The document discusses 7 steps for social media success in the hospitality industry. It outlines promoting company culture on social media, crafting social media policies, using analytics dashboards, monitoring brands, choosing appropriate social media tools like LinkedIn, Facebook, and Twitter, having fun with social media, and watching trends like gamification and mobile usage. Specific tactics are provided for each step like sharing company culture through employee policies and stories, sample social media policy language, ways to use hashtags and engage on different platforms, and emerging trends to adopt.
This document provides an overview of social media strategies. It discusses defining goals and objectives, targeting specific markets, engaging audiences through listening, informing and participating, integrating across platforms, and measuring effectiveness. Key aspects include developing a company mission, social media mission and engaging audiences according to the LIP model of listening, informing and participating. It also emphasizes the need for a new mindset in social media that focuses on openness, authenticity, sharing expertise, comfort and building relationships over time.
#ILookLikeAnEngineer Helps to Combat Stereotypes in Hi-TechHilary Overcash
#ILookLikeAnEngineer was started this week by Isis Wegner, a self-taught Enterprise Software Engineer with OneLogin.
In just a few days her hashtag has taken on a life of its own with over 1.2 million hits on Google and over 50,000 retweets and pictures on Twitter... Visit this post on LinkedIn: https://www.linkedin.com/pulse/ilooklikeanengineer-helps-combat-stereotypes-high-tech-gregory?trk=mp-author-card
This document discusses using social media and technology to build community. It notes that millennials are the most tech-savvy generation and see technology as a means of connection rather than isolation. The goal is to leverage these tools to strengthen community and enhance Jewish education. It provides an overview of various social media platforms like Facebook, Twitter, YouTube and blogs and how to create accounts and engage audiences on each channel.
Moving Towards Insights-Driven StrategiesTara Hunt
There are lots of analytics you can pull when you are working with a large audience to determine what people like/don't like, but there is also a lot of behavioural/interest data that can be used to determine what they will respond to as you are planning your strategies. This presentation was given at Inbound 2015 in Boston (September 8-11).
Not sure why social media is so important to business? Looking for some practical advice on how to develop your own SM strategy? Hopefully, this guide takes you through everything you need to know to get started,
A slideshare-friendly and updated version of the presentation I gave at the Sydney Knowledge Management Roundtable (#KMRT) on August 26th, 09.
This document discusses various topics related to recruiting and social media. It provides links to resources on building an online presence through a website, blog, LinkedIn profile, and video resume. It also covers topics like online searches revealing personal information, monitoring employees' social media usage, and developing a personal marketing plan. Managing one's online brand and contacts is important for one's job search and career.
This document provides an overview of social media strategies. It discusses defining goals and objectives, targeting specific markets, engaging audiences through listening, informing and participating, integrating across platforms, and measuring effectiveness. Key aspects include developing a company mission, social media mission and engaging audiences according to the LIP model of listening, informing and participating. It also emphasizes the need for a new mindset in social media that focuses on openness, authenticity, sharing expertise, comfort and building relationships over time.
#ILookLikeAnEngineer Helps to Combat Stereotypes in Hi-TechHilary Overcash
#ILookLikeAnEngineer was started this week by Isis Wegner, a self-taught Enterprise Software Engineer with OneLogin.
In just a few days her hashtag has taken on a life of its own with over 1.2 million hits on Google and over 50,000 retweets and pictures on Twitter... Visit this post on LinkedIn: https://www.linkedin.com/pulse/ilooklikeanengineer-helps-combat-stereotypes-high-tech-gregory?trk=mp-author-card
This document discusses using social media and technology to build community. It notes that millennials are the most tech-savvy generation and see technology as a means of connection rather than isolation. The goal is to leverage these tools to strengthen community and enhance Jewish education. It provides an overview of various social media platforms like Facebook, Twitter, YouTube and blogs and how to create accounts and engage audiences on each channel.
Moving Towards Insights-Driven StrategiesTara Hunt
There are lots of analytics you can pull when you are working with a large audience to determine what people like/don't like, but there is also a lot of behavioural/interest data that can be used to determine what they will respond to as you are planning your strategies. This presentation was given at Inbound 2015 in Boston (September 8-11).
