SlideShare a Scribd company logo
We CAN help them!
The significant rise in mental health issues among children
and adolescents needs to be urgently addressed to prevent
self-harm and suicide attempts.
Lack of a child psychiatrist and underdeveloped info
structure could lead to system breakdown caused by the non-
availability of professional help.
This profession is considered less attractive for med
students which is caused by public opinion and lower salary
rates vs other doctor specializations.
vs
cool lame
They CAN be heroes of tommorow
The goal is to increase the number of child
psychiatrists by improving the perception of the
profession (up to 20%) in 2 years by raising
awareness of the child‘s mental problem issue and
offering solutions for improving the situation.
We all CAN help
PUBLIC
DECISION
INFLUENCERS
MED
STUDENTS
Med students aged 23-25
choosing specialization after
studies
Close ones to med students
such as friends and family
General public (+18), with low
awareness of the issue
Good will CAN help
Stage 1 – AWARENESS ABOUT THE PROBLEM
Stage 2 – OFFERING SOLUTION THROUGH PRAZDROJ
Stage 3 – MAKE IT BIG WITH OTHERS
• Awareness about the increasing number of children with mental issues
• Perception of the profession
• Lower salery vs other specialzations
• Lack of infrastructure
• Three pillars of improvement
• Unique portfolio
• Big PR impact
• Strong contribution to the system
• Building a better future
Awareness CAN be the key
360°
Create emotional impact
on consumers in the first
stage of communication
without revealing
company identity
TVC
OOH
Influencers
Digital
PR
MAKE THEM HEROES GIVE THEM FAIR REWARD DELIVER TOOLS TO SAVE LIFES
CAN of good will
•Description: New 250ml cans with
Kapka Naděje communication
•Pricing: Promotional level of 500ml can
portfolio
•Purpose: Additional revenue will be
donated to a transparent account to fund
activities to help solve the current
situation
The presented solution brings not only a positive impact to the
community and client but also a real business impact to the company
bringing:
• New variants for different occasions and consumers
• Increase in brand value perception by the consumer
• Additional possibilities for product visibility
Delivering a triple-win.
You CAN help today
(DIGITAL)
You CAN help to-go
(OFF-TRADE)
You CAN help right here
(ON-TRADE)
CAN of good will
1) Make child psychiatrists more than
a job – it‘s a mission, saving lives.
Start today and make them heroes of
tomorrow.
4)
Purpose: Investments from the transparent fund to develop offices across
the republic
Goal: Ensure effective help to patients in need
Challenge: Overcoming the lack of psychiatrists will take time
Solution: Development of sophisticated AI to identify potentially
depressed children
2) Assure, that these
professionals get paid 130% of
the average doctor‘s salary.
3) Inspire medics to choose this profession at
relevant locations such as medical schools, and
student bars using benefits delivered by funds
from a promo portfolio.
BOTH SAVES LIFES
World CAN bring good will
• Stage 3 after establishing awareness and proving the
sustainability of the project:
• Joint investments by multiple companies following
basic criteria:
• Designeted products to project
• Joint approach on contribution to the transparent
account
• Unified approach to the branding of products
and communication
Bringing a better world for the people and PR/CSR
competitive advantage to involved subjects
Company PR
B2C communication
World CAN become a better place
1) Addressing
• Percetion of the profession
• Lower income outlook
• Missing infrastructure
2) By long-term strategy to
• Build awareness of the issue
• Normalizing treatment of mental issues
• Improving the psychiatrist‘s image
3) 3 Stages of activation
• Generates public interest in the issue
• Bringing additional value to involved companies
• Delivering long-term sustainable funding
• Creating a better word
lame
4) All together inspiring and motivating med students to
work in the relevant, attractive fields, being perceived as
heroes of tomorrow
We need to help those who CAN help our children
1) Increase consideration of Child
psychiatry as a specialization of medics
from 5% to 20%, by shifting the
perception of the profession. Focus on the
biggest barriers, such as the current low
value of psychiatry in public perception
and under-indexing salaries.
2) Raise public awareness about the
issue to become a relevant subject for
people to talk about through strong
communication campaigns with child
psychiatry as the heroes of tomorrow.
3) Launch unique beneficial products in the
portfolio to bring sustainable funding for
improving conditions in the field, and
positive impact on the company‘s
business.
4) Work long term with the subject with specific
goals such as competitive salary (130% ratio), AI
helping identify early stages of depression, and
effective system of support. Bring to the project
other relevant companies to assure sufficient
funding for all parts of the project.

