This document discusses how to measure the effectiveness of social media marketing by defining the customer journey in four stages: See, Think, Do, Care. For each stage, it provides examples of key metrics to track, such as changes in brand awareness, repeat visits, conversion rates, and customer loyalty. It emphasizes setting goals for each content type, measuring multiple audiences and versions of content, and using tools to track performance, attribute touchpoints, and benchmark against competitors. The overall message is that social media measurement requires looking at the right metrics for each stage of the customer journey to effectively optimize strategies.
Win with Social Advertising for Twitter, LinkedIn and YouTubeJustin Levy
This is a speech that was delivered during Social Fresh 2016 in Orlando, FL. It explores how to win with social advertising using Twitter, LinkedIn and YouTube.
Leveraging Digital Marketing For Real Estate Agentsrichardnoromor
How Real Estate Agents in the Philippines can leverage digital marketing to build their professional branding online, acquire traffic, fans, followers and leads on social media, and how to engage and nurture their audience.
2019 SITEC E-Commerce Class 202: Visual Content Strategy by Kah Hingsitecmy
SITEC E-COMMERCE CLASS 202 IS VISUAL CONTENT STRATEGY
Visual content is everything we see, read, interact with on the internet. In fact, visual content is the visual piece of the world wide web we consume everyday. These type of visual contents can be photos from our friends/ family/ brands, .Gifs, Slideshows, infographics, gifographics, interactive media, videos, ebooks, memes or even visual ads.
If we say it in more simple words, that visual content is content based on images rather than on text.
Company : Meekco Asia
Guest Speaker : Kah Hing
Win with Social Advertising for Twitter, LinkedIn and YouTubeJustin Levy
This is a speech that was delivered during Social Fresh 2016 in Orlando, FL. It explores how to win with social advertising using Twitter, LinkedIn and YouTube.
Leveraging Digital Marketing For Real Estate Agentsrichardnoromor
How Real Estate Agents in the Philippines can leverage digital marketing to build their professional branding online, acquire traffic, fans, followers and leads on social media, and how to engage and nurture their audience.
2019 SITEC E-Commerce Class 202: Visual Content Strategy by Kah Hingsitecmy
SITEC E-COMMERCE CLASS 202 IS VISUAL CONTENT STRATEGY
Visual content is everything we see, read, interact with on the internet. In fact, visual content is the visual piece of the world wide web we consume everyday. These type of visual contents can be photos from our friends/ family/ brands, .Gifs, Slideshows, infographics, gifographics, interactive media, videos, ebooks, memes or even visual ads.
If we say it in more simple words, that visual content is content based on images rather than on text.
Company : Meekco Asia
Guest Speaker : Kah Hing
Digital Marketing For Real Estate ProjectsSumant Goenka
Digital marketing is an umbrella term for targeted measurable interactive marketing of products and services using digital technology to reach and convert leads into customers.
Objective for Real Estate Projects:
Generate Sales & Conversions
Generate Quality Enquiries and Leads
Bring Targeted Audience to Project Website
Advertise & Reach Local, Pan India and Global Audience for the Project
Create Branding & Awareness
Digital Strategy Develpments:
1: Development of Digital Assets & contents ie, website which is optimised for objectives, Creating Landing Pages & Communication, Social Medias etc on which Digital Advertising / Marketing can be created.
2: Target audience on both Paid and Free platforms, thru prudent selection of channels for Search Engine Marketing, Display Marketing, Database Marketing, Social Media Marketing, with the objective of Creating awareness, Getting traffic on Project Website & Generating Enquiries.
3. An enquiry is just the first step towards a sale, They have to be nurtured by engaging prospects with smart & intelligent engagement systems .
Increase the interest level of a prospect in the Project with state of art tracking & scoring systems we bring marketing and sales team to work in unison. This enable higher conversions /sales and bring down cost / sales
Marketing Retirement Homes & Senior Care - Integrated Multichannel MarketingOur Kids Media
Marketing retirement communities and senior care is complex and requires multichannel marketing, the ability to interact with parents and seniors on various platforms and during each of their consideration stages.
