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Optimum Scale: how to apply the techniques of big campaigns to small organisations

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Aspire Knowledge
Aspire Knowledge

Damien Clarkson, Marketing and Communications Manager, KnowHow NonProfit Madeleine Sugden, Content Manager, KnowHow NonProfit Learn the techniques of the big campaigns in digital fundraising, social media campaigns and digital communications and how to apply this to your small organisation Explore the leading practice small organisations who have successfully applied digital communications and social media to increase their supporters and fundraising

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How to apply the techniques of big campaigns to small charities Madeleine Sugden and Damien Clarkson Third Communications Digital Communications and Social Media Convention (#nfpsm) - 13 June 2011
Big charities / small charities ,[object Object],[object Object],[object Object],[object Object]
Size doesn’t matter ,[object Object],[object Object],[object Object]
Step 1 – your message ,[object Object],[object Object],[object Object]
 
Greenpeace – Mattel campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
WWF – The Panda Made Me Do It ,[object Object],[object Object],[object Object],[object Object]
 
Time to Change - pledge ,[object Object],[object Object],[object Object],[object Object],[object Object]
These big charity campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Chance UK – Big Influence ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Craftivist Collective – Don’t Blow It ,[object Object],[object Object],[object Object],[object Object]
Step 2 – plan your channels ,[object Object],[object Object],[object Object],[object Object]
 
RNIB - I’d Miss ,[object Object],[object Object],[object Object]
 
CarersUK – use of Flickr ,[object Object],[object Object],[object Object]
These big charity campaigns ,[object Object],[object Object],[object Object],[object Object]
 
Leukaemia & Lymphoma Research ,[object Object],[object Object]
 
 
 
Make a Wish Foundation UK ,[object Object],[object Object],[object Object],[object Object]
Step 3 – plan your asks ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
RSPB – become a member ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Crisis – Investors Programme ,[object Object],[object Object],[object Object]
 
Oxfam – Unwrapped ,[object Object],[object Object]
These big charity campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
I CAN – adopt a word ,[object Object],[object Object],[object Object]
 
Thames Reach – homeless text ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Charity Checkout ,[object Object],[object Object],[object Object]
 
BuzzBnk – power of the crowd ,[object Object],[object Object],[object Object]
 
BuzzBnk – give time ,[object Object],[object Object],[object Object],[object Object]
 
BeatBullying – CyberMentors widget ,[object Object]
Step 4 – involve your supporters ,[object Object],[object Object],[object Object]
 
BHF – petition thanks ,[object Object],[object Object],[object Object]
 
Save the Children - thanks ,[object Object],[object Object],[object Object],[object Object]
These big charity campaigns ,[object Object],[object Object],[object Object],[object Object]
 
MND Scotland - thanks ,[object Object],[object Object],[object Object],[object Object]
 
Pink Glove Dance ,[object Object],[object Object],[object Object],[object Object]
Step 5 – make some noise ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Missing People - twitter campaign ,[object Object],[object Object],[object Object],[object Object]
 
Hardest Hit coalition ,[object Object],[object Object]
 
Our War BBC3 - #ourwar ,[object Object],[object Object],[object Object],[object Object]
Step 6 – measure effectiveness ,[object Object],[object Object],[object Object]
 
Measure your tweets ,[object Object],[object Object],[object Object]
 
Reason Digital – Living Streets campaign ,[object Object],[object Object],[object Object]
 
Living Streets ,[object Object],[object Object],[object Object],[object Object]
 
 
Water Aid - #wateraid24 campaign ,[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Get in touch… KnowHow NonProfit www.knowhownonprofit.org @knowhownonprof @madlinsudn @damienclarkson

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Optimum Scale: how to apply the techniques of big campaigns to small organisations

  • 1. How to apply the techniques of big campaigns to small charities Madeleine Sugden and Damien Clarkson Third Communications Digital Communications and Social Media Convention (#nfpsm) - 13 June 2011
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  • 77. Get in touch… KnowHow NonProfit www.knowhownonprofit.org @knowhownonprof @madlinsudn @damienclarkson

Editor's Notes

  1. http://ow.ly/5fvlb
  2. Think about different activities your organisation undertakes: Fundraising Campaigning Service Delivery Events Policy Tools like Mentionmapp look at different Twitter accounts and identify other accounts they have recently been socially active with.