Young Lions CZ 2021 | Media 09
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Young Lions Czech Republic 2021 | MEDIA www.younglions.cz The only platform where young professionals can find out how good they are compared to their peers. Powerful learning through experience by working under time pressure. Young Lions develop ambition and the ability to create excellent communications solutions. We can call them the national championship for brand communication professionals aged 30 or under. They provide a unique opportunity to develop creative and personal excellence.
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2013 cannes lions_mobile summary
This document describes a mobile app called "Third Eye" that aims to reduce social isolation for the visually impaired. The app allows visually impaired people to take photos and share them with volunteers, who can then describe the photos to help the visually impaired understand their surroundings. By leveraging the large user base of a telecom partner, the app is able to crowdsource descriptions from micro-volunteers and provide descriptions to the visually impaired in real-time. The goal is to turn mobile devices into a social network that connects volunteers to the visually impaired anywhere, anytime.
Young lions CZ 2021 | MEDIA | brief
Young Lions Czech Republic 2021 | MEDIA
www.younglions.cz
The only platform where young professionals can find out how good they are compared to their peers.
Powerful learning through experience by working under time pressure.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 30 or under.
They provide a unique opportunity to develop creative and personal excellence.
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Young Lions Czech Republic 2021 | MEDIA
www.younglions.cz
The only platform where young professionals can find out how good they are compared to their peers.
Powerful learning through experience by working under time pressure.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 30 or under.
They provide a unique opportunity to develop creative and personal excellence.
Reality Check . Can we predict anything about the future?
Can we predict anything about the future?
“A friend said the future is the present. If you really are curious about the future, just study the present. Only those who have learned to perceive the present can predict the future. They need only predict what has already happened by being the first to see through pattern recognition. For the future is the future present.” Marshall McLuhan
A reality check can tell us something about the future. A well-known media guru of the last century said that only by understanding the present there is possible to say something about the future. The world is moving so fast, if stopping for a second we suddenly feel uncomfortable. Nevertheless, only when taking things easy and take a break one have the possibility to perceive the world free of the clutter and not chaotic, confused, restless or out of control. Life is unpredictable therefore do not interfere with the natural flow of the thing. The world is a chaotic state; we try so hard control the uncontrollable. Soon we lack behind and many people enter a state pretending “knowing what is going on.” The Founder Taoism Lao Tzu one main philosophers of philosophical Taoism pronounced as “Daoism” that advocates living a simple life, historians are not quite sure if he developed alone.
One of the most famous passages from of the book Tao-Te-Ching exemplifies his philosophical thoughts and can be translated “Old Man” or more correctly Old Teacher” clearly illustrates the route according to ancient history website: “Yield and overcome, Empty and become full, Bend and become straight.” The passage has awakened many studies and schools of anti-authoritarian minds as a way of solving conflicts in a peaceful way. The sentences remind of “The Middle Way” in Buddhism and illustrate order and disorder in nature which a wise man refuse to interfere with the natural flow of things in every way. In the West, Lao Tzu is most known for his wise quotes upon existential issues
Chaos, derived from the Ancient Greek and typically means being in a state lack of order or predictability. In ancient Greece, it first meant the initial state of the universe, and, by extension, space, darkness, secondly a state of confusion of not knowing what is going on such as in popular culture. Fashion in English comes from the word fast or fads, short lasting trends, what’s trendy this week might be dull next. In the fashion industry one often talks about seasons, two or four while fast fashion brands bring newness daily.
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- Its vision is for "Life Goes Mobile" and its mission is to connect people by bridging social connections through mobile technology.
- It operates through business groups in mobile phones, multimedia, networks, and enterprise solutions.
- Nokia aims to conduct business responsibly and sees corporate responsibility as fundamental to its brand, culture, and values of upholding ethical principles.
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2013 cannes lions_mobile summary
This document describes a mobile app called "Third Eye" that aims to reduce social isolation for the visually impaired. The app allows visually impaired people to take photos and share them with volunteers, who can then describe the photos to help the visually impaired understand their surroundings. By leveraging the large user base of a telecom partner, the app is able to crowdsource descriptions from micro-volunteers and provide descriptions to the visually impaired in real-time. The goal is to turn mobile devices into a social network that connects volunteers to the visually impaired anywhere, anytime.