This presentation showcases how online search behavior has changed over the years with case studies from Google, Starbucks and Comfortlife.ca
Where do retirement homes invest advertising dollars and marketing budgets? Have a look at this Marketing Retirement Homes and Senior Care presentation for the right insight.
Modified presetation of Our Kids Marketing Academy Seminar by Mark Morin, president of Strategies Relationship Marketing. Presented at Comfort Life Marketing Academy Seminar.
Presentation social media marketing for Real Estate Er Sandeep Pandey
Social mediamarketing have dominated the ATL marketing tactics now a days . Most business were cautious at first, however, the majority of successful business now have social media strategies and are leveraging the popularity of social media as an integral part of their marketing efforts. Social media can be used for much more than just marketing, including customer support, research and development, public relations, just to name a few.
To summarize, social media has attracted such large audiences that you cannot ignore joining them and adopt social media strategies as a significant part of your overall marketing plan. The benefits are numerous:
1. Increase exposure
2. Increase operational efficiencies
3. Decrease marketing expenses
4. Communicate better – better engagement
5. Build better relationships with your prospects and
customers.
Templafy - Presenting the Perfect Audience With the Perfect Product: A Growth...Falcon.io
How do you translate trends, data and gut feelings to concrete initiatives that create results? Casper is on a mission to unite the tech toolstacks with lead gen in a journey where there’s no technical limitation. This session will showcase specific personas and how you can target them (beyond the normal ways). This will include Facebook, LinkedIn, AdWords, Quora, Reddit, YouTube and more so you can create a unified approach and make sure you hit the right person every time.
Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands. But there’s no denying that B2B social media is tricky. This is especially true if you’re dealing with what may seem like a “boring” or technical product. Listen, B2B brands quite literally can’t afford to shy away from social media anymore. UPS has successfully turned social data into a revenue driver because they understood that audience research would help elevate their strategy, provide data-driven recommendations and make a greater impact on the overall business and revenue. In this B2B spotlight, UPS discusses their social strategy applicable to key business objectives far and wide. You’ll learn:
How to find your niche in the conversation and use storytelling to resonate with your audience
How to proactively steer the conversation through curated authentic content
How organic social is still relevant to overall strategy objectives
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Inbound Content Marketing for Retirement Living: What, Why, How?Our Kids Media
Content has become one of the most important tools that marketers have for generating leads and driving sales. But many companies struggle with understanding what it really is, and how to use it effectively in their sales cycle. Join us for this webinar and learn tips for creating great content from scratch. People make decisions based on research and emotion, and great content will fuel your sales cycle, propelling leads from initial contact to move-in. Register now! Offered in partnership with BCSLA.
Gone are the days of the “social media play-thing” mindset. The course has changed and those who want to succeed, have begun to take things seriously. Contests and promotions are no way to build a Facebook page, yet it is the number one strategy employed by both in-house marketers and professionals alike. In fact, it can do much more harm than good. Social Media are just sets of tools. It’s the people who operate those tools that determine overall success. It comes down to understanding the platforms and developing solid marketing strategies. We’ll take a look at what drives “organic” fan growth, developing a social media , marketing plan and how identifying the social media sales cycles can deliver solid numbers to your social ROI.
Content Marketing in 15 Minutes a Day for RestaurantsAnn Handley
What if you have mere minutes a day to market with content? Can it be done? Yes, once you get a plan in place. Here's a deck Shelly Kramer of V3 Integrated Marketing and I co-presented at the International Pizza Expo.
LeadsCon Las Vegas 2017: Low CPA Strategies with Social Media to Generate LeadsPower Digital Marketing
This was Nick Bjorn Slettengren's LeadsCon 2017 presentation on lead generation using social media. The talk was centered around using low cost per acquisition (CPA) strategies to generate leads using social media. The presentation showcases social media tools and strategies used to gain influence, convert leads, and measure more efficiently.
