This document discusses content marketing strategies for destinations, focusing on working with bloggers to create engaging content. It outlines why content marketing is effective, how consumers use content in their travel research, and the importance of measurement and strategy. Key points include:
- Content marketing uses useful, entertaining, and shareable content to attract and engage audiences.
- Travelers extensively research destinations online, spending hours across many sites before booking. Content extends across all channels.
- A content strategy should include goals, audiences, style, platforms, ideation, calendar, and distribution.
- Bloggers can help by creating conversational, authentic content like photos, reviews and guides.
- Metrics like engagement, traffic sources,
This presentation will outline strategies for engaging the online influencers community, hosting a successful blogger event, and measuring success. The presentation will discuss leveraging resources, repurposing and integrating content, and how to make the most out of your user generated content.
Social Media Best Practices: Slides from Changing Faces of Women's Leadership...Wahine Media
Slides from Gwen Woltz of Wahine Media's workshop at the Changing Faces of Women's Leadership Seminar: Women as Innovators and Entrepreneurs on June 29, 2016.
Get to know the fundamentals of social media management from "need to have" to "nice to have" to "great to have" in this hands on workshop. Be sure to save this slideshow! It includes examples of great posts by leading businesses, and a link to a hidden gem caption muse database. Please email gwen@wahinemedia.com for questions.
Pinterest for Business Results Advanced Strategies and Tactics Social Fresh 2016Pam Moore
Pinterest for business results. Provides advanced strategies and tactics to develop a Pinterest strategy, plan to inspire your audiences, increase brand awareness, generate leads and increase sales. Includes strategies to build your online digital platform / website, content marketing strategy, measure results and conversion optimization. Included is visual marketing best practices and loads of industry statistics. These tactics are helpful for large business to small business and entrepreneurs, b2b or b2c.
5 Ways to Get More Leads & Sales - M2Con Digital Marketing ConferenceMannix Marketing, Inc.
Want to get more leads? Don't miss this informative presentation by Valleri James all about gaining leads, nurturing them and turning them into loyal, lifetime customers!
We'll Cover:
- How to Get Leads
- How to use Giveaways, Sign-up forms and other tools to gain leads
- What to do once you have a lead list
- How to retarget to your leads
- Tips on best ways to reach and engage with your current leads
20 Ideas for Marketing Your Destination with Social MediaSarah Page
Webinar given on April 1, 2014 to participants from the Land of Lincoln Region in Illinois. This is the first of four webinars that will be presented to the region's tourism partners.
Power Session: Social Media for Small & Medium Business OwnersYasmin Bendror
SOCIAL MEDIA is no longer a novelty, but a strong marketing tool for small and medium business owners. This power session is perfect for you if you want to dive into the (sometimes) complex and overwhelming world of social media, but don’t know where to start.
Establishing YOUR Brand Through Social MediaDonna Duffy
The business landscape has changed and today's businesswoman has to stay on the cutting edge when it comes to social media marketing. Your presence and pertinence have to precede profit. The changes in the digital marketplace happen at warp speed and as we run our businesses and do our jobs, we find it hard to keep up.
During this information-packed presentation, you’ll learn more about enhancing the use of social media to grow your professional brand or your business brand through Facebook, Twitter, LinkedIN, Google +, YouTube, Pinterest and Instagram.
Three Things NOW! - Content Marketing, Listening and Social MediaJoe Pulizzi
Presentation by Joe Pulizzi given at Esource 2009 Utility Marketing Conference. Pulizzi presented the shift from traditional marketing into three key areas - content marketing, listening, and the combination of social media and relevant content distribution.
Presentation given on August 15, 2013 for the Lufkin/Angelina County Chamber of Commerce on how to use Facebook and Twitter for business. This was an intermediate/advanced level session.
Building strong relationships is a vital part of the overall sales process. By using social media and other digital tools we are able to create a personal brand, build strong relationships with our current and new customers, and position ourselves as the industry expert.
