Landscapes for Life - Conference 2016 Sharing, Learning, Inspiring Tuesday 28th June - Thursday 30th June 2016 - Newport, Shropshire

1. Martin Roberts
TV Property Expert, Journalist & Author

9. NSPCC Schools Service –
the future of child protection

10. That’s why we’ve developed the NSPCC Schools
Service. This pioneering new approach aims to
prevent abuse and help all children by giving
them the confidence to speak out.
Many primary school children are suffering abuse and
neglect, yet they can wait months, or even years, before
contacting us or getting any kind of help.
These are the children you see going to school in the
morning, children who live on your street and are part of
your community. Those who do find the courage to speak
out are often in their teens before they contact ChildLine.
Yet they tell us about abuse that started years earlier.
These children are too frightened, too vulnerable, to seek
help when the abuse takes place. If they can’t reach out
to us, we have to reach out to them.

11. Trained Schools Service volunteers will go
into every primary school in Somerset to:
•Help younger children understand and
recognise what is and isn’t normal
behaviour
•Give them the confidence to talk about it
•Help them recognise that abuse
is wrong and is never their fault
•Let them know who they
can talk to.

18. Herman- our HERO
- A problem solver
- Views things from
a different perspective
-Helps children learn that
they can change the world
around them if it’s not as it
should be

19. The Challenge
• Give a FREE book to EVERY child in years 5 & 6
(9 & 10 year olds) in the UK – around 1.5
million children
• This will Compliment and prepare for a visit
from an NSPCC schools project
specialist teacher
• The book also has a direct call
to action (Call Childline if you are sad)

20. The Initial Solution
• Roll out the project by Local Educational Area
• Ask local individuals, businesses and councils
for support to print the books and do the
project in their area
• In return give them a package of benefits
• Logo and contact details in every book
– This will be seen by thousands of children, their
siblings and parents in the home
– Very targeted marketing for family related
business and others

21. The Initial Solution
• Extensive Press and social media
coverage
• Prestigious launch event locally and
Nationally in Autumn 2016
• Free copies of the book for sponsors
and others
• Corporate Social Responsibility

22. Bath & North East Somerset
Sponsorship launch
Event- Nov 2015
Featured in:
Bath Life
Somerset Life
Bath Chronicle

23. The Solution
• Extensive Press and social media
coverage
• Prestigious launch event locally and
Nationally in Autumn 2016
• Free copies of the book for sponsors
and others
• Corporate Social Responsibility

24. The Solution
• Cost effective business
opportunity
– £1500 fixed sponsorship price
for regional version
• NATIONAL sponsorship from
£25k for distribution in
1,500,000 books in to EVERY
household with a 9/10 year old
child in UK

25. BANES LAUNCH EVENING NOVEMBER 2015

31. The Challenge
• Give a FREE book to EVERY child in years 5 & 6
(9 & 10 year olds) in the UK – around 1.5
million children
• 147 Local Authorities
• 15 Year project….!
• Try to go NATIONAL quicker
• Autumn 2016 Houses of Parliament
• Need National sponsors

32. The Benefits to Sponsors
• Space for Advertising and Marketing message
in book
• Given to EVERY 9/10 year in the UK
• Seen by their parents and siblings
• Long shelf life
• Good Brand message
• May widen out to benefit other
Child Related charities

33. If just one child is saved from the
abuse that the NSPCC see on a
regular basis, then your sponsorship
will have literally bought more than
money can normally buy.
It will have given an innocent child
the kind of childhood that we would
all wish for them.

34. NSPCC Schools Service –
the future of child protection

35. Thank You