Not sure why social media is so important to business? Looking for some practical advice on how to develop your own SM strategy? Hopefully, this guide takes you through everything you need to know to get started,
A slideshare-friendly and updated version of the presentation I gave at the Sydney Knowledge Management Roundtable (#KMRT) on August 26th, 09.
Using Twitter for Business (Yet Another Workshop!) Basics of Twitter use and etiquette, case studies, business applications & best practices. Great for beginning Twitterers and companies.
Twitter For Business Lunch+Learn Webinartodd.lewis
Social media tools like Twitter are redefining how your customers and stakeholders interact online. Isn’t it time to see if your business can leverage the power of this microblogging platform?
In this interactive Lunch+Learn Webinar, you’ll get a step by step breakdown of how the Twitter service works and how to get started using it. Moreover, you’ll be able to engage with industry experts on practical ways to integrate Twitter into your business.
Attend this one-hour Webinar to learn:
*How to get started using Twitter
*Twitter do’s and don’ts
*How businesses of all sizes use Twitter to gain an advantage
*And more...
Presented at Mind the Product Conference in London, UK (Sep 27, 2013), I knew this was going to be a hard sell. Often marketers and product managers don't "get along". I wanted to present marketing as part of the product as well as a necessity even for great products.
Created by Jeff Hilimire (@jeffhilimire), Chief Digital Officer at Engauge - very similar to the "What the hell is Twitter?" presentation. Delivered at the Lift Conference in Atlanta on 9/15/09 and tweaked for its audience. For more go to www.jeffhilimire.com.
Using Twitter for Business (Yet Another Workshop!) Basics of Twitter use and etiquette, case studies, business applications & best practices. Great for beginning Twitterers and companies.
Twitter For Business Lunch+Learn Webinartodd.lewis
Social media tools like Twitter are redefining how your customers and stakeholders interact online. Isn’t it time to see if your business can leverage the power of this microblogging platform?
In this interactive Lunch+Learn Webinar, you’ll get a step by step breakdown of how the Twitter service works and how to get started using it. Moreover, you’ll be able to engage with industry experts on practical ways to integrate Twitter into your business.
Attend this one-hour Webinar to learn:
*How to get started using Twitter
*Twitter do’s and don’ts
*How businesses of all sizes use Twitter to gain an advantage
*And more...
Presented at Mind the Product Conference in London, UK (Sep 27, 2013), I knew this was going to be a hard sell. Often marketers and product managers don't "get along". I wanted to present marketing as part of the product as well as a necessity even for great products.
Created by Jeff Hilimire (@jeffhilimire), Chief Digital Officer at Engauge - very similar to the "What the hell is Twitter?" presentation. Delivered at the Lift Conference in Atlanta on 9/15/09 and tweaked for its audience. For more go to www.jeffhilimire.com.
Overview of social marketing by Traction Group LLC Owner & Chief Strategist, Sally Witzky. First presented at River City Express Network, Willow Oaks Country Club, Richmond VA. Twitter, Facebook and LinkedIn covered.
The Social Retailer: what ‘social’ means for the future of commerceTara Hunt
Most retailers are having a tough enough time keeping their inventory fresh and up to date, let alone trying to figure out how to leverage the newest, latest, greatest social platform for reaching potential customers. The good news is that leveraging the social web isn't about hopping on the newest, latest, greatest social platform. It's about thinking about your business - internally and externally - as a social organization. And what does that mean? Tara Hunt, one of the pioneers of the social web will talk about how to become a social organization without having to keep up with Twitter and how harnessing the innate socialness of the web can help you connect with your customers and build your business.
We all know that, thanks to technology, everything about everything is changing. You can pick up a million other books to describe the surface of those changes, or to wax poetic on what the changes might/maybe/could possibly mean. Most people still associate social with marketing when, in reality, it's much more than that. Social is... well, social. The way in which relate to one another and that affects business, leadership, and even your career.
This deck (co-created with the amazing Tara Hunt) is meant to complement the book, which was first published September 2012 (and named by Fast Company as a best business book of 2012).
It offers a clear breakdown of what the Social Era means now, and how best to take advantage of its benefits in the near and distant future. Each of us need to challenge traditional thinking and it helps if we use examples to show others what "future" (actually, present) looks like.
