This document discusses how people's tastes and preferences are signaled through the products they choose. It explores how things like clothing brands, food, music and activities can indicate personality traits like openness, conscientiousness, extraversion, agreeableness and neuroticism. While tools now aim to understand this data, humans still better grasp the cultural contexts and combinations of items that communicate deeper meanings. Personal choices have emotional dimensions that reflect identities people want to project.
Sustainable Organisations: Can businesses solve social and environmental issu...London Business School
London Business School Assistant Professor of Strategy and Entrepreneurship, Ioannis Ioannou, presents his insights on how organisations can take a greener approach to the way they do business and succeed.
This was presented on 20 Nobvember 2012, at a London Business School Meeting. Watch the video footage at http://bit.ly/UrtfYc.
Let's take sustainability to a new level of understanding. Whether you have a building project or not, sustainable thinking fosters partnerships, improves social equity and economic vitality, enhances environmental quality, increases revenue and conveys value. Panelists present the inside scoop on how to design with nature, develop a platform for embedding an eco-ethic deep into operations, and explain the tools America's libraries need to pursue a sustainable future in uncertain times.
ACTIONS TO PROTECT THE ENVIRONMENT
1. RECYCLE WASTE DISPOSAL ON THE STREET AND PUT IT ON YOUR SITE.
2.PLANT MANY PLANS IN PLACES WITH LESS VEJECTION.
3. ALWAYS UNPLUG THE APPLIANCE WHEN YOU ARE NOT USING THE APPLIANCE.
4. RECYCLE THE TRASH IN THEIR RESPECTIVE PLACES.
5. DECREASE WATER CONSUMPTION AND TREAT TO ENJOY IT TO THE MAXIMUM WITHOUT WASTE.
6. DO NOT USE MANY INSECTICIDES IN THE HARVESTING OF FOOD AND THAT AFFECTS THE INFERTILE DEJANDOLA EARTH.
7. DO NOT WASTE FOOD.
8. DO NOT DISCARD BATTERIES AND USE RECHARGEABLE BATTERIES.
9. DO NOT LET ANIMALS MAKE YOUR NEEDS IN THE STREETS.
10. DO NOT DISCHARGE CHEMICALS IN THE RIVERS.
A quick and dirty synopsis of of my favorite bits of info from Planningness in Portland, OR.
Credit where credit's due - the original presentations can be found here: http://planningness.com/planning-ness-2014-presentations/. Hat tip to Ian Fitzpatrick for the design/Portland photo inspiration.
Sustainable Organisations: Can businesses solve social and environmental issu...London Business School
London Business School Assistant Professor of Strategy and Entrepreneurship, Ioannis Ioannou, presents his insights on how organisations can take a greener approach to the way they do business and succeed.
This was presented on 20 Nobvember 2012, at a London Business School Meeting. Watch the video footage at http://bit.ly/UrtfYc.
Let's take sustainability to a new level of understanding. Whether you have a building project or not, sustainable thinking fosters partnerships, improves social equity and economic vitality, enhances environmental quality, increases revenue and conveys value. Panelists present the inside scoop on how to design with nature, develop a platform for embedding an eco-ethic deep into operations, and explain the tools America's libraries need to pursue a sustainable future in uncertain times.
ACTIONS TO PROTECT THE ENVIRONMENT
1. RECYCLE WASTE DISPOSAL ON THE STREET AND PUT IT ON YOUR SITE.
2.PLANT MANY PLANS IN PLACES WITH LESS VEJECTION.
3. ALWAYS UNPLUG THE APPLIANCE WHEN YOU ARE NOT USING THE APPLIANCE.
4. RECYCLE THE TRASH IN THEIR RESPECTIVE PLACES.
5. DECREASE WATER CONSUMPTION AND TREAT TO ENJOY IT TO THE MAXIMUM WITHOUT WASTE.
6. DO NOT USE MANY INSECTICIDES IN THE HARVESTING OF FOOD AND THAT AFFECTS THE INFERTILE DEJANDOLA EARTH.
7. DO NOT WASTE FOOD.
8. DO NOT DISCARD BATTERIES AND USE RECHARGEABLE BATTERIES.
9. DO NOT LET ANIMALS MAKE YOUR NEEDS IN THE STREETS.
10. DO NOT DISCHARGE CHEMICALS IN THE RIVERS.
A quick and dirty synopsis of of my favorite bits of info from Planningness in Portland, OR.