This presentation will outline strategies for engaging the online influencers community, hosting a successful blogger event, and measuring success. The presentation will discuss leveraging resources, repurposing and integrating content, and how to make the most out of your user generated content.
Social Media Best Practices: Slides from Changing Faces of Women's Leadership...Wahine Media
Slides from Gwen Woltz of Wahine Media's workshop at the Changing Faces of Women's Leadership Seminar: Women as Innovators and Entrepreneurs on June 29, 2016.
Get to know the fundamentals of social media management from "need to have" to "nice to have" to "great to have" in this hands on workshop. Be sure to save this slideshow! It includes examples of great posts by leading businesses, and a link to a hidden gem caption muse database. Please email gwen@wahinemedia.com for questions.
Pinterest for Business Results Advanced Strategies and Tactics Social Fresh 2016Pam Moore
Pinterest for business results. Provides advanced strategies and tactics to develop a Pinterest strategy, plan to inspire your audiences, increase brand awareness, generate leads and increase sales. Includes strategies to build your online digital platform / website, content marketing strategy, measure results and conversion optimization. Included is visual marketing best practices and loads of industry statistics. These tactics are helpful for large business to small business and entrepreneurs, b2b or b2c.
5 Ways to Get More Leads & Sales - M2Con Digital Marketing ConferenceMannix Marketing, Inc.
Want to get more leads? Don't miss this informative presentation by Valleri James all about gaining leads, nurturing them and turning them into loyal, lifetime customers!
We'll Cover:
- How to Get Leads
- How to use Giveaways, Sign-up forms and other tools to gain leads
- What to do once you have a lead list
- How to retarget to your leads
- Tips on best ways to reach and engage with your current leads
20 Ideas for Marketing Your Destination with Social MediaSarah Page
Webinar given on April 1, 2014 to participants from the Land of Lincoln Region in Illinois. This is the first of four webinars that will be presented to the region's tourism partners.
Power Session: Social Media for Small & Medium Business OwnersYasmin Bendror
SOCIAL MEDIA is no longer a novelty, but a strong marketing tool for small and medium business owners. This power session is perfect for you if you want to dive into the (sometimes) complex and overwhelming world of social media, but don’t know where to start.
Establishing YOUR Brand Through Social MediaDonna Duffy
The business landscape has changed and today's businesswoman has to stay on the cutting edge when it comes to social media marketing. Your presence and pertinence have to precede profit. The changes in the digital marketplace happen at warp speed and as we run our businesses and do our jobs, we find it hard to keep up.
During this information-packed presentation, you’ll learn more about enhancing the use of social media to grow your professional brand or your business brand through Facebook, Twitter, LinkedIN, Google +, YouTube, Pinterest and Instagram.
Three Things NOW! - Content Marketing, Listening and Social MediaJoe Pulizzi
Presentation by Joe Pulizzi given at Esource 2009 Utility Marketing Conference. Pulizzi presented the shift from traditional marketing into three key areas - content marketing, listening, and the combination of social media and relevant content distribution.
Presentation given on August 15, 2013 for the Lufkin/Angelina County Chamber of Commerce on how to use Facebook and Twitter for business. This was an intermediate/advanced level session.
Building strong relationships is a vital part of the overall sales process. By using social media and other digital tools we are able to create a personal brand, build strong relationships with our current and new customers, and position ourselves as the industry expert.
The full 'Influencer Marketing for the Hotel Industry' keynote seminar, first given at the National Hotel Marketing Conference in Burton-upon-Trent, UK (12th May 2016).