More Related Content

Similar to Young Lions CZ 2023 | MARKETERS 05

Social Media and the Future of the Independent Patient Advocate
Social Media and the Future of the Independent Patient AdvocateSocial Media and the Future of the Independent Patient Advocate
Social Media and the Future of the Independent Patient Advocate
AshleyGilmer1
 
Psychological Services Marketing
Psychological Services MarketingPsychological Services Marketing
Psychological Services Marketing
AndrewCorliss2
 
Psychological Service PLan Book
Psychological Service PLan BookPsychological Service PLan Book
Psychological Service PLan Book
Andrew Corliss
 
Content Marketing Rules for Healthcare Organizations
Content Marketing Rules for Healthcare OrganizationsContent Marketing Rules for Healthcare Organizations
Content Marketing Rules for Healthcare Organizations
AIS Media, Inc.
 
Young Marketers Elite-3-Assignment-11.1-Đức Hiệp-Thanh An-Khánh Thy
Young Marketers Elite-3-Assignment-11.1-Đức Hiệp-Thanh An-Khánh ThyYoung Marketers Elite-3-Assignment-11.1-Đức Hiệp-Thanh An-Khánh Thy
Young Marketers Elite-3-Assignment-11.1-Đức Hiệp-Thanh An-Khánh Thy
Khanh Nguyên
 
Mh0056 public relations & marketing for healthcare organizations
Mh0056   public relations & marketing for healthcare organizationsMh0056   public relations & marketing for healthcare organizations
Mh0056 public relations & marketing for healthcare organizations
smumbahelp
 
Life Sciences Project Green Light: How to Gain Corporate Buy-in
Life Sciences Project Green Light: How to Gain Corporate Buy-inLife Sciences Project Green Light: How to Gain Corporate Buy-in
Life Sciences Project Green Light: How to Gain Corporate Buy-in
Marilyn (Rupp) Cox, PMP
 
Marketing & Branding Lessons Amidst a Pandemic
Marketing & Branding Lessons Amidst a Pandemic Marketing & Branding Lessons Amidst a Pandemic
Marketing & Branding Lessons Amidst a Pandemic
Jodi Rudick
 
HealthPoint Medical Group Re-branding Presentation
HealthPoint Medical Group Re-branding Presentation HealthPoint Medical Group Re-branding Presentation
HealthPoint Medical Group Re-branding Presentation
kwielatz
 
Young Lions CZ 2023 | MARKETERS 07
Young Lions CZ 2023 | MARKETERS 07Young Lions CZ 2023 | MARKETERS 07
Young Lions CZ 2023 | MARKETERS 07
YoungLionsCZ
 
Social Marketing
Social MarketingSocial Marketing
Social Marketing
TulaneMCH
 
The marketing communication plan for the sandwich shop
The marketing communication plan for the sandwich   shopThe marketing communication plan for the sandwich   shop
The marketing communication plan for the sandwich shop
Jolanta Ryba
 
Delivering value in uncertain times : coronavirus edition
Delivering value in uncertain times : coronavirus edition Delivering value in uncertain times : coronavirus edition
Delivering value in uncertain times : coronavirus edition
The Collective NYC
 
How Does Health Marketing Work.pdf
How Does Health Marketing Work.pdfHow Does Health Marketing Work.pdf
How Does Health Marketing Work.pdf
James Brown
 
Abbott Business Challenge 2.0 | National Finals
Abbott Business Challenge 2.0 | National FinalsAbbott Business Challenge 2.0 | National Finals
Abbott Business Challenge 2.0 | National Finals
Priyadarshi Gangopadhyay
 
Marketing Case Study
Marketing Case StudyMarketing Case Study
Marketing Case Study
David Sondergaard MBA
 
Adult Education
Adult EducationAdult Education
Adult Education
Supritha Kannan
 
Finding Balance in Adversity: COVID-19 Playbook for Brands
Finding Balance in Adversity: COVID-19 Playbook for BrandsFinding Balance in Adversity: COVID-19 Playbook for Brands
Finding Balance in Adversity: COVID-19 Playbook for Brands
Maggie Malek
 