Advanced Analytics: Are your campaigns effective?Cision
Most communicators know the importance of measurement, but few know how to do it correctly. Do you?
Cision PR Edition helps you prove the value of your communication by giving you a 360-degree view of your campaigns through easy-to-understand reporting and advanced analytics.
Join Cision’s Shawn Dooley for a free webinar to learn how to report on the impact of your campaigns. Shawn will show you how to:
- Measure your impact through competitive analysis
- Better understand your brand with performance metrics
- Create targeted communication with key message analysis
- Showcase your efforts through illustrated reports
Your Guide to Social Advertising for the Holiday SeasonClosed
You’ve got your marketing budget earmarked for the holiday rush. Now comes the tough part: deciding how to spend it.
It’s an ongoing problem for marketers. New marketing channels, social networks and ad types continue to pop up, and it is a marketer's job to be aware of where consumers are spending their time and money. The pressure is on for brand marketers to keep in pace with consumers.
In this webinar, Tim Bosch, Director of Media and Planning of Likeable Media, and Marcus Whitney, CTO and Co-founder of Moontoast, reveal insights on how to help you plan your holiday social advertising strategy for maximum impact.
Digital Marketing 101 2015
What is digital marketing? Why is digital marketing important? How can digital marketing help your business?
#1 mistake I see with clients is that they are not starting with their website first when it comes to digital marketing. Their web traffic is low due to sharing curated content and not pulling in the content to their website first and making their website the jumping off point to the content.
Think website first then look at distribution channels.
67% of the buyer's journey is done digitally. Are you prepared?
Nurturing more leads with less effort - that's every digital marketer's dream! We give you exclusive tips and insights to do just that.
Want to increase your online conversions? Contact us: http://bit.ly/1X27IIV
Social Media Measurement Essentials To Get Out of Data Hell (SIC 2014)Adam Schoenfeld
Have you found yourself in data hell when it comes to social media measurement & analytics? This presentation provides a practical framework to help organize the world of social data, define the metrics and analysis that matter, and align your team objectives. Presentation for Seattle Interactive Conference 2014 #SIC2014.
How to Demonstrate the Value of Social Media to Your Boss - Chris BroganHubSpot
You get it. You love it. But now you need to ask for budget or permission or both to cover your social media implementation plans. You want to make sure the boss knows that other companies have done it successfully, that the learning curve is brief, that the tools are inexpensive, and that this isn't a drain on resources. Attend this free webinar to learn how to show the value of social media to your boss and how to implement it for your business.
This free webinar will cover:
* How to show the value of social media to your boss
* How to develop a social media strategy that aligns with key business goals
* Tools and resources to help you start, manage, and measure your social media efforts
Digital Marketing For Real Estate ProjectsSumant Goenka
Digital marketing is an umbrella term for targeted measurable interactive marketing of products and services using digital technology to reach and convert leads into customers.
Objective for Real Estate Projects:
Generate Sales & Conversions
Generate Quality Enquiries and Leads
Bring Targeted Audience to Project Website
Advertise & Reach Local, Pan India and Global Audience for the Project
Create Branding & Awareness
Digital Strategy Develpments:
1: Development of Digital Assets & contents ie, website which is optimised for objectives, Creating Landing Pages & Communication, Social Medias etc on which Digital Advertising / Marketing can be created.
2: Target audience on both Paid and Free platforms, thru prudent selection of channels for Search Engine Marketing, Display Marketing, Database Marketing, Social Media Marketing, with the objective of Creating awareness, Getting traffic on Project Website & Generating Enquiries.
3. An enquiry is just the first step towards a sale, They have to be nurtured by engaging prospects with smart & intelligent engagement systems .