You Gotta Have Personality: how to connect to today’s customer with videoTara Hunt
Delivered at Digital Crossroads in Louisville, Kentucky on October 21, 2016. The core thesis of my presentation is that video is accessible for those who care about their audience (not for those who want a quick win) and, if you care, you should be making video...but only if you are committed to Hub content.
Channels featured:
https://www.youtube.com/l2inc
https://www.youtube.com/blendtec
https://www.youtube.com/user/Vidlers510
https://www.youtube.com/justinbendercpm (just launched)
https://www.youtube.com/channel/UCYxXNXA0npMEZ7xY74Bq9KA (launching soon)
https://www.youtube.com/channel/UC0Ld0jjEoyc5J3hfdrZVJlw (launching soon)
Podcast Creator:
http://www.joangarry.com/
Articles/Resources:
http://variety.com/2015/digital/news/youtubers-teen-survey-ksi-pewdiepie-1201544882/
http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf (lots of stats)
https://www.thinkwithgoogle.com/intl/en-gb/research-studies/youtube-brand-playbook.html
Has your business ever received a bad review online?
Are you aware of all of the mentions being made about you and your company online?
Do you want to know how to and be able to respond to remarks being made online both good & bad?
Has your business been posted to a derogatory site such as your business sucks.com?
In business today, you're only as good as your reputation both on and offline. These days it is imperative you monitor and manage what is being said about you online as more than 90% of the public starts to make their daily decisions, from where to eat, where to stay, where to buy, and where to go to from information they find online.
The conversations about you and your business are happening online. Are you taking part?
This is the slideshow you have to view. We'll show you strategies and steps to take to monitor, protect, repair, and recover your online reputation, let us show you how:
everyone talks about how the major brands are using social media - but what about the rest of us? What does it all mean to someone who only has a couple of employees and a marketing budget smaller than the coffee bill?
Overview of social marketing by Traction Group LLC Owner & Chief Strategist, Sally Witzky. First presented at River City Express Network, Willow Oaks Country Club, Richmond VA. Twitter, Facebook and LinkedIn covered.
The Social Retailer: what ‘social’ means for the future of commerceTara Hunt
Most retailers are having a tough enough time keeping their inventory fresh and up to date, let alone trying to figure out how to leverage the newest, latest, greatest social platform for reaching potential customers. The good news is that leveraging the social web isn't about hopping on the newest, latest, greatest social platform. It's about thinking about your business - internally and externally - as a social organization. And what does that mean? Tara Hunt, one of the pioneers of the social web will talk about how to become a social organization without having to keep up with Twitter and how harnessing the innate socialness of the web can help you connect with your customers and build your business.
We all know that, thanks to technology, everything about everything is changing. You can pick up a million other books to describe the surface of those changes, or to wax poetic on what the changes might/maybe/could possibly mean. Most people still associate social with marketing when, in reality, it's much more than that. Social is... well, social. The way in which relate to one another and that affects business, leadership, and even your career.
This deck (co-created with the amazing Tara Hunt) is meant to complement the book, which was first published September 2012 (and named by Fast Company as a best business book of 2012).
It offers a clear breakdown of what the Social Era means now, and how best to take advantage of its benefits in the near and distant future. Each of us need to challenge traditional thinking and it helps if we use examples to show others what "future" (actually, present) looks like.
You Gotta Have Personality: how to connect to today’s customer with videoTara Hunt
Delivered at Digital Crossroads in Louisville, Kentucky on October 21, 2016. The core thesis of my presentation is that video is accessible for those who care about their audience (not for those who want a quick win) and, if you care, you should be making video...but only if you are committed to Hub content.
Channels featured:
https://www.youtube.com/l2inc
https://www.youtube.com/blendtec
https://www.youtube.com/user/Vidlers510
https://www.youtube.com/justinbendercpm (just launched)
https://www.youtube.com/channel/UCYxXNXA0npMEZ7xY74Bq9KA (launching soon)
https://www.youtube.com/channel/UC0Ld0jjEoyc5J3hfdrZVJlw (launching soon)
Podcast Creator:
http://www.joangarry.com/
Articles/Resources:
http://variety.com/2015/digital/news/youtubers-teen-survey-ksi-pewdiepie-1201544882/
http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf (lots of stats)
https://www.thinkwithgoogle.com/intl/en-gb/research-studies/youtube-brand-playbook.html
Has your business ever received a bad review online?