Kashi Campaign
Kashi CampaignKashi Campaign
Kashi Campaign
Jaclyn Paige
 
Engagement for Sustainable healthcare
Engagement for Sustainable healthcareEngagement for Sustainable healthcare
Engagement for Sustainable healthcare
MalharSahani
 

Similar to Young Lions CZ 2023 | MARKETERS 05 (20)

Social Media and the Future of the Independent Patient Advocate
Social Media and the Future of the Independent Patient AdvocateSocial Media and the Future of the Independent Patient Advocate
Social Media and the Future of the Independent Patient Advocate
 
Psychological Services Marketing
Psychological Services MarketingPsychological Services Marketing
Psychological Services Marketing
 
Psychological Service PLan Book
Psychological Service PLan BookPsychological Service PLan Book
Psychological Service PLan Book
 
Content Marketing Rules for Healthcare Organizations
Content Marketing Rules for Healthcare OrganizationsContent Marketing Rules for Healthcare Organizations
Content Marketing Rules for Healthcare Organizations
 
Young Marketers Elite-3-Assignment-11.1-Đức Hiệp-Thanh An-Khánh Thy
Young Marketers Elite-3-Assignment-11.1-Đức Hiệp-Thanh An-Khánh ThyYoung Marketers Elite-3-Assignment-11.1-Đức Hiệp-Thanh An-Khánh Thy
Young Marketers Elite-3-Assignment-11.1-Đức Hiệp-Thanh An-Khánh Thy
 
Mh0056 public relations & marketing for healthcare organizations
Mh0056   public relations & marketing for healthcare organizationsMh0056   public relations & marketing for healthcare organizations
Mh0056 public relations & marketing for healthcare organizations
 
Life Sciences Project Green Light: How to Gain Corporate Buy-in
Life Sciences Project Green Light: How to Gain Corporate Buy-inLife Sciences Project Green Light: How to Gain Corporate Buy-in
Life Sciences Project Green Light: How to Gain Corporate Buy-in
 
Marketing & Branding Lessons Amidst a Pandemic
Marketing & Branding Lessons Amidst a Pandemic Marketing & Branding Lessons Amidst a Pandemic
Marketing & Branding Lessons Amidst a Pandemic
 
HealthPoint Medical Group Re-branding Presentation
HealthPoint Medical Group Re-branding Presentation HealthPoint Medical Group Re-branding Presentation
HealthPoint Medical Group Re-branding Presentation
 
Young Lions CZ 2023 | MARKETERS 07
Young Lions CZ 2023 | MARKETERS 07Young Lions CZ 2023 | MARKETERS 07
Young Lions CZ 2023 | MARKETERS 07
 
Social Marketing
Social MarketingSocial Marketing
Social Marketing
 
The marketing communication plan for the sandwich shop
The marketing communication plan for the sandwich   shopThe marketing communication plan for the sandwich   shop
The marketing communication plan for the sandwich shop
 
Delivering value in uncertain times : coronavirus edition
Delivering value in uncertain times : coronavirus edition Delivering value in uncertain times : coronavirus edition
Delivering value in uncertain times : coronavirus edition
 
How Does Health Marketing Work.pdf
How Does Health Marketing Work.pdfHow Does Health Marketing Work.pdf
How Does Health Marketing Work.pdf
 
Abbott Business Challenge 2.0 | National Finals
Abbott Business Challenge 2.0 | National FinalsAbbott Business Challenge 2.0 | National Finals
Abbott Business Challenge 2.0 | National Finals
 
Marketing Case Study
Marketing Case StudyMarketing Case Study
Marketing Case Study
 
Adult Education
Adult EducationAdult Education
Adult Education
 
Finding Balance in Adversity: COVID-19 Playbook for Brands
Finding Balance in Adversity: COVID-19 Playbook for BrandsFinding Balance in Adversity: COVID-19 Playbook for Brands
Finding Balance in Adversity: COVID-19 Playbook for Brands
 
Kashi Campaign
Kashi CampaignKashi Campaign
Kashi Campaign
 
Engagement for Sustainable healthcare
Engagement for Sustainable healthcareEngagement for Sustainable healthcare
Engagement for Sustainable healthcare
 