Credit where credit's due - the original presentations can be found here: http://planningness.com/planning-ness-2014-presentations/. Hat tip to Ian Fitzpatrick for the design/Portland photo inspiration.
Part of our Research Support Workshop series, this presentation covers basic presentation how-tos and style tips that will help you take your presentation from 'okay' to 'fantastic.'
Check out the Research Support Workshops archive to view a live recording of this presentation and others: http://lib.fit.edu/instruction/workshops-archive.php
My reflections and interpretations of the various presentations at the Global Youth Marketing Conference in Feb 2010. The A-Z device is something one of the presenters used there.
Similar to Emotional Data: hipsters, human beings and mapping of taste data (20)
Metrics are a (big fat) lie (Social Media Camp Panel)Tara Hunt
At the 10th anniversary Social Media Camp event, I led a panel with Fiona Birch, Mike Gingerich and Sean Moffitt, where we discussed how analytics can (and will) trip you up if you don't have your priorities in order. This deck only represents the "how they are a lie" part, not the solutions we discussed, but I thought it would still be pretty good to share.
The Revolution will not be Televised...but if you're lucky, it'll be memed.Tara Hunt
I gave this presentation at CTAM Canada's annual gathering at Corus HQ in Toronto on June 20th. I think it's safe to say that it was a bit...um...controversial.
In order to prepare for this talk, I poured over mutiple reports and studies about the state of the Canadian Media and Entertainment industry. These reports included a lot of hand-wringing over online and American VOD services (Neflix, etc), but really discounted "User-Uploaded Video" (or "User-Generated Content") as largely irrelevant (except for the CRTC, who seems to want to regulate and tax creators).
So...that's what I focused on in here: UGC, including Creators (and online influencers), remix/mashup culture, stans/super fans, and social media content in general.
Three points where I think the audience winced:
1. with the enormous growth in available content, we are seeing a huge appetite for diverse stories - we don't need any more content aimed at white people.
2. the biggest competitors for attention are your own audience, who are no longer "consumers"...they are creators. And there are many of them and growing.
3. stop worrying about people stealing your content. Content isn't where the value lies. Attention is where the value lies. You should be encouraging them to steal! It's free marketing!
I guess I can understand why my message was a little controversial, but I want to help, not hurt.
Your Customer's Journey in the Social EraTara Hunt
I presented this at the United Benefits Advisors' spring conference in May - to answer the question, "Why would benefits advisors use social media?" I presented it like this:
The customer journey is non-linear and unpredictable. It goes online/offline/and more. You need to be on that path in as many places as possible. Social is a good chunk of that now.
Stories in the Social Era - Presenting to CCO Learning Day (Government of Can...Tara Hunt
On February 20, I presented this to a group of Communications Officers in various departments of the Government of Canada. The question presented to me when approached to give this talk was: "How do government services tell effective stories on social?"
My core thesis: They don't. People don't want to be told stories, they want to be involved in making them...especially in the social era.
Understanding the Customer Journey in the Social EraTara Hunt
I spoke at the United Benefit Advisors annual conference in Chicago on September 11/12, 2017, on the subject of how a B2B business (and even a smaller one) can make sense of social.
I tied the idea of social to the customer journey and showed how, along each step of the way, they could engage customers and potential customers with social...not just social media: social content, reviews, social thinking, and more.
