A practical guide to targeting specific business objectives using the unique features of each of the leading social media networks.

1. The Digital Visitor guide to:
Targeting business
objectives on social
media this Christmas.
Nick Livermore
Marketing Manager, Digital Visitor

2. Takeaways from this presentation:
1. Different social networks deliver on different objectives
2. Facebook isn’t always the best option
3. It’s best to tailor your efforts to each specific channel
4. Outreach and PR is a vital part of any campaign

3. DEFINE YOUR GOALS

4. Christmas campaign
objectives.
1. Data Collection
2. Brand Awareness
3. Viral Reach
4. Direct Sales
5. Website Traffic
6. Brand Recognition

5. CHOOSE YOUR NETWORK

6. Facebook.
The largest of the lot and likely at the forefront of your
Christmas marketing on social media.
1. Targeting – the most targeted social advertising anywhere.
2. Data Collection – simple to collect highly engaged data
(emails etc…).

7. Pinterest.
The Pinterest user base now stands at 70 million. 93% of
those have shopped online in the past 6 months.
1. Traffic – second largest source of traffic behind Facebook.
2. Sales – Drives more sales than Facebook. Ecommerce
game changer.

8. Twitter.
Twitter is on the back foot at the moment, but still a major
player in social network marketing.
1. Targeting – Twitter cards and targeted advertising make
Twitter a cost-effective advertising option.
2. Brand Awareness – Chats and influencers help leverage
conversations and increase awareness.

9. Instagram.
Measuring outcomes with Instagram is difficult, but for raising
brand recognition it can’t be beat.
1. Brand recognition – Instagram is focused on images and
there’s no better way to get into the minds of consumers
than with images, especially if you start working with
relevant influencers.

10. YouTube.
YouTube is gigantic; 4 billion views a day from 1 billion users.
1. Audience Awareness – whether you’re using influencers to
raise product awareness or leveraging YouTube ads,
there’s no better way to raise awareness on a huge scale.

11. Conclusions.
• Not all objectives can be best achieved on any one
platform. Even Facebook.
• Brand recognition? Try Instagram.
• Direct Sales? Pinterest is for you
• All of your objectives can be supported with PR – bloggers,
vloggers and relevant influencers.

12. THANK YOU.
Nick Livermore
Marketing Manager, Digital Visitor