More from YoungLionsCZ

Young Lions CZ 2023 | MARKETERS 06 - Honorry Mention
Young Lions CZ 2023 | MARKETERS 06 - Honorry MentionYoung Lions CZ 2023 | MARKETERS 06 - Honorry Mention
Young Lions CZ 2023 | MARKETERS 06 - Honorry Mention
YoungLionsCZ
 
Young Lions CZ 2023 | MARKETERS 04
Young Lions CZ 2023 | MARKETERS 04Young Lions CZ 2023 | MARKETERS 04
Young Lions CZ 2023 | MARKETERS 04
YoungLionsCZ
 
Young Lions CZ 2023 | MARKETERS 03 - WINNER
Young Lions CZ 2023 | MARKETERS 03 - WINNERYoung Lions CZ 2023 | MARKETERS 03 - WINNER
Young Lions CZ 2023 | MARKETERS 03 - WINNER
YoungLionsCZ
 
Young Lions CZ 2023 | MARKETERS 02 - 2nd PLACE
Young Lions CZ 2023 | MARKETERS 02 - 2nd PLACEYoung Lions CZ 2023 | MARKETERS 02 - 2nd PLACE
Young Lions CZ 2023 | MARKETERS 02 - 2nd PLACE
YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 12
 Young Lions CZ 2023 | PRINT 12 Young Lions CZ 2023 | PRINT 12
Young Lions CZ 2023 | PRINT 12
YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 16
 Young Lions CZ 2023 | PRINT 16 Young Lions CZ 2023 | PRINT 16
Young Lions CZ 2023 | PRINT 16
YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 17
 Young Lions CZ 2023 | PRINT 17 Young Lions CZ 2023 | PRINT 17
Young Lions CZ 2023 | PRINT 17
YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 15
 Young Lions CZ 2023 | PRINT 15 Young Lions CZ 2023 | PRINT 15
Young Lions CZ 2023 | PRINT 15
YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 18
 Young Lions CZ 2023 | PRINT 18 Young Lions CZ 2023 | PRINT 18
Young Lions CZ 2023 | PRINT 18
YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 20 - 2nd PLACE
 Young Lions CZ 2023 | PRINT 20 - 2nd PLACE Young Lions CZ 2023 | PRINT 20 - 2nd PLACE
Young Lions CZ 2023 | PRINT 20 - 2nd PLACE
YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 06
 Young Lions CZ 2023 | PRINT 06 Young Lions CZ 2023 | PRINT 06
Young Lions CZ 2023 | PRINT 06
YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 04 - Honorary Mention
 Young Lions CZ 2023 | PRINT 04 - Honorary Mention Young Lions CZ 2023 | PRINT 04 - Honorary Mention
Young Lions CZ 2023 | PRINT 04 - Honorary Mention
YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 05
 Young Lions CZ 2023 | PRINT 05 Young Lions CZ 2023 | PRINT 05
Young Lions CZ 2023 | PRINT 05
YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 11
 Young Lions CZ 2023 | PRINT 11 Young Lions CZ 2023 | PRINT 11
Young Lions CZ 2023 | PRINT 11
YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 14
 Young Lions CZ 2023 | PRINT 14 Young Lions CZ 2023 | PRINT 14
Young Lions CZ 2023 | PRINT 14
YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 13
 Young Lions CZ 2023 | PRINT 13 Young Lions CZ 2023 | PRINT 13
Young Lions CZ 2023 | PRINT 13
YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 07
 Young Lions CZ 2023 | PRINT 07 Young Lions CZ 2023 | PRINT 07
Young Lions CZ 2023 | PRINT 07
YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 09
 Young Lions CZ 2023 | PRINT 09 Young Lions CZ 2023 | PRINT 09
Young Lions CZ 2023 | PRINT 09
YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 19
 Young Lions CZ 2023 | PRINT 19 Young Lions CZ 2023 | PRINT 19
Young Lions CZ 2023 | PRINT 19
YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 01
 Young Lions CZ 2023 | PRINT 01 Young Lions CZ 2023 | PRINT 01
Young Lions CZ 2023 | PRINT 01
YoungLionsCZ
 

