As a brand marketer, how do you cut through the social noise in order to create better awareness, participation and conversation? Use global events, like the Super Bowl, the Olympics, and the World Cup, to boost your social marketing strategy.
Social Media & The Current State of Arts Marketing | Live WebinarAudienceView
As technology becomes more central to daily life, new channels for engagement emerge and reshape the playing field for audience development. It's critical for organizations to revisit their strategy for patron engagement, both in-person and online.
Vendini's Live Webinar "Social Media & The Current State of Arts Marketing" will show you how to tap into what is trending with online & mobile marketing. You learn about social media & mobile best practices, tools for measurement, and strategies that will help turn your marketing efforts into ticket sales.
You’ll Learn:
- Social Media Marketing Best Practices
- Mobile Marketing Strategies that Work
- How to Measure Your Growth in Terms of Dollars
- New Tech Trends that Will Give You a Fundraising Boost
Speakers:
Keith Goldberg
Vice President of Marketing
David Maurer
Product Marketing Manager
In this presentation, we worked with Melanie Woodward of Event Planning Blueprint to provide event hosts with an extensive event planning presentation. Here, we focus on things like setting event goals, choosing a venue, ordering the right food and beverage service, and promoting your event.
5 digital strategies for a successful #givingtuesday campaign.givecentral
As we all know that this year, #GivingTuesday falls on November 28. So it is time to wake up and should start to begin campaigns for your nonprofit organizations. This needs planning, creative ideas and some strategies to follow up to boost your campaigns.So here are some digital strategies for your #GivingTuesday campaigns.
Sociallybuzz - Social Media Creative Development for FranchisesSociallybuzz
We help locally owned franchises connect to the customers and communities that matters the most for the growth of their business by harnessing the power of social media. Sociallybuzz will increase the communication and the awareness of your franchise within your own specific market and community. For Social Media for Franchises, read more here: http://www.Sociallybuzz.com
Social Media & The Current State of Arts Marketing | Live WebinarAudienceView
As technology becomes more central to daily life, new channels for engagement emerge and reshape the playing field for audience development. It's critical for organizations to revisit their strategy for patron engagement, both in-person and online.
Vendini's Live Webinar "Social Media & The Current State of Arts Marketing" will show you how to tap into what is trending with online & mobile marketing. You learn about social media & mobile best practices, tools for measurement, and strategies that will help turn your marketing efforts into ticket sales.
You’ll Learn:
- Social Media Marketing Best Practices
- Mobile Marketing Strategies that Work
- How to Measure Your Growth in Terms of Dollars
- New Tech Trends that Will Give You a Fundraising Boost
Speakers:
Keith Goldberg
Vice President of Marketing
David Maurer
Product Marketing Manager
In this presentation, we worked with Melanie Woodward of Event Planning Blueprint to provide event hosts with an extensive event planning presentation. Here, we focus on things like setting event goals, choosing a venue, ordering the right food and beverage service, and promoting your event.
5 digital strategies for a successful #givingtuesday campaign.givecentral
As we all know that this year, #GivingTuesday falls on November 28. So it is time to wake up and should start to begin campaigns for your nonprofit organizations. This needs planning, creative ideas and some strategies to follow up to boost your campaigns.So here are some digital strategies for your #GivingTuesday campaigns.
Sociallybuzz - Social Media Creative Development for FranchisesSociallybuzz
We help locally owned franchises connect to the customers and communities that matters the most for the growth of their business by harnessing the power of social media. Sociallybuzz will increase the communication and the awareness of your franchise within your own specific market and community. For Social Media for Franchises, read more here: http://www.Sociallybuzz.com
We help locally owned franchises connect to the customers and communities that matters the most for the growth of their business by harnessing the power of social media. Sociallybuzz will increase the communication and the awareness of your franchise within your own specific market and community. For Social Media for Franchises, read more here: http://www.Sociallybuzz.com
Event Marketing Strategies - 8 Social Media Tactics to Ignite Ticket SalesTicketbud
Too many event marketing strategies do the bare minimum when it comes to social media. Leverage these 8 social media tactics to push your ticket sales to the next level.