Young lions CZ 2021 | MEDIA | brief
Young Lions Czech Republic 2021 | MEDIA
www.younglions.cz
The only platform where young professionals can find out how good they are compared to their peers.
Powerful learning through experience by working under time pressure.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 30 or under.
They provide a unique opportunity to develop creative and personal excellence.
Annual Summit for Digital Innovation in Education 2019
To attract and engage students, universities and colleges must focus on broader youth marketing trends. By taking inspiration from the most successful consumer youth brands, institutions will be able to ensure that they understand the motivations, habits, lives and behaviours of this audience. By embracing these perspectives, institutions will be able to optimise online student marketing strategies through innovative and groundbreaking campaigns, increasing conversions as a result.
The Annual Summit for Digital Innovation in Education 2019 welcomed speakers from Stripe Partners, Google, Facebook, L'Oreal, the International School of Management and JCDecaux.
I phone tri-apps-1
Our mission is to enrich people's lives worldwide through communications. As part of AT&T, the world's largest communications company, we aim to provide exciting communications tools and inspire social responsibility through environmental protection and community support. AT&T's large networks allow us to positively impact many lives.
Young Lions CZ 2021 | Media 18 - Honorary mention
Young Lions Czech Republic 2021 | MEDIA
www.younglions.cz
The only platform where young professionals can find out how good they are compared to their peers.
Powerful learning through experience by working under time pressure.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 30 or under.
They provide a unique opportunity to develop creative and personal excellence.
Reality Check . Can we predict anything about the future?
Can we predict anything about the future?
“A friend said the future is the present. If you really are curious about the future, just study the present. Only those who have learned to perceive the present can predict the future. They need only predict what has already happened by being the first to see through pattern recognition. For the future is the future present.” Marshall McLuhan
A reality check can tell us something about the future. A well-known media guru of the last century said that only by understanding the present there is possible to say something about the future. The world is moving so fast, if stopping for a second we suddenly feel uncomfortable. Nevertheless, only when taking things easy and take a break one have the possibility to perceive the world free of the clutter and not chaotic, confused, restless or out of control. Life is unpredictable therefore do not interfere with the natural flow of the thing. The world is a chaotic state; we try so hard control the uncontrollable. Soon we lack behind and many people enter a state pretending “knowing what is going on.” The Founder Taoism Lao Tzu one main philosophers of philosophical Taoism pronounced as “Daoism” that advocates living a simple life, historians are not quite sure if he developed alone.
One of the most famous passages from of the book Tao-Te-Ching exemplifies his philosophical thoughts and can be translated “Old Man” or more correctly Old Teacher” clearly illustrates the route according to ancient history website: “Yield and overcome, Empty and become full, Bend and become straight.” The passage has awakened many studies and schools of anti-authoritarian minds as a way of solving conflicts in a peaceful way. The sentences remind of “The Middle Way” in Buddhism and illustrate order and disorder in nature which a wise man refuse to interfere with the natural flow of things in every way. In the West, Lao Tzu is most known for his wise quotes upon existential issues
Chaos, derived from the Ancient Greek and typically means being in a state lack of order or predictability. In ancient Greece, it first meant the initial state of the universe, and, by extension, space, darkness, secondly a state of confusion of not knowing what is going on such as in popular culture. Fashion in English comes from the word fast or fads, short lasting trends, what’s trendy this week might be dull next. In the fashion industry one often talks about seasons, two or four while fast fashion brands bring newness daily.
Long-term trends last for years and are usually called megatrends or future studies. An example of a megatrend, for example, sustainable fashion, environmentally friendly products or Eco-consumerism. Often these long-lasting trends can lead to paradigm-shifts within an industry such as going from gasoline-fueled cars to electric. Megatrends are the basic foundation for developing creative design and marketing strategies of brand communication and product strategies.
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The document discusses challenges facing traditional advertising methods and the rise of interactive branded experiences and social media. It notes that consumers are overwhelmed by too many advertising channels and messages and are starting to ignore ads. However, social media has created new ways for brands to engage consumers and build trust through recommendations from friends online. The document then presents several case studies of brands that created augmented reality games and interactive experiences to engage consumers and create buzz in an innovative way.
