Successful campaigns from some of the biggest entertainment brands
Rich Social: Not Your Grandfather's Rich MediaClosed
Social media has become a significant part of marketing strategies across all industries - social marketing budgets are projected to double over the next 5 years. As the top Internet activity, Social is an avenue that marketers need to not only recognize, but understand how to blend into their marketing strategies to best suit their brand's needs.
In this webinar deck, learn the most effective methods of building, managing and optimizing your social campaigns.
Accelerate Native Advertising Using Rich Media On SocialClosed
Native advertising has proven to be an excellent tool for brands to drive marketing goals and results. Brands looking to build deep relationships with their audience can harness the power of native advertising through Social Rich Media. Results have proven that $1 spent on a Facebook ad garners 4,000 impressions, and Facebook ads lead for conversion rates at 1.08%. Rich media ads on social receive 4.6 clicks within the ad once it is expanded, 38% of which also result in a social share.
In this infographic, take a look at how Social Rich Media takes the capabilities of native ads and accelerates them in order to drive deeper engagement and more powerful business results.
The 7 Elements of a Perfect Social Media CampaignClosed
The 7 Elements of a Perfect Social Media Campaign was a webinar hosted by Marcus Whitney, Co-founder of Moontoast, and Shoutlet's Kira Sparks. Learn the essential elements that go into creating a perfect campaign, along with compelling examples from real brands.
Social media has been the catalyst for change in marketing strategies and objectives. And now with the introduction of Rich Media on Social, brands have changed the way they interact with their social audiences. Providing relevant content in new engaging ways allows brands to build brand awareness and loyalty while achieving Social ROI. Take a look at the infographic below to see where users are spending their time and how Social Rich Media is providing powerful results.
Leveraging Global Events to Reach Your Social AudienceClosed
As a brand marketer, how do you cut through the social noise in order to create better awareness, participation and conversation? Use global events, like the Super Bowl, the Olympics, and the World Cup, to boost your social marketing strategy.
Your Guide to Social Advertising for the Holiday SeasonClosed
You’ve got your marketing budget earmarked for the holiday rush. Now comes the tough part: deciding how to spend it.
It’s an ongoing problem for marketers. New marketing channels, social networks and ad types continue to pop up, and it is a marketer's job to be aware of where consumers are spending their time and money. The pressure is on for brand marketers to keep in pace with consumers.
In this webinar, Tim Bosch, Director of Media and Planning of Likeable Media, and Marcus Whitney, CTO and Co-founder of Moontoast, reveal insights on how to help you plan your holiday social advertising strategy for maximum impact.
The document discusses real-time marketing and social media marketing. It introduces the SHIFT platform, which connects brands and agencies to people, apps, and data to help with real-time business decisions. The SHIFT platform includes the Moontoast social rich media advertising platform. The document then describes how marketers can use the Moontoast activation hub and SHIFT media manager together on the SHIFT platform to more effectively collaborate in real-time and drive social marketing results. It provides steps on how advertisers can use the platforms to create interactive rich media ads and paid social media campaigns.
Using social analytics effectively to prove social roiClosed
Moontoast provides social analytics and rich media advertising platforms. Shaun White presented on using social analytics to prove social ROI. He discussed defining KPIs like discovery, interaction, transaction, and endorsement (DITE) to track campaign performance. Facebook insights and Twitter ads dashboards provide standard metrics, while Moontoast's platform benchmarks performance, enables market testing, and prioritizes placements through integrated data. The presentation aimed to demonstrate how social advertisers can understand, measure, and optimize their return on social media investments.
Facebook Rich Media Announcement: What does it all mean?Closed
Moontoast's explains Facebook's July 2013 announcement about rich media. Discover how rich media works in Facebook, the impact of the coming changes and the new opportunities for social advertisers.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
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As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
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• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
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How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
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Visit:- https://www.1solutions.biz/link-building-packages/
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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How Auto Brands are Using Social to Maximize Marketing Strategies
1. HOW AUTO BRANDS
ARE USING SOCIAL TO MAXIMIZE
MARKETING STRATEGIES
To tap into the social-mobile opportunity, top
auto brands are using Social Rich Media
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Questions?
#SocialAuto2014
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§ Social’s Influence on Consideration
§ Native vs. Rich Media – When to use which?
§ How to Incorporate Social Rich Media to Your Marketing…Today
§ Questions
AGENDA
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WE ALL KNOW THE SOCIAL EXPERIENCE
HAS GONE MOBILE
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189 MILLION FACEBOOK USERS ARE “MOBILE ONLY”
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66% USE SOCIAL TO LEARN ABOUT PRODUCTS AND SERVICES
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58 MILLION AMERICANS USE SOCIAL SITES DAILY
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23% OF USERS CHECK THEIR ACCOUNTS FIVE TIMES OR MORE EVERY DAY
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AND GET THIS:
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http://www.jdpower.com/content/press-release/DxowqaR/-2013-new-autoshopper-study.htm
79%
of new-vehicle buyers use the Internet to research their
new vehicle purchase during the shopping process.
48%of Gen Y automotive shoppers use smartphones
in their shopping process.
