Moontoast's explains Facebook's July 2013 announcement about rich media. Discover how rich media works in Facebook, the impact of the coming changes and the new opportunities for social advertisers.

1. MOONTOAST, INC.
Webinar
Facebook Rich Media Announcement:
What Does It All Mean?
August 7, 2013
Presenter
Errol Apostolopoulos, VP Product
errol@moontoast.com
@errol33

2. MOONTOAST, INC.
Social Rich Media Platform for the Enterprise

3. What Moontoast Believes – Social Rich Media Ads Drive ROI
We believe that social ads need to be branded, interactive experiences that deliver
rich engagement for the top brands and agencies to drive social ROI.
“

4. Social Rich Media Aligns With Macro Economics
 Consumers spending more time on Social
 Social networks coming of age for
advertisers
 Explosion of mobile adoption
 Growth of online video advertising as
viewers migrate
 Value cost is still high in digital advertising
versus TV, especially social & mobile
 Interactive advertising supports the entire
path-to-purchase to maximize ROI
 Innovation with interactive advertising is
creating unique opportunities in social to
leverage the news feed (e.g. location-based
services, OpenGraph stories)

5. Social Rich Media Ads Target Audiences Along Consumer Journey
Awareness
Lead
Generation
Preference Shopping Experience Endorsement
Interactive and transactional rich media experiences which engage social consumers
throughout the entire path-to-purchase journey within the social context.

6. Moontoast’s Social Rich Media Platform
Activation Hub
Ad builder to create, manage and
analyze your ads and campaigns
Interactive Rich Media Ads
Moontoast’s interactive ads can be distributed at scale on major social
channels like Facebook and Twitter, across multiple device types
responsively.
Social Analytics
Measure and optimize
campaign and ad performance
versus benchmarks.

7. MOONTOAST, INC.
Facebook Rich Media Update & Overview

8. What Does Facebook’s Rich Media Announcement Mean?
Mobile-optimized rich media ads trigger
an interactive HTML5 experience in a
full-screen browser– when a person
clicks on the offsite link, they are taken
outside of Facebook. This creates a
frictionless transaction without causing
disruption within the News Feed.
“
”Moving forward, we encourage
developers to focus on creating great rich
media experiences on mobile. On
desktop, developers should focus on
optimizing Page post links and photo
Page posts for client objectives.
“

9. Moontoast Social Rich Media Works Everywhere!
Moontoast’s Social Rich Media
platform was built from the ground
up to work across devices and
social networks.
On mobile device, Moontoast has
always supported HTML5 rich
media experiences that work off a
Page post link, there is no change
from this announcement.
On desktop, Moontoast has always
supported a hosted custom embed
landing page that works off a Page
post link, there is no change from
this announcement.

10. MOONTOAST, INC.
Smartphone Demo – Video w/Lead Acquisition Unit

11. Lead Acquisition Demo
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the
newsfeed.
If the user decides to sign up for
updates, they fill-out the form.
Once the form is complete, the user
would press the “SUBMIT” button
to submit.
After the submission, the user is
asked to shared this app with
friends and family.

12. DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
Which takes them to a branded
experience, with a video and
form to receive updates.
If the user decides to sign up for
updates, they fill-out the form.
Once the form is complete, the user
would press the “SUBMIT” button
to submit.
After the submission, the user is
asked to shared this app with
friends and family.
Lead Acquisition Demo

13. DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the
newsfeed.
If the user decides to sign up for
updates, they fill-out the form.
Once the form is complete, the user
would press the “SUBMIT” button
to submit.
After the submission, the user is
asked to shared this app with
friends and family.
Lead Acquisition Demo

14. DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the
newsfeed.
If the user decides to sign up for
updates, they fill-out the form.
Once the form is complete, the user
would press the “SUBMIT” button
to submit.
After the submission, the user is
asked to shared this app with
friends and family.
Lead Acquisition Demo

15. DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the
newsfeed.
If the user decides to sign up for
updates, they fill-out the form.
Once the form is complete, the user
would press the “SUBMIT” button
to submit.
After the submission, the user is
asked to shared this app with
friends and family.
Lead Acquisition Demo

16. DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the
newsfeed.
If the user decides to sign up for
updates, they fill-out the form.
Once the form is complete, the user
would press the “SUBMIT” button
to submit.
After the submission, the user is
asked to shared this app with
friends and family.
Lead Acquisition Demo

17. DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the
newsfeed.
If the user decided to sign up for
updates, they fill-out the form.
Once the form is complete, the user
would press the “SUBMIT” button
to submit.
After the submission, the user is
asked to shared this app with
friends and family.
Lead Acquisition Demo

18. DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the
newsfeed.
If the user decides to sign up for
updates, they fill-out the form.
Once the form is complete, the user
would press the “ENTER NOW”
button to submit.
After the submission, the user is
asked to share this app with
friends and family.
Lead Acquisition Demo

19. DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the
newsfeed.
If the user decides to sign up for
updates, they fill-out the form.
Once the form is complete, the user
would press the “ENTER NOW”
button to submit.
After the submission, the user is
asked to share this app with
friends and family.
Lead Acquisition Demo

20. MOONTOAST, INC.
Tablet Demo – Sweepstakes Unit

21. Sweepstakes Demo
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the
newsfeed.
If the user decides to participate in
the contest, they fill-out
the form.
Once the form is complete, the user
would press the “ENTER NOW”
button to submit.
After the submission, the user is
asked to shared this app with
friends and family.

22. DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
Which takes them to a branded
experience, with a video and
form to receive updates.
If the user decides to participate in
the contest, they fill-out
the form.
Once the form is complete, the user
would press the “ENTER NOW”
button to submit.
After the submission, the user is
asked to shared this app with
friends and family.
Sweepstakes Demo

23. DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from a
newsfeed.
If the user decides to participate in
the contest, they fill-out
the form.
Once the form is complete, the user
would press the “ENTER NOW”
button to submit.
After the submission, the user is
asked to shared this app with
friends and family.
Sweepstakes Demo

24. DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from a
newsfeed.
If the user decides to participate in
the contest, they fill-out
the form.
Once the form is complete, the user
would press the “ENTER NOW”
button to submit.
After the submission, the user is
asked to shared this app with
friends and family.
Sweepstakes Demo

25. DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from a
newsfeed.
If the user decides to participate in
the contest, they fill-out
the form.
Once the form is complete, the user
would press the “ENTER NOW”
button to submit.
After the submission, the user is
asked to shared this app with
friends and family.
Sweepstakes Demo

26. DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from a
newsfeed.
If the user decides to participate in
the contest, they fill-out
the form.
Once the form is complete, the user
would press the “ENTER NOW”
button to submit.
After the submission, the user is
asked to shared this app with
friends and family.
Sweepstakes Demo

27. DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from a
newsfeed.
If the user decides to participate in
the contest, they fill-out
the form.
Once the form is complete, the user
would press the “ENTER NOW”
button to submit.
After the submission, the user is
asked to share this app with
friends and family.
Sweepstakes Demo

28. DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from a
newsfeed.
If the user decides to participate in
the contest, they fill-out
the form.
Once the form is complete, the user
would press the “ENTER NOW”
button to submit.
After the submission, the user is
asked to share this app with
friends and family.
Sweepstakes Demo

29. MOONTOAST, INC.
Desktop Demo #1 – Video w/Lead Acquisition Unit

30. Lead Acquisition Demo
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the
newsfeed.
If the user decides to sign up for
updates, they fill-out the form.
Once the form is complete, the user
would press the “SUBMIT” button
to submit.
After the submission, the user is
asked to shared this app with
friends and family.

31. DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
Which takes them to a branded
experience with a
wallpaper, video, and form to
receive updates.
If the user decides to sign up for
updates, they fill-out the form.
Once the form is complete, the user
would press the “SUBMIT” button
to submit.
After the submission, the user is
asked to shared this app with
friends and family.
Lead Acquisition Demo

32. DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the
newsfeed.
If the user decides to sign up for
updates, they fill-out the form.
Once the form is complete, the user
would press the “SUBMIT” button
to submit.
After the submission, the user is
asked to shared this app with
friends and family.
Lead Acquisition Demo

33. DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the
newsfeed.
If the user decides to sign up for
updates, they fill-out the form.
Once the form is complete, the user
would press the “SUBMIT” button
to submit.
After the submission, the user is
asked to shared this app with
friends and family.
Lead Acquisition Demo

34. DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the
newsfeed.
If the user decided to sign up for
updates, they fill-out the form.
Once the form is complete, the user
would press the “SUBMIT” button
to submit.
After the submission, the user is
asked to shared this app with
friends and family.
Lead Acquisition Demo

35. DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the
newsfeed.
If the user decides to sign up for
updates, they fill-out the form.
Once the form is complete, the user
would press the “SUBMIT” button
to submit.
After the submission, the user is
asked to share this app with
friends and family.
Lead Acquisition Demo

36. DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the
newsfeed.
If the user decides to sign up for
updates, they fill-out the form.
Once the form is complete, the user
would press the “ENTER NOW”
button to submit.
After the submission, the user is
asked to share this app with
friends and family.
Lead Acquisition Demo

37. MOONTOAST, INC.
Desktop Demo #2 – Sweepstakes Unit

38. Sweepstakes Demo
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the
newsfeed.
If the user decides to sign up for
updates, they fill-out the form.
Once the form is complete, the user
would press the “ENTER NOW”
button to submit.
After the submission, the user is
asked to shared this app with
friends and family.

39. DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
Which takes them to a branded
experience with a wallpaper,
video, and form to receive
updates.
If the user decides to participate in
the contest, they fill-out
the form.
Once the form is complete, the user
would press the “ENTER NOW”
button to submit.
After the submission, the user is
asked to shared this app with
friends and family.
Sweepstakes Demo

40. DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the
newsfeed.
If the user decides to participate in
the contest, they fill-out
the form.
Once the form is complete, the user
would press the “ENTER NOW”
button to submit.
After the submission, the user is
asked to shared this app with
friends and family.
Sweepstakes Demo

41. DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the
newsfeed.
If the user decides to participate in
the contest, they fill-out
the form.
Once the form is complete, the user
would press the “ENTER NOW”
button to submit.
After the submission, the user is
asked to shared this app with
friends and family.
Sweepstakes Demo

42. DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the
newsfeed.
If the user decides to participate in
the contest, they fill-out
the form.
Once the form is complete, the user
would press the “ENTER NOW”
button to submit.
After the submission, the user is
asked to share this app with
friends and family.
Sweepstakes Demo

43. MOONTOAST, INC.
So What Has Changed?

44. So……..What’s changed with this announcement?
Inline rich media units using
Flash are now only supported
for Organic Posts.
This is the change that matters
to social advertisers as they
will no longer be able to
promote these ad units with
paid media.

45. So……..Here’s how the Desktop Page post link works for Paid
Paid Media Page post link will
no longer support the Inline
Flash expansion, but it will still
linked to a hosted embed
landing page.

46. MOONTOAST, INC.
moontoast.com

47. Why work with Moontoast? ……Innovation
 2013 Facebook PMD Innovation Award Winner for
Social Rich Media
 Strategic partner exclusively focused on Social
Interactive Advertising and recognized by
AdWeek, TechCrunch, Mashable, AllFacebook, an
d others
 Dedicated Managed Services for the
creation, execution, and analysis of every unit
 Responsive Ad Technology to provide the best
user experience
 Ecosystem of Partners for
email, data, targeting, technology, commerce, & ad
buying
 Social Rich Media Expertise with big brands
 Demonstrated record of first-to-market innovations
in social

48. Trusted by Top Brands Around the World

49. MOONTOAST, INC.
Webinar
Facebook Rich Media Announcement:
What Does It All Mean?
August 7, 2013
Presenter
Errol Apostolopoulos, VP Product
errol@moontoast.com
@errol33