Attendee Outcomes:
- A comprehensive understanding of influencer marketing
- Best practice for working with influencers effectively
- Why hotels should work with influencers and what they can achieve/deliver
Key Presentation Takeaways:
- Influencer marketing is a way of engaging your target market in a deeper, more immersive and trustworthy way
- Influencers are among the most trusted ways of reaching an audience primarily interested in recommendations and consumer opinions
- Offers relatively low cost coverage and can potentially have a huge impact with consumers, resulting in compelling ROI
- Identify the right bloggers for your brand and build relationships; ongoing engagement and influencer activity has the biggest impact
- Influencer marketing can drive reach, data capture, content views, event attendees and, ultimately, sales
Contact information:
info@digitalvisitor.com
+44 (0)1179 111 420
Google Analytics is undoubtedly one of the most powerful web analytics packages out there. In fact, it's so powerful, it's difficult to know how to begin understanding all of the information it makes available. Join us for this primer on Google Analtyics for nonprofits. We’ll show you how to measure the performance of your website with this powerful and free tool, understand who your web site visitors are, where they come from, and what they’re doing on your site.
Topics we’ll cover:
- Introduction to Google Analytics for nonprofits
- How to use web analytics to understand the performance of your website
- How to measure progress toward organizational goals
- How to turn your accumulated data into actual site improvements
Presentation by: Kirstin Beardsley, Marketing & Communications Manager, CanadaHelps
The 2011 MyCharityConnects webinar series is generously supported by Direct Energy.
Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.
Everything You Need to Know About Visual Marketing – the Ultimate GuideBusiness Wire
Everything Pr Pros Need to Know About Visual Marketing – the Ultimate Guide to Understanding Why You Need to Think Visually and Just How to do it.
This deck outlines the rationale of why PR pros need to think visually, how to find visuals online for free, how to perform an asset audit to uncover assets your company already owns and everything in between.
Have questions? Contact us at info@businesswire.com or learn more at www.businesswire.com
Why should consumers care or be connected to a destination rather than a third party like TripAdvisor or Yelp? What information or content can you provide that consumers can’t get anywhere else? These questions are at the heart of the future of DMO web sites and social media. Getting user generated content is great, but what do we do with it? How do we integrate it into what we do as marketers? This presentation will show you strategies to get user generated content integrated into your web sites, marketing, and advertising so that you can provide the answer – “yes, our contest is the only place you can get this information. That is why you need to stay connected to our destination.”
David West was hired as Vice President of Marketing at the Pocono Mountains Visitors Bureau in 2009. Since, West built an integrated marketing campaign using the elements of member co-branded advertising, public relations, social media, mobile texting and live cameras through New York and Philadelphia media that raises awareness and drives traffic to PoconoMountains.com, while ensuring the integrity of the Pocono Mountains brand. West has won HSMAI’s Adrian Gold and Silver, a US Travel Association NCTDO destiny awards, and was the 2011 HSMAI top 25 extraordinary mind in sales and marketing. Previous positions include Marketing Director at Bucks County CVB, professor of Tourism and Hospitality at Temple University School of Tourism and Hospitality Management and Drexel University School of Business.
Top Drivers of Marketing Success – What to Budget for in 2015Planimedia
In an industry where the pace of change has never been greater, staying ahead has never been more challenging. BAI Retail Delivery will help transform you from the leader you are now, to the visionary you want to be. Giving you actionable insights and inspiration that will help you stay ahead of your competition.
Presentation on digital marketing .pdf pptFalak Naaz
Digital marketing
Introduction
Benefits of digital marketing over traditional marketing
Objective
7 c
Type
Technique
Advantages
Disadvantage
Career opportunities
5 p
Similar to TBEX15 Asia Thailand Dileep Mudadeniya Jen H Traenhart (20)
TBEX Asia, Does Your Brand Content Inspire Travel Dreams, Sara MeaneyTBEX
Sara is Managing Director at top independently owned U.S.-based advertising agency, BVK. She leads the agency’s Earned Media teams, including public relations, social media, experiential marketing and promotions offerings, as well as the agency’s Content Studio. Sara has been recognized in the American Business Journals’ Forty under 40, and is a graduate of the University of Wisconsin–Madison.