Increase the interest level of a prospect in the Project with state of art tracking & scoring systems we bring marketing and sales team to work in unison. This enable higher conversions /sales and bring down cost / sales
Marketing Retirement Homes & Senior Care - Integrated Multichannel MarketingOur Kids Media
Marketing retirement communities and senior care is complex and requires multichannel marketing, the ability to interact with parents and seniors on various platforms and during each of their consideration stages.
This presentation showcases how online search behavior has changed over the years with case studies from Google, Starbucks and Comfortlife.ca
Where do retirement homes invest advertising dollars and marketing budgets? Have a look at this Marketing Retirement Homes and Senior Care presentation for the right insight.
Modified presetation of Our Kids Marketing Academy Seminar by Mark Morin, president of Strategies Relationship Marketing. Presented at Comfort Life Marketing Academy Seminar.
Presentation social media marketing for Real Estate Er Sandeep Pandey
Social mediamarketing have dominated the ATL marketing tactics now a days . Most business were cautious at first, however, the majority of successful business now have social media strategies and are leveraging the popularity of social media as an integral part of their marketing efforts. Social media can be used for much more than just marketing, including customer support, research and development, public relations, just to name a few.
To summarize, social media has attracted such large audiences that you cannot ignore joining them and adopt social media strategies as a significant part of your overall marketing plan. The benefits are numerous:
1. Increase exposure
2. Increase operational efficiencies
3. Decrease marketing expenses
4. Communicate better – better engagement
5. Build better relationships with your prospects and
customers.
Templafy - Presenting the Perfect Audience With the Perfect Product: A Growth...Falcon.io
How do you translate trends, data and gut feelings to concrete initiatives that create results? Casper is on a mission to unite the tech toolstacks with lead gen in a journey where there’s no technical limitation. This session will showcase specific personas and how you can target them (beyond the normal ways). This will include Facebook, LinkedIn, AdWords, Quora, Reddit, YouTube and more so you can create a unified approach and make sure you hit the right person every time.
Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands. But there’s no denying that B2B social media is tricky. This is especially true if you’re dealing with what may seem like a “boring” or technical product. Listen, B2B brands quite literally can’t afford to shy away from social media anymore. UPS has successfully turned social data into a revenue driver because they understood that audience research would help elevate their strategy, provide data-driven recommendations and make a greater impact on the overall business and revenue. In this B2B spotlight, UPS discusses their social strategy applicable to key business objectives far and wide. You’ll learn:
How to find your niche in the conversation and use storytelling to resonate with your audience
How to proactively steer the conversation through curated authentic content
How organic social is still relevant to overall strategy objectives
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Inbound Content Marketing for Retirement Living: What, Why, How?Our Kids Media
Content has become one of the most important tools that marketers have for generating leads and driving sales. But many companies struggle with understanding what it really is, and how to use it effectively in their sales cycle. Join us for this webinar and learn tips for creating great content from scratch. People make decisions based on research and emotion, and great content will fuel your sales cycle, propelling leads from initial contact to move-in. Register now! Offered in partnership with BCSLA.
Gone are the days of the “social media play-thing” mindset. The course has changed and those who want to succeed, have begun to take things seriously. Contests and promotions are no way to build a Facebook page, yet it is the number one strategy employed by both in-house marketers and professionals alike. In fact, it can do much more harm than good. Social Media are just sets of tools. It’s the people who operate those tools that determine overall success. It comes down to understanding the platforms and developing solid marketing strategies. We’ll take a look at what drives “organic” fan growth, developing a social media , marketing plan and how identifying the social media sales cycles can deliver solid numbers to your social ROI.
Content Marketing in 15 Minutes a Day for RestaurantsAnn Handley
What if you have mere minutes a day to market with content? Can it be done? Yes, once you get a plan in place. Here's a deck Shelly Kramer of V3 Integrated Marketing and I co-presented at the International Pizza Expo.
LeadsCon Las Vegas 2017: Low CPA Strategies with Social Media to Generate LeadsPower Digital Marketing
This was Nick Bjorn Slettengren's LeadsCon 2017 presentation on lead generation using social media. The talk was centered around using low cost per acquisition (CPA) strategies to generate leads using social media. The presentation showcases social media tools and strategies used to gain influence, convert leads, and measure more efficiently.