YEP, VEHICLE SHOPPING HAS GONE MOBILE, TOO.
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“The digital presence of the brand through mobile advertising and content across mobile-
accessible sites and apps may be a great way to reach Gen Y buyers, since we see
almost half use a smartphone during the shopping process.”
- Arianne Walker, senior director, automotive media & marketing at J.D. Power
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WHAT WE MAY NOT KNOW IS IT’S A HUGE CONSIDERATION DRIVER
FOR THE AUTO SHOPPER
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Source: *McKinsey Quarterly, “The Consumer Decision Journey”
McKINSEY SAYS:
3x
Consumers are three times as likely to
purchase a brand in their initial consideration
set vs. brands that aren’t
90%
of consumers indicated that Facebook was
the resource that caused them to add or
remove a brand from consideration
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Sources: *http://digitalairstrike.com/2013-automotive-social-media-trends-study/, **http://www.dealer.com/assets/APC-Study-21.pdf
27% of car buyers click on mobile ads on
Facebook*
41%
of car shoppers who use social media said they saw
a post that caused them to add a brand or model to
their consideration**
AND MORE SPECIFICALLY, ABOUT CAR SHOPPERS:
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TOP AUTO BRANDS ARE USING SOCIAL RICH MEDIA
TO DRIVE MID AND LOW FUNNEL GOALS
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• $200K goal reached through the
Click-to-Give campaign
• 20,500 Likes, comments, & Shares
• 14,600 ad expansions
TOYOTA’S TOYOTATHON
Toyota wanted to raise $200K for
the Boys & Girls Clubs of America.
Moontoast created a mobile-optimized
rich media unit which asked fans to
share to their social networks to
unlock a $10 donation. A map of the
U.S. was refreshed throughout the
campaign to show the top donating
regions. A celebratory unit followed
up to thank fans for reaching our goal.
RESULTS
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• Social registration surpassed total
registrants from previous year
• 135 orphaned VINs identified
• 91% conversion rate on mobile
NISSAN’S OCTOBER CAR CARE
Nissan’s annual campaign targets
existing owners.
Moontoast brought the campaign to
social with two rich media units:
- Countdown (goal to drive
awareness & service bookings)
- Sweepstakes (goal to drive
registrants and find orphaned
VINs)
- Used owner database for targeting
RESULTS
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• Featured by AdWeek
• 4,000 ad expansions
• 15k in-unit interactions
• 3.9 interactions per user
TOYOTA’S TUNDRA INSTAGRAM
Toyota wanted to drive awareness
and consideration in the Build
Anything with Tundra campaign.
Moontoast brought the campaign to
social with an innovative Instagram
Gallery wrapped with a marketing
banner driving users to additional calls
to action. It was the first-ever
Instagram Gallery distributed in the
News Feed.
RESULTS
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HOW YOU CAN GET STARTED
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SOCIAL ADVERTISING COMES IN TWO BASIC FLAVORS:
NATIVE & RICH MEDIA
22. Click here to edit title of this slide.WHAT IS A NATIVE AD?
“Native advertising is a form of converged media that combines paid
and owned media into a form of commercial messaging that is fully
integrated into, and often unique to, a specific delivery platform.”
-Altimeter Group, 2013
Expanded
Photo Ad
This is a promoted tweet
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IN LAYMAN’S TERMS:
THE BASIC ADS AVAILABLE ON SOCIAL NETWORKS
24. Click here to edit title of this slide.WHAT IS A RICH MEDIA AD?
Distributed as a status update
and may be boosted using
Native ads.
When tapped, the rich media ad
loads. This can be a variety of
enhanced experiences.
Consumers interact with the rich
media ad without leaving the
social app they are browsing.
25. Click here to edit title of this slide.NATIVE ADS ARE AWESOME BECAUSE YOU CAN:
• REACH potential customers who share
similar characteristics with current ones
• BUILD off the custom audiences
targeting feature
• USE INTERESTS or demographics to
show ads to people who share
common attributes as your existing
customers
26. Click here to edit title of this slide.RICH MEDIA ADS ARE AWESOMER BECAUSE THEY:
• EXTEND the functionality of Native Ads
with interactive experiences
• DRIVE SPECIFIC BUSINESS GOALS
like capturing leads and offering
coupons in the social stream
• GIVE YOU CONTROL OF BRANDING
making it easy to use existing collateral
to tie into your offline campaigns
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27 | Copyright 2014 Moontoast, Inc. All Rights Reserved – Moontoast Proprietary and Confidential
NATIVE RICH MEDIA
Use Native Ads when you
want to drive :
ü Click-throughs
ü Likes
ü Shares
ü Retweets
ü Favorites
Use Social Rich Media when you
want to drive:
ü Awareness & Consideration
ü Voting and Polling
ü Lead Generation
ü Couponing
ü Sales
WHICH AD TYPE SHOULD YOU USE…AND FOR WHAT?
