Introducing TELLLER - the first social app for friends to tell stories together

4. SO ARE OUR STORIES,
But the way we create and share content about them,
is more-or-less one sided.

5. TELLLER IS THE FIRST SOCIAL
APP FOR PEOPLE TO TELL
STORIES TOGETHER.
Telller solves this simple question – If there is more
than one side to every story – why are we always
telling them alone? We combine the content &
conversations of the experiences we share together
with friends in beautiful stories.
It was worth waiting. Can I
have more?

6. Capture the
moment
Create a new story about
it, or add to an existing
Invite friends who
are with you
Publish and continue the
story together
HOW DOES IT WORK?

7. WE ARE TARGETING A MOBILE GENERATION
!
Our current market is the +1billion smartphone users worldwide. With focus in the
13-25 who make up over 50% of the market & access social networks through their
phone everyday.
* source: Nielsen

8. REVENUE MODEL: BRANDS & SMALL
BUSINESSES ARE SEEKING FOR USER
GENERATED CONTENT
People find
branded content in
their feeds
disruptive and
“spamy”
It’s one sided. It’s
always a brand
or business “selling”
something to us
Hashtag curate
content but it
often lacks
context
3 things we know about today’s user-brand relationships
SPAM #

9. REVENUE MODEL: GEO TAGGED OPEN STORIES
FOR BRANDS & SMALL BUSINESSES
Whether it’s a huge brand event or campaign or a small local
business Telller's sponsored open stories is a simple tool to
interact with their audience.
For example:
!
Nike City Marathon – a promoted open story for everyone who ran can contribute
Local business – a simple way to interact with your customers- don't just capture
pictures of peoples food- capture the experience they had at your restaurant.

10. GROWTH STRATEGY – STRATEGIC PARTNERSHIPS
STUDENTS
EVENTS
BRANDS
We’ve developed unique
connections with NYU event
planners and students from Girls
Who Code.
Music, Culture and Tech events
are great for TELLLER.
Partnerships with such companies
as WIX Lounge & Cantora will
bring us new users & buzz
Our advertising backgrounds
brings us unique opportunities for
pilot projects with brands and
advertising firms.

11. GROWTH STRATEGY –
EVENTS BY TELLLER &
SPONSORS
Telller events program:
!
From simple tool for promotion to
a incentive program that can be
sponsored by brands & local
businesses who can offer free
passes, tickets, dinners, shows etc
in exchange for a story about it.

12. WHO WE FEAR MOST
Group creation and storytelling apps
are a highly competitive market with
players like Storehouse, Steller, &
EyeAm
!
But where these players are more focused on curating
high quality content (e.g. professional photographers) we
want to capture the raw interactions of everyday life.

13. WHERE WE ARE NOW?
We launched our open beta in the US market at end of September 2014.
Our weekly growth rate is 10%
!
What we’ve learned 3 weeks after the launch:
THERE IS A PLACE FOR US ON THE MARKET
- people found TELLLER gives them a place to post more- while at them
same time bringing more context into the content that they see.
OUR POWER GROUP is 16-22
- they get the App easily, retention rate is close to 100% with updates
almost 3 times per day, everyday
A LEADER OR “POWER USER” DRIVES ACTIVITY
- they are the ones who create the most stories and invite friends setting
the stage for how the other people in their circles engage with the app
TELLLER EXCELS AT EVENTS
- if there are an area to grow from, this is the one. Telller is a better way to
capture the narrative happening at an event.

14. WHO IS BEHIND TELLLER
Telller’s team is diverse, international, and does everything in house with our 2 female founders
and 3 brilliant gents making up our management, design, & development team.
With over 20 years in both advertising & product development we bring a unique
combination of expertise into the startup process.
!
Our founders team located in New York.

15. Thank you!
www.telller.com