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Time Out Miami Conference - Keynote
This document discusses the transition from print to digital media. It notes that the world is now digital, with everyone able to publish, and various media brands having success in the digital space through video, partnerships, and innovative content. It encourages media companies to collaborate, innovate through a multi-platform approach and new forms of content, and embrace trends in audiences like Generation Z. The overall message is that the media landscape is rapidly changing and companies must adapt to the new digital world.
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Time Out Miami Conference - Keynote
- 1. HELLO HAVE YOU EVER WOKEUP + THOUGHT, I HAVE NO IDEA WHAT I’M DOING?
- 2.
- 3. HELLO Writer at WiredUK, The Daily Beast, The Times & The Next Web Mentor at BBC WorldWideLabs, Seedcamp, Ignite100 Community Member of HQ (Formerly Sandbox), Summit Series & ICE COURTNEY BOYD MYERS (@CBM) FOUNDER, AUDIENCE.IO, HUSTLE+KALE & 3460 MILES
- 4. HELLO ‣ Working withSummit Series, Fueled, SHADOW, Geckoboard, Percolate, SecretEscapes, Startup Institute & more COURTNEY BOYD MYERS (@CBM)
- 5. HELLO ‣ Formerly theDirector of Audience Development at General Assembly ! ‣ Member of #10’s Tech City Advisory Group COURTNEY BOYD MYERS (@CBM) FOUNDER, AUDIENCE.IO, HUSTLE+KALE & 3460 MILES
- 6. HELLO ‣ Forbes ->The Next Web COURTNEY BOYD MYERS (@CBM) TRANSITION FROM PRINT TO DIGITAL
- 7. HELLO • Why Todayis AWESOME!! • Shifts for Publishers • Need to Collaborate • Need to Innovate • Q & A
- 8. 8THE WORLD ISDIGITAL, BABY TODAY IS AWESOME + TOMORROW IS EVEN COOLER
- 9. 9TODAY IS AWESOME+ TOMORROW IS EVEN COOLER Mobile Ubiquity
- 10. 10TODAY IS AWESOME+ TOMORROW IS EVEN COOLER Changing Workforce Rise of Digital Nomads
- 11. 11TODAY IS AWESOME+ TOMORROW IS EVEN COOLER Data, Data, Data + Analytics
- 12. 12TODAY IS AWESOME+ TOMORROW IS EVEN COOLER Asia, or more specifically China
- 13. 13TODAY IS AWESOME+ TOMORROW IS EVEN COOLER P2P Economy
- 14. 14TODAY IS AWESOME+ TOMORROW IS EVEN COOLER Gen Y Millennials Digital Natives
- 15. 15TODAY IS AWESOME+ TOMORROW IS EVEN COOLER More than 74% of Millenials feel that new technology makes their lives easier, and 54% feel new technology helps them be closer to their friends and family. ! Source: Nielsen
- 16. 16TODAY IS AWESOME+ TOMORROW IS EVEN COOLER Social Networking Social Proof Social Filters
- 17. 17TODAY IS AWESOME+ TOMORROW IS EVEN COOLER The Intertwingularity EVERYTHING IS DEEPLY INTERTWINGLED. In an important sense there are no single trends; there is only change and knowledge of its cross-connections.
- 18. THE WORLD ISDIGITAL, BABY MEDIA TRENDS
- 19. THE WORLD ISDIGITAL, BABY
- 20. THE WORLD ISDIGITAL, BABY
- 21. THE WORLD ISDIGITAL, BABY
- 22. THE WORLD ISDIGITAL, BABY Today, everyone is a publisher.
- 23. THE WORLD ISDIGITAL, BABY
- 24. THE WORLD ISDIGITAL, BABY MEDIA BRANDS CRUSHING IT IN DIGITAL
- 25. THE WORLD ISDIGITAL, BABY TED TED's content continues to proliferate across the web with nearly 50 distribution partners like NPR, YouTube, and Pandora ! TED’s Facebook follower count just crossed the six million threshold and uses of the #TED hashtag were over 30k for the last 30 day period)
- 26. THE WORLD ISDIGITAL, BABY MASHABLE ! In the last few years, Mashable has doubled its social media following. ! Investors took note: Mashable’s first external capital raise — a $13.3 million Series A led by Updata Partners— was completed in January 2014.
- 27. THE WORLD ISDIGITAL, BABY THE ONION The Onion now offers advertisers native content that passes the tests of authenticity and humor ! If The Onion can get away with branded content without its audience turning on them -- we should all be able to
- 28. THE WORLD ISDIGITAL, BABY BUZZFEED Engaging branded content? ! In the last year, quizzes (both branded and not) have provided enormous amounts of social reach and traffic to the site. ! This summer, BuzzFeed received $50 million in investment from Andreessen Horowitz. !
- 29. THE WORLD ISDIGITAL, BABY VICE The bad-boy of publishing- turned media magnate that - despite its growth - have maintained its youth demo authority ! Social media is the number one driver of traffic to VICE News.
- 30. THE WORLD ISDIGITAL, BABY COLLABORATE
- 31.
- 32. THE WORLD ISDIGITAL, BABY APPS THAT CONNECT PEOPLE WITH THINGS TO DO AND PLACES TO GO • Foursquare ! • Yelp ! • Sosh ! • UrbanSpoon ! • YPlan ! • Circle ! • FieldTrip !
- 33. THE WORLD ISDIGITAL, BABY
- 34. THE WORLD ISDIGITAL, BABY
- 35. THE WORLD ISDIGITAL, BABY
- 36. THE WORLD ISDIGITAL, BABY COLLABORATE SYNDICATE
- 37. THIS IS HOWI FEEL ABOUT CONTENT SYNDICATION RIGHT NOW
- 38. SO WHAT ISTHE ANSWER?
- 39. THE WORLD ISDIGITAL, BABY TO INNOVATE
- 40. TO INNOVATE Take aleap into the unknown !
- 41. TO INNOVATE Eventually, the unknownwill start to feel like home
- 42.
- 43. BALANCING GLOBAL +LOCAL Time Out has the ability to be global and local all at once, perhaps more than any other media brand in the world.
- 44. LOOKING FORWARD Turn Relationshipsinto Strategic Partnerships
- 45. TO INNOVATE ! ! Be Multi-Platform: Web, Mobile, Social !
- 46. TO INNOVATE Print asa Premium
- 47. TO INNOVATE Print asa Premium
- 48. TO INNOVATE A Votefor Video • Social media is shallow ! • How do you make your audience care? ! • Video slows down headlines and allows us to connect more deeply with people and cultures
- 50. HOW TO MAKEAWESOME VIDEOS 1. Highly Educational, Revelatory, and/or Insider-y 2. Sincere 3. Humorous
- 51. EMBRACE FLUIDITY INBRANDED CONTENT AND ADVERTISING
- 52. TO INNOVATE Make Roomfor Generation Z Source: NewsCred
- 53. 53LOOKING FORWARD Recognize Trendsin People Not Just Things
- 54. 54LOOKING FORWARD Hire TopTalent for Engaging, Cross-Platform Content
- 55. 55LOOKING FORWARD You area Platform Enable Others to Build
- 56. LOOKING FORWARD “All greatliterature is one of two stories; a man goes on a journey or a stranger comes to town.” ! -Leo Tolstoy
- 57. THE WORLD ISDIGITAL, BABY Thank you! ! Q&A ! CBM@audience.io @CBM