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HOW TO INCORPORATE SOCIAL RICH MEDIA INTO YOUR MARKETING…TODAY
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MOONTOAST SOCIAL RICH MEDIA BOOTCAMP
Goes beyond native ads, with deeper engagement customized to your goals
Cost savings on creative - build once, distribute across multiple social/mobile networks
Social rich media delivers the highest engagement rates for display ads
Consumer insights and real-time data help optimize campaigns in-flight and over time
Incredibly fast to build and distribute
30. Click here to edit title of this slide.SOCIAL RICH MEDIA HAS A SOLUTION FOR EACH STEP OF
THE CONSUMER JOURNEY
COUNTDOWN
Raise awareness leading up to an event
DATA CAPTURE
Used for sweepstakes, sampling, etc.
COUPON
Deliver digital coupons in the social stream
COMPARISON
Compare features of two vehicles
IMAGE OR VIDEO VOTING
Engage users with interactive voting
DEALER LOCATOR
Find a dealer by zip code or geo-location
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RICH MEDIA
Use Social Rich Media when you
want to drive:
ü Awareness & Consideration
ü Voting and Polling
ü Lead Generation
ü Couponing
ü Sales
LET’S LOOK AT HOW RICH MEDIA DRIVES THESE:
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INTERACTIVE VIDEO
• Wrap a video with a
creative banner and call-to-
action
• Intuitively leads user to
take one further action
beyond simply watching
• Links to any URL
Serves the following business goals:
• Awareness
• Website Traffic
• Social Endorsement
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VIDEO/IMAGE GALLERY
• Plays a series of videos
which the user may swipe
to scroll and tap to view
• Call to action hotspot which
may link to any URL
• Optional voting, with a
configurable results screen
or thank-you page
Serves the following business goals:
• Awareness
• Consideration
• Website Traffic
• Social Endorsement
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INSTAGRAM/VINE GALLERY
• Plays a series of Instagram
or Vine videos which the
user may swipe to scroll
and tap to view
• Call to action hotspot which
may link to any URL
Serves the following business goals:
• Awareness
• Consideration
• Website Traffic
• Social Endorsement
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PRODUCT COMPARISON
• User selects a product to
compare
• Head-to-head features are
displayed
• Call-to-action links to any
URL destination: “Build
Yours”, “Learn More”, etc.
Serves the following business goals:
• Consideration
• Preference
• Website Traffic
• Social Endorsement
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INTERACTIVE VOTING
• Engage consumers with
dynamic image or video
galleries
• Users browse images or
videos and vote for their
favorite
• Optional data capture to
drive leads
Serves the following business goals:
• Awareness
• Consideration
• Lead Generation
• Social Endorsement
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INTERACTIVE POLLING
• We poll fans and let them
view instant market
feedback
• Optional – Fans can Like
the page from within the ad
Serves the following business goals:
• Awareness
• Consideration
• Page Likes
• Social Endorsement
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THE ALLEY-OOP
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INTERACTIVE COUNTDOWN
• Drive pre-event awareness
• Display a creative banner or
play a video
• Ask fans to RSVP for the
launch using a Facebook
Event
• Timer counts down to the
launch of the event
Serves the following business goals:
• Awareness
• Social Endorsement
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THE SLAM DUNK
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• Display a creative banner or video next to a
simple sign up form where fans may enter
a sweepstakes
• Fans may to opt-in to receive more
information
• Customizable thank-you screen presented
post-submission
• User is invited to share the experience to
their social stream
SWEEPSTAKES
Serves the following business goals:
• Consideration
• Preference
• Social Endorsement
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• Display a creative banner or
video with a call-to-action
• Customizable thank-you
screen presented post-
submission
• User invited to share the
experience to their social
stream
DATA CAPTURE
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• Bring national marketing events to social
in new and exciting ways
• Clicking a location displays details
INTERACTIVE MAP WITH DATA CAPTURE Serves the following business goals:
• Consideration
• Preference
• Lead Generation
• Social Endorsement
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PASSBOOK COUPON
• Offer a coupon in the social
stream
• Consumers can save it to
their iOS Passbook or opt to
receive the coupon via email
• They redeem the coupon at
the time of purchase
Serves the following business goals:
• Awareness
• Purchase Intent
• Lead Generation
• Social Endorsement
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• Branded background with a call to action to enter a zip code to find an auto dealer in the area
• Upon submission, the user is presented with a list of dealerships, their addresses, and the
ability to get directions via a map, tap to call, or request more information.
DEALER LOCATOR
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• Rich media comes in many shapes
and sizes
• Rich media addresses many
business goals
• Rich media can complement
sponsorships from television to
sporting events and more…
DRIVE SPONSORSHIP AWARENESS & ENGAGEMENT
53. Click here to edit title of this slide.BUILD FAST, DISTRIBUTE EVERYWHERE, OPTIMIZE IN-FLIGHT
Moontoast
quickly
builds
adap2ve
units
which
are
op2mized
for
desktop
and
mobile
devices.
Distribute
your
rich
media
unit
as
a
status
update
across
mul2ple
social
networks
and
boost
with
paid
media.
Patented
analy2cs
measure
each
unit’s
expansion,
interac2on,
conversion,
and
social
endorsement.
54. Click here to edit title of this slide.
Questions?
#SocialAuto2014
THANK YOU!
Contact Moontoast: hello@moontoast.com