Introduction to #GivingTuesday 2015 with RazooRazooGiving
On December 1, 2015 Razoo will be hosting our third annual 24-hour #GivingTuesday event, uniting nonprofits, fundraisers, and donors across the country.
In this presentation you'll get an overview of the day and what you can do to make it a smashing success. We recommend this presentation for all organizations that have registered or expressed an interest in participating in #GivingTuesday on Razoo this year, especially for organizations that are new to the movement!
IN THIS WEBINAR YOU WILL LEARN:
• An overview of the #GivingTuesday movement
• How to get started with your organization's page on Razoo
• How to build your #GivingTuesday strategy
Is your nonprofit ready to participate in #GivingTuesday this year? Visit http://givingtuesday.razoo.com to register your organization and get started!
In this session you will learn about Destination Marketing Organization (DMO) consumer projects to meet every budget, the benefits of partnering within the industry and the importance of exceptional destination-wide customer service strategies. The session will unite these topics in a conversational, practical manner that brings together the strategic and tactical levels of travel marketing and public relations.
Creating an Advocacy Plan to Drive Awareness and Revenue in Sporting EventsGame Day Communications
Jackie Reau, CEO of Game Day Communications, presented the following at the 2016 Running USA Industry Conference: "Creating an Advocacy Plan to Drive Awareness and Revenue in Sporting Events."
PR в социальных сетях на базе social CRMДанил Букреев
Найдите своих клиентов в интернете и
создайте для них программу лояльности!
Они придут к вам снова, они расскажут о вас своим друзьям, они приведут вам новых клиентов!
We help locally owned franchises connect to the customers and communities that matters the most for the growth of their business by harnessing the power of social media. Sociallybuzz will increase the communication and the awareness of your franchise within your own specific market and community. For Social Media for Franchises, read more here: http://www.Sociallybuzz.com
Event Marketing Strategies - 8 Social Media Tactics to Ignite Ticket SalesTicketbud
Too many event marketing strategies do the bare minimum when it comes to social media. Leverage these 8 social media tactics to push your ticket sales to the next level.
Introduction to #GivingTuesday 2015 with RazooRazooGiving
On December 1, 2015 Razoo will be hosting our third annual 24-hour #GivingTuesday event, uniting nonprofits, fundraisers, and donors across the country.
In this presentation you'll get an overview of the day and what you can do to make it a smashing success. We recommend this presentation for all organizations that have registered or expressed an interest in participating in #GivingTuesday on Razoo this year, especially for organizations that are new to the movement!
IN THIS WEBINAR YOU WILL LEARN:
• An overview of the #GivingTuesday movement
• How to get started with your organization's page on Razoo
• How to build your #GivingTuesday strategy
Is your nonprofit ready to participate in #GivingTuesday this year? Visit http://givingtuesday.razoo.com to register your organization and get started!
In this session you will learn about Destination Marketing Organization (DMO) consumer projects to meet every budget, the benefits of partnering within the industry and the importance of exceptional destination-wide customer service strategies. The session will unite these topics in a conversational, practical manner that brings together the strategic and tactical levels of travel marketing and public relations.
Creating an Advocacy Plan to Drive Awareness and Revenue in Sporting EventsGame Day Communications
Jackie Reau, CEO of Game Day Communications, presented the following at the 2016 Running USA Industry Conference: "Creating an Advocacy Plan to Drive Awareness and Revenue in Sporting Events."
PR в социальных сетях на базе social CRMДанил Букреев
Найдите своих клиентов в интернете и
создайте для них программу лояльности!
Они придут к вам снова, они расскажут о вас своим друзьям, они приведут вам новых клиентов!
Автоматическое создание объявлений и сегментацияHiconversion
Повышайте эффективность рекламы с нашим бесплатным сервисом: http://goo.gl/ORY69s в 3-5 раз.