More from YoungLionsCZ (20)

Young Lions CZ 2023 | MARKETERS 06 - Honorry Mention
Young Lions CZ 2023 | MARKETERS 06 - Honorry MentionYoung Lions CZ 2023 | MARKETERS 06 - Honorry Mention
Young Lions CZ 2023 | MARKETERS 06 - Honorry Mention
 
Young Lions CZ 2023 | MARKETERS 04
Young Lions CZ 2023 | MARKETERS 04Young Lions CZ 2023 | MARKETERS 04
Young Lions CZ 2023 | MARKETERS 04
 
Young Lions CZ 2023 | MARKETERS 03 - WINNER
Young Lions CZ 2023 | MARKETERS 03 - WINNERYoung Lions CZ 2023 | MARKETERS 03 - WINNER
Young Lions CZ 2023 | MARKETERS 03 - WINNER
 
Young Lions CZ 2023 | MARKETERS 02 - 2nd PLACE
Young Lions CZ 2023 | MARKETERS 02 - 2nd PLACEYoung Lions CZ 2023 | MARKETERS 02 - 2nd PLACE
Young Lions CZ 2023 | MARKETERS 02 - 2nd PLACE
 
Young Lions CZ 2023 | PRINT 12
 Young Lions CZ 2023 | PRINT 12 Young Lions CZ 2023 | PRINT 12
Young Lions CZ 2023 | PRINT 12
 
Young Lions CZ 2023 | PRINT 16
 Young Lions CZ 2023 | PRINT 16 Young Lions CZ 2023 | PRINT 16
Young Lions CZ 2023 | PRINT 16
 
Young Lions CZ 2023 | PRINT 17
 Young Lions CZ 2023 | PRINT 17 Young Lions CZ 2023 | PRINT 17
Young Lions CZ 2023 | PRINT 17
 
Young Lions CZ 2023 | PRINT 15
 Young Lions CZ 2023 | PRINT 15 Young Lions CZ 2023 | PRINT 15
Young Lions CZ 2023 | PRINT 15
 
Young Lions CZ 2023 | PRINT 18
 Young Lions CZ 2023 | PRINT 18 Young Lions CZ 2023 | PRINT 18
Young Lions CZ 2023 | PRINT 18
 
Young Lions CZ 2023 | PRINT 20 - 2nd PLACE
 Young Lions CZ 2023 | PRINT 20 - 2nd PLACE Young Lions CZ 2023 | PRINT 20 - 2nd PLACE
Young Lions CZ 2023 | PRINT 20 - 2nd PLACE
 
Young Lions CZ 2023 | PRINT 06
 Young Lions CZ 2023 | PRINT 06 Young Lions CZ 2023 | PRINT 06
Young Lions CZ 2023 | PRINT 06
 
Young Lions CZ 2023 | PRINT 04 - Honorary Mention
 Young Lions CZ 2023 | PRINT 04 - Honorary Mention Young Lions CZ 2023 | PRINT 04 - Honorary Mention
Young Lions CZ 2023 | PRINT 04 - Honorary Mention
 
Young Lions CZ 2023 | PRINT 05
 Young Lions CZ 2023 | PRINT 05 Young Lions CZ 2023 | PRINT 05
Young Lions CZ 2023 | PRINT 05
 
Young Lions CZ 2023 | PRINT 11
 Young Lions CZ 2023 | PRINT 11 Young Lions CZ 2023 | PRINT 11
Young Lions CZ 2023 | PRINT 11
 
Young Lions CZ 2023 | PRINT 14
 Young Lions CZ 2023 | PRINT 14 Young Lions CZ 2023 | PRINT 14
Young Lions CZ 2023 | PRINT 14
 
Young Lions CZ 2023 | PRINT 13
 Young Lions CZ 2023 | PRINT 13 Young Lions CZ 2023 | PRINT 13
Young Lions CZ 2023 | PRINT 13
 
Young Lions CZ 2023 | PRINT 07
 Young Lions CZ 2023 | PRINT 07 Young Lions CZ 2023 | PRINT 07
Young Lions CZ 2023 | PRINT 07
 