Not sure why social media is so important to business? Looking for some practical advice on how to develop your own SM strategy? Hopefully, this guide takes you through everything you need to know to get started,
A slideshare-friendly and updated version of the presentation I gave at the Sydney Knowledge Management Roundtable (#KMRT) on August 26th, 09.
This document discusses various topics related to recruiting and social media. It provides links to resources on building an online presence through a website, blog, LinkedIn profile, and video resume. It also covers topics like online searches revealing personal information, monitoring employees' social media usage, and developing a personal marketing plan. Managing one's online brand and contacts is important for one's job search and career.
1) Digital media has become a dominant force globally, surpassing traditional media like television and newspapers in many markets. Marketers are shifting their spending to digital channels as consumer behavior changes with new forms of participation and personalization online.
2) Digimarketing follows new principles of permission, participation, profiling, and personalization known as the "4Ps". It is also becoming more social and agile to changing behaviors.
3) Digital technologies produce abundant data that can provide new metrics and insights but also raise questions about privacy and how personalization should be implemented without disturbing consumers. Market researchers must adapt to the new digimarketed environment.
1. The document discusses characteristics and implications of Generation Y (Gen Y) employees for employers, including that Gen Y expects progressive career paths, frequent feedback, and work-life balance.
2. Gen Y is technology dependent and thrives on change. They are motivated by challenging work, collaboration, and flexible schedules.
3. The document provides examples of popular websites and technologies for Gen Y, current and future jobs in IT, and long term trends like increased telecommuting and education throughout one's career.
As internet users, we need to take an active role in protecting our privacy and safety, and to help our children do the same by teaching them about appropriate online behaviour and how to be responsible digital citizens.
Always connected through various devices, 95% of teens are using the internet today which makes them an extremely digital-savvy generation (source: pewinternet.org).
But many parents are totally clueless!
According to a study, around 80% of parents said that they don’t even know how to find out what their kids are doing online
10 things you need to know this week (w/c 14th May 2018)Damian Radcliffe
Journalism student wins Pulitzer, Israel, Brands and Alexa, Quoting Enough Women, Microsoft's new $22,000 mega-tablet, Instagram addiction, Charlie Rose and #MeToo, Facebook's “Bad” Content Report, Staged Lambos, Google News' plans to pop your filter bubble
Social Media Introduction for Communications and PR Professionals - by Jos Sc...Jos Schuurmans
An introduction to social media, prepared for a seminar for communications and public relations professionals in Helsinki, Finland, January 2009, by Jos Schuurmans, http://www.josschuurmans.com/contact
The Job Search and Social Network Recruiting Trends | 2012paranet
This document discusses using social media for job searching. It covers why social media is important, how platforms like LinkedIn, Twitter and Facebook can be used, and tips for putting together an effective social media job search strategy. The document provides statistics on social media usage and recruiting, outlines features of key professional networking platforms, and recommends engaging with groups, building followers and telling contacts about your job search.
The document provides an overview of Facebook and how businesses can effectively utilize the social media platform. It discusses key facts about Facebook and its users. It emphasizes that engagement is important for advertising on Facebook. The document then gives tips for businesses on creating Facebook pages, providing case studies and discussing how to measure return on investment from Facebook activities. It also outlines some common mistakes businesses make with Facebook.
Association of Fundraising Professionals G-09 Session. A social media starting guide to help NFP leaders and fundraisers better understand the functionality of key social media platforms.
This document discusses social networking and provides guidance on effective networking. It defines social networking as using online media like social media sites to communicate and interact with others. The document notes the average person has 5 social media accounts and lists over 20 networking sites for professionals. It advises that while social media is prevalent, in-person networking like handshakes still matter. The document provides "Do's" and "Don'ts" for social networking, recommending developing an online brand, regularly posting quality content, and avoiding fake or overly confident behavior.
Social Media 2.0: Take it to the next levelDarin Reffitt
This document outlines a presentation on social media and personal branding given at the IASA 87th Annual Educational Conference & Business Show. The presentation discusses how personal branding and social media are changing how companies find and retain employees and customers. It provides tips on building an online personal brand, such as curating social media profiles to showcase expertise and personality in a way that is appropriate for the industry. The presentation warns about potential pitfalls to avoid, like posting libelous comments, and emphasizes that how people present themselves online can affect their careers.
