The document discusses real-time marketing and social media marketing. It introduces the SHIFT platform, which connects brands and agencies to people, apps, and data to help with real-time business decisions. The SHIFT platform includes the Moontoast social rich media advertising platform. The document then describes how marketers can use the Moontoast activation hub and SHIFT media manager together on the SHIFT platform to more effectively collaborate in real-time and drive social marketing results. It provides steps on how advertisers can use the platforms to create interactive rich media ads and paid social media campaigns.