TBEX Asia 2016, To Drone or Not to Drone, Lina and David StockTBEX
David Stock Co-Founder of Divergent Travelers Convinced by my wife (Lina) to quit my job to travel after attending our first TBEX. Writer, Marketing Media Specialist, Videographer, Getty Images Video Contributor, GoPro Award Winning Photographer, Outdoorsman, Commercial/Private Drone (UAV) Pilot and Adventure Traveler.
Lina is one half of the travel blog, Divergent Travelers and with her husband, David, have been traveling the world full time for 3 years. Specializing in true adventure travel, they work together to bring their travels to life through visual media with professional photography, video and aerial drone work.
TBEX Asia 2016, Writing Expert Hotel Reviews, Jennifer DombrowskiTBEX
CONTENT, Jennifer Dombrowski is a location independent globe trotter who is now based in Bordeaux, France after living in Italy for seven years. She works as a freelance social media strategist and is an award-winning travel writer. She is also a travel correspondent on Traveling on the American Forces Radio Network. Luxe Adventure Traveler was named one of the top travel blogs to watch by the Huffington Post and has been featured by top publications such as National Geographic, CNN, Buzzfeed , and The Telegraph. Her iPhoneograpy has also been featured on USA Today, Travel + Leisure and the Travel Channel.
TBEX Asia 2016, Whats the Story, Blogging Beyond Top 10 List, Bill FinkTBEX
CONTENT, Bill Fink is an award-winning writer with credits that include National Geographic Traveler, Frommer’s, the San Francisco Chronicle, Oprah Magazine, BBC, Yahoo, CNN and even Manila’s Expat Magazine. His honors include SATW’s Lowell Thomas Gold Award, stories in the “Best of Lonely Planet Travel Writing,” multiple Travelers Tales “Best Travel Writing” and shortlisting in “Best American Travel Writing” anthologies. He spent two years as a PR Manager for the Japan National Tourist Organization (JNTO), and lived in Manila for a year doing Asia market analysis for IBM
TBEX Asia 2016, 5 Tips to Boost your Facebook Presence, Eden RudinTBEX
Eden Rudin is a social media and online branding strategist with a passion for Facebook. She loves infusing others with her passion for the power of social media in the business, branding and marketing space. Eden is continually staying up to date on the ever changing dynamics of Facebook, something most people would find a chore, she really enjoys. Since 2009 Eden has helped hundreds of businesses and independent professionals maximize their activities and presence on Facebook. In 2013 Eden and her husband Denny began traveling full time, while developing a Social Media Manager Academy and Facebook for Business courses.
TBEX Asia 2016 Making Better Architectural Photographs, Ajay SoodTBEX
Who am I? 1. Canon Photo Mentor 2. Photo Tour Leader – Have led photo tours to Tanzania, Goa, Ladakh, etc. 3. Photo Educator – Conduct MasterClasses on Photography across India 4. Photo Jurist – Some of the contests I have judged are #CanonPhotomarathon2012, #TimesPassionTrails (Wildlife) 2014, #Canonphotomarathon2015. Awards: 1. India’s biggest blogging contest – Cox & Kings’ #GrabYourDreams (Season 2) 2. Grand Prize of National Geographic Traveller’s GetOutThere Photo Essay Contest 3. Photography Project Grant from #NeelDongreTrust. Published in: 1. Conde Nast Traveller 2. National Geographic Traveller 3. JetWings International 4. Travel Plus 5. Huffington Post, etc.
TBEX Asia 2016, Snapchat & More, Callin O'NeilTBEX
CONTENT, Cailin O’Neil is an award winning travel video blogger and social media influencer who has been running TravelYourself.ca for the past seven years. With a Major in Film and a background working in the Film and TV Industry, Snapchat is a natural fit for sharing her daily life, creative stories, and travels around the world to 47 countries and counting.