Lieke introduces herself and her company LiberMedia. She then discusses her social media journey, including engaging with customers, delivering on dreams through viral campaigns, integrating social media into her marketing strategy, and analyzing social media data. The presentation provides examples and screenshots from LiberMedia's social media activities.
Tipping the Adoption Curve - How to Reach CPAs Using Social Media #MDSUMMIT13Tom Hood, CPA,CITP,CGMA
Social CEO, Tom Hood of the MACPA presents a special session for sponsors of the #MDSUMMIT13 MACPA Innovation Summit covering how to tip the adoption curve using social media to reach CPAs. Using twitter as a tool to connect and collaborate, Tom shares his insights into how sponsors can use twitter and other social media tools to connect to CPAs.
Find Out How To Leverage Social Media Networks Linked In, Twitter and Facebook to Increase Your Career Success and Job Search Results. Presented by Acclaimed Career Coach Adriana Llames.
These blogs cover various topics including technology, business/finance, entertainment, and collaboration tools. The technology blogs - TechCrunch, MIT Technology Review, and Mashable - discuss the latest developments in areas such as cloud computing. The business/finance blogs - Penny Hoarder, Small Business Bonfire, and Entrepreneur's Organization - provide information on starting and managing businesses. The entertainment blogs - 9GAG, Hollywood, and BuzzFeed - cover films, television, celebrities and trending topics. The collaboration tool blogs discuss platforms like Google Hangouts and LinkedIn for communication and professional networking.
Jobhunting and the Absence of Online PrivacyJim Stroud
This presentation explains the importance of your online reputation, how to build it and how to protect it. Use the tips in this presentation to take your job hunting to the next level. And please, do pass it on to others that could use the advice.
Social Media Trends: Should you jump on the bandwagon?Sherry
There are new social networks emerging every day - should you jump on every bandwagon and publish on all of them? No one has that much time or that many resources! Here's a simple way to decide which social networks are best for you and your business. And there are kittens!
Slides for a presentation on using Social Media for business.
Overview of social networks
Picking the right one
Using social media
- what should I post
- using social media proactively
- social media for customer relations
How to measure social media impact
Social media and SEO
1) Digital media has become a dominant force globally, surpassing traditional media like television and newspapers in many markets. Marketers are shifting their spending to digital channels as consumer behavior changes with new forms of participation and personalization online.
2) Digimarketing follows new principles of permission, participation, profiling, and personalization known as the "4Ps". It is also becoming more social and agile to changing behaviors.
3) Digital technologies produce abundant data that can provide new metrics and insights but also raise questions about privacy and how personalization should be implemented without disturbing consumers. Market researchers must adapt to the new digimarketed environment.
1. The document discusses characteristics and implications of Generation Y (Gen Y) employees for employers, including that Gen Y expects progressive career paths, frequent feedback, and work-life balance.
2. Gen Y is technology dependent and thrives on change. They are motivated by challenging work, collaboration, and flexible schedules.
3. The document provides examples of popular websites and technologies for Gen Y, current and future jobs in IT, and long term trends like increased telecommuting and education throughout one's career.
As internet users, we need to take an active role in protecting our privacy and safety, and to help our children do the same by teaching them about appropriate online behaviour and how to be responsible digital citizens.
Always connected through various devices, 95% of teens are using the internet today which makes them an extremely digital-savvy generation (source: pewinternet.org).
But many parents are totally clueless!