The Future of Influence - how the audience, content + media is changing how a...Tara Hunt
In my November 2016 presentation at Ciudad de la Ideas in Mexico, I made the argument that though we are still influenced by the same fundamental things, the way they present themselves is very different. My talk is also up on YouTube here: https://www.youtube.com/watch?v=MF2ZbO0bMok&t=25s
You Gotta Have Personality: how to connect to today’s customer with videoTara Hunt
Delivered at Digital Crossroads in Louisville, Kentucky on October 21, 2016. The core thesis of my presentation is that video is accessible for those who care about their audience (not for those who want a quick win) and, if you care, you should be making video...but only if you are committed to Hub content.
Channels featured:
https://www.youtube.com/l2inc
https://www.youtube.com/blendtec
https://www.youtube.com/user/Vidlers510
https://www.youtube.com/justinbendercpm (just launched)
https://www.youtube.com/channel/UCYxXNXA0npMEZ7xY74Bq9KA (launching soon)
https://www.youtube.com/channel/UC0Ld0jjEoyc5J3hfdrZVJlw (launching soon)
Podcast Creator:
http://www.joangarry.com/
Articles/Resources:
http://variety.com/2015/digital/news/youtubers-teen-survey-ksi-pewdiepie-1201544882/
http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf (lots of stats)
https://www.thinkwithgoogle.com/intl/en-gb/research-studies/youtube-brand-playbook.html
Since the beginning of the social web, marketers have been trying to figure out what it is that creates buzz online? Is it that funny viral YouTube video? Witty real-time twitter banter? A big enough budget on that Facebook video? Kylie Jenner’s instagram?
Well, I’m going to tell you today that it is NONE of those things, but it’s also NOT rocket science.
The biggest factor that will determine how quickly something travels through a network is…
I guess you’ll just have to click through the presentation to find out.
This talk was given at Social Media Camp in Victoria, BC on May 7, 2016.
Moving Towards Insights-Driven StrategiesTara Hunt
There are lots of analytics you can pull when you are working with a large audience to determine what people like/don't like, but there is also a lot of behavioural/interest data that can be used to determine what they will respond to as you are planning your strategies. This presentation was given at Inbound 2015 in Boston (September 8-11).
Real Lessons in Working with Digital Influencers - SXSW 2015 WorkshopTara Hunt
This is my four-hour workshop I gave at SXSW 2015.
The workbook that accompanies it will definitely help you make sense of this! Email me at tara.hunt@totem.tc to get a copy of the workbook. (the lead generation form isn't working here)
Finding My Voice + Learning to Trust my Gut - from LeanIN Toronto LaunchTara Hunt
I gave this talk at the LeanIN Toronto Launch party on September 24 to a group of 300 amazing women. It is all about finding your voice and being yourself and not letting anyone else tell you otherwise.
Collaboration and Tales of Digital Culture from the Social@Scale summit by Sp...Tara Hunt
It’s been 10 years since the Web 2.0 conference launched 2004. We were talking MySpace back then as the behemoth, but there were plenty of emerging social tools: Flickr, Delicious, Blogs, Wikis. And I was a beta tester a few years later on a platform called TWTTR that would go on to become the engine of revolutions around the world. I knew it would be big when we experienced our first ‘twitter quake’.
We’re now in an age where it’s pretty much a given that every business needs a social presence. To not have one would be as ludicrous as not having a webpage…or a phone number even. [A stat about the adoption of online - spending, etc]
Year after year, the technology advances. Today, 30% of the world (and 56% of Americans AND Canadians) are on smart phones and that is growing by 20% each year. MySpace was left in Facebook’s wake years ago and who knows what tomorrow’s hot new platform will be.
And as the technology advances, I get really excited, but I also get really worried. Because the technology is moving quickly, but the culture is not. Or, to be clear, there IS a culture - or rather multiple cultures - that have grown and been catalyzed through the democratization of the web, but not everyone understands what is really going on here:
The web isn’t about the tools or the technology, it is about the culture.