TBEX Europe 2016, Assess Content Needs Throughout the Consumer Sales Funnel, ...TBEX
TBEX BUSINESS, Kei co-founded and runs Venture Republic that owns Japan’s largest online travel metasearch engine and online travel guide media “Travel.jp” and blogger generated online travel media “Trip101.” As CEO, he took the company public in 2008 after 7 years of operations. Previously, Kei worked at Mitsubishi Corporation, Japan’s leading trading & investment firm. He received a BA of Laws from Keio University and an MBA from the Harvard Business School. He also serves as co-founder of WIT (Web in Travel) Japan, President of Venture Mitakai at Keio University, and Executive Committee Member of Harvard Business School Club of Japan.
COMPANY WEBSITE BLOG FACEBOOK TWITTER LINKEDIN
TBEX Europe 2016, Does Your Brand's Content Inspire Travel Dreams, Sara MeaneyTBEX
TBEX BUSINESS, Sara is Managing Director of BVK, a top 25 independent advertising and marketing agency. She is lifelong student of human behavior and motivation, which is what makes her such an effective leader of earned media and integrated content strategy. Sara excels at planning and executing integrated brand content. Many organizations and universities have enlisted her for her knowledge of social media, content strategy and the psychology of marketing. On top of a psychology degree from the University of Wisconsin–Madison, she has completed executive education programs in Business Marketing Strategy at Harvard and Integrated Marketing Communications at Kellogg.
TBEX Europe 2016, TBEX for First Timers, Kerwin McKenzieTBEX
COMMUNITY, Kerwin logs over 200,000 miles a year writing up-to-date airport, destination and ground transportation guides plus airline flight and hotel reviews. He’s visited 114 countries and flown 162 airlines with a mission to motivate airline employees to use their travel benefits. He also provides information on the benefits of being loyal to travel brands to a general audience.
TBEX Europe 2016, Leveraging the Power of Content Affliate Marketing, Orr Sha...TBEX
COMMERCE, Orr Shakked runs the global online marketing team at TripAdvisor. His team is responsible for display advertising, social marketing, direct partnerships, and the affiliate channel. Online marketing at TripAdvisor spans the globe with 45 points of sale and 21 languages. Orr is a travel industry veteran, spending the last 12 years in the travel industry. Before TripAdvisor, Orr spent 8 years at Expedia Inc. in various product and business roles. He holds a masters degree from the University of California at Berkeley and resides in the San Francisco Bay Area.
Chris is the host of the Amateur Traveler, a popular online travel website that focuses primarily on travel destinations. It includes a weekly audio podcast, a video podcast, and a blog. The Amateur Traveler audio podcast is more than 10 years old and get more than a million downloads a year. Chris has won a Lowell Thomas Award from SATW and a SMITTY award as the Best Independent Travel Journalist from Travel & Leisure. With Jen Leo and Gary Arndt he also produces the This Week in Travel. Chris now owns and runs BloggerBridge.com which connects bloggers and companies.
TBEX Europe 2016, Editorial Calendars, The Backbone of Your Content Machine, ...TBEX
CONTENT, After working in performing arts for a time, Louise was bitten by the travel bug during a once-in-a-lifetime trip to Brazil. Since then she has joined the ranks of Lonely Planet’s editorial team and spends her days drooling over stunning travel snaps and inspiring articles. Louise’s dream trip would be sailing to the Galapagos for spot of wildlife watching.
TBEX Europe 2016, How to Trend on Twitter, Michael CollinsTBEX
TBEX BUSINESS, Michael Collins loves to travel. That’s why he works in the travel industry. It’s as simple as that. Michael started out in the travel industry as a travel publisher with Backpacker, Abroad and Irish Business Traveller magazines. In 2006 he started TravelMedia.ie, a specialist travel PR and trade representation company, working with airlines, tour operators, travel agents, hoteliers and tourist boards, assisting them with all their travel media needs, from media buying, social media, PR, SEO and strategy.