Are you aware of all of the mentions being made about you and your company online?
Do you want to know how to and be able to respond to remarks being made online both good & bad?
Has your business been posted to a derogatory site such as your business sucks.com?
In business today, you're only as good as your reputation both on and offline. These days it is imperative you monitor and manage what is being said about you online as more than 90% of the public starts to make their daily decisions, from where to eat, where to stay, where to buy, and where to go to from information they find online.
The conversations about you and your business are happening online. Are you taking part?
This is the slideshow you have to view. We'll show you strategies and steps to take to monitor, protect, repair, and recover your online reputation, let us show you how:
everyone talks about how the major brands are using social media - but what about the rest of us? What does it all mean to someone who only has a couple of employees and a marketing budget smaller than the coffee bill?
"What the hell is going on?" underwent an overhaul.
A practical approach that clearly illustrates what Social Media Marketing is, how to successfully play in this space and the stats and trends that define it.
The last few slides are full of useful resources as voted on by your peers.
The Press Release is Dead: Using New Communications Tools to Build Your Busin...Curt Mercadante
Presentation given by Curt Mercadante, principal, Merc Strategy Group, LLC, to the Hilton Head Island-Bluffton Chamber of Commerce Business Expo on February 28, 2010. This presentation provides case studies and a roadmap to how and why your organization should engage with new online tools, such as Twitter, Facebook and YouTube.
Presented by Jenny Heyns of Growing Technologies and Dan Herbert of Vectec for SWaMFest VII. For more information see http://www.growingtechnologies.com/ and http://www.vectec.org/
A half day course on using social media for small business - latest stats, uses and examples of precisely how to deploy social media as part of your online marketing strategy.
So many white papers and e-books are downloaded but never read. Don't let yours be among them.
So how do you turn "should read" into "must read" and eventually into "did read".
It’s a common refrain: “We’re a B2B company. We can’t do the same things those B2C funsters get up to.”
Another good one is: “Our product/industry/niche is just too serious and boring for content marketing.”
But it’s worth pointing out that shedloads of content are published every day for which “boring” might be a polite description (“predictable” and “unnecessary” would be others.)
Surely the goal of all these white papers, reports and e-books isn’t to capture unqualified leads whether or not anyone reads the content. Your content shouldn't be only relevant or even only interesting. It also should be compelling and irresistible.
Here's how.
Presented at the PCOA2015 conference: Adelaide, December 2015.
Social media has given everyone a voice—from the largest brand to the kids next door—and that makes it harder for your message to be heard. No wonder so many managers remain
cynical about social media’s role in modern business. But ignoring social media can be just as damaging as relying too heavily on it. So it’s time to bust the myths, ditch the hype and ignore
the vanity metrics as we explore how your business can identify the right channels, tactics & metrics to reach the right audience and drive concrete business outcomes.
Let Me Tell You a Story: Finding the Narrative in Your Content MarketingJonathan Crossfield
Storytelling isn't just one of many creative options in the marketing toolkit. It is an essential part of communication. If your content doesn't guide the story, the reader's brain will create its own — and it might not be the story you want.
An exploration of how our brains really work, why story is the grammar of our minds and how you can get your message across more effectively by integrating storytelling techniques across everything you do.
Hunting Hippos: Winning Approval from C-Level for Content MarketingJonathan Crossfield
All of the buzz and opportunity surrounding content marketing may have you excited about what you can achieve for your business. But how do you sell your new ideas and strategies to the boss back at the office? Stop looking at gold star content strategies, thinking "They'll never let me do anything as cool as this." You might be surprised what you can achieve if you approach your "HIPPO" in the right way.
The Art of Persuasive Content: Three Ingredients and Five Steps to Better Con...Jonathan Crossfield
Why does one blog post succeed while another on the same topic disappears without trace? And what does 'good writing' mean anyway? From Aristotle to zombies (yes, zombies), learn how the art of rhetoric can help you to develop, commission and produce more effective and persuasive content.
10 Tips to Build an Audience with Content Marketing — Lessons from the Nightc...Jonathan Crossfield
A version of the presentation recently presented at Content Marketing World Sydney as well as in a webinar for the Content Marketing Institute in May 2013.
By looking at how a nightclub builds and maintains an audience, it is possible to extract a number of lessons to help brands more effectively use social media and content marketing to get more customers from the 'dancefloor to the bar'.