According to a study, around 80% of parents said that they don’t even know how to find out what their kids are doing online
10 things you need to know this week (w/c 14th May 2018)Damian Radcliffe
Journalism student wins Pulitzer, Israel, Brands and Alexa, Quoting Enough Women, Microsoft's new $22,000 mega-tablet, Instagram addiction, Charlie Rose and #MeToo, Facebook's “Bad” Content Report, Staged Lambos, Google News' plans to pop your filter bubble
Social Media Introduction for Communications and PR Professionals - by Jos Sc...Jos Schuurmans
An introduction to social media, prepared for a seminar for communications and public relations professionals in Helsinki, Finland, January 2009, by Jos Schuurmans, http://www.josschuurmans.com/contact
The Job Search and Social Network Recruiting Trends | 2012paranet
This document discusses using social media for job searching. It covers why social media is important, how platforms like LinkedIn, Twitter and Facebook can be used, and tips for putting together an effective social media job search strategy. The document provides statistics on social media usage and recruiting, outlines features of key professional networking platforms, and recommends engaging with groups, building followers and telling contacts about your job search.
The document provides an overview of Facebook and how businesses can effectively utilize the social media platform. It discusses key facts about Facebook and its users. It emphasizes that engagement is important for advertising on Facebook. The document then gives tips for businesses on creating Facebook pages, providing case studies and discussing how to measure return on investment from Facebook activities. It also outlines some common mistakes businesses make with Facebook.
Association of Fundraising Professionals G-09 Session. A social media starting guide to help NFP leaders and fundraisers better understand the functionality of key social media platforms.
This document discusses social networking and provides guidance on effective networking. It defines social networking as using online media like social media sites to communicate and interact with others. The document notes the average person has 5 social media accounts and lists over 20 networking sites for professionals. It advises that while social media is prevalent, in-person networking like handshakes still matter. The document provides "Do's" and "Don'ts" for social networking, recommending developing an online brand, regularly posting quality content, and avoiding fake or overly confident behavior.
Social Media 2.0: Take it to the next levelDarin Reffitt
This document outlines a presentation on social media and personal branding given at the IASA 87th Annual Educational Conference & Business Show. The presentation discusses how personal branding and social media are changing how companies find and retain employees and customers. It provides tips on building an online personal brand, such as curating social media profiles to showcase expertise and personality in a way that is appropriate for the industry. The presentation warns about potential pitfalls to avoid, like posting libelous comments, and emphasizes that how people present themselves online can affect their careers.
Lieke introduces herself and her company LiberMedia. She then discusses her social media journey, including engaging with customers, delivering on dreams through viral campaigns, integrating social media into her marketing strategy, and analyzing social media data. The presentation provides examples and screenshots from LiberMedia's social media activities.
Tipping the Adoption Curve - How to Reach CPAs Using Social Media #MDSUMMIT13Tom Hood, CPA,CITP,CGMA
Social CEO, Tom Hood of the MACPA presents a special session for sponsors of the #MDSUMMIT13 MACPA Innovation Summit covering how to tip the adoption curve using social media to reach CPAs. Using twitter as a tool to connect and collaborate, Tom shares his insights into how sponsors can use twitter and other social media tools to connect to CPAs.
Find Out How To Leverage Social Media Networks Linked In, Twitter and Facebook to Increase Your Career Success and Job Search Results. Presented by Acclaimed Career Coach Adriana Llames.
These blogs cover various topics including technology, business/finance, entertainment, and collaboration tools. The technology blogs - TechCrunch, MIT Technology Review, and Mashable - discuss the latest developments in areas such as cloud computing. The business/finance blogs - Penny Hoarder, Small Business Bonfire, and Entrepreneur's Organization - provide information on starting and managing businesses. The entertainment blogs - 9GAG, Hollywood, and BuzzFeed - cover films, television, celebrities and trending topics. The collaboration tool blogs discuss platforms like Google Hangouts and LinkedIn for communication and professional networking.
Jobhunting and the Absence of Online PrivacyJim Stroud
This presentation explains the importance of your online reputation, how to build it and how to protect it. Use the tips in this presentation to take your job hunting to the next level. And please, do pass it on to others that could use the advice.
Social Media Trends: Should you jump on the bandwagon?Sherry
There are new social networks emerging every day - should you jump on every bandwagon and publish on all of them? No one has that much time or that many resources! Here's a simple way to decide which social networks are best for you and your business. And there are kittens!
Slides for a presentation on using Social Media for business.
Overview of social networks
Picking the right one
Using social media
- what should I post
- using social media proactively
- social media for customer relations
How to measure social media impact
Social media and SEO
The master class will focus on three key areas:
1. The art and science of performance-based social media - How creative and data tell a story that allows any brand to accelerate, iterate and improve performance.
