Blogging and Social Media 101
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Janette Toral presented an overview to blogging and social media at the Philippine Navy last September 27, 2010. An earlier version of this was presented at World Citi Colleges Antipolo last September 13, 2010. This handout version cited the Top 10 Emerging Influential Blogs 2010 as chosen by writing project participants.
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Blogging and Social Media 101
- 1. Blogs and Social Networking 101 Jane6e Toral h6p://www.bloggingfromhome.com
- 2. Internet Search emerges as the top online acAvity. Ac#vi#es showing significant increase at 95% confidence levels Base: Past month Internet users aged 10+ across Na#onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010
- 3. What people Search for on the Net Base: Past month Internet users aged 10+ across Na#onal Urban Philippines who have used a search engine in the past month Source: Yahoo!-‐Nielsen Net Index 2010
- 4. Social media is changing the rules of engagement Base: Past month Internet users aged 10+ across Na7onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010 Do you know what people say about you?
- 5. What is a blog?
- 19. #2
- 21. A person can derive income from blogging.
- 22. Blogs can be a tool to promote your business.
- 23. Business can adverAse in blogs. Bloggers can earn via ad networks, display ads.
- 24. Search engine markeAng • Encompasses any kind of search results. • Everything you do to raise your site’s visibility in search engines to a6ract more visitors.
- 25. Search MarkeAng Program • Goals • Audience • Needs • Products • PotenAal
- 26. h6p://www.google.com/insights/search SITE LAUNCH STEP #1 RESEARCH
- 27. Find out compeAAon through search engine. Search engine is a reputaAon engine.
- 28. SITE launch Step #2 Structure / OpAmize • About the site • Sidebar • Company index – Facebook page • Categories – Twi6er – Cat1 – Slideshare • Photo – Archives • DescripAon – Ads • Company info – About author • Keyword: category, – News company name
- 29. h6p://www.halalcerAfiedfood.com launched August 10. Relevance
- 30. Prominence Reason to return Density Proximity
- 32. SITE Launch STEP #4 MEASURE VCR
- 33. Paid search (opAon) Listed -‐ Search results Monitor your ranking. (results as of August 11)
- 34. #5 Use social networks to influence.
- 36. hXp://www.bit.ly
- 39. hXp://digg.com
- 41. controversy
- 42. Twi6er stream Search engine influence
- 43. New e-‐mail markeAng systems like Flowtown.com has also integrated social media component.
- 45. POS CRM digital digital digital digital social social social social game game game game Be Entertaining Grabs a6enAon.. WOW!
- 46. Winner of DigitalFilipino Social Networking Awards 2010 (Blog category)
- 47. 1st place: Mommy Talks by Precious BahinAng h"p://www.mommytalks.net/2010/01/real-‐leaf-‐paparazzi.html
- 48. Winner of DigitalFilipino Social Networking Awards 2010 (Media VoAng category) BACKGROUND Apl de Ap + MTV Asia + PH DOT were in search for the next unsigned PINOY ARTIST
- 50. Winner of DigitalFilipino Social Networking Awards 2010 (Social Network category)
- 54. TV PRINT POS CRM digital digital digital digital social social social social game game game game mobile mobile mobile mobile Digital PR #6: Useful
- 56. Thank you! h6p://www.e-‐commercephilippines.com h6p://www.searchprofileindex.com