Advanced Analytics: Are your campaigns effective?Cision
Most communicators know the importance of measurement, but few know how to do it correctly. Do you?
Cision PR Edition helps you prove the value of your communication by giving you a 360-degree view of your campaigns through easy-to-understand reporting and advanced analytics.
Join Cision’s Shawn Dooley for a free webinar to learn how to report on the impact of your campaigns. Shawn will show you how to:
- Measure your impact through competitive analysis
- Better understand your brand with performance metrics
- Create targeted communication with key message analysis
- Showcase your efforts through illustrated reports
Your Guide to Social Advertising for the Holiday SeasonClosed
You’ve got your marketing budget earmarked for the holiday rush. Now comes the tough part: deciding how to spend it.
It’s an ongoing problem for marketers. New marketing channels, social networks and ad types continue to pop up, and it is a marketer's job to be aware of where consumers are spending their time and money. The pressure is on for brand marketers to keep in pace with consumers.
In this webinar, Tim Bosch, Director of Media and Planning of Likeable Media, and Marcus Whitney, CTO and Co-founder of Moontoast, reveal insights on how to help you plan your holiday social advertising strategy for maximum impact.
Digital Marketing 101 2015
What is digital marketing? Why is digital marketing important? How can digital marketing help your business?
#1 mistake I see with clients is that they are not starting with their website first when it comes to digital marketing. Their web traffic is low due to sharing curated content and not pulling in the content to their website first and making their website the jumping off point to the content.
Think website first then look at distribution channels.
67% of the buyer's journey is done digitally. Are you prepared?
Nurturing more leads with less effort - that's every digital marketer's dream! We give you exclusive tips and insights to do just that.
Want to increase your online conversions? Contact us: http://bit.ly/1X27IIV
Social Media Measurement Essentials To Get Out of Data Hell (SIC 2014)Adam Schoenfeld
Have you found yourself in data hell when it comes to social media measurement & analytics? This presentation provides a practical framework to help organize the world of social data, define the metrics and analysis that matter, and align your team objectives. Presentation for Seattle Interactive Conference 2014 #SIC2014.
How to Demonstrate the Value of Social Media to Your Boss - Chris BroganHubSpot
You get it. You love it. But now you need to ask for budget or permission or both to cover your social media implementation plans. You want to make sure the boss knows that other companies have done it successfully, that the learning curve is brief, that the tools are inexpensive, and that this isn't a drain on resources. Attend this free webinar to learn how to show the value of social media to your boss and how to implement it for your business.
This free webinar will cover:
* How to show the value of social media to your boss
* How to develop a social media strategy that aligns with key business goals
* Tools and resources to help you start, manage, and measure your social media efforts
This session from Pubcon 2015 will take a deep dive into how you balance your social media engagement goals with the increasing pressure to show big business results from social media. You can expect to hear about KPIs such as acquisition, engagement and outcomes using social media diagnostic metrics. The result should leave you prepared to take your social media strategies to the next level – from conversations to conversions.
How to Maximize Your Overall Return on Social Media Investment - Ken ChowOnline Marketing Summit
How to Maximize Your Overall Return on Social Media Investment
A recent R2integrated study shows that of companies who had profited or increased revenues from social media were about 2x as likely to have a formal strategy, and almost 2x as likely to have a dedicated headcount for managing social media. Learn how to approach, develop and execute social media strategies and tips to maximize your overall social media ROI.
* Ken Chow, VP of Marketing, R2integrated
Do you know what's working with your social media? This is from a webinar I did introducing my Social Media ROI (Return on Investment) Course. When you are putting a measurement system in place, you can make better decisions about what strategies work best for you.
Why Social Media Measurement is Fun!