2. How to stand out in a crowded crowd – As social continues to see the rise in both brands adopting the medium and the volume of content created. We will explore how any brand can compete and win regardless of the competition.
3. Attribution measurement – From discovery to conversion, we will discuss the rise of the consumer buying a product online after learning about it on social media, and how to make sure you are accurately capturing attribution.
Scaling your content production and workflow with AI
Learn how to work smarter rather than harder to produce high-quality content at scale with the resources you already have. Make your team faster and more productive by incorporating AI-related tools and methodologies into your workflow. In this master class, you will learn about some of the dominant AI tools for research, content development and copywriting and how to use them to expand your capabilities with little to no investment other than time. The presentation will dispel some myths and provide the key steps to get you up and running with AI incorporated into your marketing workflow, whether for yourself or your clients.
Key Takeaways:
You will learn about the predominant AI tools, their strengths and weaknesses, where and how to use them in your marketing efforts, related best practices, missteps to avoid, and where and how to add automation to scale your ongoing marketing activities.
MIMA Summit Social Marketing 101 presentationNathan Wright
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
Overview of social media: the growth of Web 2.0, and the strong points about the four major social media channels: blogging, LinkedIn, Twitter, Facebook. Includes time management suggestions and tools for affordable measurement.
#CareerGravity teaches you how to create an engaging, disruptive and effective digital footprint that takes your career to the next level. We show you how to use surprisingly free and low-cost tools at the tactical level to create an explosive online presence, one that generates a gravitational pull with the power to expand your professional network and attract new opportunities.
As the internet becomes the critical hub for all business and personal communications, discover ten trends that will allow businesses and individuals to differentiate themselves and succeed online.
Jay Berkowitz, CEO, Ten Golden Rules (Twitter @JayBerkowitz)
For PR and Communications people who want to do it on the social webSteve Seager
A social media primer for PR and communications people looking for a way in to the social web. Contents: 1. Spot the difference between social networks, social media and social web 2. How many people are using it and what they are doing there 3. Connect, content & conversation - a little framework to start thinking in 4. Facebook - The Very Unofficial Architecture League Table 2010
5. Useful links for more free stuff!
1. The document discusses how businesses can leverage the internet and social media for marketing and growth. It provides a history of the internet and outlines strategies for websites, blogs, Facebook, Twitter, YouTube, LinkedIn and mobile apps.
2. Key recommendations include having an updated website, using analytics to measure traffic, employing search engine optimization techniques, and engaging customers through social media platforms.
3. Setting up business pages on Facebook, creating a company Twitter account, and uploading videos to YouTube can help get messages out and build relationships with clients. Mobile apps also present opportunities as more people access the internet via smartphones.
Massimo Burgio Leveraging Social Media Marketing Opportunity Manchester SASco...Massimo Burgio
My Social Media Marketing presentation for the recent SAScon Conference 2010 in Manchester, UK http://www.sascon.co.uk - As usual, I started by exploring the meaning and nature of social media, and passed on some marketers' tips on how to approach the new marketing of socail networks. Then I stepped into social media marketing by goals, and all the strategy part involved with socail media marketing planing. Enjoy the presentation!
For more social media marketing content and news please visit the Global Search interactive blog at http://www.globalsearchinteractive.net
Seggr is an innovation and management agency that focuses on designing human-centered solutions. The document discusses how social media and connectivity among people is increasing dramatically. It suggests that companies should learn how to leverage social software to increase the reach of innovations, introduce effective technologies, and create a social media strategy while minimizing risks. The rest of the document provides steps for connecting with customers through social media, including understanding one's objectives, customers, and how to authentically engage and measure success.
This document discusses the growth and impact of social media platforms like Facebook, Twitter, and LinkedIn. It notes that Facebook has over 500 million active users who spend 8 billion minutes on the site daily. Twitter sees 300,000 new users per day and 600 million tweets daily. LinkedIn has 75 million members and adds a new one every second. The document advocates that social media can provide valuable outreach and marketing benefits to organizations, but should be part of an overall marketing strategy rather than the only tool used.
