Young Lions Czech Republic 2021 | MEDIA www.younglions.cz The only platform where young professionals can find out how good they are compared to their peers. Powerful learning through experience by working under time pressure. Young Lions develop ambition and the ability to create excellent communications solutions. We can call them the national championship for brand communication professionals aged 30 or under. They provide a unique opportunity to develop creative and personal excellence.

1. RECYCLE SPECIALIST TEAM
5 old mobile phones at home
Excited to give them second life and clean the
drawer
No old mobile phones at home
Recycled last week (4)
Lenka
Daniel

2. 2
CHALLENGE
We did some research
Remobil:
Is company with meaningful purpose, in which people are interested in
Does great job in helping people as well as the environment
Is SoMe active and did some media campaigns
Cooperates with companies and other partners to help them collect mobile phones
Has nice and modern websites with essential and clear information
DESPITE THAT IT IS STILL NOT ENOUGH
So haw can we change that and reach our GOAL?
200 000 mobile phones in only 1 month

3. 3
INSIGHT
„I don´t have time for that.“
„I am too lazy to find the mobile in the bottom of my drawer and do anything with it.“
„It is too uncomfortable for me to search for the right bins and go there“
„ I am interested in recycling but I don´t know where to go“
„I would like to give them to someone who needs it but I don´t know to who“
„I know where the right bin is but I don´t think it is actually recycled(stolen)“
Obstructions
Willingness to
recycle
and help others

4. 4
SO HOW CAN WE DO IT AS SIMPLE AS POSSIBLE
„What does everybody do frequently
and it is easily accessible?“
We asked ourselves:
„When are people most interested
about mobile phones?“

5. 5
IDEA
„Recycling old mobile phones can be easy.“
Give your phone
second life and
help!
Each phone give 10
CZK to charity.
Give your phone
second life and help!
Each phone
contributes with 10
CZK to charity.

6. 6
The most widespread branch
network – collecting boxes even in
small cities (394)
Influencers 3in1
Own in-store radio
Reaching a little more afluent and
younger target audience, also wide
network
Influencer Roman Staša
Own in-store radio
We will go straight to the people´s
doors with
the delivery – super easy to collect
the mobile phones right there
Right at the time when people are
most interested about mobile phones
Already existing net of boxes
Interested in charity support
STRATEGY
Three main motivators:
1) You can help yourself
2) You can help others
3) You can help your environment
Promote partnerships using owned communication channels + RTB
„And it is super easy.“

7. 7
Creating huge buzz with instore radio and Influencers
supporting campaign with IG competition (3in1,
Roman Staša)
Instore promo and SoMe promotion
Shopping leaflets
Promotion and option to recycle on the website
Option to hand over the phone by the delivery
Use of already existing Alza boxes
Option to recycle old phone
Leaflets in the box with new phone
delivered
HOW CAN WE DO IT?
Recycling old phones is easy!
Give them second life and help others.
PR
PR
Give your
phone second
life and help!
Each phone
give 10 CZK to
charity.

8. 8
WHAT´S THERE FOR REMOBILE?
Partnership with 4 huge brands that knows
every last one us.
Huge media space for almost 0CZK.
1300+places to collect mobile phones.

9. 9
RESULTS AND TIMING
394 Penny stores
241 Billa stores
600 Alza boxes
Thousands of purchases a day at Rohlík.cz
200K of mobile phones in one month
BUDGETING: 100K RTB+SoMe promotion (50K in reserve)
TIMING: May – spring cleaning

10. 10
SUMMARY
OBJECTIVE
Collect 200 000 mobile
phones in only 1 month
INSIGHT
People have natural obstructions like laziness or limited
knowledge where and how to recycle phones.
On the other hand they are willing to recycle and help other as
well as the planet.
IDEA
Recycling old mobile phones
can be easy.
STRATEGY
Partnership with 4 main
FMCG players on the Czech
market and use their huge
potential to reach millions of
people.