Рассказываем от А до Я про таргетированную рекламу:
https://vk.com/hiconversion
https://www.facebook.com/HiConversion/
Что такое автоматика и какие проблемы она решает? Как создавать рекламные объявления и креативы? Для чего необходимо сегментировать вашу аудиторию и как это сделать? В данном уроке мы расскажем, как эффективно автоматизировать создание объявления и дробить аудиторию. Ведь каждый пользователь имеет свою определенную стоимость, которую хочет получить соц.сеть от рекламодателя. Сегментирование аудитории позволяет не только узнать оптимальную стоимость за каждого отдельного пользователя, но найти самые конверсионные аудитории.
Tech4Good: Pre-Event Social Media Marketing for NonprofitsAdvance Ohio
Learn how to utilize organic and paid social media strategies to improve event awareness and attendance. This presentation is targeted to nonprofit organizations, but the tips in it can be helpful for any industry.
Events bring social media to life. Learn tips and tricks for incorporating social marketing into event planning.
Presented by Melonie Gallegos in a private corporate event planners' lunch and learn session.
Este documento es el volumen II de "Social CRM, en serio". Identifica las razones para desplegar una estrategia de vinculación de clientes en entornos sociales propietarios, más allá de las redes públicas. Esto genera mayor ROI en las iniciativas de social marketing, social support, social commerce y co.creación.
Chess Media Group in collaboration with Mitch Lieberman developed a guide for businesses and organizations that want to understand what Social CRM and how it is applicable to their business. This guide is also complete with images and visuals that explain various Social CRM concepts. We hope you enjoy it asocial crm, crm, socializing crm, understanding social crm, understanding please share!
Анна Караулова, директор по развитию агентства i-Media, 26 ноября выступила в рамках секции «Продвижение в соцмедиа». В своем докладе Анна рассказала о функциях Facebook, позволяющих рекламодателям увеличивать число заявок и звонков от представителей целевой аудитории. Слушатели познакомились с особенностями таких рекламных инструментов, как ремаркетинг по базам данных, динамический ремаркетинг, look-a-like и размещение с оплатой за целевое действие. Большое внимание было уделено кейсами из практики агентства
How CMOs Engage with People, Brands, and Content on TwitterLeadtail
The explosion of marketing technologies and the rise of customer experience have positioned Chief Marketing Officers to play a more influential role in the C-Suite.
At the same time, social media, the proliferation of mobile devices, and a new emphasis on metrics and analytics have made the CMO’s job tougher than ever.
So how are smart CMOs staying in sync with today’s consumers and developing successful marketing strategies?
Marketing leaders are tapping customer insights and analytics to make the right decisions faster. At Neustar, we deliver authoritative data to enable a personalized dialogue and comprehensive view of your customers and prospects.
With this in mind, Neustar has collaborated with Leadtail to take a close look at CMOs and other marketing executives who are leveraging social media to connect with their peers, learn about marketing strategies and best practices, and become stronger leaders for their organizations.
What can you learn from the social insights we’ve discovered about CMOs?
Read on and find out...
Social CRM контакт центр – это наше бизнес-решение по управлению репутацией бренда в сети «под ключ». Позволяет снизить затраты на основной контакт-центр компании до 20% и это явно не предел.
The presentation describes that challenges that performance marketeers face today, the discusses the developments underlying those developments, and outlines possible approaches to deal with those
Event Social Media Measurement Toolkit EventTech 2014Fandom Marketing
“Using Social Media As ‘The’ Event Measurement Toolkit” presented at EventTech 2014 in Las Vegas by Melonie Gallegos, Chief Social Strategist, of Fandom Marketing.
Social media is measurable as any other marketing tactic. Learn the top social media metrics every event marketer should be tracking and how to define key performance indicators to measure the success of your events. Find out which metrics are best used for event marketing and how to create a measurement plan that fully leverages the reach and power of social to map back to the live event. Without freaking out your executives!
An overview of the Social CRM opportunity, reviewing what Social CRM really is, debunking some of the myths and providing practical ways for marketers to deploy in social and manage real customer segments.
Your Guide to Social Advertising for the Holiday SeasonClosed
You’ve got your marketing budget earmarked for the holiday rush. Now comes the tough part: deciding how to spend it.