Young Lions CZ 2023 | PRINT 09
 Young Lions CZ 2023 | PRINT 09 Young Lions CZ 2023 | PRINT 09
Young Lions CZ 2023 | PRINT 09
 
Young Lions CZ 2023 | PRINT 19
 Young Lions CZ 2023 | PRINT 19 Young Lions CZ 2023 | PRINT 19
Young Lions CZ 2023 | PRINT 19
 
Young Lions CZ 2023 | PRINT 01
 Young Lions CZ 2023 | PRINT 01 Young Lions CZ 2023 | PRINT 01
Young Lions CZ 2023 | PRINT 01
 

Recently uploaded

3_Stories_AEC_Marketers_Must_Master_Amplify.pdf
3_Stories_AEC_Marketers_Must_Master_Amplify.pdf3_Stories_AEC_Marketers_Must_Master_Amplify.pdf
3_Stories_AEC_Marketers_Must_Master_Amplify.pdf
David Lecours
 
Review of Exhibition at Museum by Capri Guarisco
Review of Exhibition at Museum by Capri GuariscoReview of Exhibition at Museum by Capri Guarisco
Review of Exhibition at Museum by Capri Guarisco
CapriGuarisco
 
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
shanihomely
 
Code With Purpose: SEO For Web Developer
Code With Purpose: SEO For Web DeveloperCode With Purpose: SEO For Web Developer
Code With Purpose: SEO For Web Developer
Tara Bahadur Thapa Magar
 
Emirates : From The Desert To The World
Emirates :  From The Desert To The WorldEmirates :  From The Desert To The World
Emirates : From The Desert To The World
FjorlindaKucuqi
 
Social Media and Museums Term Paper by Capri Guarisco
Social Media and Museums Term Paper by Capri GuariscoSocial Media and Museums Term Paper by Capri Guarisco
Social Media and Museums Term Paper by Capri Guarisco
CapriGuarisco
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowGrowth Marketing in 2024 - Randy Rayess, Outgrow
Role and Importance of Digital Marketing in Business.docx
Role and Importance of Digital Marketing in Business.docxRole and Importance of Digital Marketing in Business.docx
Role and Importance of Digital Marketing in Business.docx
Aimstorms
 
Presentation on CRM - Zoho & Salesforce.pptx
Presentation on CRM - Zoho & Salesforce.pptxPresentation on CRM - Zoho & Salesforce.pptx
Presentation on CRM - Zoho & Salesforce.pptx
utkarshkhera98
 
AIDA Concept in Marketing & How it works
AIDA Concept in Marketing & How it worksAIDA Concept in Marketing & How it works
AIDA Concept in Marketing & How it works
DrRajeshkumarSatpath
 
State of Marketing & Data and trends with strategies + best practices for mar...
State of Marketing & Data and trends with strategies + best practices for mar...State of Marketing & Data and trends with strategies + best practices for mar...
State of Marketing & Data and trends with strategies + best practices for mar...
JaimeMelendez25
 
Marketing-Strategy-introduction and prrincibals and data analytics
Marketing-Strategy-introduction and prrincibals and data analyticsMarketing-Strategy-introduction and prrincibals and data analytics
Marketing-Strategy-introduction and prrincibals and data analytics
MohamedAttia483812
 
TAM AdEx-Quarterly Report on Digital Advertising_2024.pdf
TAM AdEx-Quarterly Report on Digital Advertising_2024.pdfTAM AdEx-Quarterly Report on Digital Advertising_2024.pdf
TAM AdEx-Quarterly Report on Digital Advertising_2024.pdf
Social Samosa
 
The Intersection Between AI & Paid Media Management - Curtiss Gulash
The Intersection Between AI & Paid Media Management - Curtiss GulashThe Intersection Between AI & Paid Media Management - Curtiss Gulash
The Intersection Between AI & Paid Media Management - Curtiss Gulash
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
samsung frametv campaign .pdf by pooja patni ( ppt )
samsung frametv campaign .pdf by pooja patni ( ppt )samsung frametv campaign .pdf by pooja patni ( ppt )
samsung frametv campaign .pdf by pooja patni ( ppt )
piapatni26
 
Outsourcing digital marketing Strategies
Outsourcing digital marketing StrategiesOutsourcing digital marketing Strategies
Outsourcing digital marketing Strategies
h03629750
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
Nedko Nedkov
 
