SlideShare a Scribd company logo
whuffie
*can* buy me love
why would you listen to me:
• 18 years in online communities (1992)
• 6 years of blogging (2004)
• was a beta tester on twttr (b4 it even had
    vowels - July 2006)
•   launched a startup 2006 - over 1Million
    uploads within 24 hrs
•   was an advisor on the Facebook F8 platform
•   named one of the most influential women in
    technology in Fast Company Magazine
•   wrote a book that is now sold in 7 languages
    worldwide
•   I spend an inordinate amount of time online
    studying this stuff
•   they’ve bolted the doors to this room
3
this stuff is important

    all you need is love

    the force is with you
stuff that   stuff that is
 is important   entertaining




this presentation
I don’t get it
twitter |ˈtwitər|:
noun a place where
 people talk about
 what they had for
      lunch.
me me me me me
me me me me me
me me me me me
narcissists
me me me me me
me me me me me
me me me me me
me me me me me
escapists
http://www.flickr.com/photos/laughingsquid/420074166/
addicts
who cares?
  http://www.flickr.com/photos/lifeontheedge/458706241/
why                       (and what)
we share
  http://www.flickr.com/photos/ryanr/142455033
82%
random
thoughts
 http://www.flickr.com/photos/wynde/1394089355/
76%   articles/business essays


75%   links to interesting subjects


74%   personal photos (family, friends, self)


69%   positive feelings
Articles most likely
   to be shared are:
                          emotional
                            positive
                           lengthier
                         awe-inspiring
Will You Be Emailing this Column? It’s Awesome, Tierney ://www.nytimes.com/2010/02/09/science/09tier.html
“people are more
likely to share
articles that they
think will interest
others ...not
themselves”
76%posted
something highly
   personal
  http://www.flickr.com/photos/katie_made_me_do_it/4231581505/
How I was feeling. Feeling lonely after moving to a
 new city. Told story of my epically "being dumped".
   Private thoughts towards political issues. A tweet
    from a date. I've posted long blog posts about
   terrible breakups and details about one-night
stands. Failing on a date. Setting fire (accidentally) to
my own house. Client woes. Notices of hair growing
     in unusual places. Anniversary of my brothers
  death...it was out of character. Being a new mother
  and how that felt. Details of my sex life. When I got
    engaged. A blog about the death of my son.
 Thoughts on troubles I was having with my wife. Being
 in an open relationship. Infertility struggles. That I
  was not proud of what I've done in the past 10 to 20
wefeelfine.org
Whuffie Can Buy Me Love
http://www.flickr.com/photos/hippie/2496096306/
keep or delete?


                  Other
                  12%




                             Kept it
Considered deleting
       13%

                              41%


         Deleted it
           34%                    66%
                                   kept on
                                  some level
whereabouts
 http://www.flickr.com/photos/kylesteeddesign/4622356056
Geo-location (Foursquare/Gowalla/etc)                Travel Plans (Tripit/Dopplr/etc)



                Post + tweet                                    Friends Only
                   11%                                              19%
  Post location
     23%              Post, tweet & FB               Yes
                              9%                     16%
                          Post, tweet, fb + blog
                                   3%

                                                   Other
                                                    7%
  other
  15%

                    Don’t post                                              No
                                                                           58%
                      39%




          49%  yes
                                                           35%   yes
Why people share
  where they are:
   chance of connections
for personal record keeping
    identity broadcasting
     incentives (badges)
Whuffie Can Buy Me Love
social web
         SN’s more popular than email (67% - 65%)
    Women are more active in most SN’s (avg 53%)
       Social networks are more popular than porn
Amount of time spent on FB increased 566% in 09
   3.5 billion pieces of content shared each week
         >550 FB Apps made by >1M developers
     >225k iPhone apps, downloaded >5B times
stats from: Neilsen Mar09, Facebook public Statistics Jan10,
FACEBOOK: >500 Million Users
 TWITTER: >120 Million Users
FOURSQUARE: >1 Million Users
what we
share?
    Articles of interest. Event photos. Artistic
 expression. Personal photos. Locations. Travel
 plans. What I just bought. Questions. Answers.
Quotes. Inspiration. Feelings. Pain. Elation. Events.
  Videos. Random thoughts. Jokes. Links. And
          yes...what I just had for lunch.
KIDS TODAY...
http://www.youtube.com/watch?v=dGCJ46vyR9o
69%
of online 12-24 yr olds own a laptop
91% of American teens are online (PEW 2008)
69% of American teens have broadband at home (PEW 2008)




                           stats: srgnet.com November 2009
12-24 year olds
spend an average of

7.1 hours
per day
on video-based
entertainment...
stats: srgnet.com November 2009
59%   have video capable media players