It’s an ongoing problem for marketers. New marketing channels, social networks and ad types continue to pop up, and it is a marketer's job to be aware of where consumers are spending their time and money. The pressure is on for brand marketers to keep in pace with consumers.
In this webinar, Tim Bosch, Director of Media and Planning of Likeable Media, and Marcus Whitney, CTO and Co-founder of Moontoast, reveal insights on how to help you plan your holiday social advertising strategy for maximum impact.
Canadian auto show_social_media_reportKundan Joshi
Joshi Inc was the Social Media and Mobile App Provider for the Canadian International AutoShow, this year. Our engagement at the AutoShow included Social Media Strategy, Training & Execution, as well as development of mobile apps at the event, including the most successful data collection app at the show, Social Media Camera App and the official Mobile Site for the show.
Joshi Inc was the Social Media and Mobile App Provider for the Canadian International AutoShow, this year. Our engagement at the AutoShow included Social Media Strategy, Training & Execution, as well as development of mobile apps at the event, including the most successful data collection app at the show, Social Media Camera App and the official Mobile Site for the show.
This guide is filled with tips and tricks to help you plan, organize, and market your next event!
From social media (including in-depth guides for Twitter and Facebook) to old-fashioned tactics and the latest event trends this guide is packed with info for eventprofs or those planning on throwing their first event.
Presented to an events company looking to introduce Social Media. This should ideally be accompanied by my explanations, but I put it here for attendees to save the trees.
The 7 Elements of a Perfect Social Media CampaignClosed
The 7 Elements of a Perfect Social Media Campaign was a webinar hosted by Marcus Whitney, Co-founder of Moontoast, and Shoutlet's Kira Sparks. Learn the essential elements that go into creating a perfect campaign, along with compelling examples from real brands.
Event promotion through Facebook, Twitter, or LinkedIn can attract more attendees than any other form of promotion; making it crucial for all businesses to establish a Social Media presence for their event.
Social media for educational institutionsElise Jones
A presentation given to the BADA group about content strategy and using social media to communicate their business goals to different audiences and crafting experiences that link back to their brand positioning.
Pete Read has a background helping people to get the most from technology. After 20 years working in the corporate environment he started a small IT project that later became a successful business.
Voluntary Action LeicesterShire (VAL) was delighted to welcome Pete to our 2013 Future Focus Conference. Pete's workshop focused on the way in which people use technology has changed and continues to evolve. He looked at the use of social media and marketing, on the world of Pay and Click marketing, and gave attendants a simple process to get started on social media.
While the 2013 Future Focus conference is now over, VAL runs trainings and workshops like Pete's year-round. If you'd like to learn more about training for your organisation, visit www.Valoneline.org.uk.
Similar to Leveraging Global Events to Reach Your Social Audience (20)
Black Hat Marketing Tricks Could Poison Your BrandClosed
Marketers are on a constant hunt to get their brand name and message spread to a greater audience, and sometimes those efforts turn unethical. Black hat marketing tactics, whether you know you are employing them or not, may seem like they’ll benefit your brand, but the long term negative effects are crushing.
This presentation goes through what you need to know about black hat marketing in order to protect your brand. Find out:
- Types of black hat marketing
- Policies against black hat marketing you need to be aware of
- Ways to avoid being banned from critical sites such as Google, Facebook and Twitter
Conquering Sales With The New Wave of Mobile Brand AdvocatesClosed
It's time to stop thinking of your audience in one dimension. Among your current reach lies more than just customers — there are mobile brand advocates with the power to grow your brand faster than any email marketing campaign or ad word spend. Brand advocates spend 2 times more than average customers and recommend or share 2 to 4 times more than an average customer.
In this slide deck from a recent webinar, learn:
- How to target your brand advocates
- Best practices to building relationships with current and potential advocates
- Solutions to loyalty marketing challenges
- Steps to creating a successful brand advocacy strategy
5 Ways To Fix Your Broken Mobile AdvertisingClosed
Mobile usage continues to grow among consumers, and nearly 60% of smartphone owners don't go an hour without checking their phones. Marketers are using mobile advertising to tap into their target audiences, however there are significant challenges acting as roadblocks to mobile ad success.