Kutility Digital marketing Agency service PPT
Kutility Digital marketing  Agency service PPTKutility Digital marketing  Agency service PPT
Kutility Digital marketing Agency service PPT
abhil40256
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu

Recently uploaded (20)

3_Stories_AEC_Marketers_Must_Master_Amplify.pdf
3_Stories_AEC_Marketers_Must_Master_Amplify.pdf3_Stories_AEC_Marketers_Must_Master_Amplify.pdf
3_Stories_AEC_Marketers_Must_Master_Amplify.pdf
 
Review of Exhibition at Museum by Capri Guarisco
Review of Exhibition at Museum by Capri GuariscoReview of Exhibition at Museum by Capri Guarisco
Review of Exhibition at Museum by Capri Guarisco
 
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
 
Code With Purpose: SEO For Web Developer
Code With Purpose: SEO For Web DeveloperCode With Purpose: SEO For Web Developer
Code With Purpose: SEO For Web Developer
 
Emirates : From The Desert To The World
Emirates :  From The Desert To The WorldEmirates :  From The Desert To The World
Emirates : From The Desert To The World
 
Social Media and Museums Term Paper by Capri Guarisco
Social Media and Museums Term Paper by Capri GuariscoSocial Media and Museums Term Paper by Capri Guarisco
Social Media and Museums Term Paper by Capri Guarisco
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowGrowth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, Outgrow
 
Role and Importance of Digital Marketing in Business.docx
Role and Importance of Digital Marketing in Business.docxRole and Importance of Digital Marketing in Business.docx
Role and Importance of Digital Marketing in Business.docx
 
Digital Trends 2024, Expand Your Digital Horizons - Fernando Angulo
Digital Trends 2024, Expand Your Digital Horizons - Fernando AnguloDigital Trends 2024, Expand Your Digital Horizons - Fernando Angulo
Digital Trends 2024, Expand Your Digital Horizons - Fernando Angulo
 
Presentation on CRM - Zoho & Salesforce.pptx
Presentation on CRM - Zoho & Salesforce.pptxPresentation on CRM - Zoho & Salesforce.pptx
Presentation on CRM - Zoho & Salesforce.pptx
 
AIDA Concept in Marketing & How it works
AIDA Concept in Marketing & How it worksAIDA Concept in Marketing & How it works
AIDA Concept in Marketing & How it works
 
State of Marketing & Data and trends with strategies + best practices for mar...
State of Marketing & Data and trends with strategies + best practices for mar...State of Marketing & Data and trends with strategies + best practices for mar...
State of Marketing & Data and trends with strategies + best practices for mar...
 
Marketing-Strategy-introduction and prrincibals and data analytics
Marketing-Strategy-introduction and prrincibals and data analyticsMarketing-Strategy-introduction and prrincibals and data analytics
Marketing-Strategy-introduction and prrincibals and data analytics
 
TAM AdEx-Quarterly Report on Digital Advertising_2024.pdf
TAM AdEx-Quarterly Report on Digital Advertising_2024.pdfTAM AdEx-Quarterly Report on Digital Advertising_2024.pdf
TAM AdEx-Quarterly Report on Digital Advertising_2024.pdf
 
The Intersection Between AI & Paid Media Management - Curtiss Gulash
The Intersection Between AI & Paid Media Management - Curtiss GulashThe Intersection Between AI & Paid Media Management - Curtiss Gulash
The Intersection Between AI & Paid Media Management - Curtiss Gulash
 
samsung frametv campaign .pdf by pooja patni ( ppt )
samsung frametv campaign .pdf by pooja patni ( ppt )samsung frametv campaign .pdf by pooja patni ( ppt )
samsung frametv campaign .pdf by pooja patni ( ppt )
 
Outsourcing digital marketing Strategies
Outsourcing digital marketing StrategiesOutsourcing digital marketing Strategies
Outsourcing digital marketing Strategies
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
 
Kutility Digital marketing Agency service PPT
Kutility Digital marketing  Agency service PPTKutility Digital marketing  Agency service PPT
Kutility Digital marketing Agency service PPT
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 