This document discusses the growth and impact of social media platforms like Facebook, Twitter, and LinkedIn. It notes that Facebook has over 500 million active users who spend 8 billion minutes on the site daily. Twitter sees 300,000 new users per day and 600 million tweets daily. LinkedIn has 75 million members and adds a new one every second. The document advocates that social media can provide valuable outreach and marketing benefits to organizations, but should be part of an overall marketing strategy rather than the only tool used.
The How Tos Of Social Media For Recruiting FinalSusan Leverentz
This document discusses how companies can utilize social media platforms for recruitment activities. It begins by defining social media and social networking, and outlines some of the major social networking platforms like LinkedIn, Facebook, and Twitter. It then discusses how companies can get started by observing how candidates engage on these platforms. The document provides tips on how companies can engage candidates by starting conversations and providing ongoing relevant content. It also discusses the importance of creating social media guidelines and policies to align online behaviors with company codes of conduct. Finally, it stresses the need for companies to monitor social media usage and be aware of how these platforms are evolving.
AI will not steal your job, but those who know how to use it might. In this session, you will learn about artificial intelligence (AI), ChatGPT and more and their impact on content marketing. Where and how are we using AI without realizing and what more can we do to be more productive, creative and efficient with our content marketing efforts? The amount of content being produced is not decreasing. AI will help you scale your content production to remain competitive and drive engagement.
Janette Toral presented an overview to blogging and social media at the Philippine Navy last September 27, 2010. An earlier version of this was presented at World Citi Colleges Antipolo last September 13, 2010.
This handout version cited the Top 10 Emerging Influential Blogs 2010 as chosen by writing project participants.
New England Organized Retail Crime Symposium and Tradeshow - The Good, The Ba...Helen Levinson
This document summarizes common fears around social media usage and best practices for companies. It notes that lack of understanding and concerns over brand management are primary fears. Statistics show social media's growth, like YouTube as the second largest search engine. The document recommends establishing corporate social media guidelines, distinguishing personal from professional usage, managing employee and customer interactions, being prepared for damage control, following etiquette rules, and guarding private information to protect brands on social media.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
9. Circa 1990’s
In 1997, sixdegrees.com launches one of first social networks.
10. Circa 1990’s
In 1997, sixdegrees.com launches one of first social networks.
11. Today - 2012
The NEW iPad
Weight 1.3 pounds
69% use in bedroom
42% use in kitchen
20% (of men) use in
bathroom
40% college students would take lower-paying job with unlimited
access to social media vs. higher-paying job with limited access - 2011
-Cisco Connected World Technology Report
13. 1. Promote your ‘Company Culture’
Blendtec sales increased 500% in first six months of campaign.
14. 1. Promote your ‘Company Culture’
Blendtec sales increased 500% in first six months of campaign.
15. Promote your ‘Company
Culture’
VaynerMedia has a “Wear awesome shoes to work policy”
16. Promote your ‘Company
Culture’
Your employe es are your
nds heart and soul, inspire
bra
ople to “want ” to build a
pe
relationsh ip with you
VaynerMedia has a “Wear awesome shoes to work policy”
17. 2. Craft a social media policy
http://policytool.net/
Only 40% of companies have a formal SM policy - Jumpstart
18. 3. Use dashboards wisely
#gettingslizzard turned into a Twitter fundraiser
19. 3. Use dashboards wisely
#gettingslizzard turned into a Twitter fundraiser
20. 3. Use dashboards wisely
#gettingslizzard turned into a Twitter fundraiser
21. 3. Use dashboards wisely
#gettingslizzard turned into a Twitter fundraiser
22. 3. Use dashboards wisely
#gettingslizzard turned into a Twitter fundraiser
23. 3. Use dashboards wisely
#gettingslizzard turned into a Twitter fundraiser
24. 4. Monitor your brand
BBC reports UBG cost airline $180M in lost revenue.
25. 4. Monitor your brand
BBC reports UBG cost airline $180M in lost revenue.