Don’t let these challenges stand in your way of reaching real business objectives. Find out:
- The questions you should be asking before creating mobile ads
- The five components your mobile ads must include
- How to fix your mobile ads
- And more
Behind the Scenes: How the Entertainment Industry is Tapping into SocialClosed
Social channels have quickly become an extension of a brand’s image, product and voice — and for good reason. Today’s digital audiences expect to engage with brands on a more personal level, and in the Entertainment Industry, that engagement is at all times, on all devices, and on all networks.
This presentation goes over how Entertainment brands are using social media in their marketing campaigns. Learn:
- How social is used to instill excitement in a fan base
- Ways to drive business results for film, TV, and gaming
- Methods for reaching your audience at moments that most influence their decisions
- Successful campaigns from some of the biggest entertainment brands
Rich Social: Not Your Grandfather's Rich MediaClosed
Social media has become a significant part of marketing strategies across all industries - social marketing budgets are projected to double over the next 5 years. As the top Internet activity, Social is an avenue that marketers need to not only recognize, but understand how to blend into their marketing strategies to best suit their brand's needs.
In this webinar deck, learn the most effective methods of building, managing and optimizing your social campaigns.
Accelerate Native Advertising Using Rich Media On SocialClosed
Native advertising has proven to be an excellent tool for brands to drive marketing goals and results. Brands looking to build deep relationships with their audience can harness the power of native advertising through Social Rich Media. Results have proven that $1 spent on a Facebook ad garners 4,000 impressions, and Facebook ads lead for conversion rates at 1.08%. Rich media ads on social receive 4.6 clicks within the ad once it is expanded, 38% of which also result in a social share.
In this infographic, take a look at how Social Rich Media takes the capabilities of native ads and accelerates them in order to drive deeper engagement and more powerful business results.
How Auto Brands are Using Social to Maximize Marketing StrategiesClosed
With unprecedented social network ad targeting capabilities available to auto marketers, it's easier than ever to put content in front of in-market consumers. But how do you get the most out of that content and drive fans along the consumer journey?
In this presentation, discover the role of Native ads verses Social Rich Media, how to implement Social Rich Media with your existing marketing plan, and real results from other top automotive brands who have discovered the keys to succeeding in the social/mobile landscape.
Social media has been the catalyst for change in marketing strategies and objectives. And now with the introduction of Rich Media on Social, brands have changed the way they interact with their social audiences. Providing relevant content in new engaging ways allows brands to build brand awareness and loyalty while achieving Social ROI. Take a look at the infographic below to see where users are spending their time and how Social Rich Media is providing powerful results.
Facebook Rich Media Announcement: What does it all mean?Closed
Moontoast's explains Facebook's July 2013 announcement about rich media. Discover how rich media works in Facebook, the impact of the coming changes and the new opportunities for social advertisers.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
2. What is Social Rich Media?
Social Rich Media is a Branded ad
format powered by Facebook
Advertising, promoted Tweets, or
other native ad types.
#SocialEvents2014
3. Social Rich Media is an Extension of Native Social Ads
Facebook’s page post link ad (desktop)
Facebook’s page post link ad (mobile)
#SocialEvents2014
4. Brands Control the User Experience by Leveraging Native Social Ads
Twitter’s promoted tweet
LinkedIn’s sponsored post
#SocialEvents2014
5. Social Rich Media allows you to take advantage of
- the advanced targeting capabilities of social
advertising
- to reach the right people where they spend time
(mobile)
- provide deeper engagement
and interaction and
measure the results
5
#SocialEvents2014
7. The Social World
73% of online
adults use social
networking sites
114 Billion mins
a month are spent
on Facebook
in the U.S.