Beth Kanter, Co-Author, The Networked Nonprofit
The most compelling social media and nonprofit success stories come from organizations that have embraced the core principles of being a Networked Nonprofit and use measurement to learn and improve. In this interactive session, Beth will share a few inspiring stories and practical social media measurement tips that any nonprofit can put into practice to improve results.
Measuring Social Media Return on Investment: Advanced social media analyticsHugh Stephens
How should brands measure social media ROI? It's no longer enough to say that measuring ROI is "too hard" or "intangible".
This presentation is the companion to our social media ROI whitepaper and case study, available here: http://roi.dialogueconsulting.com.au/ .
It was delivered at workshops in Melbourne and Sydney in October 2013 by Hugh Stephens, Director of Dialogue Consulting.
Measurement is Not Counting: Social Media & Return on Investment, presented b...craigslist_fndn
You are actively using Facebook or Twitter or LinkedIn or a blog as part of your organization’s marketing or fundraising strategy. But do you know what your audience wants from you? Are you measuring how effective you are with these tools? Can you answer your boss’s or board’s questions about the value of spending time on social media? How do you know social media is a good investment and that you are getting strong results? Beth’s session addresses how to measure social media return on investment, including a strong framework and practical tips to measure and refine your social media tactics.
How To Create Visionary Measurement For Social Media Rohit Bhargava
Do you struggle with the "ROI" of social media? This keynote presentation from the PR Measurement Summit introduces a new model of measurement focused on combining data with storytelling, and focusing on the four key elements of business value. NOTE - Since delivering this keynote more than a year ago, Rohit has developed and launched a more intensive training program that includes much more detail on methods, templates, and specifics around creating a measurement program. You can access the full training program at this link - http://www.onlinemarketinginstitute.org/course-certifications/digital-strategy-certification/
That's the Wrong Question: An Introduction to Social Media AnalyticsAmy Vernon
Too often in trying to quantify our social media efforts, we get tripped up by asking the wrong questions. Here's a guide to the questions you *should* be asking and how you can begin to make sense of your social media analytics.
Introduction to Social Media Measurement with HootSuiteHootsuite
HootSuite and Social Media Measurement Coach Nichole Kelly have co-authored a White Paper series on social media measurement.
Do you understand the ROI on your social media? With this helpful examination of social media metrics today, you can begin to provide real data on how your social efforts contribute to your company's bottom line.
This is my presentation for the Social Media Analytics session at #SearchFest 2013. I discuss some of the less measurable and longer term benefits of social media, as well as a better way to measure the short term financial benefits.
How do you measure the return you’re getting on your social media efforts? Social media marketing is an investment, and like any other investment, you need to be able to demonstrate the value it brings to your organization in hard numbers.
During this session, we’ll cover quantifying success in relation to your business goals, tracking & measuring the effectiveness of your campaigns, and tools that can help you report your social media ROI.
Presented at Social Media Rockstar Event 2016 - #SMRE2016
Prove Your Worth: Social Media MeasurementZontee Hou
Social Fresh 2016. Do your social media tactics tie back to business goals? Are you able to define measurable success within your social media campaigns? Can you effectively track performance throughout your customer’s journey? In this practical session, you'll learn to answer "yes" to all of those questions. Plus we'll discuss best practices for KPIs, attribution, and tools for measurement. Learn how to develop reporting that will allow you to prove ROI and iterate effectively based on past performance.
http://www.spiral16.com This step-by-step presentation from Eric Melin and Robert Madison from web monitoring solution Spiral16 goes through the 6 Practical Steps To Creating and Measuring An Effective Social Media Program.
There is a lot of excitement surrounding social media. People are doing very creative things and tying them into business gains. It’s not an exact science, but it is important to tie your efforts into supporting your company’s objectives.
This presentation will help you think about how you can identify business goals, align those goals with a social media program, establish benchmarks, set realistic targets, and measure KPIs to determine success. After it's all said and done, you can look at results and find ways to improve.