27. Tools: SOCIAL NETWORKING
LinkedIn
1. Complete profile
2. Add banner image (if
company)
3. Post industry news
1 in 20 of all LinkedIn profiles are held by recruiters -LinkedIn Press Center
28. Tools: SOCIAL NETWORKING
Manage Employer Brand - Facebook Tactics
48% job seekers did job hunting on Facebook in past year - HireRabbit
29. Tools: SOCIAL NETWORKING
Manage Employer Brand - Facebook Tactics
48% job seekers did job hunting on Facebook in past year - HireRabbit
30. Tools: SOCIAL NETWORKING
Manage Employer Brand - Facebook Tactics
1. Fill blank box
48% job seekers did job hunting on Facebook in past year - HireRabbit
31. Tools: SOCIAL NETWORKING
Manage Employer Brand - Facebook Tactics
1. Fill blank box
2. Use photos/videos
48% job seekers did job hunting on Facebook in past year - HireRabbit
32. Tools: SOCIAL NETWORKING
Manage Employer Brand - Facebook Tactics
1. Fill blank box
2. Use photos/videos
3. Make a calendar
48% job seekers did job hunting on Facebook in past year - HireRabbit
33. Tools: SOCIAL NETWORKING
Manage Employer Brand - Facebook Tactics
Zappos gets 1,000 applicants for every open position (blog.yoh.com)
34. Tools: SOCIAL NETWORKING
Manage Employer Brand - Facebook Tactics
Add a Job Placement tab on
your page
Set up a Facebook Group
so lely for job hunters.
Zappos gets 1,000 applicants for every open position (blog.yoh.com)
35. Tools: SOCIAL NETWORKING
Manage Employer Brand - Facebook Tactics
Add a Job Placement tab on
your page
Set up a Facebook Group
so lely for job hunters.
Zappos gets 1,000 applicants for every open position (blog.yoh.com)
36. Tools: SOCIAL NETWORKING
Twitter
• Check out resumes by looking up online
behaviour
• Engage with potential employees
• Share links to jobs (be aware of tools like
TwitJobSearch)
• You can participate in industry specific Twitter
chats #HRTECHCHAT (WEEKLY) WEDNESDAY 4-5 PM ET
43. Gamification
The Email Game
Social gaming revenue to reach $6.2B in 2012 - VatorNews
44. Gamification
The Email Game
Social gaming revenue to reach $6.2B in 2012 - VatorNews
45. Virtual Scrapboards
Pinning Your Favourite Things
Pinterest is third most popular social network (17.8M users Feb 2012)
50% of Pinterest users are parents - bizjournals.com
46. Virtual Scrapboards
Pinning Your Favourite Things
Pinterest is third most popular social network (17.8M users Feb 2012)
50% of Pinterest users are parents - bizjournals.com
47. Virtual Scrapboards
Pinning Your Favourite Things
Pinterest is third most popular social network (17.8M users Feb 2012)
50% of Pinterest users are parents - bizjournals.com
51. Smart Appliances
Samsung Touch Window
The social experience will be in everything we touch.
52. Smart Appliances
Samsung Touch Window
The social experience will be in everything we touch.
53. Facial Recognition
SceneTap
Facial recognition reveals real-time people traffic.
54. Facial Recognition
SceneTap
Facial recognition reveals real-time people traffic.
55. Going Mobile
Text
CV Builders Job Listings
(Resume App) (Monster)
Recruiter Apps
(Barclays Interview Skills)
More than 50% workers already use
own mobile devices for work -Forrester Research
56. Smart(er) Networking
CardMunch & MooCards
(NFC)
Text MOO CARDSA
NFC by MOO
Business Cards that link to your digital world
57. SAY HELLO TO THE NEXT GEN OF
ENTREPRENEURS...CAN WE KEEP UP?
58. SAY HELLO TO THE NEXT GEN OF
ENTREPRENEURS...CAN WE KEEP UP?
59. SAY HELLO TO THE NEXT GEN OF
ENTREPRENEURS...CAN WE KEEP UP?
60. QUESTIONS?
amber@konnektnow.com
twitter.com/ambermac
MY BOOK: Power Friending
(Amazon.ca)
powerfriending.com
For this presentation, visit konnektnow.com/hospitality