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- Nokia was founded in 1865 and originally produced paper and cable but later expanded into telecommunications, becoming a global leader in mobile devices and networks.
- Its vision is for "Life Goes Mobile" and its mission is to connect people by bridging social connections through mobile technology.
- It operates through business groups in mobile phones, multimedia, networks, and enterprise solutions.
- Nokia aims to conduct business responsibly and sees corporate responsibility as fundamental to its brand, culture, and values of upholding ethical principles.
2020
The document discusses several digital trends for 2020 including big data, humanless technologies, sharing economy, and zero design. Big data will come from various digital platforms and sources and have high volume, velocity, and variety. This will allow for deeper consumer segmentation and more personalized experiences for brands. Technologies like 3D printing and AI will continue advancing and impact industries. The sharing economy enabled by technologies like cryptocurrency will see rising popularity of micro-entrepreneurship. Finally, concerns over the environment will drive demands for innovations focused on zero waste, emissions, and defects to build a more sustainable society.
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Young Lions Czech Republic 2021 | MEDIA
www.younglions.cz
The only platform where young professionals can find out how good they are compared to their peers.
Powerful learning through experience by working under time pressure.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 30 or under.
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Powerful learning through experience by working under time pressure.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 30 or under.
They provide a unique opportunity to develop creative and personal excellence.
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The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
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Develop a healthy ambition.
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Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
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Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
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www.younglions.cz
The only platform where young professionals can find out how good they are compared to their peers.
Powerful learning through experience by working under time pressure.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 30 or under.
They provide a unique opportunity to develop creative and personal excellence.
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www.younglions.cz
The only platform where young professionals can find out how good they are compared to their peers.
Powerful learning through experience by working under time pressure.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 30 or under.
They provide a unique opportunity to develop creative and personal excellence.
yprize-best idea
1. The document proposes using 3D printing and solar technology to provide affordable lighting to rural Ugandans who currently rely on expensive and dangerous kerosene lamps.
2. A team would 3D print solar lamp casings in Uganda, working with local partners to manufacture and distribute the lights. This would reduce costs and create local jobs.
3. The lights would be demonstrated and sold directly in villages and at large summer markets in Kampala, in an effort to raise awareness, educate customers, and make sales.
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The document discusses how connected cities and consumers are changing the relationship between brands and municipalities. As more people live in urban areas and use mobile devices, brands are finding new ways to engage with citizens and contribute to cities. Some of the opportunities discussed include improving infrastructure, celebrating neighborhoods, providing useful apps and services, developing future city concepts, enhancing the urban experience, and letting citizens help shape their city. The document argues that brands should contribute value to communities rather than just focus on promotion, and that open data and platforms can improve cities.Crowdsourcing for Business 2013
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This document discusses research on media consumption habits of millennials in the Adria region (countries including Slovenia, Croatia, Serbia, Bosnia and Herzegovina, and Macedonia). Some key findings include:
- Millennials are highly connected digitally and use smartphones, internet, social media, and streaming frequently for content. However, television, radio, newspapers and magazines still maintain audiences as well.
- Online shopping is also significant for millennials in the region.
- To effectively reach millennials, brands need to be genuine, think creatively about timing and channels of communication, and ensure their messages have relevance and purpose.
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LHBS continuously tracks changes in people, markets and technology to deliver curated and customised information to different organisations.
With a team of researchers collecting data on a daily basis for the Inspiration-Hub– an internal digital tool to monitor change and deliver relevant insights and inspiration– we would like to share these findings with our readers in a new way.
This presentation includes a selection of insights we have recently found interesting and that might point into shifting consumer behavior.
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Cell Phone Technology Essay
Cell Phones Essay
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Cell Phone Addiction Essay
Cell Phones In School Essay
Dangers of Cell Phones Essay
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The document discusses trends in mobile technology in Africa over the next decade. Some of the key trends discussed include:
1) Mobile phone adoption in Africa will continue to grow rapidly as prices decline, with smartphones becoming more common across the continent.
2) Mobile internet and data access will also grow exponentially, allowing more Africans to access information and services on their mobile devices.
3) Mobile money and financial services will become increasingly important, integrated into many aspects of life and commerce across Africa.
4) Mobile technologies will be leveraged in sectors like education, healthcare, and agriculture to increase access and drive development.