TBEX Europe 2016, Cleaning Out Blogging Clutter, Larissa MilneTBEX
COMMUNITY, Larissa loves Entrepreneurship and Travel, and is happiest when the two coincide. A former CEO of two life science startups, she and her husband began traveling full-time in 2011. They parlayed their award-winning blog, “Changes in Longitude,” into a weekly travel column in the Philadelphia Inquirer and Philly.com, as well as a book deal showcasing the historic sights in their hometown. She continues to evaluate startup companies for venture capitalists and judge business plan competitions. When she needs a break from constant travel, Larissa teaches startup strategies for Drexel University’s Close School of Entrepreneurship.
TBEX Europe 2016 Europe, Understanding the Leisure Traveler, Robert van der VeenTBEX
Robert van der Veen is a Research Fellow in the Marketing Department at Oxford Brookes University. He has a long-standing interest in studying tourist behaviour for destination marketing and satisfaction index modelling. He is keen to enhance the exchange between theory and practice in the field of tourism. His work in understanding leisure travellers has been supported by various research grants and has been published in leading academic journals (Annals of Tourism Research, Journal of Travel Research and Journal of Travel & Tourism Marketing).
TBEX Europe 2016, How to Profit From Producing Offspring, Tim LeffelTBEX
COMMERCE, INTERMEDIATE, Tim Leffel is an award-winning writer who has been blogging continuously since 2003 with his Cheapest Destinations blog. He has published the narrative online magazine Perceptive Travel since 2006. He is the author of the books A Better Life for Half the Price, The World’s Cheapest Destinations, and Travel Writing 2.0: Earning money from your travels in the new media landscape (now in its 2nd edition)
TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade AkerstromTBEX
KEYNOTE, Award-winning writer and photographer Lola Akinmade Åkersröm, based in Stockholm, has photographed from roughly 60 countries for various publications. Her photography is represented by National Geographic Creative.Her work has appeared in National Geographic Traveller, BBC, CNN, The Guardian, amongst other high profile publications. She is the editor-in-chief of Slow Travel Stockholm which implores traveler to experience Stockholm on a deeper level at a slower pace.She is also a founding member of the Nordic Travel Bloggers (NordicTB) collective which brings together top professional travel influencers and digital storytellers in the Nordic countries of Sweden, Finland, Norway, Denmark, and Iceland.
TBEX Europe 2016, Blab and Facebook Live Streaming, Shawn SmithTBEX
COMMUNITY, Shawn Smith (The Mobile Pro) is the author of the ground-breaking ebook and video training course, “5 Ways to Record Podcast Interviews with an iPhone”. He’s spoken at many conferences as the leading authority on Mobile Podcasting. Since 1994, Shawn has flown over 850,000 miles as a musician, speaker, and mobile technology expert at TheMobilePro.net. Shawn and his wife have also hosted over 1,400 missionaries on their annual mission trips to Guatemala. Shawn is passionate about equipping, training, and inspiring entrepreneurs to create pro-quality content from anywhere in the world. Shawn lives with his lovely wife in South FL.
TBEX North America 2016; Keys to Successful Blogger Outreach, Jessica WoodburyTBEX
Intermediate, TBEX Business, Jessica has been blogging for 15 years. A lawyer in a previous life, she used her online expertise to start a second career in digital marketing, specializing in working with influencers. She started the innovative Homemaker Program at Wayfair.com. She is now at CJ where she helps brands and influencers build successful relationships through affiliate marketing. She still writes on her blog, Don’t Mind the Mess, and her writing has been featured on many sites, including The Toast and Book Riot. She lives in Boston with her 2 children.