Americans spend
an average of
37 minutes daily
on Social
#SocialEvents2014
8. The Social World
60% of social media
time is spent on mobile
devices
874 Million
people use Facebook
on mobile
#SocialEvents2014
9. Click here to edit edit titledrive KPIs across the entire Consumer Journey
Click here to ads to of
Brands usetitle of this slide. this slide.
AWARENESS
TIMER
CONSIDERATION
RATINGS & REVIEWS
INTENT
CONFIGURATOR
LEAD GENERATION
DATA CAPTURE
DECISION
ENDORSEMENT
BUSINESS LOCATOR
INTERACTIVE VOTING
#SocialEvents2014
11. The Multi-Layered Media Buying Strategy
• Tag flights with a campaign-specific hashtag
• Promoted Tweets
• For country-specific events also incl. geo-strategic buys
and language appropriate targeting
• Plan to use several ads as a comprehensive campaign
o Create early interest
o Main promotion before event
o Launch of event
#SocialEvents2014
13. Exclusive Content
• Give fans a glimpse into the event they can’t get
elsewhere
• Major interaction drivers:
• Behind the scenes
• User generated content
• Live streams
#SocialEvents2014
16. Sweepstakes
• Prior to an event, get the audience excited and primed
with prize competitions and sweepstakes with prizes
o Prizes can be focused on the event, tickets, money
towards travel to the event, branded giveaways, etc.
• Use creative RMU’s, like Countdowns to accentuate the
time-sensitive nature of the event and your promotion
#SocialEvents2014
19. A/B Testing
• Testing creative and CTA ahead of time on limited
audiences will give your campaign the best creative on
the event day
• It’s critical to rotate to find the best performing creative
• Dealing with Global events, time is of the essence
#SocialEvents2014
22. The Social Wave
• Leverage audience excitement through voting, polling and user
generated content
• Thanks to the event, your audience is already excited – so
leverage that wave with a 1-2 punch of a user generated content
campaign
o Include a prize and use Facebook Advertising so participants’
friends can see submissions
• Facebook advertising is key to viral campaigns
#SocialEvents2014
25. Just the Facts
• For fact-filled events, like the Olympics, give fans guides and tools
they can use to get to find what they are interested in, such as:
o Learning more about the athletes
o Discovering statistics and facts
o Hearing cool stories about participants & their countries
#SocialEvents2014
28. How to Tie Online Social/Mobile Actions to Leads or Sales
• Be sure that all Social buys are tied to a Facebook conversion
pixel set to a specific action – Like, page Like, lead registration,
offsite conversion, etc.
o Manage your buy via oCPM and manually set bids for every
action type with the highest/only bid on the desired action
#SocialEvents2014
30. Advanced Ad Targeting Custom Audiences
• Build the custom audience for you buy based on interests that
match the event
o Ride along on the buzz that event sponsors will generate by
also building audiences that are followers of the sponsoring
brands and friends of those followers
• Show segments of people and overlay the ones you want to target
#SocialEvents2014
31. Advanced Ad Targeting Custom Audiences
• Custom Audiences – A Facebook advertising tool that lets you
target the segmented audience of your choice
• Create an audience based off users
you already have a relationship with
– meaning you have either:
o Email address
o Phone number
o User ID
#SocialEvents2014
33. Thought Starters
• Debut commercials on Social
• Vote for your favorite commercial
• Live product reveal during event via Live stream
• Sweepstakes to take people to the event
• In-event messaging – use SMS to send URL for RMU
• Hashtag support/awareness – show hashtag in creative and ask
audience to spread word using it in a pre-populated Share message
#SocialEvents2014
34. 1-2-3 Punch
COUNTDOWN TO SWEEPSTAKES
SWEEPSTAKES ENTRY PERIOD
LAUNCH OF THE EVENT
Media Spend
Flight
Week 1
Week 2-3
Week 4
#SocialEvents2014
Editor's Notes
Marcus: As we get started, we want to level-set everyone and explain what we mean when we talk about social rich media.Define from Moontoast’s perspective…
Marcus:Social Rich Media is powered by Facebook’s page post link ad.
Marcus:And here is the mobile experience on Twitter and LinkedIn.
