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1. …because of our future.

2. Czechs are more willing to take
care about environment when
see own personal benefit.
We live in a consumer
society with the focus on
new technologies.
Servers and data centers are
the largest sources of CO2
emissions in the ICT category.
Of Czechs buy
ecological products
Of Czechs plan to buy a
phone in next 12 months
30% 11,5% 45%
Problem
Why we need to take action?
2007 2016 2040
1%
ICT* CARBON
FOOTPRINT
3% 14%
(predicted)
* Information and
Communication
Industry
Of carbon emissions in ICT
come from data centers

3. 01IKEA Effect
The IKEA effect is a cognitive
bias in which consumers place
a disproportionately high value
on products they partially
created.
People might be more
motivated by a reward they
earned, rather than the one
they get with no effort.
02 Personal Stake
Many Czechs place their
personal finances above the
importance of sustainability.
Often being unwilling to pay
extra for a more
environmentally friendly
option.
03 Sustainability is
Marketable
Sustainability is becoming a
strong part of many firms´
vision and philosophy.
Corporations are finding ways
to make their contribution to a
greener planet.
The Base Beliefs of This Campaign

4. Covid-19 Has Significantly
Changed Our Shopping
Behavior
More than 5.5k new e-shops have
started their activity in the Czech
Republic in 2020.
Daily reach of Internet and Social
media rose by more than 2% YoY
during the Covind-19 pandemic.
90% of Czechs got used to online
shopping.

5. The Three Sides of the Remobil Project
3Alza.cz
• Alza.cz is the Czech´s largest retailer of electronics.
• Their annual revenue went up 28% from 29,3B CZK in 2019 to 37,3B
CZK in 2020.
• Alza gives special offers and discounts very often. They are willing to give
a discount in order to capture a client.
• Safely disposes old
mobile phones.
• Guarantees phone data
will not be used.
• Environmentally friendly
and charitable.
• Educating about the
problem.
2 Remobil
1 Zásilkovna.cz
• Zásilkovna.cz has over 4 542 pick up
points in the Czech Republic and still
growing.
• Willing to give discounts on shipping
with a promise of higher volume of
orders.
• Great information, payment and
tracking via their app.
• Shipping as low as 39 czk per parcel.

6. What´s in it for Each Party?
3 Alza.cz
• Alza.cz motivates more people to
use their shop and brings more
customers to their store.
• To be negotiated with Alza:
• Stackable 200czk voucher for
every 1 000czk spent.
• Non-stackable discount 10%
for orders above 1 000czk.
2 Remobil
1Zásilkovna.cz
• Zásilkovna gets to use their already
existing network to promote a good
cause.
• Many new customers will install and
use their app.
• A discount will be given, though a large
volume of packadges will be expected.
• Estimated delivery cost will be 35czk.
Customer dropps off
phone at Zasilkovna.cz
• Remobil is the organizes of the
campaign.
• Makes sure the phones are
eligable for recycling.
• Manages to gather 200 000
units.
Zasilkovna.cz delivers
the phone to Remobil
Remobil informs
Alza.cz about
deliveries
Alza.cz emails the
voucher to the
mailer of the phone

7. 1 Discount for Alza.cz
Each contributor can be
happy they deserved his
Alza.cz discount coupon by
recycling their old phone.
With each use of a Remobil
discount code, Alza.cz will add
an eco-friendly sticker to the
order.
Remobil should ensure that the
data of the disposed phones
will be destroyed. For people
to feel comfortable giving up
their old phones.
What´s in it
for the
Customer?
2 A #Remobiled Sticker
3 Data Safety
A small, eco-friendly #Remobiled sticker

8. „Sustainable“ Song
Influencers
Microsite
Media Execution & Timeline & Predicted Results
Estimates:
Petr Čech 19k likes on FB
Fatty Pillow 99k views on YT
Kazma 30k likes on IG
Tomáš Klus 3k likes on FB
Budget: 150k CZK
Cooperation with a singer who
is concious about ecology eg.
Tomáš Klus.
To spread the information on how
easy is to contribute to the
environmental protection, how to
do it and what benefit we can gain.
November 2021
The best timing for this campaign
should be discussed by Alza.cz
and Zásilkovna.cz in order to
stimulate demand when needed.
Main KPI:
200k mobile collections

9. Extremely influential with
millenials and generation X
666k IG followers
Kazma
Fatty Pillow
786k YouTube followers
Extremely influential with
gamers and teens
Petr Čech
7,1 million FB Followers
Strong affinity to sports and
pre-millenial generations
Popular singer, keen on
sustainability
295k FB Followers
Tomáš Klus
Estimated budget: 35k
Estimated budget: 45k Estimated budget: 25k
Estimated budget: 45k

10. Summary
Insights
Czechs are aware of the
importance to act ecologically,
but few actively participate.
Problem
We live in a consumer society. To save
the planet for the future generations,
we need to take an action.
Covid-19 Situation
We need to take into account the
changes and adapt to the situation.
How People Take Advantage
People´s personal benefit will motivate them.
Receiving a discount form Alza and an eco-
friendly phone sticker, which will be a constant
reminder of the project.
Media Solution
We will communicate through influencers and
boost their posts to get our message to the
right audience and spike conversation on
other media channels. „Green“ songs will
engage people.
Logistics Solution
Cooperation with big
organizations like Alza and
Zásilkovna can help leverage
the reach of the campaign.