Everything I Know About Marketing I Learned Inside a NightclubJonathan Crossfield
Presented at ADMA Forum on Friday, 24th August 2012, this is my attempt to show how a lot of the concepts we talk about in social media and content marketing are nothing new. In fact, there's a lot we can learn from nightclub DJs.
Is social media relevant to small business or is it just confused hype? How can a small business owner make sense of how the social web works? Facts, figures and strategy to help SMEs finally 'get' what the social web really means.
Nett / LunchnLearn webinar "Twitter for Business" Director's CutJonathan Crossfield
This is the full unedited powerpoint presentation from the LunchnLearn webinar hosted on July 7th on "Using Twitter to gain a competitive advantage". It achieved a record number of attendees and prompted lots of discussion, so thought people might benefit from seeing the full set of slides that time prevented me from showing.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Digital Transformation in PLM - WHAT and HOW - for distribution.pdf
The Social Web for Business
1. The Social Web for Business The Social Web for Business Jonathan Crossfield 26th August 2009
2. Why should my business care? The Social Web for Business WHY
3.
4.
5. Twitter is seeing astronomical growth The Social Web for Business *courtesy Hitwise Australia, July 2009 (Hitwise.com.au)
6. But businesses keep asking the wrong question How can my business use Twitter (or Facebook, etc)? The Social Web for Business
7. There is a better question The Social Web for Business How can I use the social web to help consumers achieve their goals?
8. Deciding to use a tool is a TACTIC I want to use a snow shovel to benefit my business http:// www.flickr.com /photos/signifying/ / CC BY-NC-SA 2.0
9. Helping people achieve goals is a STRATEGY Clearing my driveway helps more customers get where they’re going http:// www.flickr.com /photos/signifying/ / CC BY-NC-SA 2.0
10. Knowing the customer goal may reveal a better tool http:// www.flickr.com /photos/signifying/ / CC BY-NC-SA 2.0 Wow! Cleanest driveway in the street!
102. Show me the money! The Social Web for Business Wallflowers (low – or no - engagement in 6 or less channels) Selectives (high engagement in 6 or fewer channels) Butterflies (low engagement in 7 or more channels Mavens (high engagement in 7 or more channels) *Source: Engagement db.com July 2009 Prepared by Wetpaint and Altimeter
Twitter has seen astronomical growth since launch two years ago. Yet it has seen that growth overtake all expectations in the first part of 2009 as mainstream media has cottoned on to the potential. With more awareness comes more users. Whether this huge upward trend continues or whether it fades over time, there is no doubt that right now, Twitter is where hundreds of thousands of people want to be. And therefore now is when businesses should tap into that stream.
For most people, social media looks like this. YouTube, facebook, Twitter etc.
For most people, social media looks like this. YouTube, facebook, Twitter etc.
I would suggest that social media is the entire internet. Sending an email is a social activity of communication. Building a website intended for others to read and interact with is a social activity. Surfing Google is a social activity as the results have been refined and influenced by other users to increase relevance.
The audience is now as powerful as the media. A guy in his bedroom can now create a broadcasting empire with a blog, a video camera a laptop and a phone. Used well, he can reach hundreds of thousands of people with his message – something that previously was only possible for big business with large budgets. This shift is the reason why businesses cannot ignore social media. It is already happening, whether you choose to be a part of it or not.
But your employees are also connected. Some businesses restrict certain websites in their offices, blocking access. When everyone else is talking about your business, why would you handicap your own troops? Sure, I don’t mean to suggest your employees should be playing and watching funny YouTube videos all day. But, if you implement clear guidelines of acceptable usage and train your staff how to interact professionally in a way that represents the brand, your staff become a powerful engaging resource.
So what are your target audience doing in Twitter and why should you even care? The reality is that Twitter – like a lot of social media – is where potential customers spread word of mouth. The customer decision process doesn’t happen on your website and increasingly may begin even before a person goes to Google. People ask other people for recommendations. What laptop should I get for my son? But before you start thinking that it is more relevant to tech products than anything else, let’s look what else people are discussing. My dad has given me money to buy a winter wardrobe. Where should I spend it? So there is an opportunity for clothing recommendations. A link recommending a jewellery supplier – not only a recommendation but a direct, impartial and spin-free link. Now that is gold to that business – pardon the pun. But – more importantly, what can be positive can also be negative. Avoid the café in the Lovett Tower in Woden, Canberra. Their coffee is – well, you can see for yourself. We know the old marketing saying that if someone likes your business they’ll tell 3 people. If they have something to complain about, they’ll tell 7. This is extremely true on Twitter – but multiply that by a factor of thousands.