Is Word Of Mouth Marketing Really Worth It?Rustin Banks
Marketers believe word-of-mouth has an impact on business from increasing brand awareness to driving sales. But proving the return on investment might be a mystery to some marketers.
Using & Tracking New Media - Marketing Retirement Homes & Senior CareOur Kids Media
How can you use new media such as blogs, Facebook and twitter for marketing retirement homes, retirement communities or senior care. This presentation shows you how you can engage with senior during the various stages of their consideration funnel, and how to track your results with Google Analytics and social media tracking tools.
Be the best at retirement home marketing and marketing and selling to seniors.
Originally presented by wink11 founders Nadia Duriavig and Daniela Duriavig at the Comfort Life Marketing Academy Lunch & Learn in Toronto on October 289th, 2014. More tools and resources available at www.ourkidsmedia.com/marketing/retirement-living/
This is a presentation that Greater Halifax Partnership's Maria McGowan delivered to member of the Downtown Halifax Business Commission on March 29, 2011
Introductory workshop aimed at sales and marketing teams - Build personas, understand channel option and collect relevant metrics linked to improved business performance and overall corporate goals.
How to maximize your online exposure on a start up budget Red Rock
The first things to da it to utilize all the free tools then build out your persuasion architecture.
The more focused your reputation and the greater your visibility within your target client group, the more valuable your brand.
Reputation x Visibility = Brand Strength
There's no silver bullet. But with a little work and a new interpretation of "ROI," measuring the benefits of social media is possible. This presentation includes real-world case studies, tons of KPIs and some easy formulas for metrics to get you started.
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
How to Get a Grasp on ROI for Social MediaSpiral16
http://spiral16.com Realizing ROI for social media company initiatives is challenging because there the medium itself isn't purely financial, yet ROI is a financial metric. There is no ROI calculator that works for every company, but this presentation will help you wrap your head around the big picture, and get you thinking clearly about how you can calculate social media ROI for your business.
Ux of search workshop isite design_feb2012Barbara Holmes
University of Oregon School of Journalism asked ISITE Design to participate in teaching a class to grad students on search engine optimization, search engine marketing, UX and design. Here's the deck. It doesn't include all the activities that the class did.
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
Similar to Prove Your Worth: Social Media Measurement, Zontee Hou, Social Fresh Conference 2016 (20)
It’s the time to care, not sell. Caring is not some new strategy that you should adopt, but it's more important than ever that your brand's story be one of empathy. This is not just a COVID-19 consumer trend, but an important strategy for making sure your business is one that connects and lasts.
A Creative Cheatsheet for your Brand's Social Style
Social Fresh 2019 - Social Fresh is the original social media conference, find more info at https://socialfresh.com
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
2. ABOUT ZONTEE
• Strategist for leading consulting
firm Convince & Convert, founded by
Jay Baer
• Digital marketing expert & founder
of her own consultancy, Media
Volery, in New York City
• Adjunct professor of
communications at the City College
of New York
• Advise brands including Indiana
University and Allstate Insurance
6. SEE: BUILD
AWARENESS
• Changes in brand
awareness/recognition
• Percent of new
visits/visitors to the
website
• Volume of social chatter
and interaction
• Clicks on Youtility-driven
content
7. THINK: MAKE THEM
CONSIDER
• Repeat visits within a
specific period
• Pages viewed per visit
• Click-through rates from
product-specific content
• Leads generated from
social channels or content
9. CARE: ENGAGE
WITH THEM
• Customer loyalty
• Repeat purchases
• Net promoter scores/
likelihood to recommend
• Participation in customer
communities
• Number of reviews
• Volume of social chatter
10. YOUR TURN!
• Identify one type of social
content you’re creating
currently for your business
at each stage: See, Think,
Do, Care
• Define the key metric for
that execution
• Is there more than one
audience segment that this
content might reach?
12. SEE: HOW ARE
THEY ENGAGING?
• Establish benchmarks for
success
• Measure results for each
target group
• Track each individual
version of your content
13. THINK: WHAT ARE
THEY DOING?