Marcus: With social rich media we take advantage of the advanced targeting capabilities of social advertising to reach the right people where they spend time online, provide deeper engagement and interaction, and measure the results.
Marcus: Not only does social rich media provide deeper engagement with your social fans, but it also gives your brand the control you want, from on-brand messaging to the type of engagement or even data collection.With that as an overview, let’s take a look at how we leverage global events to reach your social audience.
Marcus: Social has changed our behavior. Look at these amazing stats.
Marcus: Social has changed our behavior. Look at these amazing stats.
Carol:One of the really great things about social rich media is that it can address every phase of the consumer journey. This is important when you start to plan a media spend around an event, weather it’s a live sporting event like the Superbowl, or the premier of a television show, product launch or any number of other initiatives.
Carol:Before we go on to some examples, let’s talk about a multi-layered media buying strategy to maximize the effectiveness of campaigns.
Carol: *Speak to each point
Carol:Let’s take a look at some ways we can engage with the social audience before, during, or after an event. First up, exclusive content…
Carol:*Speak to each point
CarolOne of the ways Toyota brought exclusive content to their social audience was through the Toyota Dream Build Challenge. Toyota used a social rich media unit to display a video gallery of each car and gave fans the ability to vote for their favorite. When the voting period ended, Toyota took fans behind the scenes to SEMA to watch the winner revealed in a live stream.
CarolAnother great way to engage an audience around a live event is through Sweepstakes.
Carol*Speak to each point
CarolToyota was already running the Contenders Sweepstakes in multiple channels with their partners. When they wanted to extend it to social they used social rich media to give fans the chance to enter from within the rich media unit, providing a seamless experience that met fans anywhere they were browsing their social sites. Toyota saw results 16% above their goal with 30% conversion. Even more impressive, the social rich media unit captured 10% of the total entrants to the sweepstakes across all channels.
CarolBefore you go and spend all of your media dollars on an ad, test out various creative or calls to action to understand which one is driving your primary KPIs.
Carol*Speak to each point
CarolFor example, Nissan tested two calls to action with their target audience to understand which would get more click-throughs. Those are just some of the examples we have worked with our clients to achieve their campaign goals. I’ll turn it back over to Marcus to take us through the Social Wave.
Marcus:One of the great benefits about these really big global events is that people are already talking about them. So how can social rich media ride the wave of social conversation?
Marcus:*Speak to each point
MarcusFor example, the TBS show Cougar Town wanted to swell audience participation and conversation leading up to the season premiere. They put together social rich media unit which asked fans to vote for the name of the giant wine glass on the show, keeping the series top of mind and spreading social conversation when it mattered most. Results will be revealed during an upcoming Cougar Town episode.A live reveal of the results of the Social Rich Media unit is an extremely effective way to increase your viewership.
MarcusAnother way to engage the social audience around live events is by presenting facts about the participants.
Marcus*Speak to each point
Marcus:Perhaps the best recent example is P&G’s Thank You Mom campaign which presents documentary videos about the Olympians' moms. This year, P&G used social rich media to give fans a convenient viewing experience in a video gallery. Each documentary showed the struggles of making it to the Olympics and the role the athlete’s mom played in getting them there. Fans could easily watch all of the videos from one source.To add an additional layer of engagement, P&G asked fans to vote for their favorite video, right within the social rich media unit. Once fans voted, they were presented with a leaderboard and calls to action to watch more videos and to share to their social networks.
CarolThe Holy Grail for Social advertisers is being able to tie social/mobile activity to real conversions or sales. Social rich media gives us an opportunity to engage with our audience through immersive, interactive experiences, and then track them to conversion.
Carol*Speak to each point
Marcus
Marcus*Speak to each point
Marcus*Speak to each point
Carol
Carol*Speak to each point
MarcusCountdown unit creates awareness and allows people to RSVP to a Facebook event or sign up for more infoThen follow up with a Sweepstakes unit which allows people to enter right from the unit.Finally, consider using user-generated-content during the event to create conversation, sharing, and extended awareness.