So what are your target audience doing in Twitter and why should you even care? The reality is that Twitter – like a lot of social media – is where potential customers spread word of mouth. The customer decision process doesn’t happen on your website and increasingly may begin even before a person goes to Google. People ask other people for recommendations. What laptop should I get for my son? But before you start thinking that it is more relevant to tech products than anything else, let’s look what else people are discussing. My dad has given me money to buy a winter wardrobe. Where should I spend it? So there is an opportunity for clothing recommendations. A link recommending a jewellery supplier – not only a recommendation but a direct, impartial and spin-free link. Now that is gold to that business – pardon the pun. But – more importantly, what can be positive can also be negative. Avoid the café in the Lovett Tower in Woden, Canberra. Their coffee is – well, you can see for yourself. We know the old marketing saying that if someone likes your business they’ll tell 3 people. If they have something to complain about, they’ll tell 7. This is extremely true on Twitter – but multiply that by a factor of thousands.
So what are your target audience doing in Twitter and why should you even care? The reality is that Twitter – like a lot of social media – is where potential customers spread word of mouth. The customer decision process doesn’t happen on your website and increasingly may begin even before a person goes to Google. People ask other people for recommendations. What laptop should I get for my son? But before you start thinking that it is more relevant to tech products than anything else, let’s look what else people are discussing. My dad has given me money to buy a winter wardrobe. Where should I spend it? So there is an opportunity for clothing recommendations. A link recommending a jewellery supplier – not only a recommendation but a direct, impartial and spin-free link. Now that is gold to that business – pardon the pun. But – more importantly, what can be positive can also be negative. Avoid the café in the Lovett Tower in Woden, Canberra. Their coffee is – well, you can see for yourself. We know the old marketing saying that if someone likes your business they’ll tell 3 people. If they have something to complain about, they’ll tell 7. This is extremely true on Twitter – but multiply that by a factor of thousands.
So what are your target audience doing in Twitter and why should you even care? The reality is that Twitter – like a lot of social media – is where potential customers spread word of mouth. The customer decision process doesn’t happen on your website and increasingly may begin even before a person goes to Google. People ask other people for recommendations. What laptop should I get for my son? But before you start thinking that it is more relevant to tech products than anything else, let’s look what else people are discussing. My dad has given me money to buy a winter wardrobe. Where should I spend it? So there is an opportunity for clothing recommendations. A link recommending a jewellery supplier – not only a recommendation but a direct, impartial and spin-free link. Now that is gold to that business – pardon the pun. But – more importantly, what can be positive can also be negative. Avoid the café in the Lovett Tower in Woden, Canberra. Their coffee is – well, you can see for yourself. We know the old marketing saying that if someone likes your business they’ll tell 3 people. If they have something to complain about, they’ll tell 7. This is extremely true on Twitter – but multiply that by a factor of thousands.
So what are your target audience doing in Twitter and why should you even care? The reality is that Twitter – like a lot of social media – is where potential customers spread word of mouth. The customer decision process doesn’t happen on your website and increasingly may begin even before a person goes to Google. People ask other people for recommendations. What laptop should I get for my son? But before you start thinking that it is more relevant to tech products than anything else, let’s look what else people are discussing. My dad has given me money to buy a winter wardrobe. Where should I spend it? So there is an opportunity for clothing recommendations. A link recommending a jewellery supplier – not only a recommendation but a direct, impartial and spin-free link. Now that is gold to that business – pardon the pun. But – more importantly, what can be positive can also be negative. Avoid the café in the Lovett Tower in Woden, Canberra. Their coffee is – well, you can see for yourself. We know the old marketing saying that if someone likes your business they’ll tell 3 people. If they have something to complain about, they’ll tell 7. This is extremely true on Twitter – but multiply that by a factor of thousands.
