Young Lions CZ 2023 | MARKETERS 02 - 2nd PLACE
Young Lions Czechia Creative Competitions & Unique Training Programme MEDIA | DIGITAL | PR | PRINT | MARKETING The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions. It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers. Young Lions develop ambition and the ability to create excellent communications solutions. We can call them the national championship for brand communication professionals aged 31 or under*. They provide a unique opportunity to develop creative and personal excellence. COMPETITIONS The only platform where young professionals can find out how good they are compared to their peers. Coveted award closely watched by the whole industry. Success accelerates career development. Develop a healthy ambition. TRAINING PROGRAMME Powerful learning through experience by working under time pressure. Provides invaluable group and individual feedback sessions. Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting. Enhances ability to create excellent solutions. www.younglions.cz
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Young Lions CZ 2023 | MARKETERS 02 - 2nd PLACE
- 2. INSIGHT INSIGHT Medical students are unaware of the shortage of child psychiatrists and prefer a specialty that appears to be more financially beneficial. Child psychiatry is considered low prestige with no recognition by both medical students and the public.
- 4. NON ALCOHOLIC DOUBLE HOPPED MILKSHAKE IPA NON ALCOHOLIC DOUBLE HOPPED MILKSHAKE IPA
- 5. TARGET AUDIENCE TARGET AUDIENCE STUDENTS OF MEDICAL SCHOOL Medical students that has yet not decided what specialty they want to pursue. GENERAL PUBLIC 25 –50 years old Care about society Higher income Drink beer at least occasionally #BEDOUBLEHERO #SUPPORTDOUBLEHERO
- 6. BE DOUBLE HERO BE DOUBLE HERO SCHOLARSHIP MAJÁLES UNIVERSITIES
- 7. ON TRADE SUPPORT DOUBLE HERO SUPPORT DOUBLE HERO OFF TRADE
- 8. Be at the right place at the right time . Target medical students before they choose a specialty. Use the on trade, off trade and event opportunities to reach bigger audience. MENTAL HEALTH AWARENESS MONTH MENTAL HEALTH AWARENESS MONTH MAY MAY TIMING TIMING
- 9. 7 YEAR PLAN 7 YEAR PLAN 3 DOUBLEHEROES EVERY YEAR Positioning Scholarships Awareness
- 10. #SUPPORTDOUBLEHERO #BEDOUBLEHERO Be #DoubleHero by choosing child psychiatry. GENERAL PUBLIC Buy Volba Sládků beer and support Double Heroes fund. Inform medical students Raise awareness Create funding Build brand equity MEDICAL STUDENTS DOUBLE HERO DOUBLE HERO Advocate for support and funding Motivate through scholarships GOALS GOALS On trade Off trade Events Vending machines CHANNELS CHANNELS DoubleHero is a double hopped nonalcoholic funky beer brewed to celebrate students of medicine that are not only being heroes as doctors but are doubling it by choosing to study child psychiatry. Volba Sládků is a brand creating unique beers every month. During the month of May focuses on spreading awareness about the massive lack of psychiatrists and improving their social status by putting them in role of DoubleHeroes.