Social media and the future social influence

1. Stop Chasing Shiny Objects

2. Facebook
Dominates
Everyone has heard the
old adage of Fish where
the fish are.
Facebook Dominates:
•Set up goals
•Generate campaigns
•Spend money
•Retain your fans

3. Content
• Social Media: What you need to know!
• Facebook Strategy
– Create Goals
– Generate Offers
– Generate Fans
– Keep them engaged

4. Facebook Goals
• Create conversations?
• Remarket to your database?
• Generate Revenue?
Create Raving Fans!

5. Success Story

6. Creating Conversations
Generate conversations about building
up your brand on past, current and
future products

8. Customer Focused Wall
Updates!
Post fun relevant content on your FB
Wall to generate the most appeal

9. Build Offers
Track how many people claimed this
offer
The offer will be displayed on your
fans wall where people can comment
and also claim it if they are interested?
18

10. Build Offers
Track how many people claimed this
offer
The offer will be displayed on your
fans wall where people can comment
and also claim it if they are interested?
The First thing they see on there
mobile device is the offer!

11. Build Offers
Track how many people claimed this
offer
The offer will be displayed on your
fans wall where people can comment
and also claim it if they are interested?
The First thing they see on there
mobile device is the offer!
When offer is clicked on, it will be sent
to there email

12. Be Part of the
Conversation
Build Campaigns on
Facebook’s ad network:
•Select your target market
•Deepen your relationships
• Build Community
around your business
•Control your Budget
• CPM or CPC
•Don’t Do!
• Trying to do this by
hiring a person to like
and friend people

13. Build a Campaign
Reach Your Target
Customers
Choose your
audience by
location, age and
interests

14. Build Your Own Campaign in minutes

15. Facebook Ads
It’s Cheap, relevant and resonates!!!

16. Why Facebook
Connects!

17. Facebook to-do List
• Define Facebook Online Strategy
• Revamp Your FB Fan Page
• Capture Customer Focused Wall Updates
• Create a better content, images, video and
community involvement
• Claim your FB Place for Check-In Deals
• Plan, Target Facebook Ads
• Promote your Organization on FB

18. Social Media Goal
#1 Build Trust

19. Next Steps
Twitter
Pinterest
YouTube

20. The Power
of Social
Junior Seau Suicide
2+ Million Tweets in one day
How does this translate to
automotive?
Used
http://analytics.topsy.com/

21. Automotive
Monitor What’s Trending
Leverage what’s trending and apply it
to your Twitter Feed and social media
distribution.
Benefits:
•Social Awareness
•Generates Traffic
•Creates SEO Value

22. What to Retweet?
Through Social Analytics you will
see what are the trending topics
and the key influencers

23. What’s a Pinterest?
Over 20% of
FB users are
on Pinterest
daily!

24. Who are using Pinterest?
•Above average incomes
•Female Dominated 72% March 2012
•79% are between of Ages 25-54
•Top 3 Audience Interests Are
5.Fashion Designers & Collections
6.Music Art & Memorabilia
7.Vineyards &Wine Tourism

25. How Pinterest Effects your
web Traffic?
Feb 2012 1.05% of all traffic referral
up from 0.85%
Pinerest is going to Account for 40% of
ALL social media driven purchases
Highest value revenue value per click
6.Pinterest
7.Facebook
8.Twitter
Buyers are 10% more likely to buy
when referred by Pinterest and spend
10% MORE on average than other
social media sites!

26. YOUTUBE
• Add all your Inventory
• Commercial Spots
• Consumer Testimonials
• Anything COOL AND INTERESTING
• More will be discussed on Consumer Behavior
Study

27. Questions