There are 5 new rules for Digital Culture:
1. There is no mass.
2. Listening is more valuable than talking
3. When you see a parade, get in front of it!
4. Trust is the most valuable currency. To earn AND give.
5. Invest in the long term.
I gave this on June 3, 2014, in Toronto, ON, Canada at the Social@Scale Summit hosted by Air Canada, organized by Sprinklr
Presented at Mind the Product Conference in London, UK (Sep 27, 2013), I knew this was going to be a hard sell. Often marketers and product managers don't "get along". I wanted to present marketing as part of the product as well as a necessity even for great products.
11 Rules for the Social Era - book by Nilofer MerchantTara Hunt
The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently—but how do you really capitalize on that? This deck covers the 11 rules. You can buy the book here:
http://www.amazon.com/Rules-Creating-Value-Social-ebook/dp/B0097DM41E?tag=wwwnilofermer-20
Check out Nilofer's site here:
http://nilofermerchant.com/
The Sinners & Saints of Social (retail version)Tara Hunt
I'll be giving a shorter version of this presentation at the Raymark Retailers luncheon in New York next week, but I wanted to post it earlier. It's the culmination of much of my recent work and research. Let me know if you have more examples (or better ones) and if I missed anything.
The Social Retailer: what ‘social’ means for the future of commerceTara Hunt
Most retailers are having a tough enough time keeping their inventory fresh and up to date, let alone trying to figure out how to leverage the newest, latest, greatest social platform for reaching potential customers. The good news is that leveraging the social web isn't about hopping on the newest, latest, greatest social platform. It's about thinking about your business - internally and externally - as a social organization. And what does that mean? Tara Hunt, one of the pioneers of the social web will talk about how to become a social organization without having to keep up with Twitter and how harnessing the innate socialness of the web can help you connect with your customers and build your business.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
5. w b -b ?
r ?
b ?
become associated with hipster culture? There are so many different cuts of jeans these days - no
6. heir association with hipsters. Everything from food and beverages like sriracha - a tasty, spicy sa
he attention of a group of people who would simultaneously make and break them due to high e
r ff p r r
• sriracha • unflattering retro
gianormous
• PBR (pabst blue
ribbon)
glasses
• kanye west
• mustaches & beards
• indie bands you’ve
• trucker hats never heard of +
anything that
Pitchfork says to
• ironic tees love
• old skool pumas/
vans + Toms shoes • Iceland
7. let’s talk about
enes that leads to the creation of the context around these ostensibly neutral products that are t
8. a LOT of content to the web in highly public ways. Where we are going, where we are, what we a
life logging
location connections
short posts posts
photos food questions/answers
9. chologists have been working on since the 60’s: Taste Signaling. Miller says that ‘many products
on, we’d put them in a JOURNAL, not online. But what I love the most about this phenomenon is t
“ - ”
“Many products are signals first and material
objects second.” Geoffrey Miller
10. hics, people who like this like that...and these computer programs don’t understand that: a. we a
yet...
are stupid
11. hering houses on the web to find out what they know about him and, as it turns out, the answer i
“Google’s Ads
Preferences believes I’m
a guy interested in
politics, Asian food,
perfume, celebrity
gossip, animated
movies and crime but
who doesn’t care about
“books & literature” or
“people & society.” (So
not true.)”
Joel Stein
Your Data, Yourself
Time Magazine, March 21, 2011
12. so back to the
nals. When it comes to what people are trying to tell us through what they are posting publicly, w
13. b
there is
in anything we CHOOSE to post.
built in radar for this stuff. The tools we use to post where we are at, what we are doing, what w
14. he sender. She is saying ‘I’m cultured’ - raw fish is an acquired taste - ‘I’m open’ - to new exper
b :
“i’m cultured”
“i’m open”
“i’m adventurous”
15. iple checkins from others at the same place. This person is an extrovert - karaoke? Really? Only t
ng to be a freelancer. Wednesday morning at 3am?
b :
“i’m an extrovert”
“come join me!”
“i’d like to quit my day
job!”