• Track behavior flow
• Look at efficacy of
retargeting ads
• Measure behavior within
automations/series
14. DO: WHY HAVE
THEY COMMITTED?
• Test and optimize
shopping cart
flow/conversion flow
• Send follow-up surveys
• Measure activity levels
within the first 30, 60, 90,
180 days
15. CARE: WHAT DO
THEY VALUE?
• Survey regularly
• Listen for community
participation and monitor
user-generated content
• Benchmark tone,
sentiment, and volume of
social chatter
19. KEY TAKEAWAYS
• Set content goals based on
the stage of the customer
journey addressed by that
content
• Define success so you’re
measuring apples to apples
• Look at the right metrics for
each stage of the customer
journey
• Measure against your
competition, listen actively,
track specifically
• Attribute each touchpoint in
a way that acknowledges its
value
• Keep adjusting what you’re
measuring to reflect your
business goals
21. CONNECT
WITH ME
• Twitter: @zontee_hou
• LinkedIn:
linkedin.com/in/zonteehou
• ConvinceandConvert.com
• MediaVolery.com
Editor's Notes
5 years ago: I was managing day-to-day marketing for one of America’s largest craft/hobby brands
Built the social media program from the ground up
Everything from podcast to blog to FB page of then 200K, now well over half million
Growing direct revenues and our reputation among competitors
Even so, I still got questions at every management meeting about what we were getting from all these activities
Even so, I still heard that sales was doing all the “real work”
How many of you find this to be a familiar story?
Smart measurement lets us…
Learn from your audience, get to know them
Know what works and what doesn’t, be able to iterate
A customer-centric model for measurement leads to more accuracy and clarity for the business.
Why should we do this? Every business’s customer needs multiple touch-points with the business before ZMOT.
Think with Google said at least 11 in 2009; in 2016, it’s many more.
We need to know that marketing touch-points are incremental. You don’t usually convert during the first touch.
Avinash Kaushik: See, think, do, care
Different CTAs for people in different parts of the journey
Chase highly ranked by NetBase in terms of social media success
See: might be exposed to Chase through TV or online ad, might hit the website when they click through a youtility-driven article shared by a friend
awareness metrics
Think: Looking at banking options—consideration
Define success more narrowly than broadly
Look to create a matrix of success based on the audience, the type of content, and the stage of the customer journey
Break it down by type of content, because you’re not going to want to end up only cat photos, just because those get the highest engagement—make sure your mix of content is still addressing your business goals
Ask the right questions.
Broad-based content—measure against each niche (Wolffepack: people 30+ in NY, NY)
Track each individual version of each ad or post, so you can compare—reposting content? Make sure the tags are different
Social posts: reach, engagement, click-throughs, shares
Videos: FB allows you to see 10-second views (in addition to standard 3-second views)
Slideshares: views, drive people with a CTA at the end (possibly throughout), shares
Podcasts: click-throughs from other sources, downloads, drive people to the shownotes and/or use codes (bonus materials partway into the podcasts)
You’re still going to have social posts, video content, Slideshares, etc, but this type of content won’t be broad-based, so your have to benchmark against other “think” content.
Videos and social posts specifically related to your industry/vertical, products
Content at this stage is for people who want to learn more.
You might retarget content for people who have filled out a lead form, for instance
Your customers are ready to convert
The key here is follow-through and abandonment
How can you close the deal and learn what works/doesn’t?
Don’t just measure
Look at customer reviews, social chatter
Listen for brand references
Look for ways to track referrals from current customers—see how you can reward them
Also look at the age and interaction of accounts (e.g. email—10 year LB example)
Excel is your friend; export data out of FB, Twitter, etc.
You can also track website clicks with Bitly, Buffer, Wordpress
Don’t want to do it yourself? Services like Napkyn can help you out.
Which actions should be credited for the conversion of your customer?
Assigning value through attribution modeling can help you to translate social touchpoints into real business value