Young Lions CZ 2023 | MARKETERS 05

  • 1. We CAN help them! The significant rise in mental health issues among children and adolescents needs to be urgently addressed to prevent self-harm and suicide attempts. Lack of a child psychiatrist and underdeveloped info structure could lead to system breakdown caused by the non- availability of professional help. This profession is considered less attractive for med students which is caused by public opinion and lower salary rates vs other doctor specializations. vs cool lame
  • 2. They CAN be heroes of tommorow The goal is to increase the number of child psychiatrists by improving the perception of the profession (up to 20%) in 2 years by raising awareness of the child‘s mental problem issue and offering solutions for improving the situation.
  • 3. We all CAN help PUBLIC DECISION INFLUENCERS MED STUDENTS Med students aged 23-25 choosing specialization after studies Close ones to med students such as friends and family General public (+18), with low awareness of the issue
  • 4. Good will CAN help Stage 1 – AWARENESS ABOUT THE PROBLEM Stage 2 – OFFERING SOLUTION THROUGH PRAZDROJ Stage 3 – MAKE IT BIG WITH OTHERS • Awareness about the increasing number of children with mental issues • Perception of the profession • Lower salery vs other specialzations • Lack of infrastructure • Three pillars of improvement • Unique portfolio • Big PR impact • Strong contribution to the system • Building a better future
  • 5. Awareness CAN be the key 360° Create emotional impact on consumers in the first stage of communication without revealing company identity TVC OOH Influencers Digital PR MAKE THEM HEROES GIVE THEM FAIR REWARD DELIVER TOOLS TO SAVE LIFES
  • 6. CAN of good will •Description: New 250ml cans with Kapka Naděje communication •Pricing: Promotional level of 500ml can portfolio •Purpose: Additional revenue will be donated to a transparent account to fund activities to help solve the current situation The presented solution brings not only a positive impact to the community and client but also a real business impact to the company bringing: • New variants for different occasions and consumers • Increase in brand value perception by the consumer • Additional possibilities for product visibility Delivering a triple-win. You CAN help today (DIGITAL) You CAN help to-go (OFF-TRADE) You CAN help right here (ON-TRADE)
  • 7. CAN of good will 1) Make child psychiatrists more than a job – it‘s a mission, saving lives. Start today and make them heroes of tomorrow. 4) Purpose: Investments from the transparent fund to develop offices across the republic Goal: Ensure effective help to patients in need Challenge: Overcoming the lack of psychiatrists will take time Solution: Development of sophisticated AI to identify potentially depressed children 2) Assure, that these professionals get paid 130% of the average doctor‘s salary. 3) Inspire medics to choose this profession at relevant locations such as medical schools, and student bars using benefits delivered by funds from a promo portfolio. BOTH SAVES LIFES
  • 8. World CAN bring good will • Stage 3 after establishing awareness and proving the sustainability of the project: • Joint investments by multiple companies following basic criteria: • Designeted products to project • Joint approach on contribution to the transparent account • Unified approach to the branding of products and communication Bringing a better world for the people and PR/CSR competitive advantage to involved subjects Company PR B2C communication
  • 9. World CAN become a better place 1) Addressing • Percetion of the profession • Lower income outlook • Missing infrastructure 2) By long-term strategy to • Build awareness of the issue • Normalizing treatment of mental issues • Improving the psychiatrist‘s image 3) 3 Stages of activation • Generates public interest in the issue • Bringing additional value to involved companies • Delivering long-term sustainable funding • Creating a better word lame 4) All together inspiring and motivating med students to work in the relevant, attractive fields, being perceived as heroes of tomorrow
  • 10. We need to help those who CAN help our children 1) Increase consideration of Child psychiatry as a specialization of medics from 5% to 20%, by shifting the perception of the profession. Focus on the biggest barriers, such as the current low value of psychiatry in public perception and under-indexing salaries. 2) Raise public awareness about the issue to become a relevant subject for people to talk about through strong communication campaigns with child psychiatry as the heroes of tomorrow. 3) Launch unique beneficial products in the portfolio to bring sustainable funding for improving conditions in the field, and positive impact on the company‘s business. 4) Work long term with the subject with specific goals such as competitive salary (130% ratio), AI helping identify early stages of depression, and effective system of support. Bring to the project other relevant companies to assure sufficient funding for all parts of the project.