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Sterling Cross Communication - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com
Your Presenter: Sterling Cross Communication - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sterling Cross Communication - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com
The Growth of Internet Use 2005 - Today Sterling Cross Communication - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com The number of Americans online in 2005 – 35% The number of Americans online in 2008 – 58% The number of Americans online in 2009 – 72% The number of Americans online in 2010 – 93% (projected)
How Prevalent is it? Sterling Cross Communication - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com ,[object Object],[object Object],[object Object]
What are they using it for?: Sterling Cross Communication - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sterling Cross Communication - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com
Who do people trust? Sterling Cross Communication - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who do people trust? Sterling Cross Communication - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com Wikipedia lists over 150 “mainstream” sites that are being utilized for reviews. “ Mainstream” status is given to a social community that has a minimum of 100,000 registered “active” users.
What Happens When Customers  Complain or Damage your brand online?: Sterling Cross Communication - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Happens When Customers  Complain or Damage your brand online?: Sterling Cross Communication - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Happens When Customers  Complain or Damage your brand online?: Sterling Cross Communication - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Happens When Customers  Complain or Damage your brand online?: Sterling Cross Communication - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Monitor?: Sterling Cross Communication - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Monitor?: Sterling Cross Communication - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to respond – Strategy: Sterling Cross Communication - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to respond – Escalation: Sterling Cross Communication - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The key components of Crisis Communication  plans for online issues : Sterling Cross Communication - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The best defense is a good offense: Sterling Cross Communication - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
Are Your Brains Full Yet? Sterling Cross Communication - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com Q&A
Thank you for listening to me rant! Sterling Cross Communication - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
 

Social Media-The ROI Of Online Brand & Reputation Management

  • 1. Sterling Cross Communication - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com
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  • 4. The Growth of Internet Use 2005 - Today Sterling Cross Communication - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com The number of Americans online in 2005 – 35% The number of Americans online in 2008 – 58% The number of Americans online in 2009 – 72% The number of Americans online in 2010 – 93% (projected)
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  • 7. Sterling Cross Communication - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com
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  • 9. Who do people trust? Sterling Cross Communication - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com Wikipedia lists over 150 “mainstream” sites that are being utilized for reviews. “ Mainstream” status is given to a social community that has a minimum of 100,000 registered “active” users.
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  • 20. Are Your Brains Full Yet? Sterling Cross Communication - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com Q&A
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Editor's Notes

  1. Sterling Cross Communications - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com
  2. Sterling Cross Communications - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com
  3. Sterling Cross Communications - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com
  4. Sterling Cross Communications - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com
  5. Sterling Cross Communications - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com
  6. Sterling Cross Communications - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com
  7. Sterling Cross Communications - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com
  8. Sterling Cross Communications - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com
  9. Sterling Cross Communications - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com
  10. Sterling Cross Communications - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com
  11. Sterling Cross Communications - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com
  12. Sterling Cross Communications - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com
  13. Sterling Cross Communications - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com
  14. Sterling Cross Communications - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com
  15. Sterling Cross Communications - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com
  16. Sterling Cross Communications - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com
  17. Sterling Cross Communications - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com
  18. Sterling Cross Communications - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com
  19. Sterling Cross Communications - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com
  20. Sterling Cross Communications - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com
  21. Sterling Cross Communications - Traditional Storytelling Integrating Today's Technology - www.sterlingcrossgroup.com