16. was gorgeous. I post my runs and all sorts of stuff about my fitness all of the time. I tell people
b :
“i’m athletic”
“i’m committed”
“i’m conscientious”
“i’m kinda awesome”
17. whelmingly daunting artificial intelligence type of thing to do, right? A sort of “Dave, what are you
?
can data have
we can read it (as humans),
but can computers?
18. ed in psychology circles, are what the academic community has generally agreed upon as the five
b v
the
indicators
19. then Extroversion, Agreeableness and Neuroticism. OCEAN! Or CANOE for the Canuck pyscholog
b v r (BFI)
• O - Openness
• C - Conscientiousness
• E - Extroversion
• A - Agreeableness
• N - Neuroticism
(also rearranged as CANOE for the Canuck psychologists)
20. r
HIGH OPENNESS
You enjoy having novel experiences
O - 93 and seeing things in new ways.
HIGH CONSCIENTIOUSNESS
C - 69 You are well-organized, and are
reliable.
E - 89 HIGH EXTROVERSION
You are extremely outgoing, social,
and energetic.
A - 57 MID-LEVEL AGREEABLENESS
You are neither extremely forgiving
N - 11 nor irritable.
LOW NEUROTICSIM
You probably remain calm, even in
tense situations.
overted, mid-level agreeable (don’t mess with me, cause I seem easy going, but I am pretty toug
http://www.outofservice.com/bigfive/results/?oR=0.95&cR=0.694&eR=0.844&aR=0.694&nR=0.281
21. High openness indicates an appreciation and desire for a variety of experience.
p
appreciation &
desire for a
variety of
experience
22. They also eat a wider variety of ethnic foods. People who aren’t as open are the laggards. They st
p
• early adopters
• frequent travelers
• foodies/ethnic foods
vs.
• laggards/buy when
‘proven’
• big brand driven
• chain restaurants
23. self-discipline,
responsibility,
and aiming for
achievement
http://www.flickr.com/photos/lostmymind/92967452/
24. hings done tools, sporting equipment, runkeeper and Suburu’s reign prominently amongst the h
• sport equipment/
healthy food
• organizational tools
• self help books
• subaru/mini vans
vs.
• late night check-ins
• fast food & single
person ready made
dinners
• motorbike/sportscar
25. r vr
tendency to
seek
stimulation
in the
company of
others
26. ally rocked Poison. Extroverts have lots of friends, go out often and tend to buy more bright colo
r vr
• clothing that makes
you stand out
• dines/drinks out
frequently
• lots of friends/
tweeting/check-ins
vs.
• lurkers
• jeans and tees
• homebody
27. ghly agreeable types are focused on the good of community rather than being focused on person
r b
focused on
good of
community
rather than
being focused
on personal
gain
28. r agreeableness means you want the best deal available, tend towards suburban lifestyle as you g
r b
• green/eco products
• local made
• collaborative
consumption
vs.
• best deal available
• urban/suburban
• tend towards
privatization
29. r
tendency
towards
anxiety,
suspicion +
need for
security
30. going on on the web and be more likely to take prescription drugs to aid in anxiety and ant-depr
r
• security purchases
• privacy concerns
• anti-depression
medication, etc.
vs.
• risk takers
• simple passwords
31. do skinny jeans have emotional properties or do they need to be combined with other products (like PBR) to signal something
how would a
p measure up?
r
32. his is not scientific. Just thinking out loud about how this may work. But it needs to work because
?
basic data:
denim, style no., brand,
price, vendor, size, etc.
BFI score:
O=85, C=35, E=85, A=45,
N=35??
basic
data cultural context:
combination with other
items, geography, era,
taste data etc.
cultural context
33. w f w
br p,
v
Because we DO identify with some brands on a deep emotional level
34. w f w
pr p,
v
http://www.flickr.com/photos/poptartjen/4176952513
35. ...w r ’ w
pp ?
http://www.orkposters.com/heart.html
36. contact:
rbuyosphere
ceo,
e. tara@buyosphere.com
p. 514-679-2951
t. @missrogue