Should you care that Trib doesn’t like the coffee? Can one person’s whinge really make a difference? Well, Trib is followed by over 4,000 people – far more than the 7 people we would normally assume. Trib is a popular and highly influential Twitter user – something he says has a genuine impact. But whether a person has 4000 or 400 followers, the knock on effect is huge. One of those followers can retweet the original tweet, taking it to a further audience. That can be retweeted again. And again. Some messages have been retweeted a number of times, reaching potentially hundreds of thousands of people. Don’t you want that message to be positive? If there are negative messages out there, wouldn’t you want to respond and turn that perception around?
The multitude of books is a great evil. There is no limit to this fever for writing; every one must be an author; some out of vanity, to acquire celebrity and raise up a name, others for the sake of mere gain. *Martin Luther – Table Talk (1530s)
Television won't last because people will soon get tired of staring at a plywood box every night. *Daryl Zanuck – Twentieth Century Fox (1946)
Television won't last because people will soon get tired of staring at a plywood box every night. *Daryl Zanuck – Twentieth Century Fox (1946)
The multitude of books is a great evil. There is no limit to this fever for writing; every one must be an author; some out of vanity, to acquire celebrity and raise up a name, others for the sake of mere gain. *Martin Luther – Table Talk (1530s)
The multitude of books is a great evil. There is no limit to this fever for writing; every one must be an author; some out of vanity, to acquire celebrity and raise up a name, others for the sake of mere gain. *Martin Luther – Table Talk (1530s)
When I was a boy, there was a corner shop near our house. Mr and Mrs Roberts had run that shop for decades. They knew my name. They knew the names of all the kids and all the families that came in the shop. They knew when it was my pocket money day when I walked in with my 35 pence to spend on penny chews and comics. My family moved away to Australia when I was seven. Years later, I returned to that street and of course the shop was gone. The local shops had changed, replaced by supermarkets and major retailers. But, nearly thirty five years later, I still remember their names. I still remember watching them slice the cheese for my mum and the layout of the sweets display. I still remember how they treated everyone who entered the shop.
When I was a boy, there was a corner shop near our house. Mr and Mrs Roberts had run that shop for decades. They knew my name. They knew the names of all the kids and all the families that came in the shop. They knew when it was my pocket money day when I walked in with my 35 pence to spend on penny chews and comics. My family moved away to Australia when I was seven. Years later, I returned to that street and of course the shop was gone. The local shops had changed, replaced by supermarkets and major retailers. But, nearly thirty five years later, I still remember their names. I still remember watching them slice the cheese for my mum and the layout of the sweets display. I still remember how they treated everyone who entered the shop.
When I was a boy, there was a corner shop near our house. Mr and Mrs Roberts had run that shop for decades. They knew my name. They knew the names of all the kids and all the families that came in the shop. They knew when it was my pocket money day when I walked in with my 35 pence to spend on penny chews and comics. My family moved away to Australia when I was seven. Years later, I returned to that street and of course the shop was gone. The local shops had changed, replaced by supermarkets and major retailers. But, nearly thirty five years later, I still remember their names. I still remember watching them slice the cheese for my mum and the layout of the sweets display. I still remember how they treated everyone who entered the shop.
The mass market changed everything. Technology, industrialisation and the ability to mass market a message through new media like television and radio allowed businesses to scale up their operations to immense proportions. But one thing they could never scale up was the relationship – the engagement. A television commercial doesn’t know your name. A supermarket of checkouts and shelf stackers is too busy to chat – reducing the customer conversation to ‘next, please’, ‘do you want fries with that’ and ‘do you have a fly buys card?’
The mass market changed everything. Technology, industrialisation and the ability to mass market a message through new media like television and radio allowed businesses to scale up their operations to immense proportions. But one thing they could never scale up was the relationship – the engagement. A television commercial doesn’t know your name. A supermarket of checkouts and shelf stackers is too busy to chat – reducing the customer conversation to ‘next, please’, ‘do you want fries with that’ and ‘do you have a fly buys card?’
Finally, technology gives us the ability to scale up those customer relationships. Finally, it is possible for businesses large and small to have those conversations on a scale that makes business sense. Finally, we are able to put the individual customer back at the centre of commerce again – where they were for thousands of years before we forgot about them in the pursuit of the mass market.
A true relationship means listening and responding, not just broadcasting.
A true relationship means listening and responding, not just broadcasting.
A true relationship means listening and responding, not just broadcasting.
A true relationship means listening and responding, not just broadcasting.
A true relationship means listening and responding, not just broadcasting.