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Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
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Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | MARKETERS 03 - WINNER
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | MARKETERS 07
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | MARKETERS 05
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | MARKETERS 02 - 2nd PLACE
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 12
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 16
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 17
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 15
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 18
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 20 - 2nd PLACE
The document discusses dyeing at the St. Zdislava hospice. The hospice aims to make the final days of life colorful experiences for patients surrounded by those who care for them. Visitors to the hospice's website can find information on how to offer help or support.
Young Lions CZ 2023 | PRINT 06
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 04 - Honorary Mention
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 05
Palliative care aims to make being ill less scary by ensuring patients' lives don't end when entering hospice. The organization provides palliative care and wants to inform people it is not just for the final stage of life. Visiting their website at www.hospiczdislavy.cz provides more details on their services.
Young Lions CZ 2023 | PRINT 11
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 14
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 13
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 07
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 09
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
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Young Lions CZ 2023 | MARKETERS 06 - Honorry Mention
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Young Lions CZ 2021 | Media 09
- 1. Hidden treasures in our drawers
- 2. The forgotten phone in your drawer contains about 30 mg of gold… … It's nothing for you, but imagine 12 million of these drawers. 12 000 000 mobile phones - 360 kg of gold - 240 000 000 CZK Let's collect at least 2 % of this amount in JUST ONE MONTH 200 000 mobile phones - 6 kg of gold - 4 000 000 CZK
- 3. Issue or opportunity? 1.People don't know Remobil. 2. Lots of environmental campaigns can annoy them. 3. People are lazy. They do not want or see the need to get rid of old phones. 4. People love mystery and curiosity is the impulse to seek new information. My p h o n e s are so old that no one will want them. Rem o bil? Never heard. B u t I have plenty of p h o n e s at home. It wa s m y first smartphone. I'll s h o w it to m y kids one day. I'm so lazy to Google h o w to get rid of an old phone.
- 4. Anna, 19 y.o. TARGET AUDIENCE Anna is an educated, modern, independent and active student. Her parents are 40 years old. He has a 9 year old brother Tom. Together they have 2 old phones in the drawer and Tom got Anna's old phone. About 1,016,000 people want to buy a new phone this year. This means that about 670,560 old phones end up in a drawer. 71 % of them think that today's society is too consumerist. 69 % of them want to devote their time to a good cause. Let's make them do a good thing.
- 5. DON'T BE ASHAMED TO BE A GOLD DIGGER
- 6. GOLD RUSH-21 Urban mining = gold mining Our intensions are: To shock people. To make a viral campaign that will spread by itself. Give people the opportunity to have fun while helping the environment and society.
- 7. Approach Laziness enables people to find the easiest way to get things done. BUT what is easy for you may not be the easiest for others. That's why we suggest giving people a choice: on the website people will be able to click on the option that suits them best: Ordering a new phone on Alza.cz - handing over the old one Bicycle messengers Handover points Czech Post + Zásilkovna Order the box to your company / school The main month for collecting phones Viral campaign - QR code to find more info on the web
- 8. Main channels and budget Graffiti & street art wall murals - collaboration with artists. E aster eg g s - g old en p ic k axes ap p ear everyw h ere overn ig h t. The largest one will be located at Central Station. T ra m W r a p Advertising F a c ebo o k frames + I ns t agra m Masks TV spot on Č T P R articles S tic kers w ith c am p aig n c lam es as a g ift after h an d in g over the p h o n e - to stick on a mobile phone, laptop, car, etc. Social m e d i a posts, collaboration with influencers P ro g ra m m a t i c display Teasin g 0 C Z K 0 C Z K 5 0 K C Z K 0 C Z K U n veilin g 0 C Z K 0 C Z K P erform an c e 0 C Z K 5 0 K C Z K 5 0 K C Z K September 1.8 - 15.8. 15.8 - 31.8.
- 9. Summary RESULTS 200 000+ received mobile phones. EXECUTION To shock people with viral campaign Gold Rush-21. Give people the opportunity to have fun while helping the environment and society. TARGET GROUP 1,016,000 people want to buy a new phone this year. 15-40 y.o. Active, educated, modern, independent. INSIGHT People are unacquainted with Remobil, overwhelmed, lazy, but curios. Gold as a hidden value of the forgotten phones.