This document discusses how brands can leverage mobile advocates to promote their brand. It notes that 50% of purchasing decisions are influenced by personal recommendations and brand advocates are more likely to spend more and share more about a brand. The document then discusses how mobile usage is growing rapidly and most internet time is spent on apps, making mobile the best way to engage advocates. It provides tips on creating an advocacy program and using mobile rich media like galleries and reviews to involve advocates. Overall it promotes developing a brand advocacy strategy to engage existing and new customers on mobile.