TBEX North America 2016; Secrets of Travel Content, Sara MeaneyTBEX
INTERMEDIATE, TBEX BUSINESS, Sara is Managing Director of BVK, a top 25 independent advertising and marketing agency. She is lifelong student of human behavior and motivation, which is what makes her such an effective leader of earned media and integrated content strategy. Sara excels at planning and executing integrated brand content. Many organizations and universities have enlisted her for her knowledge of social media, content strategy and the psychology of marketing. On top of a psychology degree from the University of Wisconsin–Madison, she has completed executive education programs in Business Marketing Strategy at Harvard and Integrated Marketing Communications at Kellogg.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
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How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
6. • Leading brands like Coca Cola, Redbull, Marriott, PG and
IBM integrating disruptive content which produce viral
results
• 86% B2C marketers are using content marketing-Source- Content
marketing inestate
• $118 million is spent on content marketing-Source 2013- Emarketing
Report
7. What is Content Marketing?
Content marketing is creating and distributing
strategies in order to attract, acquire and engage a
target audience with the objective of driving
customer action
8. It is not … It is…
Copywriting Something useful
A blog Entertaining-no
disturbance to the
consumer
Writing a post on social
media
Shareable
Inspiring
9. • Frequent use of the internet by consumers
• In 2013 it was said that 3.5 hours spent daily on the web by
travellers
• Content travels with us- 52% internet population engage with travel
content across mobile devices- Source-Expedite and Com Score
• Content is how consumers research
• 22 different sites with 9.5 sessions before an actual booking-
Source- Google Travel Report
• It extends into every channel
Why Content Marketing?
10. •How consumers research
•22 different sites with 9.5 sessions before an actual
booking-Source-Google Travel Report
•Extends into every channel
Why Content Marketing?
11. •Not all about the brand
•Conversational
•Diverse- 37% that bookings are based on images
•Authentic
•Search friendly and shareable
•Expert advice
•Cross promoted, reused and repurposed
•Integrated
•Meaningful
Content in Content Marketing
12. •56% marketing create within a plan
•Content goal
•Target audience
•Brand style
•Content platform
Building a travel focused content strategy
13. 1. Content audit
2. Style guide
3. Key consumer interest point/ emerging trends
4. Content ideation
5. Editorial calendar
6. Distribution plan
Steps for Content Strategy
14. • Content drilldowns
which pieces of content are generating the most interest, sales opportunities,
most likes, shares or other engagement
• Traffic source analysis
which traffic sources are increasing traffic(i.e, video, social media, articles,
infographics etc.?)
• Viewing metrics
How far down a page are your readers viewing? How much time are they
spending with each piece of content?
Measurement requirements
15. • Conversion funnel analysis
What paths of conversions are visitors taking? Where is the first and last click
• Conversion reports
what type of revenue- generating actions are coming from your content? How
much revenue has your content generates?
• Social media
what type of social media activity does your brand have? How many people
are engaging with your content( sharing, commenting, liking etc.)? How has
your audience grown?
Measurement requirements
16. • Virtual video tours of hotel
• Virtual video tours of area
• Photos of Hotel/Resort facilities
• User generated reviews
• Digital Guidebooks
• Distribution of content- (sharing of photographs,
social media integrations)
Role of Bloggers in content marketing
17. • Creation of entertaining and non-disturbing content
• Conversational content
• Authentic and credible content
Role of Bloggers in content marketing
21. Facebook
-TBCasia Event Page
-Continuous Updates Pre, During and Post Event
-Dedicated Album Created - #tbcasia with over 500 photos
Twitter
-#tbcasia was trending in Sri Lanka, while #cinnamonhotels receiving prominence as well
-Over 150 twitter followers in two weeks
Instagram
-#tbcasia has currently over 1000 photos
-Accumulated likes would surpass 100,000 collectively
YouTube
-Pre – Tour Video Uploaded with over 350 views
-Event Video – 250 views
General Information
22. Facebook
Facebook TBCasia Album
-TBCasia – 551 Photos on #tbcasia dedicated album
-Over 1000 likes and photoviews on album.
1000 Page Likes from 13th November – 20th November
Event Attendees - 212 Attendees on Facebook Event
25. Instagram
• 1054 posts on #tbcasia
YouTube
• Live Stream went online on the 18th of November
2014
•We had around 50 unique viewers throughout the
conference.