65%   have watched a <10 min clip in the
      past month (23% watched 60min show)


80%   watch video on digital media players



52%
      watch TV with their laptop almost all
      of the time (70% are IMing, texting to share TV
      events with friends)



66%   watch TV online
                             stats: srgnet.com November 2009
59%
would rather get rid of cable TV than the internet




                               stats: srgnet.com November 2009
connected                                     to friends
                                               to the internet




                    mobile               delivered to me
                                         nomadic on-the-go




   now
stats: srgnet.com November 2009
                                  convenient
                                  instant
DESTINATIONS

stats: srgnet.com November 2009
FRIENDS
          meh



BRANDS
genY
 rejects brands who ‘court’ them and instead
prefers to pull in the brands that resonate with
            them and their values.




                      info: GEN BUY, Yarrow & O’Donnell 2009 (Wiley)
who cares?
  http://www.flickr.com/photos/lifeontheedge/458706241/
you should
 http://www.flickr.com/photos/a2gemma/1448178195/
all you need is


love
?
Whuffie Can Buy Me Love
Whuffie Can Buy Me Love
cory
doctorow
  http://www.flickr.com/photos/eschipul/437288525/
Whuffie Can Buy Me Love
nice
networked
notable
reputation etc.
influence
      accomplishments
bridgingcapital
  bonding
access 2 ideas/talent
access 2 resources
reciprocity     social capital
                of your friends
ping!!!
   http://www.flickr.com/photos/notic/86343146/
nice
networked
notable
http://www.flickr.com/photos/brraveheart/2072543750/
Whuffie Can Buy Me Love
d’uh
Jon Brawn
wants to be your friend!

you have 10 friends in common


   accept              ignore
Alex


                                Karen


                                April



Jon Brawn                       Cori


wants to be your friend!        Oshun

you have 10 friends in common
                                Shira


   accept              ignore   Christian


                                Alex


                                Gina


                                Bill
I
‘Googled’
       TM




   you
oxytocin, baby


 http://www.flickr.com/photos/adwriter/257937032/
Neuroeconomist Paul Zak:
 Social networking affects
the brain like falling in love.
“Companies that can connect with us and
 raise our oxytocin levels should prosper.
         Those that can't, won't.”
      http://www.fastcompany.com/magazine/147/doctor-love.html
we are wired to
connect
 http://www.flickr.com/photos/teointarifa/490408075/
connection   reciprocal   generosity
              altruism
the force
 is strong with you
in-house
youngandfreealberta.com
Whuffie Can Buy Me Love
Patelco Credit Union
lovemycreditunion.org
crowdsourced
bankerspank.com
513,126 views!!!

 moveyourmoney.info
isyourmoneyinthebank.com
Whuffie Can Buy Me Love
the death star
        use the force to take it out...

  http://www.flickr.com/photos/joestump/3460573696/
"Banking for most of time has been
a very personal relationship. It has
 only changed in the past 30yrs
 where people no longer know
          their banker."
                       #openbanking



   http://silona.org/banking-1-trust-and-credit/2009/11/13/
personal                 professional




   “it’s nothing personal ma’am.”
personal                 professional




      “we love our members.”
   “it’s nothing personal ma’am.”
Q.
“Suppose that you have a perfectly good
   social system and you remove the
 financial system. Will the social system
               fall apart?”



     http://www.ingenesist.com/general-info/social-system-capitalism.html
Q.
“Now, look at it the other way around.
  Suppose that you have a perfectly
good financial system and you remove
 the social system, does the financial
          system fall apart?”


    http://www.ingenesist.com/general-info/social-system-capitalism.html
what makes the
world go around
     then?

      $
social capital
?
numbers
   numbers
   numbers
   numbers
   numbers




quantity
   numbers
   numbers
   numbers
   numbers
   numbers
   numbers
   numbers
   numbers
   numbers
   numbers
stories
   stories
   stories
   stories




quality
   stories
   stories
   stories
   stories
   stories
   stories
   stories
   stories
   stories
   stories
   stories
meaningful
numbers
havestories
ACTION!




          http://www.flickr.com/photos/cambodia4kidsorg/3587556872/ + http://beth.typepad.com/
3
this stuff is important

    all you need is love

    the force is with you
the uniqueness
of CUs is
 to this
tied
shift......
may the force
 be with you
 http://www.flickr.com/photos/lockergnome/1643929176/
Whuffie Can Buy Me Love
Tara ‘missrogue’ Hunt
                        horsepigcow@gmail.com
                        @missrogue
                        montreal, quebec, canada
                        514-679-2951

                        http://www.horsepigcow.com




share/remix/spread ... but don’t forget to attribute.
    http://slideshare.net/missrogue

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